promolinks profile
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Promolinks Egypt's 1st Digital Marketing AgencyTRANSCRIPT
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 2
Table of Contents
Contents Table of Contents ........................................................................................................................................ 2
Executive Summary ....................................................................................................................................... 4
VISION ................................................................................................................................................................ 5
Mission .............................................................................................................................................................. 5
About Digital Advertising ....................................................................................................................... 5
PromoLinks Services ................................................................................................................................. 6
Digital advertising Services .............................................................................................................. 6
1. Website design and development ................................................................................................... 7
2. Online Marketing .................................................................................................................................... 7
Search Engine Optimization ................................................................................................................ 7
Online Social Marketing: ...................................................................................................................... 8
Landing Page Optimization: ................................................................................................................ 8
Online Videos: .......................................................................................................................................... 9
Blogs: .......................................................................................................................................................... 9
Banner Advertising: ............................................................................................................................. 10
Newsletter Production and Distribution: ...................................................................................... 10
3. Multimedia development .................................................................................................................. 10
4. Digital Signage ..................................................................................................................................... 11
5. Mobile Advertising ............................................................................................................................... 11
6. Digital Sales solutions ........................................................................................................................ 11
Really Sales™ ......................................................................................................................................... 11
Case Studies ................................................................................................................................................... 12
Speranza Egypt Online Campaign: .................................................................................................... 12
Edara.com Online campaign: ............................................................................................................... 12
MCV Egypt: .................................................................................................................................................. 13
Daltex- Egypt .............................................................................................................................................. 13
www.cellsafebank.com ........................................................................................................................... 13
www.Rooyagroup.com ............................................................................................................................ 13
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 3
Certificates....................................................................................................................................................... 14
Press Releases ............................................................................................................................................... 15
Clients................................................................................................................................................................ 16
Portfolio............................................................................................................................................................. 17
Web Development ........................................................................................................................................ 17
Multimedia Documentary References ....................................................................................................... 20
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 4
Executive Summary
PromoLinks International is Egypt’s 1st "Digital
Advertising Agency". We understand and study our
customers' needs to create, develop and execute the full mix
of our customers' digital advertising campaigns, starting from
developing customer's web site, Online marketing and
advertising campaigns, company multimedia presentation,
Mobile, Indoor and Outdoor Digital Signage Networks, and
any other electronic solutions that may exist in a way that
exceeds our customers' expectations.
We believe that the world is changing in every aspect, and
the major challenge is to bridge the digital divide. The
Advertising business has already come to a major milestone;
every aspect of advertising is going to evolve, from
broadcasting to narrowcasting, from Static to Dynamic and
from analog to digital. Information technology is leading the
change. PromoLinks through its experience in mastering both
Information Technology and Advertising is one of the leaders
of the Advertising change in MENA region (Middle East North
Africa) and expanding to worldwide market
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 5
VISION
“PromoLinks vision is to maintain a leading position in the Digital Advertising in MENA region”
In order to achieve our goals, we rely heavily on our highly
skilled technical expertise of management and staff in areas
of Online Marketing, Web, Portal development, Multimedia
development, as well as creative, talented marketers and
advertising experts. We appreciate talents and work
continuously in enhancing the quality of our employees
through continuous training and knowledge upgrade.
PromoLinks is also one of the few companies that invest
heavily in R&D in order to adopt new technologies and
anticipate new trends evolving in the International markets.
Mission "Our mission is to produce and distribute high impact
digital Advertisements that will achieve best return on
investment for our clients’ by matching the targeted
audience at the right moment".
About Digital Advertising
Today, digital advertising does not just refer to ―online
advertising; but rather its definition has become far more
inclusive and expansive. As all media are delivered via
Internet, we will increasingly receive personalized AD
information according to our interests, and habits. Whether
through Internet websites, indoor screens in malls,
hypermarkets, Airports and any gathering places, outdoor
screens or even mobile phones, there will be a message
customized to the viewer at the time and place he exists.
