promoting and using springer ebooks at the budapest university of technology and economics
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Promoting and Using Springer eBooks at the Budapest University of Technology and Economics. Adam Tichy-Racs BME OMIKK. The target group. 2700 employee, including 1800 faculty staff 21000 students B class IP domain (65000 IP addresses) The whole university campus - PowerPoint PPT PresentationTRANSCRIPT
Promoting and Using Springer eBooksat the Budapest University of Technology
and Economics
Adam Tichy-RacsBME OMIKK
The target group
• 2700 employee, including 1800 faculty staff
• 21000 students
• B class IP domain (65000 IP addresses)
– The whole university campus• Professors with remote access to their desktops
– Student hostels
– Library patrons
The trial period• Springer offered a two month trial period to Hungarian
organizations with advanced scientific and education materials, including– eBooks
– eReference Works
– SpringerImages
– SpringerMaterials – the Landolt-Börnstein Database
– SpringerProtocols
– zbMath
• BME - the Budapest University of Technology and Economics produced 109,215 downloads, that is 28% of all Hungarian downloads
Promoting the eBooks
● News item in the portal of BME OMIKK● Newsletter● Targeted mail to potential users● Posters in the Library and at important places of the University
The announcement in the old portal of BME OMIKK
Newsletter (February, 2013)
… after some scrolling
Information about the test period
Targeted mails
Posters in the Library
• Actually this photo was taken during the next promotion campaign. Sorry.
Results
• Most intensive download of Springer eBooks from BME IP domain thanks to
– Good matching to the beginning of the semester
– Good matching to the profile of the University
Statistics 1• 107 330 downloads in 2 months
• Downloads in all fields of science and technology
eBook Package Title 2005 2006 2007 2008 2009 2010 2011 2012 2013 < pre 2005 Végösszeg
Architecture and Design 5 4 9
Behavioral Science 12 16 9 382 19 438
Biomedical and Life Sciences 622 734 908 1481 1175 922 1011 748 858 8459
Business and Economics 2979 3108 2402 3442 2984 3208 3136 3153 1864 26276
Chemistry and Materials Science 198 157 281 439 499 337 547 475 395 3328
Computer Science 538 503 560 1638 1271 1105 1520 1139 631 8905
Earth and Environmental Science 322 175 245 297 203 385 525 427 254 2833
Energy 100 100
Engineering 959 1555 1570 1519 1521 2149 2478 2702 3893 18346
Humanities, Social Science and Law 214 280 477 372 423 334 549 446 292 3387
Mathematics and Statistics 2508 2934 2024 3259 2653 3212 3320 2950 2052 24912
Medicine 142 28 70 46 72 230 187 305 139 1219
Physics and Astronomy 292 361 428 504 1069 518 672 569 587 5000
Professional and Applied Computing 97 123 96 43 93 182 327 603 1564
Springer Protocols 26 4 140 343 280 323 455 733 115 134 2553
Medicine (Dutch Language) ALS JE KIND MOEILIJK SLAAPT 1 1
8897 9979 9201 13387 12259 12915 14727 14632 11199 134 107330
Statistics 2
• Lotka distribution in downloads statistics
– The number of n times downloaded items over n fits to 1/n surpisingly well• Lotka distribution is typical all over in scientific literature
– There were no-systematic download sessions
– But indicates a weak correlation between individial download events
