promotion strategies for fincare anti-corrosion coating for air conditioners

8/3/2019 Promotion Strategies for FINCARE Anti-Corrosion Coating for Air Conditioners

http://slidepdf.com/reader/full/promotion-strategies-for-fincare-anti-corrosion-coating-for-air-conditioners 1/49

SUMMER INTERNSHIP PROJECT REPORT ON

“Promotion Strategies For FINCARE

Anti-Corrosion Coating for Air Conditioner”

UNDER THE GUIDANCE OF

Prof. Poonam Chouhan

SUBMITTED BY

Tanveer Singh Rainu

ROLL NO: A - 40

Master of Management Studies

2010-12



TO

THE UNIVERSITY OF MUMBAI

IN PARTIAL FULFILMENT OF TWO YEAR FULL TIME

DEGREE

OF

Master of Management Studies

GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

MATUNGA, MUMBAI 400 019.



CERTIFICATE

This is to certify that the study presented by Tanveer Singh Rainu to theUniversity of Mumbai in part completion of the two year full time degree

of Master of Management Studies under the title of Customer Satisfaction

Index has been done under my guidance.

To the best of my knowledge this project is in the nature of original work

that has not been submitted for any degree of this University or any other

University.

Signature of the Candidate

________________________

Tanveer Singh Rainu

Forwarded through the Research Guide

Signature of the Guide

Prof. Poonam Chouhan



Table of Content

Sr No. Topic Page No.

1 Introduction

1.1 Corrosion 21.2 Forms of Corrosion 3

1.3 Corrosion in India 5

1.4 Air Conditioners Market in India 6

1.5 HVAC Market in India 7

1.6 Company Profile 9

1.7 Product FINCARE 11

2 Research Profile

2.1 Objectives of Research 152.2 Literature Review 15

2.3 Scope 17

2.4 Limitations 17

3 Research Methodology

3.1 Research Design 19

3.2 Sample Design 20

3.3 Data Collection Tools 21

3.4 Data Analysis Techniques Used 224 Findings, Recommendations & Conclusion

4.1 Data Findings & Analysis 24

4.2 Recommendations 29

4.2.1 Journals 30

4.2.2 Exhibitions 32

4.2.3 Registration with Associations 34

4.2.4 Registration with B2B Websites 38

4.2.5 Registration with LinkedIn 394.3 Conclusion 41

5 Bibliography 43



ACKNOWLEDGEMENT

During the perseverance of this project, I was supported by different people, whose names if not

mentioned would be inconsiderate on my part. I would like to extend my sincere gratitude and

appreciation to Prof. Poonam Chouhan who initiated me into the study of “Promotion Strategies

For FINCARE Anti-Corrosion Coating for Air Conditioner”

It has indeed been a great experience working under her during the course of the project for her

invaluable advice and guidance provided through out this project.

I would also like to thank the following people who through their experience have enlightenedme on the practical aspects of this subject without whom the study would not have been carried

out successfully.

1. Dr. Sachin Joshi - Director of SK Formulations India Pvt. Ltd.

2. Mr. Pradeep Ingle – Chief Operating Officer SK Formulations India Pvt. Ltd.



Guru Nanak Institute of Management Studies Page 1

PART 1

INTRODUCTION




1.1 Corrosion

Corrosion is a process that takes place when essential properties within a given material begin

to deteriorate, after exposure to elements that recur within the environment. Most often, this

deterioration is noticed in metals and referred to as rust. What happens in this case is

thechemical reactions that are set up by an exposure of the electrons in the metal to thepresence of water and oxygen. As an example, a tin roof is exposed to the wind and the rain.

Corrosion is an electrochemical reaction involving electron transfer between materials. One

material is oxidised, and loses electrons. The other gains electrons and is reduced. The

material that loses electrons is called the anode, while the one that gains electrons is called

the cathode.

Corrosion is the disintegration of an engineered material into its constituent atoms due

to chemical reactions with its surroundings. In the most common use of the word, this means

electrochemical oxidation of metals in reaction with an oxidant such as oxygen. Formation of

an oxide of iron due to oxidation of the iron atoms in solid solution is a well-known example

of electrochemical corrosion, commonly known as rusting. This type of damage typically

produces oxide(s) and/or salt(s) of the original metal.

Corrosion is a naturally occurring electrochemical process. The presence of a tiny amount of

electrolyte on an unprotected metal surface can cause electrons to flow from a higher energy

area (anode) to a lower energy area (cathode) initiating and sustaining corrosion. Microscopic

droplets of water that are present in the air at 70-85% relative humidity most commonly serve

as the electrolyte.

THE CORROSION PROCESS: When moisture is present for prolonged periods of time,corrosion "cells" are formed. These cells act as miniature batteries, feeding the transfer of

electrons as long as any oxygen-providing moisture is present.

Corrosion Process

http://www.wisegeek.com/what-is-rust.htm

http://www.wisegeek.com/what-are-chemical-reactions.htm

http://www.wisegeek.com/what-is-oxygen.htm

http://www.wisegeek.com/what-is-tin.htm

http://en.wikipedia.org/wiki/Chemical_reaction

http://en.wikipedia.org/wiki/Metal

http://en.wikipedia.org/wiki/Oxygen

http://en.wikipedia.org/wiki/Iron

http://en.wikipedia.org/wiki/Atom

http://en.wikipedia.org/wiki/Rusting

http://en.wikipedia.org/wiki/Oxide

http://en.wikipedia.org/wiki/Salt_(chemistry)

http://en.wikipedia.org/wiki/Salt_(chemistry)

http://en.wikipedia.org/wiki/Oxide

http://en.wikipedia.org/wiki/Rusting

http://en.wikipedia.org/wiki/Atom

http://en.wikipedia.org/wiki/Iron

http://en.wikipedia.org/wiki/Oxygen

http://en.wikipedia.org/wiki/Metal

http://en.wikipedia.org/wiki/Chemical_reaction

http://www.wisegeek.com/what-is-tin.htm

http://www.wisegeek.com/what-is-oxygen.htm

http://www.wisegeek.com/what-are-chemical-reactions.htm

http://www.wisegeek.com/what-is-rust.htm




1.2 Forms of corrosion

A quick review of the six forms of corrosion commonly found at HVAC and process coolingpiping systems is often helpful in understanding their end result. They are:

Generalized Corrosion

Generalized corrosion is the well distributed

and low level attack against the entire metal

surface with little or no localized penetration.

It is the least damaging of all forms of

corrosion. Generalized corrosion usually

occurs in environments in which the corrosion

rate is inherently low or well controlled - such

as for chemically treated closed circulating

systems, and in some open water systems.

