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Promoting the Schools Mission in the Community Hillsdale College Tuesday, June 24, 2014

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Know your Community Collier County PopulationPopulation DemographicsDemographics Political climatePolitical climate Naples, FL

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Create Brand

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Whats in a name

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Promote Brand

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Website Buy DomainBuy Domain Use cheap hosting siteUse cheap hosting site Build it yourself or find a web master to donate their timeBuild it yourself or find a web master to donate their time Letters of intentLetters of intent EducateEducate

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Official Website

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Facebook Share newsShare news Promote eventsPromote events Fundraise-20K in 20 DaysFundraise-20K in 20 Days Q&A SessionsQ&A Sessions Increase support-Facebook ads are cheapIncrease support-Facebook ads are cheap Educate: post articles and other relevant informationEducate: post articles and other relevant information Post pictures of eventsPost pictures of events

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MCA Facebook Page

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Newsletter Constant ContactConstant Contact Mail ChimpMail Chimp Go DaddyGo Daddy Link to website and FacebookLink to website and Facebook

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Informational Meetings Who is the face of your school?Who is the face of your school? Select venueSelect venue Establish purposeEstablish purpose Use social media, website and newsletter to promoteUse social media, website and newsletter to promote Consider traditional advertisingConsider traditional advertising Brochures and sign-up sheets (build email list)Brochures and sign-up sheets (build email list)

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Enrollment Meeting

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Classical Education Seminar

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Media Newspaper (LTE, Blog, Guest Commentary)Newspaper (LTE, Blog, Guest Commentary) RadioRadio TelevisionTelevision Free publicationsFree publications

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know the Reporters

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Joe Whitehead Show

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Local Organizations Chamber of CommerceChamber of Commerce KiwanisKiwanis Republican ClubsRepublican Clubs Libertarian GroupsLibertarian Groups Tea Party GroupsTea Party Groups Parents ROCKParents ROCK

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Parents R.O.C.K.

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Events Trade showsTrade shows Constitution DayConstitution Day Foundation for Economic Education (FEE)Foundation for Economic Education (FEE) Local Hillsdale eventsLocal Hillsdale events ParadesParades School Spirit NightSchool Spirit Night

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Hillsdale/MCA Events

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School Spirit Nights

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St. Patricks Day Parade

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July 4 th Parade

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Get Out Your Calendar

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Partnerships and Community Leaders Meet with elected officialsMeet with elected officials Girls on the RunGirls on the Run Girl and a Gun ClubGirl and a Gun Club Freedom and Virtue InstituteFreedom and Virtue Institute Americans for ProsperityAmericans for Prosperity

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Run for Public Office

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QUESTIONS?