promotion of handicraft department

8/3/2019 Promotion of Handicraft Department

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PROMOTION OF HANDICRAFT DEPARTMENT(C.G)


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*Emphasizing on the development of Chhattisgarh handicraft departmentthrough potential marketing for

Upliftment of financial strength of small sector industries and tradional &non traditional craftsman and alsoproviding worldwide marketing andview of the ancient handicrafts of Chhattisgarh with maximum exposureand selling in INDIA as well as othercountries.


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PROMOTIONAL TACTICS

B randing B ase events Exhibition Mass media advertisements Television advertisement

Radio advertisements Informatials B illboard advertising In-store advertising Sample B logs

Facebook Affiliated marketing Sms promotion Celebrity advertisement/branding Theatre promotion Foreign public messaging


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BRANDING

B randing will improve the quality standards andmaintenance of the products. It will be easy tomarket the products internationally as well. A

brand can take many forms, including a name , sign , symbol , color combination or slogan .For example, Coca Cola is the name of a brandmake by a particular company. [2] The

word branding began simply as a way to tell oneperson's cattle from another by means of a hotiron stamp . It will help to improvise the selling.


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BASE EVENTS

Events will be organized in malls, hot spots of city, andalso in open grounds and hotels.This will improve customer attraction and participation.Our main interest is in cities and how their infrastructureand built environment can become more energy andresource efficient. In particular our events explore how acity's policy initiatives translate into deliveryopportunities for the private sector. B ase City events

also address the relationship between sustainabledevelopment, economic growth and inward investment.


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EXHIBITIONS

Steps to Successful Exhibition Marketing.B usinesses use exhibitions to achieve a variety of goals - new business development,bring high awareness, and generate new leads.Exhibition Marketing is also an effective medium for attracting qualified audiencesand making purchase decisions. However, to accomplish all the ambitious goals, weneed strategic planning as well as operational preparation.

Set realistic objectives Plan a strategy and budget Determine the resources necessary to achieve objectives Train staff Integrate publicity & promotion plans B ooth presentation Utilize effectively event team and resources Establish methods for evaluating results Follow up after the event and compute ROI


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M ASS M EDIA ADVERTISE M ENTS

Press advertising describes advertising in a printed mediumsuch as a newspaper , magazine , or trade journal. Thisencompasses everything from media with a very broadreadership base, such as a major national newspaper or

magazine, to more narrowly targeted media such as localnewspapers and trade journals on very specialized topics. Aform of press advertising is classified advertising , whichallows private individuals or companies to purchase a small,narrowly targeted ad for a low fee advertising a product orservice. Another form of press advertising is the Display Ad,which is a larger ad (can include art) that typically run in anarticle section of a newspaper.

This can help us to reach maximum number of readers andaddress them our motive of marketing handicraft sector.


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INFOR M ATIALS

An infomercial is a long-format televisioncommercial, typically five minutes or longer. Theword "infomercial" combining the words"information" & "commercial". The main objectivein an infomercial is to create an impulse purchase ,so that the consumer sees the presentation andthen immediately buys the product through theadvertised toll-free telephone number or website .

Infomercials describe, display, and oftendemonstrate products and their features, andcommonly have testimonials from consumersand industry professionals .


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IN-STORE ADVERTISING

In-store advertising is any advertisementplaced in a retail store. It includes placement of a product in visible locations in a store, such asat eye level, at the ends of aisles and nearcheckout counters (aka POPPoint Of Purchasedisplay), eye-catching displays promoting a

specific product, and advertisements in suchplaces as shopping carts and in-store videodisplays.


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SA MP LE

Free sample attracts customer and give them abroad view about the product too.


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BLOGS

This is one of the powerful tool to make a topic reach tomax.A blog (a blend of the term we b log ) is a type of website or partof a website supposed to be updated with new content from time totime. B logs are usually maintained by an individual with regularentries of commentary, descriptions of events, or other material such

as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning tomaintain or add cont e nt to a blog .

Although not a must, most good quality blogs are interactive, allowing visitors to leave comments and even message each other via GUIwidgets on the blogs and it is this interactivity that distinguishes

them from other static websites.[2]

In that sense, blogging can beseen as a form of social networking . Indeed, bloggers do not onlyproduce content to post on their blogs but also build social relationswith their readers and other bloggers. [3]


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FACEBOOK

Facebook adverts will help us to reach 800million users of facebook!

