promart retail india pvt ltd 2013 ver1

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Page 1: Promart retail india pvt ltd 2013 ver1
Page 2: Promart retail india pvt ltd 2013 ver1

India's largest

365

DISCOUNT CHAIN

multi brand

days

Page 3: Promart retail india pvt ltd 2013 ver1

A revolutionary value format lifestyle concept in India

365DAYS

DISCOUNT

Page 4: Promart retail india pvt ltd 2013 ver1

Revolutionizing Lifestyle Retailing

Big brands at bargain prices

A platform for brands to offload their stocks at a discount without diluting its brand image

Caters to all those looking for national and international labels at discounts of 25%-60% all year round

25%-60%

Off

Page 5: Promart retail india pvt ltd 2013 ver1

Fashion’s New Address

• The stores are located at prominent malls, high streets and strategically selected locations.

• A fully air-conditioned environment and with a fresh ambience spaced in a 1000 to 5000 sq ft. carpet area

Page 6: Promart retail india pvt ltd 2013 ver1

Most preferred fashion destination in clothing footwear & accessories

MISSION

VISION

To bring the world of discounts driven by accessibility and the world of fashion driven by exclusivity together.

DISCOUNT IS IN FASHION

Page 7: Promart retail india pvt ltd 2013 ver1

Ashish GargManaging Director

Promoters

Money Man, Mind behind

Promart.√

√ 36 year old dynamic,

young entrepreneur.

√ Also, actively involved in

the business of Apple

Group of Companies.

√ Propels the growth of

Promart with his astute

eye over financial

management as well as

the immense experience

of successfully running

various businesses such

as steel, coal mining,

textiles, insurance and

infrastructure.

Page 8: Promart retail india pvt ltd 2013 ver1

Captain of Logistics &

Inventory.

Also, New Markets

Identifier.

Leads by example.

Moving away from his

family business, he founded

VEMB Lifestyle Pvt. Ltd. as

an independent business

entity, which is now a

diversified group engaged

in various opportunities in

lifestyle.

In a mere Ten years, Punit

Agarwal’s visionary

foresight and the sheer will

to achieve has led him to

conquer the many

milestones in his early 30’s.

Heart behind Promart.

Promoters

Punit AgarwalDirector & Chief Executive Officer

Page 9: Promart retail india pvt ltd 2013 ver1

Insurance

RetailCommodities

Trading

Energy

Power

Steel Coal

Tablet PC - Zync

8000 cr

10,000 crturnover

assets

Page 10: Promart retail india pvt ltd 2013 ver1

Business Overview• 50 company stores 94319 sqft

• 8 Franchisee stores 10305 sqft

• 1 SIS 1200 sqft

• Present across 14 states and over 57 cities

• Central distribution centre at Bhiwandi occupies a massive 28,000 sq. feet (NO WAREHOUSE)

