CATEGORY REVIEWSHAMPOO

March – May 2012

March – May 2012

MANUFAC BRAND Март Апрель Май Общий итог

P&G УКРАЇНА HEAD&SHOULDERS 11,25% 12,50% 16,48% 13,58%

other brands 1,39% 1,10% 0,82%PANTENE PRO-V 15,00% 13,89% 21,98% 17,28%

WELLA 3,75% 11,11% 3,30% 5,76%

P&G УКРАЇНА Итог 30,00% 38,89% 42,86% 37,45%HENKEL УКРАЇНА GLISS KUR 2,50% 4,17% 4,40% 3,70%

SCHAUMA 3,75% 11,11% 2,20% 5,35%

SYOSS 7,50% 15,28% 1,10% 7,41%HENKEL УКРАЇНА Итог 13,75% 30,56% 7,69% 16,46%

UNILEVER CLEAR VITA ABE MAN 1,39% 4,40% 2,06%

DOVE 12,50% 1,39% 1,10% 4,94%other brands 1,25% 2,20% 1,23%

TIMOTEI 5,56% 4,40% 3,29%UNILEVER Итог 13,75% 8,33% 12,09% 11,52%

КАЛИНА КОНЦЕРН СТО РЕЦЕПТОВ КРАСОТЫ 1,25% 1,39% 5,49% 2,88%ЧИСТАЯ ЛИНИЯ 8,75% 8,33% 7,69% 8,23%

КАЛИНА КОНЦЕРН Итог 10,00% 9,72% 13,19% 11,11%

L'OREAL ELSEVE 3,75% 2,78% 1,10% 2,47%GARNIER 2,50% 1,39% 4,40% 2,88%

other brands 1,25% 1,39% 3,30% 2,06%L'OREAL Итог 7,50% 5,56% 8,79% 7,41%

BEIERSDORF NIVEA 7,50% 2,78% 2,20% 4,12%

NIVEA FOR MEN 2,50% 1,39% 1,10% 1,65%BEIERSDORF Итог 10,00% 4,17% 3,30% 5,76%

METRO C&C other brands 1,25% 2,20% 1,23%

METRO C&C Итог 1,25% 2,20% 1,23%others manufactures other brands 13,75% 2,78% 9,89% 9,05%

others manufactures Итог 13,75% 2,78% 9,89% 9,05%

Общий итог 100,00% 100,00% 100,00% 100,00%

Promo share by

manufacturers and brands

March – May 2012

Most promoted product in the category “Shampoo” 1 Bottle 0.4 l

•17 promotions were found for the 1 Bottle 0.4l. Of P&G Ukraine

March - May 2012

March – May 2012

Most promoted product in the category “Shampoo” by HENKEL Ukraine 1 Bottle 0.5 l

•16 promotions were found for the 1 Bottle 0.5l. •of HENKEL Ukraine

March - May 2012

March – May 2012

Most promoted product in the category “Shampoo” by UNILEVER 1 Bottle 0.4 l

•7 promotions were found for the 1 Bottle 0.4l. •of UNILEVER Ukraine

March - May 2012

March – May 2012

Most promoted product in the category “Shampoo” by КОНЦЕРН КАЛИНА 1 Bottle 0.4 l

•6 promotions were found for the 1 Bottle 0.4l. •of КОНЦЕРН КАЛИНА

March - May 2012

March – May 2012

Most promoted product in the category “Shampoo” by NIVEA 1 Bottle 0.25 l

•5 promotions were found for the 1 Bottle 0.25 l. •of NIVEA

March - May 2012

Market “Shampoo” March – May 2012 v/s March – May 2011

March – May 2012

Thank you for your attention.

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March – May 2012