Pitting Corrosion

Pitting is the most common form of corrosion

found where there are incomplete chemical

protective films, and insulating or barrier

deposits of dirt, iron oxide, organic, and other

foreign substances at the pipe surface. It isprevalent at galvanized steel pipe, where any

failure of the galvanizing invokes a pitting

condition. Pitting corrosion may include:

crevice corrosion, water-line attack, under

deposit attack, impingement or erosion

corrosion attack, and concentration-cell

corrosion.

Galvanized Corrosion

This is an aggressive and localized form of

corrosion due to the electrochemical reaction

often found between two or more dissimilar

metals in an electrically conductive

environment. It occurs because the more

electronegative material (the anode) is attacked

by the more electropositive material (the

cathode).




Mic Corrosion

Microbiologically Influenced Corrosion (MIC) is,

by far, the most severe and threatening form of

corrosion to HVAC piping systems.MIC is caused

by the presence of various microbiological agents

under specific environmental conditions - in some

cases resulting in advanced and widespread failure

of entire piping systems within a few years.

Erosion Corrosion

This is the gradual and selective deterioration of a

metal surface due to mechanical wear and abrasion.

CUI Corrosion

Known as Corrosion Under Insulation, CUI is a

significant threat to any piping system or holding tank

which operates at lower temperatures in humid

environments.

CUI is commonly found at cold water domestic

piping, free cooling condenser water systems, and

especially at chill water piping - being most severe at

the colder supply side piping.In extreme examples of

high humidity, CUI corrosion will even occur on

typically warm condenser water piping.




1.3 Corrosion in India

The map describing corrosion patterns in India shows macroscopic differences between areas,

with coastal regions being the most severe. The corrosion map of India was prepared by the

Corrosion Advisory Bureau, Metals Research Committee (Council of Scientific & industrial

Research) Jamshedpur and the book was edited by K.N.P.Rao and A.K.Lahiri. The map wasdrawn on the basis of data collected over the 5 year period from 1963 to 1968 and published

in 1970.

Source Corrosion.doctors.org

„MOST‟ (Ministry of Surface Transport) estimated that India loses about Rs 36,000 crore per

annum due to corrosion.

Corrosion is a natural impact of atmospheric environments like marine, industrial, urban and

rural and affects the structural stability of buildings. The annual loss due to corrosion can be

compared with that of other natural calamities like earthquakes and cyclones, only its impact

is indirect. Loss due to corrosion has been reported to account for more failures in terms of

cost and tonnage than any other environment.

The overall loss due to corrosion alone amounts to at least 2 to 4 percent of GNP and at least

25 percent of this could be avoided by using appropriate corrosion-control technology.




1.4 Air Conditioners market in India

The Indian air conditioning industry is on a high

growth trajectory with an overall volume growth

rate of 20 – 25 per cent per annum. In 2010, air

conditioner sales were 7,200 crores at 3.88millionunits, up from 2.8 million units in 2009.

This growth rate is expected to be maintained in

2011 too.

In fact, LG Electronics is targeting India as its

largest air-conditioner market by next year,

ahead of the current leader US. In 2010, India

contributed 18 percent to the company‟s global

air conditioner revenues in 2010, while the US

contribution was over 30 per cent.

The consumer is certainly not being short

changed; he is at par with his global counterpart.

The new range of ACs are spread across window,

split, multi-split, inverter ACs, floor standing,

cassette, and tower ACs, albeit the split segment

dominates with 70 per cent market share. Star

rated, energy efficient models with superior

features continue to rate high on consumer

demand. Gaining from on-going technological

advances they have been transformed intoproducts that can providehealth benefits as well.

Korean models, Chinese imports and aggressive

stance of Japanese players have maintained

competitive pricing. This is set to be rationalized

with an increase of 8 – 10 per cent. Stiffening of

commodity pricing like copper, aluminium, and

steel coupled with high crude oil prices have

increased logistics expenses.

Growing affluent middle class population, robusteconomic growth coupled with the booming retail

sector will ensure that the expectation of a 25-30

per cent growth in 2011 is a reality for this

segment.

Source: TV VEOPAR JOURNAL




1.5 HVAC Market in India

HVAC (Heating, Ventilating and Air Conditioning) refers to systems that perform processes

designed to regulate room temperature, humidity and air flow in buildings, according to their

acceptable ranges.

HVAC (Heating, Ventilation, and Air Conditioning) refers to technology of indoor or

automotive environmental comfort. HVAC system design is a major subdiscipline

of mechanical engineering, based on the principles of thermodynamics, fluid mechanics,

and heat transfer. Refrigeration is sometimes added to the field's abbreviation as HVAC&R

or HVACR, or ventilating is dropped as in HACR (such as the designation of HACR-

rated circuit breakers).

HVAC is important in the design of medium to large industrial and office buildings such

as skyscrapers and in marine environments such as aquariums, where safe and healthy

building conditions are regulated with temperature and humidity, as well as "fresh air" from

outdoors.

HVAC systems consume an important part of:

Architectural design and space allocations

Building construction budget

Building‟s annual energy consumption

HVAC Market

HVAC market in India has immense potential owing to the boom in the construction

and infrastructure sectors.

Though the market appears steady there are many innovations that need to be made toupdate its offerings.

Though the market appears steady there are many innovations that need to be made to

update its offerings.

Commercial air-conditioning constitutes the bulk of the market share.




HVAC

Airports

and SEZ

Government

Facilities

Retail

Outlets

Educational

Facilities

Healthcare

Facilities

Multiplexes

Office

places

HVAC Application

HVAC Drivers

Growth in construction industry.

Government investment

Constant flow of direct investment

Geographical advantages




1.6 Company Profile

SK FORMULATION INDIA PRIVATE LIMITED

Overview

SK FORMULATIONS is a professionally managed organization

engaged in offering innovative solutions in the domain of polymer

science and technology. The company has an vast experience of manufacturing and exporting

polymeric based specialty surface coatings for various industrial purposes.

Being an An ISO 9001-2000 Certified Company organization, the company provide high

quality Insulation Coatings, Waterproofing Decorative Coatings, Heat Insulation Coatings

and so on. Manufactured using advanced technology machines, our coatings are sure to

protect the materials from various adverse environmental conditions and enhance their life.

Since 1996, the company has been successfully catering to the various industries like defense,

engineering, infrastructure and so on. Under the headship of Mr. Sachin Joshi, a Polymer

Engineer, we have achieved specialization in the domain of coatings. Moreover, Dr.Kusum

Joshi, PhD holder in Polymer Science is the promoter of the company, whose guidance has

assisted us in scaling new heights of success.

Infrastructure

The company has a well-equipped manufacturing facility, situated near by Mumbai that

assists us in developing impeccable coatings. Installation of technically advanced machines

and equipments assures maximum production of premium coatings in minimum time.

