11 - 14 December 2014Cairo, Egypt

Egypt… AfricAA continEnt WhErE futurEis constructEd

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Africa’s population is 1 Billion in 2014 and is expected to double in the year 2050. It has the highest birth and fertility rates worldwide. Housing remains the main need for millions in the continent. It is witnessed at present and foreseen in the future that there is a huge demand for housing.

More than 40% of the total population is living in cities. This percentage is higher than India’s 30% and slightly lower than China’s 45%. If African countries keep the present migration rate of 3.5% for the years to come, it is expected that we will have over 400 Million more Africans moving to cities in the next 10 – 20 years.

AfricAAt the moment, there are about 50 cities in Africa with over 1 Million populations. With the current growing migration rate, the number of cities with over 1 Million populations will reach 65 in 2030.

As per the African Development Bank, Africa’s economic growth is reaching 5.2% in 2014 compared to 4.5% in 2013 and 4.2% in 2012. The Sub- Saharan economies are foreseen to be among the fastest growing in the world.

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Construction is one of the most dynamic and active sectors within the Egyptian economy. It counts to 7% of the total GDP. The sector is combined of 31 state owned and 36,000 private owned contracting firms.

Investments in the sector are foreseen to reach USD 7.2 Billion in 2015.

The population in Egypt reached 86.5 Million in June 2014. It is ranked as the third largest growing population in Africa after Nigeria and Ethiopia. Egypt population is expected to reach 142 Million in 2050.

Due to this growing population as well as urbanization rates, Egypt is considered one of the most steadily growing markets in terms of real estate and residential construction with a need mainly for low and middle income housing, where the country is short by 3.5 Million units. Taking in consideration that 29% of the population is under 40 years of age and 50% is under 19 years of age, we will realize that this shortage is growing steadily every year.

EgyptInvestments in the real estate sector have continuously increased from EGP 7.9 Billion in 2001/02 up to EGP 31.8 Billion in 2012/13 with 27.5% growth rate.

Average annual GDP growth of 4.2% is predicted by BMI until 2015. With the population increasing to a forecast 88.2 million people by 2015, GDP per capita is expected to rise by 70%, reaching USD 4,957.

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ConCeptProjex Africa embraces the future of the construction industry, where the key domestic and international key players in each of the building material sectors are illustrating not only their latest developments but also, addressing tomorrow’s technology problems and solutions on a platform of more than 10,000 sqm.

In simple words, Projex Africa is launched not only to showcase the Building Materials Industry of TODAY but also to address TOMORROW’s problems and solutions.

Green Buildings, Innovations, Future, are the main key topics which Projex Africa will address to his exhibitors and visitors through illustrations, seminars, forums and other.

Green BuIldInGsMeaningGreen building is a structure and using process that is environmentally responsible and resource-efficient throughout a building’s life-cycle: from siting to design, construction, operation, maintenance, renovation, and demolition.

The Green Building practice expands and complements the classical building design concerns of economy, utility, durability, and comfort.

projEx AfricAtoday & tomorrow As per an article by Amber Arneson in Environmental News Network Magazine in July 2013, the world’s population will hit 9 Billion in 2050. 80% of this figure will be living in urban communities. Many of these people are spending a lot of time indoors. For example, in the US, research indicates that people spend 90% of their time indoors.

Buildings can have concentrations of some pollutants that are two to five times higher than typical outdoor concentrations. These pollutants can come in the form of aging infrastructure, portable air conditioners, poor ventilation or other forms.

More buildings will be needed to meet the increasing demand for high indoor environmental quality (IEQ) for growing populations, especially in developing nations and urban areas.

According to recent reports, green buildings are being increasingly viewed as a standard best practice among architects, engineers and contractors.

As per McGrow Hill Construction Market Report, percentage of architects, contractors, engineers, building owners and consultants worldwide, who are focusing on constructing green buildings in more than 60% of their

projects have jumped from 13% in 2009 to 28% in 2012 and this is foreseen to reach 51% by 2015.

One of the most remarkable conclusions of the study is that these growing percentages are not concentrated in developing countries only but prevailing all over the world including African countries where it is growing more than triple in South Africa for example.

Four days of Mega Construction & Building Material events under one roofProjex Africa coincides with MS Africa & Middle East – The International Trade Fair Stone Design, Technology, Earthmoving and Building Machinery – organized by the renowned Italian fair organizer Veronafiere in joint venture with the two well reputed Egyptian organizers, Art Line for Organizing International Exhibitions and Conferences & Egyptian Exporters Association – ExpoLink.