This is what we call Digital Advertising. By Digital
Advertising the adverts will achieve best efficiency for the
advertising money by hitting the exact target at the right
moment. PromoLinks is the answer for all adverts needs
regarding Digital Advertising.
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 6
PromoLinks Services
Digital Advertising is a new wave of promotional
technologies that is sweeping the globe for catchier and
more targeted advertising. Using the whole range of
personal and public digital tools such as the internet,
indoor and outdoor screens, and multimedia shows,
messages are being broadcasted and narrow casted in
all the right places. In the workplace, in Airports, in
retail outlets, and even on their mobile phones,
customers are receiving more personalized view of the
various products and services.
Digital advertising Services
1. Website design and development
2. Online Marketing
3. Digital Signage
4. Multimedia Development
5. Mobile Advertising
6. Digital Sales Solutions
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 7
1. Website design and development
The first step to your online presence
Let them know who you are
Based on our expertise in website design and development and
Portal creation since 1995, and on our specialized Advertisement
Creative experts, we are able to develop the most sophisticated
portals that deliver the right message to your targeted segment.
Some companies think of their web site as just a “must have” for
their business appearance. They leave it to the technical people to
decide whether to have a web site or not, and the look and feel and
technology used. Now the market is maturing, your website is one
of your most valuable cost efficient marketing tools. Your website
helps positioning your brand identity in the minds of your
prospects, helps increase your customer awareness of your
products and services, and enhances and confirms your corporate
identity. Smart companies use their web sites as a 2 way
communication and marketing tool with their customers and
prospects. The job of creating your web site should be handled with
great care by an agency that has both the marketing and technical
expertise in order to get you the best ROI on your web presence.
We ensure that your website is Search Engine Friendly; it is about
designing your website in such a way that it will appear higher in
the search rankings. A website that's optimized for search engines
can reap huge benefits on to your website and your business by
achieving maximum visibility within major search engines like
Google.
2. Online Marketing
Online marketing drives targeted traffic to your website,
engages your prospects, and grabs their mindshare.
After having made your corporate web site, you need to get known
and visited by your clients and prospects. The success of your
online presence depends highly on the number of visitors to your
site. Promolinks' online marketing experts can ensure traffic on
your web site using a lot of tools and techniques.
Search Engine Optimization
Let them find you.
Search Engine Optimization (SEO) that cause high ranking for your
site against relevant keywords to your business in search engines
Promolinks International
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specially Google and Yahoo, back links with relevant sites, search
engines posting, newsletters and a lot of other ways.
As web site promotion specialists, In addition to search engine
optimization, we can expose your business to millions of users
while effectively branding your product or service through
placement of banners in the most targeted and highly traffic
websites and Portals, with the most cost effective packages on the
internet, you don't have to worry about high advertising overhead.
Online Social Marketing:
Reach and engage your prospects in their hangout places and
manage your reputation
Online Social Marketing is the latest trend in Digital Marketing,
using such sites as Facebook, LinkedIn, Twitter, and Youtube
we can benefit your company and announce its services and
products to your targeted audience without having to spend a
fortune.
Promolinks, through its skilled team, tools, and expertise can
effectively manage your online social presence and make you stand
high above your competition.
Promolinks team can produce your content to be distributed on
social media, moderate content that online visitors post on your
pages, and interact to engage your visitors around the clock.
Moreover, we produce reports that measure the effectiveness of
our efforts.
Online Social media marketing has the following benefits:
Low cost of engagement: as it only costs time to manage and
moderate
Targeting: by choosing the right media to be present and the
right content, we can effectively target your right audience
necessary to flourish your business.
Increases the effectiveness of your online advertising: as it
gives depth to your branding efforts
Drives traffic to your web site
Gives you feedback of your targeted and existing clients (real
time PR)
Establishes 2 way communication with your prospects
Ensures you have good reputation in your market
Landing Page Optimization:
Use it when you need action
Promolinks International
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Landing pages help taking a specific action from your visitors.