Product Range

Anticorrosive coatings(ANTICOR)

Used for Ferrous & Non-Ferrous Metals

Electrical Insulation Coatings(INSULECT)

An electric insulation coating for Electrical Applications

Protective Coating for Air conditioning Fins & Tubing(FINCARE)

Used for protecting air conditioner aluminium fins & copper tubes from corrosion Heat Insulation& Resistance Coating(HEATSEAL)

To protect concrete & metal structures from scorching heat & saves electric

consumption

Waterproof Coatings(AQUASEAL)

Water repellent protective coating for Slabs, Exteriors Walls, Terrace & Sloping Roofs

and so on




Protective Coatings commonly used in Indian Industry

Epoxy Coatings

An epoxy coating or paint is a protective material made from epoxy-based resin.

The advantages of epoxy paints are that they can handle full time immersion, strongchemicals, and are very impermeable as well as tough.

Application Process:

Epoxy coatings have two parts, the base and the curing agent. These

components are stored separately from each other, and are mixed just before

the epoxy paint is going to be applied. The secret to getting a good epoxy

coating is found in the curing process.

Once mixed together, your painting and coating contractor has a limited

amount of time to apply the paint before it has dried too much for further use.

The curing process affects the final finish of the epoxy coating. If the process

is rushed by various factors, the coating will not be as tough or as durable as

the project requires. Similarly, if the curing times are extended for too long,

the final quality of the coating will suffer.

Enamel Coatings

It is a vitreous, usually opaque, protective or decorative coating baked on metal, glass,

or ceramic ware. Enamel paint can be used to coat surfaces which are outdoors or

practically any are that is subject to hard ware or have a variations in temperature.

Application Process:

Prepare the area. Select a workplace where enamel can dry better and where

there is good enough ventilation to prevent suffocation or light-headedness

from the potentially harmful chemicals that exude from the enamel.

Start by applying a coat of primer on the material. This keeps it from growing

mold, rusting and warping in time. It also keeps the following coat of enamel

smooth and glossy when painted over the material.

Constraints of the existing coating:

Longer painting operation- waiting 12-24 hours of drying

Complicated painting process- Mixing, curing & baking

Delays in Dispatches & Prolongs Delivery Schedules

Consumes energy




1.7 Product FINCARE

It is a grafted co-polymeric based

protective coating used for protecting

air-conditioners aluminium fins &

copper coils from corrosion in varied

climatic conditions. Enhances life

with long lasting corrosion protection

without affecting heat transfer.

Features:

Self Priming- Usually an anti-corrosion coating requires an primer in the coating for

adhesion to surface but this product does not requires an primer for adhesion.

Single Component- The anti-corrosion products available in the market are two-

packed system consisting of primer & thinner but this product is single pack system

ready for use.

Air Drying- Usually anti-corrosion coating requires 6-12 hours for drying but this

product only requires 15-20 minutes for drying at room temperature.

Resistance to chemicals- The product is resistance to Acids, Alkalis, and Chemicals.

Resistance to fire- The product thermally stable upto 2000

C.

Resistance to UV radiation- The product provides good UV resistance compared to

the existing products.

Benefits:

Superior Performance:

The existing ant-corrosion products only provide maximum of 1 year of protection

from corrosion but this product at least provides 3 years of protection from corrosion

which increases the life of air conditioners

Saves Cost:

The existing anti-corrosion products requires mixing of primer which increases the

cost but this product is single packed system does not requires mixing of primer.

Saves time:

Since the coating dries in 15-20 minutes thus it saves the time which can be utilized

for other purpose.

Saves energy:

The existing ant-corrosion product requires baking thus increases the energy

consumption but this product having drying capabilities in room temperature thus

saves the energy consumed.




Apply FINCARE

Clean the surface

Comparisons:

Table 1.1 Comparisons

Parameter Polyurethane Fincare

System Two pack Single pack

Primer Necessary Self priming

Drying / Curing Long curing cycle Quick drying

Additional feature Not available Resistance to fire

Touch up/Recoating Not possible Possible

UV Resistance Poor Excellent

Shades Limited Shades All Indian Standard Shades

Laboratory Testing:

Table 1.2 Laboratory Testing

Parameters Results

Salt Spray Test 1500 hours No corrosion

Immersion in cold water-7 days No effect observed

Immersion in boiling water- 24 hours No effect observed

Immersion in Lubricating oil-7 days No effect observed

Immersion in kerosene No effect observed

Thermal Stability 2000

C (Continious)

Application Procedure:




SWOT Analysis:

Strength

•Single pack ready to use system no mixing operation

•Quick drying at room Temp no need of Oven Baking

•Self priming no need to apply primer

Weakness

•Requires proper cleaning process

•Only offers optimal thickness built up

Opportunities

•Growth of industries• Increase in awarness of corrosion among the

manufacturers

Threats

• Increase competion from low cost anti-corrosion

products




PART 2

RESEARCH PROFILE




2.1 Objectives of the research:

The objective of the research was to analyse the market of the anti-corrosion coating

for the air conditioners.

The research undertaken was to study the market of the product FINCARE anti-corrosion coating of air conditioners.

What was the present solution applied by the manufacturer/ maintenance officials for

the protection against the corrosion, the performance of the existing anti-corrosion

coating and expectation from the anti-corrosion coating.

With regard to the data analysis the project undertaken was to create awareness of the

product FINCARE.

2.2 Literature Review:

Business to Business

B2B (business-to-business) websites include all internet-based technical solutions which

facilitate services in the establishment of new trading relationships between companies and

supporting the existing relationships. It can be termed as an e-market for e-business

transactions. A B2B portal primarily serves as a platform for wholesalers, retailers,

distributors and manufacturers to carry out their business activities online. It allows electronic

transfer of orders, invoicing and payments. B2B stands for business to business, so in B2B

site the communication and transaction is between one business ventures to another business

venture, here the targeted customers are not approached directly, it does not sell directly to

the end user.

B2B websites are an excellent source of various types of business related information. Such

as:-

The history about sales, present scenario as well as future prediction about the sales

by business pundits.

Knowledge about their competitor‟s market share, the products offered by them and it

also helps the companies to understand their competitor‟s marketing strategies.

It also provides information about the product‟s pricing and sales in the e-market.

It provides business classifieds, i.e. indirectly business directory of sellers and buyers.




Information for the supply chain process i.e. quality, delivery time, mode of payment, etc.

Provides information about latest happenings of the industry the website is dealing to. B2B

website is a low cost electronic medium to communicate about your products or services to

the target markets. Nearly 90% of technical buyers use the internet to fulfill their business

requirements. It is very easy to operate through B2B, all that is needed a web browser and

internet connection. Before taking decision to invest in B2B portals certain points should be

cleared in the buyer or seller‟s mind, like why they want to use this platform, decision about

what are products that are to be displayed for sale on the website and to see to it that B2B

marketing does not conflict with other marketing channels been used before.