MS stands for Marmomacc – the biggest worldwide trade fair in the field of Natural Stones + Samoter – the third biggest worldwide trade fair in the field of Mining, Earthmoving and Building Heavy machinery.

Projex & MS are aiming to turn Egypt into a regional hub within Africa & Middle East in the various fields of construction and building materials the natural stone in terms of technology, production and trade.

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MEgA projEcts in EgyptAs per Egypt’s General Authority for Investment & Free Zones – GAFI, Egypt’s Mega Projects are briefed as follows:

• Integrated Development at the Center of the Suez Canal

• East Port Said Port• One of the most important ports to the

major hub in the Mediterranean region and expected to be the largest in years.

• The current area of the port 17 thousand acres, to include all maritime transport activities; containers and general, dry and liquid cargoes

Project Value = EGP 20 Billion in Phases

• New urban city in Port Said

The total area of about 13.6 thousand acres and is expected to accommodate about 1.5 million people.

Project Value = EGP 75 Billion in Phases

• Industrial Zone Eastern Port-Said AreaThe largest industrial zone in Egypt with an area (10 thousand acres) Includes a full range of export industries heavy, medium and light (chemical industries, electronic, basic construction materials, glass, food, metal, textile, car, business district,)

The area includes research and studies center, logistic zone and an exhibition’s area.

Project Value = EGP 120 Billion in Phases

• Other projects

• Suez Canal tunnel, Port Said

• Electric train crossing the Suez Canal

• Urban aquaculture center

Project Value = EGP 6 Billion in Phases

• Mall of Egypt A construction contract for a 162,500 m² shopping and leisure mall in 6th of October City on the western outskirts of Cairo.

The mall is being developed by Dubai-based Al Futtaim Properties and constructed in joint venture between Egypt-based Orascom Construction Industries’ and BESIX. The mall is meant to mimic the Mall of the Emirates. The construction work is due to be completed in 2015.

• Emaar SquareThe biggest news of 2013 was the announcement by the UAE Company Emaar that its Egyptian subsidiary, Emaar Misr, is to construct Emaar Square, a USD 500 million, and 2.7 million ft² mixed-use project in Cairo. Blueprints suggest that the development will offer the largest open mall in Egypt, hotels, offices, apartments and 1,200 family homes. The build will be located in the Uptown Cairo region, an area which when complete will consist of 11 villages, costing in excess of USD 2.1 billion.

• Development CorridorInitiated by Dr. Farouk Elbaz, the project is to build new cities agglomeration in the western dessert, parallel to the Nile Valley, 1000 Km in length.

• Other Governmental Projects• 1 Million low cost houses over five years for

poor communities.

• EGP 1.5 Billion to subsidize the housing projects for low income citizens.

• EGP 55 Billion for infra-structure projects.

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• Projex Africa showscases today’s technology with a wide eye on the future of constructions in Egypt and Africa.

• In-depth activities including seminars and forums illustrating the new innovations and future developments in the construction industry.

• Targeting mainly the key decision makers from the trade, scientific and academic communities within the industry.

Why Exhibit AtprojEx AfricA?

• Partnership with official architectural, engineering and contracting associations in Egypt, Africa and on the international market is giving a strong credibility and beneficial interaction and networking between all concerned parties, exhibitors, visitors and associations.

Exhibitors profilE

• Aluminum and Glass • Building Automation / Control Systems

• Contracting and Engineering Consultancy

• Environmental Sustainability

• Floor Coverings

• Chemical Building Products

• Construction Materials

• HVAC • Insulation Materials

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• Piping’s and Sanitary • Steel / Stainless Steel • Services

• planners: Architects, Interior designers, Landscape architects, Engineers, Structural engineers, Local and national building authorities, Energy consultants.

• Investors: Housing associations, Private and government authority developers, Real-estate developer, Fund managers, Agents, Retailers/retail chains, Facility managers.

• Building materials trade: Building material suppliers, DIY stores, and other retail.

• Research, further education: Universities, Research institutes, Master craftsmen colleges and trade schools.

Visitors profilE

• Lifts and Escalators • Materials/Products for Interiors • Outdoor Design

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VEnuEProjex Africa 2014 will take place at the Cairo International Convention & Exhibition Centre (CICC). The venue is widely considered to be one of the best venues in the Middle East and Africa. It offers modern facilities including conference rooms, VIP lounges, seminar facilities, extensive parking facilities, restaurants, cafeterias and central air-conditioning.

Leading exhibitors enjoy the highest quality buildings, facilities and infrastructure within Cairo’s newest exhibition venue.

