promo update · “designer sale,” continuing the same promo it’s been running for the past...

PROMO UPDATEWEEK OF MAY 31, 2015

DEBORAH WEINSWIGEXECUTIVE DIRECTOR - HEAD OF GLOBAL RETAIL & TECHNOLOGY

FUNG BUSINESS INTELLIGENCE [email protected] | NEW YORK: 646.839.7017

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WEEKLY RETAIL PROMO UPDATEWEEK OF MAY 31, 2015

FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 31, 2015Copyright © 2015 The Fung Group, All rights reserved

WEEK OF MAY 31, 2015FUNG BUSINESS INTELLIGENCE CENTREGLOBAL RETAIL & TECHNOLOGY

Macy’s is running a five-day special “Summer Sale” from June 3 through June 7. The promo features discounts on activewear for women and men, swimwear for women and special offers on apparel for kids.

SUMMER SALE

Kohl’s is also running a summer sale, the “2-Day Sale,” with discounts on summer apparel, flip-flops and sunglasses. In the kids’ section, Kohl’s is offering discounts on swimwear, seasonal accessories for girls and summer toys.

SUMMER OF YES

PROMO HIGHLIGHTS


PROMO HIGHLIGHTS


Sears is offering discounts on kitchen appliances such as refrigerators, dishwashers and microwaves. In order to help consumers “Keep Cool and Carry On,” Sears has special offers on fans and air conditioners. It’s also offering major discounts on outdoor furniture and grills.

SUPER SALE & VALUES

Saks Fifth Avenue extended its “Designer Sale,” continuing the same promo it’s been running for the past month both in-store and online. Offers include a 30%–40% discount on a wide variety of designers, such as DVF and Theory in the women’s section and Cole Haan and Fendi in the men’s section. The discounts apply to handbags and shoes, too.

SALE CONTINUES


PROMO HIGHLIGHTS


Kmart is helping consumers prepare for the hot weather by promoting sunscreens, beach toys for kids and camping equipment such as shades and coolers. Kmart is also offering discounts on hair removers, shavers and barbering kits.

SAVINGS GUIDE

This week, Target’s promo focuses on stocking up on favorite products. Offers include buy one, get one 50% off on cereal, two 24 packs of bottled water for $7 and 10 for $10 on yogurts. Similar to the other stores, Target is also offering special prices on outdoor merchandise such as tents, pools and patio umbrellas.

BUY MORE, SAVE MORE


UK PROMO HIGHLIGHTS


40 seemed to be the magic number this week with Debenhams, House of Fraser and Marks & Spencer all offering 40% off selected items. House of Fraser held a Brand Event and offered customers the opportunity to create an online wish list before the event officially started. Debenhams were promoting 40% off selected men’s shirts and bed linen as part of a wider promotion. Marks & Spencer continued its 40% off promotion on its sun care range, with some products reaching half price too.

BANK HOLIDAY

The four main UK department stores are all busy promoting new collections and new lines, particularly within women’s wear. Marks & Spencer focused on in-house brands and sent out emails to showcase its new collection by 60’s model Twiggy, who has worked with the retailer for a number of years now. House of Fraser used big brands to attract customers with shoes, handbags and dresses from designers such as Ted Baker, Michael Kors and Karen Millen.

NEW SEASON, NEW WARDROBE


UK PROMO HIGHLIGHTS


Debenhams put its Designers at Debenhams collections at the forefront and hand-picked its favourites for customers. John Lewis did the same in it’s the Edit section, which shoppers can refer to for style and fashion inspiration. In this week’s release, the retailer focused on brands such as Warehouse, Oasis and Carvela.

NEW SEASON, NEW WARDROBE

Debenhams had the below offer on its website. The promotion appears after about 5-10 seconds of being on the retailer’s website and appears to be part of an initiative to get customers in-store.

POP-UP PROMOTIONS

MAY 2014/2015 PROMO TRACKER 2015 Campaigns 2014 Campaigns

Retailer Event Dates

Name of Promotion Pages Promotion

DetailsEvent Dates

Name of Promotion Pages Promotion

Details

5/13 -5/17

Kohl’s Cash 1

• Everyone gets$10 Kohl’sCash for every$50 spent

5/23-5/26

Kohl’s Cash 1

• Everyone gets$10 Kohl’sCash for every$50 spent

5/13-5/17

The Great American Summer Sale

6• Sale 59.99 to

69.99 summer dresses

5/21-5/26

Petites’ Summer Sale

4 • 30%-40% offdresses

5/13-5/17

Wow!Pass 1

• Extra 20%off select sale & clearance apparel for her, him and kids

5/21-5/26

Wow!Pass 1

• Extra 20%off select sale & clearance sportswear for petites & apparel for her, him and kids

5/24-5/30

Designer Sale Online

• We’ve takenup to 40% off select styles

5/27-5/31

Designer Sale 1 • Up to 40% off

5/21-5/25

MemorialDay sale 1

• Doorbuster50-60% off swimwear for the family

5/21-6/4

MemorialDay home sale

1• 30-50% off

select styles for your home



WEEKLY PROMO AT A GLANCERetailer Event Dates Name of Promotion Pages Promotion Details

