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Promotion 3: Promotional Mix • Sales Promotion – Coupons – Contests – Free trials

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Promotion 3: Promotional Mix. Sales Promotion Coupons Contests Free trials. Promotional Mix. Public relations Control versus participation Employee participation Listening and engaging. Promotional Mix. Personal Selling Augment the process Disintermediate the process. Media changes. - PowerPoint PPT Presentation

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Page 1: Promotion 3: Promotional Mix

Promotion 3: Promotional Mix

• Sales Promotion– Coupons– Contests– Free trials

Page 2: Promotion 3: Promotional Mix

Promotional Mix

• Public relations– Control versus participation– Employee participation– Listening and engaging

Page 3: Promotion 3: Promotional Mix

Promotional Mix

• Personal Selling– Augment the process– Disintermediate the process

Page 4: Promotion 3: Promotional Mix

Media changes

• Fragmentation• Integration• Timeshifting• Mobile media


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