B2B Portals

B2B portals have made possible for buyers and sellers to carry out sales and business

activities online with the advantage of having choice of many companies that are listed

through these websites for business purpose. There are many benefits coupled with B2Bs.

B2B Magazines

Today's successful B2B magazines have redefined themselves as multi-platform brands that

provide a variety of information and services to their audiences and advertisers.

Publishers are now applying their B2B magazine brands to a variety of products that serve

their already existing audiences in new ways. Some are developing webinars, sponsoring

trade shows, and creating online databases of information related to their topics, in addition to

the now-commonplace websites, social media outreach, and digital editions.

The role of actual print B2B magazines has shifted as well. Most of the news that these

magazines once offered can now quickly be found online, so their publishers have had to

focus on other kinds of content and find ways to play upon the unique strengths of print.




2.3 Scope:

The research will determine the market demand for the product Fincare

The research will determine the existing solution applied towards the problem of

corrosion applied by the manufacturer of air conditioners.

It will also determine is there a need for the anti-corrosion product in the market, what

is the requirement of the manufacturer & maintenance official of air conditioner.

The study will determine how to increase the amount of awareness about the product

Fincare.

2.4 Limitations:

The samples for the study were those who were the members of the air conditioner

association and the companies which were listed in magazine & websites.

It was difficult to find the local manufacturer of air conditioner as they were neither

listed in association nor they were registered in B2B websites.

Some of the promotional strategies that are devised cannot be taken granted to

increase the amount of response for the product.




PART 3

RESEARCH METHODOLOGY




3.1 Research Design

Marketing research can classify in one of three categories:

Exploratory research

Descriptive research

Causal research

These classifications are made according to the objective of the research. In some cases the

research will fall into one of these categories, but in other cases different phases of the same

research project will fall into different categories.

Exploratory research has the goal of formulating problems more precisely, clarifying

concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming

hypotheses. Exploratory research can be performed using a literature search, surveying

certain people about their experiences, focus groups, and case studies. When surveying

people, exploratory research studies would not try to acquire a representative sample, but

rather, seek to interview those who are knowledgeable and who might be able to provide

insight concerning the relationship among variables. Case studies can include contrasting

situations or benchmarking against an organization known for its excellence. Exploratoryresearch may develop hypotheses, but it does not seek to test them. Exploratory research is

characterized by its flexibility.

Descriptive research is more rigid than exploratory research and seeks to describe users of a

product, determine the proportion of the population that uses a product, or predict future

demand for a product. As opposed to exploratory research, descriptive research should define

questions, people surveyed, and the method of analysis prior to beginning data collection. In

other words, who, what, where, when, why, and how aspects of the research should be

defined. Such preparation allows one the opportunity to make any required changes before

the costly process of data collection has begun.

Causal research seeks to find cause and effect relationships between variables. It

accomplishes this goal through laboratory and field experiments.

The research associated to my project is exploratory research.




3.2 Sample Design

Sample unit

For the market research sample unit were those respondent who were the

manufacturer and maintenance officials of air conditioners.

Service provider & dealers of the air conditioners were also taken into consideration.

The members from air conditioners association were also taken into consideration.

Sample size

The sample size for the research was 20 respondents.

Sampling procedure

The sampling procedure used in the research was convenience sampling:

Non probability Sampling

Non probability sampling is any procedure in which elements will not have the equal

opportunities of being included in a sample.

In non-probability sampling, you set criteria for elements to be included in the sample

i.e. on basis of region, appearance and so forth hence limiting the chances of

representation in the sample.the type of non- probability sampling procedure used was:

Convenience Sampling

It is a sampling method in which units are selected based on easy access or

availability. The disadvantage of convenience sampling is that the units that are

easiest to obtain may not be representative of the population.

For example products on top of a box of parts may be a different quality from

those at the bottom, people who are at home when the market researcher calls maynot be representative of the entire population. It is also called as Accidental

Sampling.




3.3 Data Collection Tools

Following are the types of data collection tools used in the project

Observation

Observation means viewing or seeing. We go on observing some thing or other while we are

awake. Most of such observations are just casual and have no specific purpose. But

observation as a method of data collection is different from such casual viewing.

Observation may be defined as a systematic viewing of a specific phenomenon in its proper

setting or the specific purpose of gathering data for a particular study. Observation as a

method includes both 'seeing' and 'hearing.' It is accompanied by perceiving as well.

Observation also plays a major role in formulating and testing hypothesis in social sciences.

Behavioural scientists observe interactions in small groups; anthropologists observe simple

societies, and small com-munities; political scientists observe the behaviour of political

leaders and political institutions

Questionnaire

A questionnaire is a set of questions for gathering information from individuals. You can

administer questionnaires by mail, telephone, using face-to-face interviews, as handouts, or

electronically (i.e., by email or through Web-based questionnaires).

Interviewing

Interviewing is one of the major methods of data collection. It may be defined as two-way

systematic conversation between an investigator and an informant, initiated for obtaining

information relevant to as a specific study.

It involves not only conversation, but also learning from the respondents‟ gestures, facial

expressions and pauses, and his environment. Interviewing requires face-to-face contact or

contact over telephone and calls for interviewing skills. It is done by using a structured

schedule or an unstructured guide. Interview is often superior to other data-gathering

methods. People are usually more willing to talk than to write. Once rapport is established,

even confidential information may be obtained. It permits probing into the context and

reasons for answers to questions.

Mail Survey

The mail survey is another method of collecting primary data. This method involves sending

questionnaires to the respondents with a request to complete them and return them by post.

This can be used in the case of educated respondents only. The distinctive feature of the mail

survey is that the questionnaire is self-administered by the respondents themselves and the

responses are recorded by them, and not by the investigator as in the case of personal

interview method. It does not involve face-to-face conversation between the investigator and

the respondent. Communication is carried out only in writing and this requires more

cooperation from the respondents than those verbal communication.




3.4 Data Analysis Techniques used

The data analysis techniques used for conducting the research were:

Bar diagrams

A bar chart or bar graph is a chart with rectangular bars with lengths proportional to

the values that they represent. The bars can be plotted vertically or horizontally.

Bar charts are used for plotting discrete (or 'discontinuous') data which has discrete

values and is not continuous.

Pie charts

A pie chart (or a circle graph) is a circular chart divided into sectors, illustratingproportion. In a pie chart, the arc length of each sector (and consequently its central

angle and area), is proportional to the quantity it represents.