Reach Your Target CustomersConnect with more than 800 million potential customersChoose your audience by location, age and interestsTest simple image and text-based ads and use what worksDeepen Your RelationshipsPromote your Facebook Page or websiteUse our "Like" button to increase your ad's influenceB uild a community around your business


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AFFILIATED M ARKETTING

Affiliate marketing is a marketing practice in which a business rewards one ormore affiliates for each visitor or customer brought about by the affiliate's ownmarketing efforts. Examples include rewards sites, where users are rewarded withcash or gifts, for the completion of an offer, and the referral of others to the site. Theindustry has four core players: the merchant (also known as 'retailer' or 'brand'),the network (that contains offers for the affiliate to choose from and also takes careof the payments), the publisher (also known as 'the affiliate'), and the customer. Themarket has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors .

Affiliate marketing overlaps with other Internet marketing methods to some degree,because affiliates often use regular advertising methods. Those methodsinclude organic search engine optimization (SEO), paid search enginemarketing (PPC - Pay Per Click), e-mail marketing , and in some sense displayadvertising . On the other hand, affiliates sometimes use less orthodox techniques,such as publishing reviews of products or services offered by a partner.

Affiliate marketingusing one website to drive traffic to anotheris a form of onlinemarketing , which is frequently overlooked by advertisers. [1] While search engines , e-mail, and website syndication capture much of the attention of online retailers,affiliate marketing carries a much lower profile. Still, affiliates continue to play asignificant role in e-retailers' marketing strategies .[


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S M S P RO M OTION

Todays USERS lack awareness of product offerings and benefits, andas a result, miss out on many updates and services that couldpotentially enhance their buying experience.

Meanwhile, most companies are utilizing promotional SMSs mainlyfor and information, rather than for promotion.

SMS solution enables mobile operators to differentiate themselves incompetitive markets by initiating unique, friendly and informativedialogue with international travelers via mobile text messaging. Thisservice provides operators with the ability to promote their specialofferings to users using outbound SMS, inbound SMS, WelcomeSMS and B on Voyage SMS services according to their requirements.

Customized messages increases the source of saving information aswell as promoting easily to larger scale of customers.


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CELEBRITY BRANDING/ADVERTISING

According to a business point of view celebrityattract more attention of customer toward aproduct, It is a sure thing that when a product isendorsed by a celebrity it gets more popular andrecognition. A product if advertised by a celebrityhas more effect on consumers than when it isadvertised by a common person. It also related tostatus symbol of a person because if a person buy

a product which endorse by a top celebrity getmore admire in society than other productpurchasing.


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THEATRE P RO M OTION

While watching a movie if we promote ourobjectives we will definitely see that people willhave that information displayed in there mindfor a longer time and is helpful to reachmaximum people through it.


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HANDICRAFTS The Handicrafts Sector plays a significant & important role in the country's economy. It provides employment to a vast segment of craft persons in rural & semi urban areas

and generates substantial foreign exchange for the country, while preserving its cultural heritage. Handicrafts have great potential, as they hold the key for sustaining not only the existing set of millions of artisans spread over length and breadth of the

country, but also for the increasingly large number of new entrants in the crafts activity. Presently, handicrafts contribute substantially to employment generation and exports


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The Handicraft sector has, however, suffered due to its being unorganized, with the additional constraints of lack of education, low capital, poor

exposure to new technologies, absence of market intelligence, and a poor institutional framework. In spite of these constraints, sector has witnessed a significant growth of 3% annually, and efforts are being

augmented during the 11th Five Year plan on the core issues for the development of the sector.


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Providing Infrastructural support for production & Exports. Improve quality & product diversification with more awareness for both stakeholders & consumer. A greater role for NGO as

implementing partners and participation of private resources - both human and financial. In view of the 3% growth annually in Handicrafts sector, it is presumed that the total employment in the sector as at the end of 10th plan is 67.70 lakhs, which at the beginning of the 10th plan was 60.16 lakhs, showing an annual growth rate of about 3%, on the basis of this growth in the sector it is expected this employment to reach 80 lakhs by the end of 11th Plan.


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The plan expenditure during the period also witnessed a steady growth increasing from Rs.71.65 crores in 2002-03 to Rs.286.00 crores in 2010-11. The production during the period 2002-03 has increased from Rs.19,564.52 crores to Rs.20221.58 crores during the year 2009- 10. The exports during the period increased from Rs.10933.67 crores in the year 2002-03 to Rs.11224.27 crores at the end of the year 2009-10 registering a cumulative increased 2.65%, The budget outlay for the year 2011-12 has been proposed for Rs. 316.27 crores.

Handicrafts activity being a State subject, its development and promotion are the primary responsibility of every State Government. However, the Central Government is supplementing their efforts by implementing various developmental schemes.

promotion of handicraft department

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