Promoting Your Guide Promoting Your Guide Business Through Photos Business Through Photos

and Presentationsand PresentationsTom RosenbauerTom Rosenbauer

SandanonaSandanonaMarch 14, 2007March 14, 2007

FilmFilm

Pros• Still best image

quality if you need for brochures or magazines

• Better latitude between dark and light tones

• Less to go wrong

Cons• Have to wait a

week for images• Need to scan for e-

mail• No ability to

change ISO rating quickly

DigicamsDigicams

Pros• Small and light—

always with you• Very economical• Relatively rugged• Video capability

Cons• Little control in

difficult light• Shutter lag• Weak flash• No polarizer• Limited lens

coverage

Digital SLRsDigital SLRsPros• Any lens you want• Best digital image

quality • Filters• No shutter lag • Complete control• Faster autofocus• Much stronger (longer

range) flash

Cons• Expensive• Heavy and bulky• Less durable

VideoVideo

Pros• Very dynamic and

interesting• Easy to shoot

Cons• Expensive• Heavy and bulky• Less durable• Editing is very time

consuming• Limited use on e mail

or web sites

Getting the ShotGetting the Shot

• Get some shots early and late in day for best light

• Try to get into the shade for most shots• Shoot both wide and tight and macro if possible

Getting the ShotGetting the Shot

• Do some funny stuff• Learn the basics of

ISO rating, shutter speed, and f-stop (depth of field)

• Study your camera manual

Getting the ShotGetting the Shot

• Shoot fish porn while guiding

• Shoot all the rest on your day off—fish with other guides, follow another guide with client down the river.

• On these off days, shoot people rowing, netting fish, scenery, close-ups of flowers, bugs.

Editing and OrganizingEditing and Organizing• Picasa, available free

from Google or from Picasa.com

• Organizes all photos on your hard drive

• Basic editing functions are quite good

• Lets you set up a web album

• Very good e mailing option. Also try Snapfish.com or Flickr.com for web albums

Making ContactsMaking Contacts

• Rendezvous• Sport shows• Visits to cities for

other reasons• Cold call to fishing

manager—if you are ELOG they will listen

• Stores will contact newspaper writers, radio and TV shows

Putting Your Show TogetherPutting Your Show Together• Start with a bang—shocker

slide or something humorous• Make it logical—it’s as hard to

edit a good presentation as it is to edit a book chapter

• Always know what slide is up next

• Add drama• For eye relief, use a mix of

wide angle, normal, telephoto, macro, and ultra wide if you have the lenses.

Putting Your Show TogetherPutting Your Show Together• You are either selling to a

bunch of buddies or a couple. Emphasize camaraderie, type of lodging, other activities, shore lunches, wildlife, scenery

• But load on the fish porn• Be realistic in the

expectations you develop—you want return visitors and salesmen, not one-night stands

Putting the Show TogetherPutting the Show Together

• Show the different seasons

• Show all of your resources—you never know what might appeal to someone

Ideas of Things to Add for Variety Ideas of Things to Add for Variety

Making the PresentationMaking the Presentation• If you can’t be enthusiastic about your resource,

stay home and send someone else.• Call your clients in the area and use them as

shills• If there is an “expert” in the audience, eliminate

him• Look for the smiler and use him or her as home

base

Making the PresentationMaking the Presentation

• Arrive at least a half day early• Spend time with the store manager• Bring a photo album and brochures• Get comfortable with the surroundings• Check hardware and software three hours

before the show• Ask people how they like to fish

Follow UpFollow Up

• Bring a guest book. Get e-mail addresses!• Follow up with a thank-you note• Then send a few reports on your latest

trips• Save the names and send them a

reminder the following year