50 franchisee stores by Oct

2013

100 company stores byOct 2013

Target

Page 11: Promart retail india pvt ltd 2013 ver1

• Increase in government taxes

• Brand factory outlets• Other large format

stores

• Approach brands to sell last season’s stock

• More outlets per city• Tap increased

disposable incomes• Growing demands

for branded items• FDI opportunity • 1 lac+ population

towns

• Competition from local brands

• Tailor made clothing

• 365 days discount• National brands and

international labels• Mass customer base• Minimum 25%

discount• In-house label to fill

in missing gaps and trends

SWOT

Page 12: Promart retail india pvt ltd 2013 ver1

Celebrity’s on board our 4 brands in the market

Ran vijay GurmeetChowdhary

Sara Loren

Mens Casual Wear Unisex Denims

Randeep Hooda&

Zoa Morani

Mens Formal Ladies Western Wear

Page 13: Promart retail india pvt ltd 2013 ver1
Sachin Bansal
the 4 brands should be shown asif they are available outside , in other large format stores like, shoppers stop/ lifestyle etc.you need to create this kind of a picture.. currently they are sold at maya, reliance trends, jabong, flipkartattaching the jpeg creatives as they have celebrities and this will make our corporate PPT more richer.. only one line to emphasize rockberg- mens formal shirts and trousersBazel: ladies western wearRover: unizex denims brandBarrel: Mens casual wearpresent these as brands under the Kitty of promart retail- when we say brands, we mean levis, nike, pumma, proline etc. just assume we own nike..... how would you present it?
Page 14: Promart retail india pvt ltd 2013 ver1
Sachin Bansal
the 4 brands should be shown asif they are available outside , in other large format stores like, shoppers stop/ lifestyle etc.you need to create this kind of a picture.. currently they are sold at maya, reliance trends, jabong, flipkartattaching the jpeg creatives as they have celebrities and this will make our corporate PPT more richer.. only one line to emphasize rockberg- mens formal shirts and trousersBazel: ladies western wearRover: unizex denims brandBarrel: Mens casual wearpresent these as brands under the Kitty of promart retail- when we say brands, we mean levis, nike, pumma, proline etc. just assume we own nike..... how would you present it?
Page 15: Promart retail india pvt ltd 2013 ver1
Sachin Bansal
the 4 brands should be shown asif they are available outside , in other large format stores like, shoppers stop/ lifestyle etc.you need to create this kind of a picture.. currently they are sold at maya, reliance trends, jabong, flipkartattaching the jpeg creatives as they have celebrities and this will make our corporate PPT more richer.. only one line to emphasize rockberg- mens formal shirts and trousersBazel: ladies western wearRover: unizex denims brandBarrel: Mens casual wearpresent these as brands under the Kitty of promart retail- when we say brands, we mean levis, nike, pumma, proline etc. just assume we own nike..... how would you present it?
Page 16: Promart retail india pvt ltd 2013 ver1
Sachin Bansal
the 4 brands should be shown asif they are available outside , in other large format stores like, shoppers stop/ lifestyle etc.you need to create this kind of a picture.. currently they are sold at maya, reliance trends, jabong, flipkartattaching the jpeg creatives as they have celebrities and this will make our corporate PPT more richer.. only one line to emphasize rockberg- mens formal shirts and trousersBazel: ladies western wearRover: unizex denims brandBarrel: Mens casual wearpresent these as brands under the Kitty of promart retail- when we say brands, we mean levis, nike, pumma, proline etc. just assume we own nike..... how would you present it?
Page 17: Promart retail india pvt ltd 2013 ver1

DISCOUNT and FASHION don't usually sit together

Accessibility

Exclusivity

DISCOU

NT

FASHION

Page 18: Promart retail india pvt ltd 2013 ver1

 At Promart, we bring these two disparate worlds together

 At Promart - DISCOUNT is always in FASHION

DISCOUNTFASHI

ON

Page 19: Promart retail india pvt ltd 2013 ver1

 We've made the universally

recognized symbol of "discounts"

a fashion icon.

 By incorporating it in our brand's visual identity

 We will make discounts

aspirational and the starburst will be signature of

that.

Glamorizing‘DISCOUNT’

Page 20: Promart retail india pvt ltd 2013 ver1

The bright yellow is the signifier of

a fresh, refreshing start.

 Promart is exactly that. A

fresh, refreshing start for every

person, into the world of fashion, Without having to pay the world for

it.

Page 21: Promart retail india pvt ltd 2013 ver1

Indians understand

Savings like none other

Indians love Discounts

The Bargaining Indian is

anywhere, everywhere

The IndianConsumer

Page 22: Promart retail india pvt ltd 2013 ver1

The IndianConsumer

• Large and growing middle class

• Median age of the Indian Consumer is 24

• Easy availability of cheap credit

• Aspirational Lifestyle

• Brand Conscious

• Wants great value for money (premium brands for less)

• Wants a quality shopping experience

• High exposure to advertisements – offers, styles, brands etc.

• Celebrates success at all moments/occasions etc.

Page 23: Promart retail india pvt ltd 2013 ver1

Source India Retail Report 2013

RETAIL LANDSCAPE

518 billion USD (3000k Cr )- Indian retail industry

Within the organized retail sector, Apparel is the largest segment

Various estimates put the share of organized retail as 20 per cent by 2020.

41.44 billion USD (239k Cr )

organised retail (8%)

15.3 billion USD (89K Cr )clothing

&footwear (37%)

Page 24: Promart retail india pvt ltd 2013 ver1

Key Retail Growth Drivers

Easy financing

Rising consumer incomes & lifestyles

Real estate developments

Better sourcing options

Favorable demographics

Page 25: Promart retail india pvt ltd 2013 ver1

Positives of FDI in retail

Organized retail will get a

significant hike.

Shopping will be a year round activity.

Indian consumer will be pampered with

the choicest brands.

Educated consumer (on styles, fits, price,

brands) is a more demanding consumer.

Customer service will improve and

customer will expect a superior retail

experience.

Page 26: Promart retail india pvt ltd 2013 ver1

BRANDS OFFERE

D

Price range of the products start at

Rs. 49 to Rs. 1899 with discounts upto 60%

& many more brands……

Page 27: Promart retail india pvt ltd 2013 ver1

Franchise

Invited

Franchisee fee Rs

51000/- only

Price de-regulation –

facility

Stock Correction

10% of purchase

1 print ad during launch

Margin up to 40%

No deposit

Fixture sourcing/Ins

tallation support

Marketing support

Investmenton interiors700-1000

sq.ft.

Page 28: Promart retail india pvt ltd 2013 ver1

THANK YOURegd. Office

Promart Retail India Pvt. Ltd.3- B Sunteck Centre, Subhash Road,

Vile Parle (E), Mumbai 400 057Tel: +91-22-40350707

Corporate OfficePromart Retail India Pvt. Ltd.

B-16, Sector 2, Noida, UP.