Pie charts are common in business and journalism.However statisticians generally

regard pie charts as a poor method of displaying information, and they are uncommon

in scientific literature. One reason is that it is more difficult for comparisons to be

made between the size of items in a chart when area is used instead of length and

when different items are shown as different shapes.

Along with this observatory tools were also used in order to determine the promotionstrategies for the product.

Diagrams

A diagram is a two-dimensional geometric symbolic representation of information

according to some visualization technique. Sometimes, the technique uses a three-

dimensional visualization which is then projected onto the two-dimensional surface.

A process-data diagram is a diagram that describes processes and data that act asoutput of these processes.




PART 4

FINDINGS, RECOMMENDATIONS &

CONCLUSION




4.1 Data Findings & Analysis:

The problem of corrosion faced by respondent.

Particulars No. of respondent Percentage

Yes 19 95

No 1 5

Total 20 100

Table 1 Problem of corrosion

Interpretation:

The question asked was to determine the problem of corrosion. From the datacollected 95% of the respondent faced the problem of corrosion.

The reason behind the problem of corrosion was due to the increase in the

saline climate. The saline climate increases the chances for the air conditioners

copper tubes to form gaps in the tubes which result into the leakage of the

gases. This leakage of gases reduces the performances of the air conditioner.

The saline climate also causes the air conditioners fins to corrode which

results the air conditioner to use high amount of energy for heat transfer which

reduces its performance.

95%

5%

Yes No




Present solutions applied to overcome the problem of corrosion

Solutions No. of respondent Percentage

Epoxy 7 35

Enamel 3 15No Solution Applied 10 50

Table 2 Present Solutions Applied

Interpretation:

The question was to analyse the current solution applied to overcome the

problem of corrosion. From the above data collection the majority of the

respondent did not applied any solution to overcome the problem of corrosion.

The reason behind not to apply any solution was that majority of the

respondent did not want to increase their cost of production by applying the

solution. They find the existing solution to be complex and time consuming.

Other respondent were applying the epoxy coating because they belief that

there will be an increase in the performance of solution by undergoing various

process of applying the coating.

The next group of respondent were applying the enamel coating because of its

cheap price tag.

35%

15%

50%

Present Solutions Applied

Epoxy

Enamel

No Solution

Applied




Cleaning

Mixing of Primer

Mixing of Hardner

& Thinner

Curing

Baking

Application of the existing solution

Table 3 Application Process

Interpretation:

The data determined above is the existing application procedure of the anti-

corrosion coating, which was complex and time consuming.

The application process was complex because there were many processes to

be followed and any fault in the process will have an effect on the

performance of the coating.

The process was time consuming because before going for the next process the

earlier process has to be finished, here in this case if cleaning is not done then

primer will not adhesive to the surface and thus coating will be not bonding

with the surface.




Life expectancy of the current solution

Product Life offered (months)

Enamel 12

Epoxy 24

Table 4 Life Expectancy

Interpretation:

The study over here was to determine the life offered by the anti-corrosion

coatings to overcome the problem of corrosion. The data collections determinesthat the life expectancy of Epoxy coating is more than the life offered by the

Enamel coating.

Epoxy coating has better life because of its adhesive quality offered which is

better than the Enamel coating.

Enamel coating has the life expectancy of 6 months as its only acts as a very thin

protective layer from corrosion compared to the Epoxy coating.

0

5

10

15

20

25

30

M

O

N

T

H

S

PRODUCTS

LIFE OF THE CURRENT SOLUTION

Enamel

Epoxy




Expectation from the Anti-Corrosion Coating

Table 5 Anti-corrosion Expectation

Interpretation:

From the data collection it can be analysed that there were three expectation from the

anti-corrosion coating, that were; Prevent from leakage from copper tubes, Increase

the life of the aluminium fins and Providing prevention from corrosion without

effecting on heat transfer

In an air conditioner the most prone area of corrosion in the air conditioners were the

copper tubes, an hole due to corrosion get formed on these tubes which results in the

leakage of gases.

The second most prone area of corrosion in the air conditioners are its aluminium fins,

which gets corrodes due to environmental condition consisting of humid & saline

climate along with the exposure to the chemical environment near chemical plant and

the direct exposure from the UV radiation from the sun.

The basic property that anti-corrosion should have is to protect form corrosion, but it

should perform this quality without having any effect on heat transfer, an effect on

heat transfer will tend to consume more energy for cooling effect which in turn

reduces its performance.

Anti-Corrosion Coating

Prevent from leakage from copper tubes

Increase the life of the aluminium fins

Providing prevention from corrosion without

effecting on heat transfer




4.2 Recommendations:

There is a continuous problem of corrosion faced by the manufacturer/ maintenance

officials of air-conditioners. As corrosion is a natural phenomenon each & every

respondent is looking for the solution to overcome the problem.

For the protection against the corrosion the manufacturer/ maintenance officials apply

epoxy/enamel. Most of the manufacturer/ maintenance officials of air-conditioners do

not apply any anti-corrosion coating for the air-conditioners as it increases their cost

of production.

An addition process towards the manufacturing of the air-conditioner will not only

increase the cost of production but also will increase the time consumed for the

manufacturing process to be completed.

The application process of the existing anti-corrosion coating is complex & time

consuming, the application has to be followed step by step any malfunction in the

process will have the effect on the quality of anti-corrosion.

Their main requirement from the anti-corrosion coating was that it should provide

protection against the leakage from the copper tubes and also increase the life of the

aluminium fins without having effect on the heat transfer.

The product offered by the company FINCARE fulfils the problem that are arising by

the usage of the anti-corrosion coating that is; simple process, less time consuming

fulfilling the expectancy form the anti-corrosion coating and great performance.

So in order to fulfil the criteria of the corrosion on air conditioners, the company need

to create an awareness of the product

There is a need for the product in the market however the company has not applied

any particular marketing techniques.

The company should create promotion strategies which will help to create awareness

for the product through the use of techniques like

publishing an article/ advertisement on the air-conditioners journals, take part in air-condition exhibitions, e-marketing with the use of emails, news-letters, linking the

company with various b2b websites & social networking sites.

On the basis of the recommendation following promotion strategies the company

should apply:




Recommendations:

4.2.1 Journals:

Air-Conditioners manufacturer/ maintenance officials prefer magazine/journals regarding

the latest news & the technology in the field of the Air-condition and refrigeration and

HVAC&R Market and Industry.

Creating awareness with the help of magazine/journals will allow the company to expand

its market nationally & inter-nationally as these magazine/journals are supplied all over

the world.

An article on anti-corrosion coating or an advertisement in the magazine/journals will be

helpful for creating awareness of anti-corrosion product.

There are various magazine/journals regarding Air-condition and refrigeration andHVAC&R Market and Industry present.

