promax talk
DESCRIPTION
Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.TRANSCRIPT
![Page 1: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/1.jpg)
TOMORROW’SWORLD TODAY
![Page 2: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/2.jpg)
THE FUTURE OF TV
![Page 3: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/3.jpg)
TIM SPARKEDIGITAL COACH/STRATEGY
![Page 4: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/4.jpg)
AGENCYREPUBLIC.REPUBLIC
![Page 5: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/5.jpg)
DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS
BBC O2 PLAYSTATION
EA SMIRNOFF HOVIS
COI ADIDAS PIMM’S
![Page 6: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/6.jpg)
THE FUTURE?
![Page 7: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/7.jpg)
§
![Page 8: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/8.jpg)
PAST FUTURE
![Page 9: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/9.jpg)
“The future’s here, it’s just not very well distributed yet”
(W.Gibson)
![Page 10: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/10.jpg)
![Page 11: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/11.jpg)
INTERNET = SOCIAL
![Page 12: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/12.jpg)
![Page 13: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/13.jpg)
WE GATHER,
PLAY AND
SHARE
![Page 14: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/14.jpg)
"Technology is the campfire
around which we gather" Laurie Anderson
![Page 15: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/15.jpg)
![Page 16: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/16.jpg)
BC BG
![Page 17: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/17.jpg)
17
9-5 = PRODUCER6-9 = CONSUMER
ENGAGED USERS
![Page 18: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/18.jpg)
SO IS THAT IT FOR TV?
![Page 19: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/19.jpg)
THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
![Page 20: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/20.jpg)
SO HOW WILL THE INTERNET INFLUENCE TV?
![Page 21: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/21.jpg)
![Page 22: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/22.jpg)
TV WILL HAVE TO GO MORE ‘INTERNETTY’
![Page 23: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/23.jpg)
PERSONALISED SOCIAL INTERACTIVE
![Page 24: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/24.jpg)
PERSONALISED SOCIAL INTERACTIVE
![Page 25: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/25.jpg)
PORTABLE/ON MULTIPLE PLATFORMS
![Page 26: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/26.jpg)
![Page 27: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/27.jpg)
![Page 28: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/28.jpg)
Other platforms are already satisfying programme related needs
28
![Page 29: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/29.jpg)
![Page 30: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/30.jpg)
![Page 31: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/31.jpg)
PERSONA BASED
WHO YOU AREWHAT YOU LIKE WATCHINGWHEN YOU LIKE WATCHING THEM
![Page 32: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/32.jpg)
USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
PERSONALISED SOCIAL INTERACTIVE
![Page 33: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/33.jpg)
![Page 34: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/34.jpg)
![Page 35: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/35.jpg)
![Page 36: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/36.jpg)
36
![Page 37: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/37.jpg)
![Page 38: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/38.jpg)
38
![Page 39: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/39.jpg)
BOXEE
![Page 40: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/40.jpg)
MTV Backchannel
![Page 41: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/41.jpg)
VIRAL
![Page 42: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/42.jpg)
PEOPLE AS CHANNELS
![Page 43: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/43.jpg)
100S OF CHANNELS, NOTHING TO WATCH
ENDLESS CHOICE
![Page 44: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/44.jpg)
PERSONALISED SOCIAL INTERACTIVE
![Page 45: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/45.jpg)
![Page 46: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/46.jpg)
![Page 47: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/47.jpg)
HYPER TV
![Page 48: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/48.jpg)
SEE, HEAR...
![Page 49: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/49.jpg)
SEE, HEAR...
![Page 50: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/50.jpg)
SEE, HEAR, NOW BUY...
![Page 51: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/51.jpg)
![Page 52: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/52.jpg)
HBO IMAGINE
![Page 53: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/53.jpg)
TWO WAY SCREENS
![Page 54: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/54.jpg)
![Page 55: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/55.jpg)
PERSONALISED SOCIAL INTERACTIVE
![Page 56: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/56.jpg)
New Technology
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
TIME
VISIBILITY
TECHNOLOGY HYPE CYCLE
GOOGLEWAVE
AR
BLOGSWIKIS
LBS
![Page 57: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/57.jpg)
"We are perishing for want of wonder, not for want of wonders."
GK Chesterton
![Page 58: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/58.jpg)
THANKS
![Page 59: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/59.jpg)
![Page 60: Promax Talk](https://reader034.vdocuments.us/reader034/viewer/2022050815/54813a82b379596f2b8b5c5e/html5/thumbnails/60.jpg)
•Big Screen TV
•Voice activation
•Screen in screen
•Interactive