Slide 1

Promoting your Business:Online and Offline StrategiesMatt Hettche, Christopher Newport UniversityDavid Hoegerman, Vectec

The 10 Greatest Marketing TechniquesRichard Gerson# 1: USP and UMPUnique Selling PropositionWhy people purchase your products or services

Unique Marketing PositionWhat position you hold in your customers minds

Whats your USP and UMP?

#2 Recall and Reactivation ProgramsThe cost of recall and reactivation is minimal, compared to overall new customer acquisition costs.What are you doing now or in the near future to recall/reactivate?

#3 Customer Recognition and Reward ProgramsThanks youPost cardsEmailsBulletin BoardWhats your recognition and rewards strategy and is it working?

and the rest . . . . . . . . .#4 Letter of news#5 Community Service Tie-In#6 Public Image, Identity, and Reputation#7 Direct Response Advertising# 8 Sampling, Discounts, and Coupons# 9 Service Guarantees# 10 Everybody Sells and Everybody Services

Groundswell Insight # 1Concentrate on the relationships, not the technologies14

Groundswell Insight # 2A strategy that treats everyone alike will spell failure people arent alike and wont respond in the same way (pg 40).15

Before You LaunchContent ImagesError CheckingIntegrated MarketingLocal SearchContent is King, Queen, PrincePeople will not come to your site just to give you their money, they are coming for a reason

Give them a reason to Come to the siteRefer a friendCome back ImagesImages can tell more about a product than volumes of text. They can also be used to communicate moods and feelings.

Error CheckingWith the exception of slow loading pages, nothing is more annoying than a site with errors.Check site in main browsers (IE, Chrome, Firefox)Toolsvalidator.w3.org/checklink - Checks for broken linksvalidator.w3.org Coding errorswww.google.com/webmasters/tools/www.bing.com/toolbox/webmasters/ Integrated Marketing

Place your URL on all other marketing material

Add URL to email signature file

Refer prospects to website for more information

Local Search All 3 major engines allow businesses to create free local listings

www.google.com/local/add listings.local.yahoo.com/csubmitbing.com/listings

No Website Needed!

Marketing an Existing SiteEmailSEMLink BuildingWeb 2.0 / Social NetworkingMetricsEmail MarketingThis is content that is distributed to subscribers by email on a regular basis, at no cost to them.

Opt-in email newsletters ranked number 3 of 12 (behind print and TV) as most trustworthy and least annoying. Business 2.0

www.ConstantContact.com

Search Engine OptimizationRelevancePages contain information about the search termSite has links from other relevant sitesQualityError FreeLoads QuicklyLinks from other quality sitesSearchEngineLand.comSearchEngineWatch.com Search Engine AdvertisingSearch engines allow advertisers to place ads on search results pages.

Ads based on:Targeted key phraseMax bidAd qualityAd performance

SearchEngineLand.comSearchEngineWatch.com LinkingCreate good content, link to great content and great content will link to you.About 30% of all sites make up the core - those that consistently share links and traffic. The rest are either origination sites, termination sites or isolated sites.SearchEngineLand.comSearchEngineWatch.com

siteexplorer.search.yahoo.com Web 2.0Technology:ReviewsForumsBlogsSNSFacebook TwitterGoals:TalkingListeningCommunicatingEnergizingTalking vs. Shouting

MetricsPlain and simple, better reporting allows us to make better business decisions.