Following are the details of the Indian Journals:

AIR CONDITIONING AND REFRIGRATION JOURNAL-

The magazine of the Indian Society of Heating, refrigerating and Air Conditioning

Engineers

AIR CONDITIONING AND REFRIGRATION JOURNAL isthe magazine published by the ISHRAE (Indian Society of

Heating, refrigerating and Air Conditioning Engineers).

ISHRAE is an associate of ASHRAE (American Society of

Heating, Refrigerating and Air Conditioning Engineers).

ISHRAE started at Delhi in 1981 and a Chapter was started in

Bangalore during 1989. Between 1989 & 1993, ISHRAE

Chapters were formed in all major cities in India and also in the Middle East.

Currently it operates 35 chapters.

Published every quarterly since the past 11 years,

ISHRAE‟s Air Conditioning & Refrigeration Journal has an circulation of 10,000

copies.

ISHRAE publications strive to help readers keep up to date with the happenings, learn

new techniques, improve old designs and adopt the use of new devices to improve

indoor air quality in our buildings.




Cooling India- Chary Publications

Cooling India is the only monthly magazine on HVACR industry in

India having more than 12,000 circulation and largest reach, dedicated to air

conditioning & refrigeration, HVACR and building automation industry, covering in-

depth information on this technologically advancing industry.

Being read and circulated to all the Manufacturers, Distributors, Dealers, Consultants,

Contractors, Service Engineers & Contractors of Air Conditioning and Refrigeration

Industry.

And also to the members of various associations of HVAC Industry and various

Corporate Business Houses, as complimentary. It also covers various core aspects of

the HVACR industry, and interviews of eminent persons from the Industry apart from

the mind-blowing articles. It has been seven years for the magazine present in the

market.

Following are the list of the International Journals which are also referred by the air

conditioners manufacturers:

International Journal of Air-Conditioning and Refrigeration (IJACR)

JARN Ltd. (Japan Air Conditioning, Heating & Refrigeration News, Ltd.)

The RACA (Refrigeration and Air conditioning Africa) Journal

Refrigeration and Air Conditioning Journal- China Refrigeration and Air-

Conditioning Industry Association (CRAA)




4.2.2 Exhibitions:

Creation of awareness through exhibition will allow the company to reach the mass

consumers for the product.

The sole exhibition for the Air-conditioning & Refrigeration Industry in India is:

ACREX (Air-conditioning & Refrigeration Exhibition)

Undergoing since 12 years it is the only AC&R exhibition in India.

ACREX INDIA 2010 ACREX INDIA 2010, which is Asia‟s largest International

Exhibition and Conference catering to Air Conditioning,

Refrigeration, Ventilation & Building Services Industry is

organised by ISHRAE, endorsed by ASHRAE and supported by

the Indian Green Building Council, the Bureau of Energy

Efficiency, and the Refrigeration & Airconditioning ManufacturersAssociation amongst others.

ACREX INDIA 2010 was held at the Bombay Exhibition Centre from 17th - 20th

February and brought together leading companies and technologies that focussed

on energy efficiency, indoor air quality, and innovation in and products and services

that are green and sustainable.

Highlights of the Exhibition:

Exhibitors showcased products that conform to the Energy Conservation Building

Code, 2007 of the Bureau of Energy Efficiency Solar Energy for Air-conditioning was featured by Mamata Energy of Ahmedabad

The Indian Green Building Council (CII organization) and the Bureau of Energy

Efficiency (Govt. of India) were both supporting agencies that influence the

development of the Industry and its products.

ASHRAE (The American Society, with 55 000 members) endorsed ACREX for the

1st time with an active contribution to Workshops, Seminars and overall Promotion

The event was produced professionally by UBM, a leading International Media and

Exhibition Company

ACREX INDIA 2011

ACREX India has steadily grown since its inception and convinced everyone with its

brilliant performance in 2010 with more than 300 exhibitors and over 20,000 trade

visitors. In its 12th edition, ACREX India 2011 returns to New Delhi with a promise

to surpass all previous expectations and to offer a perfect stage for industry get-

together with a focus on future trends. This Exhibition is organized by Indian Society

of Heating, Refrigerating & Air Conditioning Engineers (ISHRAE) and supported by

large number of professional societies from India and abroad. ACREX INDIA will

provide an ideal platform for exchange of ideas among professionals and opportunityto highlight latest products, trends & innovations in the industry.

http://www.glazette.com/bee-139.html


http://in.saint-gobain-glass.com/b2c/default.asp?nav1=ac

http://www.glazette.com/energy-efficient-green-it-infrastructure-with-leed-platinum-131.html

http://in.saint-gobain-glass.com/b2c/default.asp?nav1=app&nav2=indoor

http://in.saint-gobain-glass.com/b2c/default.asp?nav1=pr

http://www.glazette.com/energy-conservation-building-code-ecbc-146.html


http://www.glazette.com/solar-energy-society-of-india-sesi-154.html

http://www.glazette.com/Saint-GobainRewardedforGreenPractices-143.html

http://www.glazette.com/Saint-GobainRewardedforGreenPractices-143.html

http://www.glazette.com/solar-energy-society-of-india-sesi-154.html



http://in.saint-gobain-glass.com/b2c/default.asp?nav1=pr

http://in.saint-gobain-glass.com/b2c/default.asp?nav1=app&nav2=indoor

http://www.glazette.com/energy-efficient-green-it-infrastructure-with-leed-platinum-131.html

http://in.saint-gobain-glass.com/b2c/default.asp?nav1=ac






ACREX INDIA 2012

Date: Feb 24-26, 2012

Venue: Bangalore

Introduction: ACREX India, the „coolest event‟ of the year, invites you to the Industry

highlight of 2012. ACREX India has steadily grown since its inception and convinced

everyone with its brilliant performance in 2010 with more than 300 exhibitors and

over 20,000 trade visitors. In its 13th edition, ACREX India 2012 returns to

Bangalore with a promise to surpass all previous expectations and to offer a perfect

stage for industry get-together with a focus on future trends.

This Exhibition is organized by Indian Society of Heating, Refrigerating & Air

Conditioning Engineers (ISHRAE) and supported by large number of professional

societies from India and abroad. ACREX INDIA will provide an ideal platform for

exchange of ideas among professionals and opportunity to highlight latest products,

trends & innovations in the industry.

There are also some events in the AC&R industry one of them is the COMFEX

COMFEX Pune 2009

COMFEX 2009, the exhibition of air-conditioning,

refrigeration, ventilation systems, products and serviceswas organized by ISHRAE Pune chapter in association

with ASHRAE – Western India chapter from 8th to

10th January 2009. Spread over 6 halls covering a total

area of 7000 m2, COMFEX 2009 had over 130

companies participating in the exhibition and witnessed

over 10,000 visitors from all over India. 30

international exhibitors from Japan, Middle East, Germany, Italy& UK etc.

participated in the show.