Unlike your web site home page, a landing page targets a specific
action from your visitor, as to let him purchase a product or
service, subscribe to your online Newsletter or to do any desired
action. A professionally designed and optimized landing page by
Promolinks' Professionals will produce a high conversion for your
desired action, thus saving a lot of your advertising money spent to
get that action.
Online Videos:
Now let's make a visual impact
Video Intros:
Deliver your visual message with ease
A professionally produced video placed at your home page lets your
site audience know exactly what you do in a matter of seconds,
thus saving a lot of reading time. This makes your mission easy
introducing your company and services to new clients. Moreover, it
gives better impression to your visitors and sets your company
image in a higher rank.
Viral Videos:
Let your visual message propagate
One of the latest trends Promolinks uses in Online Marketing which
competes much with Online Banner Advertising, is the Viral Videos.
A Viral Video is a Video with your company announced in a way or
another, but has an impact on the viewer that lets him share with
his friends. Thus creating hype about your brand. Viral Videos
resembles "word of mouth" as it gets propagated from a user to
another using all kinds of online communication, an important one
of them is social media.
Blogs:
Tell your stories, build a community of followers, and let them
communicate and interact with you
A Blog is a set of articles arranged in a site or a part of a web site
such that it motivates visitors to comment and get engaged. Blogs
set you as an authority in your business if you publish news, trends
and useful information. One of the other benefits of Blogs that it
gets your site ranked high in Search Engines
Promolinks can build and maintain your blog, thus saving you from
having to worry about updating content.
Promolinks International
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Banner Advertising:
Brand your company and get traffic to your site
Our online media specialists research your business needs, and
advise a media plan that contains a mix of Banner AD placements
in relevant sites that achieve the maximum performance of your
advertising money. Moreover, we carefully arrange your media plan
in order to achieve the whole online marketing plan and ensure its
effectiveness.
Newsletter Production and Distribution:
Send your message to their screens
Direct mailing to your customers and prospects keeps you present
in their minds. Let Promolinks' experts design your Newsletter,
write the needed content and distribute it safely to thousands of
opt-in subscribers.
3. Multimedia development
Impress your clients and prospects
Multimedia advertising is the art of delivering the message using
more than one media like: text, graphics, animated graphics, video,
sound and music. The human brain reacts and remembers graphics
better than text, and that’s how the Multimedia graphics design and
creation is becoming very important in the field of Advertising.
Multimedia advertising involves 2D and 3D graphics creation, design
and animation to fit the following purposes:
Corporate presentations
Digitally animated TV Ads
Motion Ads for outdoor and digital signage
Web advertising
Virtual Architecture for the Real Estate sector
Promolinks with its team of highly skilled of creative developers can deliver your multimedia message in the most efficient way and deliver an experience not easy to forget.
Promolinks International
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4. Digital Signage
Location based advertising. Reach them in the right place at the
right moment
Digital signage is a form of out-of-home advertising in which content
and messages displayed on an electronic screen, or digital sign, can be
controlled electronically using a computer or other device, allowing
individuals or groups to remotely change and control their content
(usually via the Internet). Digital signage offers superior return on
investment compared to traditional printed signs. Promolinks offers
consultations for clients like mall owners or recreation areas, who
want to maximize the gain they can get through advertising money.
Promolinks also can create stunning multimedia ads that run and suit
these networks .
5. Mobile Advertising
Do you know that mobile users are more than PC users?
Now mobiles are with nearly everybody on the planet (except
infants). By targeting mobile users you can reach the masses. Now
with technology advancements, you can precisely target your
prospects based on more criteria than before as location, and
spending habits. Your message will not be only text, it can also be
multimedia and graphics.
