promises and challenges of generative design by nicolas enjalbert
DESCRIPTION
The applications of generative design in the fields of product and identity design, digital object development and user interfaces are countless. Promising the re-personalization of experiences, that can become surprising and unique, the potential for innovation is immense. Yet it is less developed than it could. Nicolas, creative programmer with studio discretise!, will present the most emblematic examples of generative design in various fields and address the practical and theoretical questions raised by this exciting domain. http://www.discretise.netTRANSCRIPT
Generative design:potentials and challenges
!Nicolas Enjalbert
!FrenchTech Safari @ Laptop — April 19, 2014
c r e a t i v e p r o g r a m m i n g
Worms — Team 17, 1995
Manfred Mohr, 1971
Diana Lange, 2005
EZCT, 2004 — © Centre Georges Pompidou
Taiwan Port Terminal — Jose Sanchez, 2011
Idea
Crafting
Output
if the designeris unsatisfied
Idea
Output
Rule / Algorithm
Generationif the designeris unsatisfied
rule-basedproceduralparametricgenerativedynamic flexible
fluid
nature is generative
Nordkyn kommun — Neue Design Studio
Nordkyn kommun — Neue Design Studio
Nordkyn kommun — Neue Design Studio
manyfew
towards the multitude
vimeo.com
meshu.io
Sonority Wallpaper — BOID
designing open objects
INPUT OUTPUT
✔
PARAMETERS
INPUT OUTPUT
designer’s choices user’s access
✔
PARAMETERS
INPUT OUTPUT
designer’s choices user’s access
✔
USERINPUT CUSTOMIZED
OUTPUTUSERPARAMETERS
designer’s choices
✔
user’s access
Seed Media Group — S. Sagmeister
Seed Media Group — S. Sagmeister
OCAD University — Bruce Mau Design
Coca-Cola Company
“Brand”
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“Brand”
“Brand” “Brand”
“Brand”
“Brand”
“Brand”“Brand”
“Brand”
“Brand”
(standarddesign)
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(cost,commitment)
manyfew
simple + few simple + many
simple + few simple + many
complex + few
Popular Science Magazine 1870-2010
enchantment
Andy Gilmore ©
© Andreas Nicolas Fischer
© Andreas Nicolas Fischer
(standarddesign)
openautonomous
(standarddesign)
simple
complex
openautonomous
GF Smith — FIELD
Absolut Vodka, 2012
Absolut Vodka, 2012
(standarddesign)
simple
complex
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
simple
complex
SURPRISEFASCINATION
!Nicolas Enjalbert
@nenj_ !
http://discretise.net
c r e a t i v e p r o g r a m m i n g