ISHRAE Pune Chapter under the leadership of its President, Mr.Anand Joshi,

organized ACR Trendz 2009, a 3-day technical seminar during COMFEX 2009 in

Pune. The seminar inaugurated by Mr.Toshiki Hayashi, Managing Director, Daikin

India.




Following is the list of International exhibition:

Title: FEBRAVA

Date: Sep 20-23, 2011

Venue: Centro de ExposiçõesImigrantes(Brazil)

FEBRAVA is the leading industry trade fair, with great international recognition.

The 17th Edition offers all the tools you need to elevate your sales. The main market

players, HVAC-R from Brazil and abroad will be there to seek partnerships that

generates excellent results.

Title: AHR EXPO

Date: Jan 23-25, 2012

Venue: Chicago

As the largest and most comprehensive HVAC/R exclusive event, the AHR Expo

attracts tens of thousands of attendees from all facets of the industry, including

contractors, engineers, dealers, distributors, wholesalers, OEMs, architects, builders,

industrial plant operators, facility owners and managers, agents and reps. Since 1930,

the AHR Expo has been the HVAC/R professional leading resource for new

products, new ideas and new services.

Title: China Refrigeration

Date: April 7-9. 2012

Venue: China

The 22nd International Exhibition for Refrigeration, Air-conditioning, Heating and

Ventilation, Frozen Food Processing, Packaging and Storage (CHINA

REFRIGERATION 2011) will be held on April 7-9, in Shanghai New Int'l Expo.

Centre.




Title: AIRCON Middle East 2012

Date: May 22-24, 2012

Venue: Bahrain

"AIRCON" is the annual trade exhibition for Air conditioning, Heating and

Refrigeration industry in the region, and the trade meeting point for HVAC&R

professionals, where the suppliers and manufacturers can display and present latest

products with trends and network with engineers, contractors, key buyers, leading

decision makers and senior governmental officials.

Title: CHILLVENTA 2012

Date: Oct 10-12, 2012

Venue: Nuremberg, Germany

Chillventa convinced everyone with its brilliant start – the more than 29,000 trade

visitors as well as the over 800 international exhibitors. No wonder, for everything

about this exhibition is perfectly:

• Nuremberg with its more than 20-year tradition as a venue for refrigeration, air

conditioning• The cost-effective and innovation-orientated two-year cycle

• Even more attractive supporting programme “Chillventa Congressing”

• More than 80 % of visitors are decision-makers

In short, the experts meet at Chillventa. And as appropriate for a real industry get-

together, this is where the issues of the future are tackled, e.g. at the special shows

like the “Industrial Heat Pump Village” and “Cleanroom Village” or at the

ASERCOM Symposium and Heat Pump Symposium.




4.2.3 Registration with Associations:

Registration with the association will allow the company to get updates from the

AC&R industry and many other benefits. Following are some of the association:

ISHRAE- Indian Society of Heating, Refrigerating and Air ConditioningEngineers

ISHRAE is an International Associate of ASHRAE. This Association provides several

key benefits to ISHRAE and its Members.

ISHRAE Members can purchase ASHRAE Publications at 33% discount as

applicable to ASHRAE Members.

ISHRAE has easy access to ASHRAE Technical Papers.

ISHRAE Library will receive all ASHRAE Journals & Transactions.

ISHRAE Members can apply for ASHRAE Membership without Reference

requirement.

Why Join ISHRAE:

A Premiere Technical Society exclusively for AC & R community.

A well organized and professionally run Technical Society.

Membership for individuals only, No Corporate Membership.

Easy access to all ISHRAE Technical Publications.

Excellent opportunities to interact with other Professionals, Industry Leaders and

key Decisions

Makers in the Profession and Industry.

International exposure through ASHRAE association.

An excellent forum for Professional Development and continuous Training & Re-

Training Future Plans.

About ISHRAE website:

ISHRAE‟s web-portal, www.ishrae.in is the most comprehensive online source of commercial and technical information for HVAC&R engineers in India. Sponsored by

several leading companies, the portal is loaded with relevant and useful information;

News, Events, Books, Products, Training & Workshops, Trade shows, Students

Activities, Links to various software downloads and much more.

http://www.ishrae.in/





RAMA -

Refrigeration and Air conditioning Manufacturers Association

The Refrigeration & Air-Conditioning Trades Association Ltd popularly known as

“RATA” was established in the year 1949. The Association is a dynamic service

organization playing vital role at various level for the development and growth of Air-conditioning & Refrigeration Industry and trades.

Vision & Mission

To promote the overall growth of Air-conditioning & Refrigeration Industry in India,

keeping in mind the larger economic goals of:

Maximizing investments in India.

Maximizing job creation in India

To collect and disseminate industry statistics relating to production, sales and other vitaleconomic indicators to members, CII and the Government.

To conduct research and facilitate research in matters relating to the AC&R industry.

To organize/facilitate seminars, conferences, lectures for the benefit of people in the

AC&R industry.

To work with other Industry Associations and Scientific bodies such as ISHRAE/

ASHRAE/ ARI to achieve the following:

Keeping RAMA members abreast of latest standards & developments.

To facilitate adoption of standards relating to manufacturing, energy efficiency,environment management, etc.

AIACRA

All India Airconditioning& Refrigeration Association popularly known as "AIACRA"

was established in the year 1961. The Association is a dynamic service organization

playing a pivotal role at various levels for the development and growth of Air-

Conditioning and Refrigeration Industry and Trade in India.

Prior to the formation of this Central Association, there were four Zonal Associationsconstituted at Mumbai, Delh, Kolkota and Chennai in order to help the growth and

consolidation of Air conditioning and Refrigeration Industry and removal of

restrictions or simplification of procedures adopted by various Government

Departments. As soon as the Industry found its native roots, it began sprouting

quickly and a large number of entrepreneurs entered the field of Air conditioning and

Refrigeration. With the increased tempo in the factory premises mounted its problems

too. Expedient measures become necessary to streamline its multifarious activities. It

was then decided to form this Association with its Head Quarters at Delhi.




4.2.4 Registration with B2B websites:

Online business directories like B2B Yellow Pages are also coming up with many

unique facilities and features for global online traders like shopping cart, payment

gateways, membership discounts and so on. Also known as Business Directories,

these have a huge list of online Manufacturers, Buyers, Sellers, Exporters and otheronline Traders. In such B2B directories, a huge range of products and services from

agricultural products, electrical equipments, toys to fashion accessories, cars,

electronics, printing products, power plants products and services from property

consultancy to company registration services are available.

All such products are advertised by different manufacturers and buyers for the

exporters/traders and sellers.

