projects marketing management group3 wedding plan final

8/12/2019 Projects Marketing Management Group3 Wedding Plan Final

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Dream Wedding Trailor

ProposalGroup 6


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Agenda- In t roduct ion

- Data of Quest ionnaire

- Market su rvey

- Brand equi ty- SWOT analys is

- Compet i tion analys is

- Market ing s trategy- Market ing m ix

- Financials

- DM design


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Introduction Opportunity

There are a lot of single working individuals in Ahmedabad

They are rich but busy

Our business planWedding service There are only a few wedding service companies in Ahmedabad that

too organize events as well as weddings

We are dedicated only to weddings We will provide a lot of novel wedding ceremonies to our customers

Customization. No matter what kinds of types of marriages we canmake it for customers.


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Market survey

Market demographics - Age between 20- 30years old

Market Needs : - customize planning- unique experience

- reasonable charge


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Market survey

Market Trend:- convenient- price factor for wedding planner

between NT$50,000200,000

- 2 weeks2 months for Arrangement

Market Growth : In average , 145 thousandscouples get merry per year in Taiwan , potential customerstake 75% in that number and increasing 2 - 4% every year .

Each couples is willing to pay $500,000 NTD for wholeset of wedding process. Potential market worthy 100billionNTD.


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Brand Equity

Company Mission statement Providecouples an unforgettable, wonderful and happywedding party.

Slogan Make your Dreamcome trueLOGO :


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Brand positionCreat ing a lot o f novel wedd ing

part ies makes customers satis f ied

-Novel (fantas tic )

- Creative

- Satisfacto ry


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Competition Competitor analysis

Existing Service provider tend to integrated other services( example: Wedding Dress company also provide MV & photo services. Hotel,

Restaurant, )Wedding Planner all focus on Refined / Customize servicesWebsite integrated services links

( Photo, Wedding Secretary, Wedding Dress, MV, restaurantect.)

Keys to success- Innovation idea- Refined service- Customization

Critical issues- fall into price competition- possibility of low acceptance with new idea


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Product offering (I)

Proposal of marriage

Romantic CandlelightDinner

Billboard Public

Announcement Customization

Engagement wedding gift bride cake

wedding photograph

healthy check


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Product offering (II)

Marriage :Bride secretary (make up, wedding dress)

wedding invitation card

wedding MV design

wedding decoration - music, balloon, flower

marriage contract

honeymoon travel


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Innovation- Special Wedding

Outdoor

Garden Beach Mountain Other

Creative ways (Customization)

Cruise ship wedding Horse-back wedding Helicopter-Ride wedding

Gliding wedding Underwater diving wedding Disney style wedding Hello kitty style wedding Others


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Innovation - Marriage Course

Why : Divorce rate, MisunderstandingOffer : Help to make the agreementproperty ,kids

nurturing , psychological consultation..

How: Hire the part time consultant & doctor


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Marketing/Financial

Objectives

Marketing objectives The first 10 customers can acquire our special

discount. This activity can built our reputation quickly

Serve 150 customers in the first year

Financial objective Break even in two years.


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Product Strategy

Target market Age 30-40 years couples working in Hsinchu Science

park

Positioning Create a special and creative wedding experience

Good service

Strategy One stop service Creative ideas

Marriage Animation


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Marketing Mix (I)

Price ListStandard Package Economic Package Luxury Package

Price NT$66,666 NT$88,888 NT$118,888

Service Items

50 invitations freeMV

Simple DecorationsArrange weddingprocess

80 invitations freeMV

Sophisticated DecorationsArrange wedding process

120 invitations freeMV, photographer

High-End DecorationsSweet gift for guestsBride cake

Payment Cash or Credit Card Cash or Credit Card Cash or Credit Card

Special Items Price

Cruise ship wedding NT$150K

Horse-back wedding NT$50K

Gliding wedding NT$30K

Underwater diving wedding NT$100K

Disney style wedding NT$300K

Hello kitty style wedding NT$500K

Helicopter-Ride wedding NT$150K


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Marketing Mix (II)

Advertising Promotion Build a company website & Blog

Key words searching in Google & Yahoo.

Sign contract with big IT companies as TSMC, UMC, Media tech andso on to offer discount.

Co-work with restaurants, hotels & flower shops

Customer Service Single Contact Window

Set up SOP flow

Set toll free hot line

Immediately resolve customers complaints and

needs


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Sales Forecast

165

198

36

60

72

1525

30

99

3 0 9 6

2 6 2 9

1 5 8 9

0

5 0

1 0 0

1 5 0

2 0 0

2 5 0

2 0 0 8 2 0 0 9 2 0 1 0

Sevum

5 0 0

1 0 0 0

1 5 0 0

2 0 0 0

2 5 0 0

3 0 0 0

3 5 0 0

SeRevn

nenhan

Luxury Economics Standard

1. Our sales volume target is 400 cases to achieve the break-even in two years.2. In the first year, we forecasted to sell at lest 150 cases and 250 cases in next year.3. The revenue share rate of three packages is 66%:24%:10%.


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Break-even Analys is (I)

Unit cost

VCFC/unit sales

88,025

Makeup price

unit cost

(1desired return on sales)

110,031

Break-even Analysis

-$12,000

-$10,000

-$8,000

-$6,000

-$4,000

-$2,000

$-$2,000

$4,000

$6,000

$0 $5,502 $11,003 $22,006

Revenue(in thousands)

Pro

fit(in

thousand

s)


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Break-even Analys is (II)

Break-Even Chart for Determining Target-Return Price and Break-Even Volume

0

10,000

20,000

30,000

40,000

50,000

0 100 200 300 400

Sales Volume n Units

Doas

nenh

anFixed cost

Luxury-Total cost

Luxury-Total revenue

263


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Expense Forecas t

- 200 400 600 800

Salary

material

customer service

Advertisements

Equipment

Dollars (in ten thousands)

2010 2009 2008

9%

3%

6%

7%

17%24%

64%


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DM (I)


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DM (II)


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DM (III)


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DM (IV)


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DM (V)

projects marketing management group3 wedding plan final

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