promoting real world events through digital, presented by dean russell, fleishman-hillard
DESCRIPTION
TRANSCRIPT
![Page 1: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/1.jpg)
P r o m o ti n g R e a l W o r l d E v e n t s T h r o u g h D i g i t a l
Dean Russell | @[email protected] Webinar
![Page 2: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/2.jpg)
2
Past – what has changed
Present – what’s happening now?
Future – where is this all heading?
Agenda
![Page 3: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/3.jpg)
33
...Past – what has changed?
![Page 4: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/4.jpg)
4
People have always been social
![Page 5: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/5.jpg)
5
Social gatherings
Sporting events
Market places
Music concerts
![Page 6: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/6.jpg)
6
Conferences
Congresses
Product launches
Roundtables
#tweetups
![Page 7: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/7.jpg)
7
Research indicates that like-minded people and groups tend to get on
Kurt Lewin (1890 - 1947)Father of social psychology
![Page 8: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/8.jpg)
8
Best practice New skills – ‘How To’ insights
New trends and future predictionsListen to industry experts
InspirationNetwork & meet new peopleRe-connect with old contacts
Share experiencesMeet similar people in their field
Feel part of a bigger groupShare and discuss common problems
Share opinionsMeet new suppliers
Free stuff!
Why attend professional
events?
![Page 9: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/9.jpg)
9
Why attend professional
events?
![Page 10: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/10.jpg)
1010
PRESENT – how is digital changing events
![Page 11: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/11.jpg)
11
The digital
world is impacting
social behaviour
![Page 12: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/12.jpg)
1212
#1. Getting people there
![Page 13: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/13.jpg)
1313
Getting people there...
Tools like Eventbrite make it easy to organise ad-hoc events
![Page 14: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/14.jpg)
14
DL – STELLA BLOGGERS
Strong relationships with bloggers increases attendance and event visibility
![Page 15: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/15.jpg)
1515
#2. Creating a splash
![Page 16: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/16.jpg)
1616
#Twitterwalls can bring the outside in
![Page 17: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/17.jpg)
17
JOSH - CHEVY
At SXSW, our Dallas colleagues used QR codes to create buzz on & offline
![Page 18: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/18.jpg)
18
Get the world involved with social media
![Page 19: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/19.jpg)
1919
#3. Using social media
to extend the life of the
event
![Page 20: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/20.jpg)
20
DL – MAROON 5
Some events are only possible online
![Page 21: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/21.jpg)
2121
FUTURE – where is all this heading?
![Page 22: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/22.jpg)
2222
Near field technology
Mobile ticketing and barcode scanning is becoming the norm
![Page 23: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/23.jpg)
2323
Microsoft Kinect will transform our living spaces
![Page 24: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/24.jpg)
2424
Near field technologies
will transform how we pay,
play and travel
![Page 25: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/25.jpg)
2525
We are connected more than ever before in history
![Page 26: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/26.jpg)
26
>Networking and meeting people is part of our human nature
>Digital is helping connect beyond geography
>Events that take advantage of digital have a deeper and wider reach
>Mobile is integral to successful events>The future will bring digital and the
real world even closer together...
Rounding up
![Page 27: Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard](https://reader034.vdocuments.us/reader034/viewer/2022051817/547993a3b4af9f98668b476f/html5/thumbnails/27.jpg)
27
Thanks for listeningDean Russell
@dean_r