They have the option of creating an account for marketing their products and

services through this medium to invite relevant sale/buy leads.

They act as a common platform both for buyers, sellers, manufacturers and

exporters from all over the world.

For developing countries, these serve as a link for marketing their products and

services to the developed countries.

With the help of these portals, importers and buyers can showcase their products

at very reasonable rates.

Trade directories play a vital role for Trade and Commerce. All these B2B portals

not only save time but also a substantial amount of money for businesses all over the

world as they are one of the simplest ways of increasing business efficiency andrevenue. By using such modern techniques and methods, B2B portals are helping in

successful promotion of all types of small scale to large scale businesses.

What Must Buyers and Suppliers Do On a B2B Website:

B2B websites basically serve as an intermediary where both importers and exporters

come and post their buying requirements or selling leads.

Buyers and suppliers must post their buying and selling leads on B2B websites

because if they don‟t post their leads, their businesses won‟t be found in search

results. Therefore, it is highly important to fully utilize the facility of postingproducts and selling leads on a B2B website.

Types of Memberships on a B2B Website:

There are two types of memberships available on most B2B websites.

1. Free Membership: Any trader can create an account free of cost. However, this

type of membership provides limited access to buyers and their buying requirements.

2. Premium Membership: This is paid membership. This membership gives

complete access to all the buyers along with priority ranking in buyers‟ searchresults.




4.2.5 Registration with LinkedIn:

Fashion, Technology, Education, Research and many other sectors have experienced

tremendous growth in the last decade due to the increased use of internet. Manywebsites are promoting their identity and business on the online search engines to get

exposure in the international business sphere. Orkut, Facebook, Hi5, LinkedIn are

some of the networking sites that have not just brought people closer for their

personal networking but also help in the propagation of business ideas.

LinkedIn, the world‟s biggest business network, can and should be an important part

of your company‟s social media strategy. It‟s not just for job hunters anymore; having

a company page and personal profile on LinkedIn is an opportunity to put your

business in front of the eyes of LinkedIn‟s 100 million members.

By creating a LinkedIn group, your business can have an extension of your corporatewebsite that can be used as a marketing tool. If you have a smaller company you

might even be surprised to find that your new networking group attracts more web

hits than your corporate website, and that it enables you to reach your local market

better than many of the other marketing vehicles available such as phone books or

online yellow pages.

These networking groups can succinctly promote your business‟s product or services,

contain links to your main website, and perhaps most importantly provide a platform

for providing collaboration that allows others inside and outside of your company to

post content such as videos, photos, notes, and links.

LinkedIn Increases Local Business Credibility

Showcasing the local company's products, services, accomplishments, affiliations, and

credentials on LinkedIn is great for promoting local business' online credibility,

building contacts, and boosting brand reputation. Local businesses tap the power of

LinkedIn to successfully build relationships by being open, honest, and

communicating constructively.

How LinkedIn Can Help Your Business

There are several social networking sites floating around the internet right now, but

which one will help your business grow? In 2003, a social networking site was created

specifically for professionals. It is called LinkedIn. Entrepreneurs, business owners

and their employees should create an account on LinkedIn.

The creation of LinkedIn was for the purpose of making connections with other

businesses around the country and the world, to network and share ideas. It is geared

toward those in business. The connections you make on LinkedIn can help further

your career and bring in new clients.




LinkedIn can benefit the business with:

1. Lead Generation

Turning your leads into customers or clients will increase significantly with

networking. LinkedIn lets you network with others who are in complimentaryindustries and who share your interests with groups. You can also connect with people

you already know and they can introduce you to people they are connected with.

2. Watch Your Competition

It‟s important to see what your competition is doing. LinkedIn lets you view your

competition‟s clients, references and recommendations, which may not be otherwise

available.

3. Greater Visibility

Google indexes your LinkedIn profile. This means your business will have a large

web presence. By having a large web presence, your business can be found by doing a

Google search for companies in your industry. You need to use this option to make

your company more visible to your potential clients.

4. Conduct Market Research

With LinkedIn, you can conduct market research with your target audience. You can

search LinkedIn to find out how much of a demand there is for your type of business.

LinkedIn also offers a Q & A feature. Take advantage of this feature because this is

where you can ask questions and receive feedback from your potential customers or

clients.

5. Introductions

You can connect to people you already know, and you can ask them to introduce youto the people know who will be beneficial to your business. Having your connections

introduce you to their other connections will greatly improve your credibility in the

business world.

6. Recommendations

With LinkedIn, your connections have the option of recommending you and/or your

business to the rest of the network. Word of mouth is the best kind of marketing so

use it to your advantage. Your recommendations will have the potential to increase

your chances of getting new clients or customers.

LinkedIn is the social networking site to assist in promoting your business. It will also

help to build long-term business relationships that could become profitable for you

and your connections. If all of the companies on the Fortune 500 list use LinkedIn,

there must be a good reason.




4.3 Conclusion:

The manufacturer and the maintenance officials of the air conditioners are looking for

the anti-corrosion coating which has an easy application procedure, less time

consuming, less energy consumption and great performance which are fulfilled by the

product FINCARE.

As the company has not devised any promotion strategy for the product, the

recommended promotion strategy will create market awareness for the product.

The market awareness will not only solve the problem of corrosion faced by the

manufacture of air conditioners but also increase its presence in the market.

The first step of the market awareness is through advertising or publishing article in

air conditioners journals this will allow the company to reach the target consumers of the anti-corrosion coating.

The next recommendation devised is through the exhibition which will allow the

company to reach the consumer spread world-wide along with creating market

presence in mass.

The next recommendation is through registration with association which will help the

company to know the corrosion problem faced by the air conditioners companies and

act together to solve the particular problem.

Through registration through B2B website will allow the company to create market

awareness among the B2B customers in large. Along with the registration through

LinkedIn it will help the company to convert the lead generation.

With the prescribed recommendation the company should be able to create the

awareness for the product FINCARE which will increase its market presence.

Along with the prescribed recommendation for the promotion of the product there

should be continuous innovation on the product which will help the company the

tackle the problems faced by the air conditioners industry.




PART 5

BIBLIOGRAPHY



Bibliography

Webiography

http://www.researchonindia.com/

http://en.wikipedia.org/wiki/Corrosion

http://www.corrosion-doctors.org/AtmCorros/mapIndia.htm

http://www.adi-media.com/

http://www.acrex.org.in/

http://www.aiacra.com/

http://www.ishrae.in

http://linkedinformarketing.com/

http://www.pitchengine.com

Journals

Name Volume Number

Cooling India 7 1

Air Conditioner and Refrigeration Journal 22 4












http://www.pitchengine.com/

http://www.pitchengine.com/









promotion strategies for fincare anti-corrosion coating for air conditioners

Documents