CICC has recently witnessed several construction processes to add extra 7000 sqm space to its original space capacity through the newly established Hall 4 & 5. Newly established facilities and service units were also added to the venue and thus it has become ready to host a mega show like Projex Africa 2014.

Marketing Campaignto attract visitors

An integrated marketing campaign accurately targeting our determined visitors profiles. The campaign will include but not limited to the following activities:

• Editorials and advertisements in key newspaper & specialized magazines.

• Coverage, editorials and advertisements.

• Direct online interaction with visitors through Projex Africa 2014 online promotional activities.

• Trade visitor invitations to potential visitors from the MENA region.

• VIP invitations hand delivered to leading businessmen and top VIP’s in Egypt.

• Direct mailing through organizers highly-ranked database.

• Flyer invitations placed in key public locations in Egypt.

• Pre-show and Post Show coverage and advertisements in the official journals.

Visitor proMotionAl cAMpAign

• Posters and billboard advertising in Cairo’s main streets up to the event.

• Projex Africa 2014 show updates mailed directly to potential visitors and delegates.

Branding & Sponsorship

Companies wishing to increase their profile at the event can choose an exciting range of sponsorship possibilities including: Official Sponsor of opening Gala Reception – VIP Club lounge – Press Conferences – Official updates/Visitor Promotion campaign – Visitor Tickets – Exhibition Route Planner –Banners –Floor Ads and balloons – Shuttle Bus Ads – Visitors Promotional Gifts – Official Buyers Guide – Distribution of Promotional Literature around the Exhibition.

On-site during the event, there will be a variety of opportunities for your organization to display itself, its products and services in an eminent presentation to attract visitors to your stand and reinforce them to remember you afterwards. Exposure at the show remind customers of your presence, strengthen your message and bring more important business to your stand.

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projEx AfricAfAct shEEt

www.projexafrica.com

Fair date 11 – 14 December 2014

Opening hours From 11:00 am to 8:00 pm

Build-up period Starts on 08 December at 10:00 am

Ends on 10 December at 10:00 pm

Dismantling 14 December from 10:00 pm to 15 December 10:00 am

Location Cairo International Convention & Exhibition Center – Nasr City

Exhibition space 10000-sqm (Gross).

Trade Sectors • Aluminum and Glass• Building Automation/Control Systems• Chemical Building Products• Construction materials• Contracting and engineering consultancy• Environmental Sustainability• Floor Coverings• HVAC• Insulation Materials• Lifts and Escalators• Materials/Products for Interiors• Outdoor Design• Piping’s and sanitary• Steel/Stainless Steel• Services

Professional Visitors • Planners : Architects, Interior designers, Landscape architects, Engineers, Structural engineers, Local and national building authorities, Energy consultants.

• Investors: Housing associations, Private and government authority developers, Real-estate developer, Fund managers, Agents, Retailers/retail chains, Facility managers.

• Building materials trade: Building material suppliers, DIY stores, and other retail.• Research, further education: Universities, Research institutes, Master craftsmen

colleges and trade schools.

Admission Free Admission.

OrganizersVeronafiere - Italy.Art Line for Organizing International Exhibitions & Conferences - Egypt.ExpoLink (Egyptian Exporters Association) - Egypt.

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• Fair date : 11 – 14 December 2014• Build up period : 08 – 10 December, 2014• Dismantling : 14 December from 10:00 pm to 15 December 10:00 am• Opening hours : from 11:00 am to 8:00 pm• Show venue : CICC• Exhibition space : 5000 sqm.

Trade Sectors:• Machinery and technologies for marble, stone and granite• Dealers & sales of stone processing technologies and machinery• Rental of stone processing machinery and plant• Natural stone processing consumables• Producers of marble, stone, granite, surfaces materials• Sales of marble, stone and agglomerates – Architecture & design• Services, Institution, media & communication, information technologies• Used machinery and tools for marble and stone working, cutting etc. (the used machinery sector will exhibit in a dedicated area of the show)

Professional visitors:• Construction and building companies, contractors• Architects, specifiers, designers, interior designers• Real estate companies, property companies• Technical offices and authorities• Research institutes and universities involved in the stone and marble sector• Industry professional, consultants & services• Dealers & distributors

Admission:Free admission

The International Exhibition ofStone Design and Technology

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• Fair date : 11 – 14 December 2014• Build up period : 08 – 10 December, 2014• Dismantling : 14 December from 10:00 pm to 15 December 10:00 am• Opening hours : from 11:00 am to 8:00 pm• Show venue : CICC• Exhibition space : 5000 sqm.