Efforts can be streamlined to maximize ROI

www.omniture.com www.google.com/analytics/

Supplemental InformationIve included many slides showing examples of how some content is optimized for search engines. The process involves making minor revisions to content to ensure keywords are included and adding links to other pages within the text.When visiting the area, why drive to a hotel when the Fife & Drum Inn is just a few short steps away? Our inn is conveniently located in the midst of everything you want to see and do. We are just 2 blocks from the WM admissions office and the historic colonial governors palace.When visiting Colonial Williamsburg or The College of William & Mary, why drive to a hotel when the Fife & Drum Inn is just a few short steps away? Our inn is the most conveniently located Williamsburg bed and breakfast and is in the midst of everything you want to see and do. We are just 2 blocks from the WM admissions office and the historic colonial governors palaceOur patients come to us from several sources which include Family Dentists, friends of patients, other family members in treatment, co-workers, our "in-house" marketing program, and referring insurance companies. We are ready to greet you when you contact us, and would be pleased to be your orthodontic provider.Our patients come to us for braces or orthodontist services from several sources which include Family Dentists, friends of patients, other family members in treatment, co-workers, our "in-house" marketing program, and referring insurance companies. We are ready to greet you when you contact us, and would be pleased to be your orthodontic provider in either our Hampton or Virginia Beach office.Breathe Healthy masks utilize the state of the art, hospital safe, non allergenic, Aegis hi-tech performance antimicrobial treatment that lasts for the life of the mask. They have been tested by a leading lab to filter down to 1.0 micron, and when adjusted to fit snugly, help to protect against irritants and effluents from coughs and sneezes (which, of course, could contain flu viruses) and many of the particles that pollute the air (all 1.0 micron or larger). Breathe Healthy germ and allergy masks utilize the state of the art, hospital safe, non allergenic, Aegis hi-tech performance antimicrobial treatment that lasts for the life of the mask. They have been tested by a leading lab to filter down to 1.0 micron, and when adjusted to fit snugly, help to protect against pollen, dust, pet hair & dander, allergens, mold spores, many bacteria, effluents from coughs and sneezes (which, of course, could contain flu viruses) and many of the particles that pollute the air (all 1.0 micron or larger). Blue Heron can help you define and locate your ideal property. So whatever lifestyle youve been dreaming of-be it beach front or historic home - just click a button and Blue Heron will take you there!Blue Heron can help you define and locate your ideal property. So whatever coastal property lifestyle youve been dreaming of-be it beach, boating, golf resort, waterfront estate, small town, country, or historic home - just click a button and Blue Heron will take you there!Find out more!Find more information on: Virginia Eastern Shore Blog This is where we get to brag about all the wonderful happenings here! (boating, the arts, real estate, ect.)

Virginia Eastern Shore Portal A business listing / directory of all there is to do on the Eastern Shore. Restaurants Hotels AttractionsWhitley's "Home-Cooked" peanuts have a wonderful, crunchy freshness and distinctive flavor because our peanuts are still made the old-fashioned way-hand cooked, slowly roasted to perfection. We choose only the highest quality, super extra-large peanuts which are hand selected for their size and freshness. Each batch is individually cooked with proven, traditional recipes to ensure the crisp, fresh flavor and unique taste for which our peanuts are famous.Whitley's "Home-Cooked" peanuts have a wonderful, crunchy freshness and distinctive flavor because our peanuts are still made the old-fashioned way-hand cooked, slowly roasted to perfection. We choose only the highest quality, super extra-large Virginia peanuts which are hand selected for their size and freshness. Each batch is individually cooked with proven, traditional recipes to ensure the crisp, fresh flavor and unique taste for which our peanuts are famous.To be roasted in the shell, peanuts are cooked at medium heat for about 15 minutes. They may be plain roasted or seasoned roasted-in-the-shell. To season peanuts in the shell - prior to roasting- the peanuts are washed and then the seasonings, which are dissolved in water, are forced through the shells by a pressure process.To be roasted in the shell, Virginia peanuts are cooked at medium heat for about 15 minutes. They may be plain roasted or seasoned roasted-in-the-shell. To season peanuts in the shell - prior to roasting- the Virginia peanuts are washed and then the seasonings, which are dissolved in water, are forced through the shells by a pressure process.Reliance Staffing provides a highly selective matching of qualified employees to businesses throughout the Hampton Roads area. Employers depend on us. The best candidates aspire to join our ranks. How can we help you?Reliance Staffing provides a highly selective matching of qualified temporary, temp-to-hire and permanent employees to businesses throughout the Hampton Roads area. Employers depend on us. The best candidates aspire to join our ranks. Staffing offices are located in Newport News, Chesapeake, Suffolk and Virginia Beach. How can we help you?COATSsql has been designed by insiders of the Staffing Service industry. The system represents years of long term commitment and ongoing product improvement, development and research. While we believe we have one of the best human resource software products on the market, we do not intend to stop here.COATSsql staffing software has been designed by insiders of the Staffing Service industry. The system represents years of long term commitment and ongoing product improvement, development and research. While we believe we have one of the best human resource software products on the market, we do not intend to stop here.This site contains easy-access video guides that provide compact information and training. Each segment has a video, between 3 and 5 minutes long. Controls to start, pause, stop, and adjust volume are located just below the viewing window.

This site contains easy-access video guides that provide compact information and training. Each segment has a video, between 3 and 5 minutes long. Controls to start, pause, stop, and adjust volume are located just below the viewing window. Planning Ahead for DeploymentFinancing Your BusinessContracting and CertificationFrom Boots to Business Simplify your payroll with the best value in software for small to mid-sized businesses. Our packages make one of the most complex, time-consuming tasks employers face as simple as a few key-strokes. Try it TODAY with a free trial! Simplify your payroll with the best value in payroll software for small to mid-sized businesses. Our payroll software packages make one of the most complex, time-consuming tasks employers face as simple as a few key-strokes. Try it TODAY with a free trial!