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Message Increase the usage of purify water filters for domestic ActivitiesMessenger Partners :- ministry of health and NWSDB Stockperson:- nephrologists in SrilankaEndorsements:- Persons who suffer with CKDuCreative strategy Use both informational and emotional appealMethanata pithura dapan emitinal appeal eka pennana

Communicational channelMass media:- news papersPrinted materials:- broachers, postersNon traditional media:- YouTube and organization website