6/3-6/7 Privet Sale Online • Take $25 off almost every $100 you spend

6/3-6/7 Women’s Shoes Online • Save 30% on select styles

6/3-6/7 Home Online • Save 20-75% on select items

6/3-6/7 Handbags Online • Save 30% on select items

6/1-6/3 3 Days Only. Online Only Online

• 20% off select original, regular & sale-priced Apparel, Accessories, Shoes, Fashion Jewelry, Baby Furniture & Bedding, Custom Blinds & Shades

• 40% off select original and regularpriced Home Decor, Furniture and Mattresses

Ends 5/31 Designer Clearance Online• Save up to 40% on clothes, shoes

and handbags from your favorite designers

6/2-6/3 2-Day Sale 1 • 40-50% off activewear for the family

6/2-6/3 2-Day Sale 5 • 25-50% off handbags and wallets for her

6/3-6/7 Summer Sale 5 • Sale 19.99-24.99 Nike tees and shortsfor men’s

6/3-6/7 Summer Sale 11 • 40% off Carter’s during our kids’ sale

6/1-6/6 Super Sale & Values 1 • Up To 25% off Kenmore appliances

6/1-6/6 Super Sale & Values 1 • 10% off other top appliances brands

N/A Designer Sale Online • We’ve Taken Up to 40% Off selectstyles


WEEK OF MAY 31, 2015

FUNG BUSINESS INTELLIGENCE CENTREGLOBAL RETAIL & TECHNOLOGY

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Retailer Event Dates Name of Promotion Pages Promotion Details

N/A Father’s Day Gift Guide Online • Gifts under $150

5/31-6/7 Save More With Low Prices 1 • 3 for $6.00 on Kellogg’s Cereal

5/31-6/7 Save More With Low Prices 8 • 50% summer apparel

5/31-6/6 Weekly Ads 1

• Buy 2 get 1 free on Lay’s or Tostitos• 2 for $5.00 on Select General Mills

Cereals• $1.85 Ajax or Palmolive Dish Liquid

5/31-6/6 Fill Up On Savings 1 • 2/$7 Poland Spring 24-pk. water

5/31-6/6 Fill Up On Savings 5 • 20% off all women’s sandals and flip-flops

6/2-6/6 Hello Summer 10 • $6.99 Dove family size haircare

6/2-6/6 Hello Summer 14 • $5.99 Kleenex family size 3 pk.

6/2-6/6 Hello Summer 15 • $9.99 Mars club size bags

5/31-6/13 Take On Summer 4

• $3.50 each Nabisco Ritz Crackers• $3.68 each Nestle Toll House frozen

cookie dough• $3.48 each pack Hefty Cups

5/31-6/6 Weekly Ad 4 • 2 For $5 With Card: Quaker Chewy orReal Medley Bars

5/31-6/6 Weekly Ad 4• Ice Cream or Treats $3.99 ea. or 2/$7

with card• Mars Minis 2/$5

WEEKLY PROMO AT A GLANCE





Retailer Event Dates Pages Promotion Details

From 6/4 In-store and Online• 20% off homeware event started today. It includes

almost everything from towels, plates and chairs to garden furniture

6/5 Online• 20% off summer footwear across men’s collections,

women’s and children’s. This promotion includes branded in-house lines

6/1 online6/3 in-store In-store and Online

• Debenhams has 25% off every category. Theretailer is calling it their Summer Holiday Spectacular. It started online at 6am

Ends 6/4 Online • 10% off all beauty and fragrance. This is quite nusual;normally it is only on selected cosmetic brands

6/3 In-store and Online• John Lewis is price-matching selected products

in-line with Debenhams current promotional activities. This includes dresses, swimwear, cosmetics and shoes to name a few

N/A Online • Duvet cover sets from £19 ($30). This offer seems toconsist of in-house brands rather than external ones.

6/3 Online

• House of Fraser has an editorial promotion onlinecalled Around the world in 7 scents which takes you on a journey of its fragrance department and makes suggestions based on where you may be travelling to.

6/2 In-store and Online• 30% off summer dresses including Label Lab,

Dickins & Jones and Linea, which are all House of Fraser brands.

Deborah Weinswig, CPAExecutive Director - Head of Global Retail & TechnologyFung Business Intelligence CentreNew York: 917.655.6790 | Hong Kong: [email protected]

Cam [email protected]

Marie Driscoll, [email protected]

John Harmon, [email protected]

Amy Hedrick [email protected]

Aragorn [email protected]

John [email protected]

Charlie [email protected]

Kiril [email protected]

Stephanie [email protected]

Lan [email protected]

Jing Wang [email protected]

UK WEEKLY PROMO AT A GLANCE

promo update · “designer sale,” continuing the same promo it’s been running for the past...

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