6. Digital Sales solutions
Visual selling with Ease
Really Sales™
Really sales is an advanced software program which
provides the ease of selling for Real Estate projects. It uses
Internet technology; therefore you can make reservations
from several branches or agents of different places of the
world at the same time and without a repetition of the
reservation, and more other characteristics
Promolinks International
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Case Studies
Speranza Egypt Online Campaign: Aboul Fotouh Group has introduced to the Egyptian market more
than 200,000 cars manufactured locally in Aboul Fotouh factory in
6th Of October City. Speranza brand was launched in Aug. 2006
under the slogan of "Beyond Driving". Aboul Fotouh Group
introduced Speranza to the Egyptian market with different models
as a solution to a wide array of its customers in the Egyptian
market.
In the era of digital marketing, Aboulfotouh company has realized
that they have to partner with a strong digital marketing agency to
carry all their activities online. Thus the choice was Promolinks.
Promolinks is currently running the Speranza online marketing
campaign that includes website development and updates,
managing the company social networks activity as the Speranza
Facebook fan Page, Twitter account, Newsletters design and
distribution, Speranza Egypt Youtube channel and the rest of PR
activities that include Monitoring and reporting.
Edara.com Online campaign: Edara.com is the leader in producing Arabic Business Book
Summaries in the Middle East. They started 1992 translating and
summarizing best selling business books from all over the world.
Edara.com has different types of subscriptions in different
products. Along time, Edara has acquired a subscriber base of
thousands of Arab managers from all over the Arab world.
Subscribers subscribe by direct selling through Edara's agents, and
receive their summaries by courier.
Now, in the digital world, Edara.com realized the need to fully
utilize the Internet in order to distribute and sell their
subscriptions, thus contracted Promolinks to advise and
implement an online marketing plan that will encourage new
subscribers to electronically sibscribe from the website, and also to
convert current subscribers to electronic subscribers who renew
and read the summaries online. Just after 6 months from launch all
targets were achieved and we had a growing number of subscribers
with high monthly acceleration.
The online campaign included management of social accounts on
Facebook, Twitter, Youtube, as well as Landing page optimization,
Search Engine Optimization and Newsletter Management and
distribution.
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 13
Rooya Group - Egypt
Promolinks implemented a digital sales solution called "Really
Sales" for Rooya Group through which Rooya can sell its units from
the main design of the project. Really Sales is attached to an
internet network, so the unit is sold and at the same time all the
branches directly knows it’s sold out.
MCV Egypt: It is a website for the first Mercedes car agent in Egypt which has
10 branches all over the world. The company trusted Promolinks to
develop a website that reflects the company’s growth and activities
worldwide. MCV Website has won the Gold award in the Egypt's
web award competition.
Daltex- Egypt Promolinks executed 5 multimedia advertisements for "Daltex" one
of the largest food exporters in Egypt, each multimedia Ad was
about one of "Daltex" products like Potatoes, Citrus, Pepper,
Grapes and the last one was about a group of "Daltex" other
products.
These multimedia Ads are considered one of "Daltex" Marketing
tools; as it displayed them in the "Fruit Logistica" exhibition in
Berlin and other exhibitions worldwide in "Daltex" Marketing tour.
Damietta Port - Egypt
PromoLinks International was able to integrate the system of
navigation and scheduling which is ORACLE with Scala. Also we
implemented our program that allows Scala read Arabic font easily
from any files or databases.
www.cellsafebank.com It is a website for the first Cord blood stem cells bank in Egypt.
Stem Cells have already been used to treat nearly 70 diseases like
heart disease, renal failure, osteoporosis and spinal cord injuries.
In addition to the website creation Promolinks handled its Online
Marketing to be highly ranked on the top search engines like
Google.
www.Rooyagroup.com Rooya Group is a famous real estate company with outsized
investments. Promolinks was trusted to create a website that
reflects the company’s large activities. The site was created using
latest multimedia technologies and 3D landscaping architectural
visualization. Rooya website has won the Bronze award in the
Egypt's web award competition.
Promolinks International
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Certificates
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 15
Press Releases
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 16
Clients
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 17
Portfolio
Web Development
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 18
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 19
Promolinks International
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Multimedia Documentary References
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 21
Promolinks International
© 2008 Promolinks International http://www.promolinks.com Page 22