Trade Sectors:• Earthmoving equipment - Excavators & mini-excavators, loaders, bulldozers & graders, dredgers, attachments and accessories• Quarrying and processing plants, recycling plants for building materials, crushing & screening equipment• Road building machinery & equipment• Hoisting & handling equipment• Vehicles & special purpose vehicles (site vehicles, dumpers etc)• Components, equipment, site tools, engines and services• Rental of construction equipment machinery• Services, Institution, media & communication, information technologies• Used machinery for construction and building (the used machinery sector will exhibit in a dedicated area of the show)

Professional visitors:• Construction and building companies, contractors• Engineering and Architects, specifiers• Real estate companies, property companies

Admission:Free admission

• Technical offices and authorities• Research institutes and universities involved in the building and construction sector• Industry professional, consultants & services• Dealers & distributors

The International Earth-Movingand Building Machinery Exhibition

Marmomac Stone Academy

Veronafiere is the only trade exhibition organizer that provides specific continuing professional development courses to architects, recognized by the most prestigious international professional associations, and has been doing so continuously for the last 15 years.

Veronafiere became an American Institute of Architects (AIA) continuing education provider in 1998, offeringa four-day course for US-based architects, held during Marmomacc, on designing with natural stone. The AIA has over 80,000 members in the in the US and around the world. To preserve their eligibility for AIA membership and their state licenses, each architect must complete 18 hours of continuing education per year.

Veronafiere/Marmomacc has also been recognized as a provider of educational courses by RIBA (Royal Institute of British Architects), RAIC (Royal Architectural Institute of Canada), AIA (Australian Institute of Architects), SAIA (South Africa Institute of Architects) and, more recently, MEK (Hungarian Chamber of Architects).

Veronafiere’s course is offered to help architects learn advanced techniques in use of marble, granite and other stone materials, as well as engineered stone. It is a unique combination of classroom lectures, guided architectural tours, and field trips to nearby quarries as well as stone processing facilities.

This comprehensive approach helps architects to better understand stone’s full life circle – including how marble is quarried, cut, processed, finished, selected for specific jobs and installed, using the latest technologies and products. The five-day course held each year in Verona also provides a hands-on look at the materials and machinery used in the production of engineered stone, including an overview of Appropriate design applications and the sustainable characteristics of these products. Last September, Veronafiere offered the 14th edition of the course. Starting in 2003, enrollment was expanded to include Architects form Canada, UK, India, South Africa, and – more recently Hungary and Singapore.

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Projex Africa is organized jointly between:

• Today, Veronafiere is the leading direct organizer of exhibitions in Italy, second in terms of turnover and at the top in Europe, thanks to more than 100 years of experience in the sector and its strategic geographical position at the heart of Europe’s main inter-modal routes. Veronafiere’s mission is to be a natural hub for the international promotion of the country’s industrial system and excellence Made in Italy by providing facilities and high value-added services to its clients - visitors and exhibitors alike.

• Art Line for Organizing International Exhibitions and Conferences – the organizers of Automech-Formula, Boat Show and others since more than 22 years.

• Egyptian Exporters Association – ExpoLink, the organizer of the Egyptian participation in more than 600 sessions of international specialized trade fairs worldwide for more than 17 years.

orgAniZErs

Artline57, Ibrahim El Refaai St. 8th District,Nasr City, Zip Code: 11471, Cairo, Egypttel: +2 02 2273 2237 / 38 Fax: +2 02 2273 2055E-mail: info@artline.com.eg www.artline.com.eg

Expolink90, Road 105, Maadi, Cairo, Egypttel: +2 02 2527 1010 Fax: +2 02 2527 1015E-mail: info@expolink.org www.expolink.org

VeronafiereViale del Lavoro, 8 - 37135 Verona, Italy.tel: +39 045829 8133 / +39 045829 8800 Fax: +39 045829 7133 / +39 045829 7800E-mail: vfi@veronafiere.it www.veronafiere.it

Between 11 and 13 December Marmomacc Stone Academy will go to Africa and will organize the first edition of a two full day Educational Program for architects in Cairo/Egypt during the MS Africa & Middle East international trade show on building industry.

The Course is recognized by RIBA UK and is open for 30 foreign and local architects. During the two full days of the educational program field trips and classroom lessons will be offered from the quarry to the installation of stone materials. The architects will also be taken to the most iconic cultural sights of Cairo. Inscriptions will be open from August 2014.

Supported by

www.projexafrica.com