projects introduction (2)

8/19/2019 Projects Introduction (2)

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3/11/16 1Rice Flour Murukku

Gent’s shirts and

gents trousers


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Until foreign forces invaded our fair isle, wewere a nation second to none because we wereself sucient in our staple food, rice. Rice wasnot only our staple food but was also the base

for any a short!eats and sweeteats."ith the coenceent of the foreign ar#et

forces, the degradation and regression of ournation started with the introduction of iported

rice in place of our own, wheat $our, and il#!powder of ultinationals that ade usalnourished and lethargic

Introduction


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3/11/16 %Rice Flour Murukku

&onsidering the present situation,there is a new trend being designed

for fast foods ade out of rice $our in'ri (an#a. *his is due to the growingdeand for fast foods which are very

healthy since a person has got healthconscious. +riven by this deand for

-ealthy ast oods , any a

copanies have eerged to supplythe growing need of the people withany a Rice based products.


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ndustry nalysisast food in 'ri (an#a"heat $our roductsRice $our roducts


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*he 2411/12 global rice production forecast was raised 2.60 illion tons in

the onth of 5arch 2412 to %60.% illion tons illed basis7. *he crop isalost three percent above a year earlier and the highest on record.

ustralia, 8angladesh, &hina, 9gypt, the 9U, ndia, ndonesia, a#istan,

and 'ri (an#a account for ost of the pro:ected year!to!year increase inglobal production in 2411/12.

n contrast, production is pro:ected to be substantially lower in 2411/12

than a year earlier in rgentina, 8ra;il, 8ura, 9cuador, eru, the United'tates, and Uruguay. 8y region, production was record!high in sia, butdown sharply in the "estern -eisphere.

*he buper global rice crop is largely the result of e


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3/11/16 =Rice Flour Murukku

Reasons for new product

ood is an essential aspect for aintaining life. Ricein particular provides any nutrients essential forlife. n 'ri (an#a >>? use this for day to day life.

*he purpose for developing new Rice 5uru##uproducts could be due to@

gap in the ar#et, e.g. "heat $our food products

Aew consuer pressures, e.g. econoic crisis

+rop in custoer loyalty or loss of ar#et shareAew ideas or technology

n eerging consuer deand, e.g. convenience,health or indulgence.


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3/11/16 BRice Flour Murukku

C'ooriya roductD vt7 (tdC'ooriya roductD will produce anufacture, pac#age

and distributor of local food products.

C'ooriya roductD will be an ndigenous appreciatesand environent!friendly copany dedicated onsustainable developent and corporate socialresponsibility, as a service to society and

preservation of nature.C'ooriya roductD is going to a#e the best Euality

Rice products fro using the best local ingredients.

Rice roducts will go to a#e, with using advanced

technology and any diFerent $avors for utostcustoer satisfaction.

C'ooriya roductD headEuarter will be situated inGatunaya#e.


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3/11/16 >Rice Flour Murukku

5ission

5''HAC*o be a leading producer of fast

food based on dedication to

nature, corporate and process-ygiene, dynaic leadership andcoitent to our partners and

sta#eholders.D


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IisionC*o be 'ri (an#an reier fast food

&opany,oFering nutritious J superior Euality

tasting foods to its consuers.

8y 241B we ai to achieve 34? of 5ar#et'hare, and while doing.

it we would be the best in ters ofconsuer

value, custoer service, eployee talent,and

consistent and predictable growth.


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The strength of Sooriya products “RiceMurukku”

resent rice production in 'ri (an#a is around %.B illion 5/*

and this industry sustains about BB4,444 farer failies. Kear round price!stability for local rice will be an incentive

and assurance for our rice farers aeliorating their livingstandards.

Letting the general public use to eating rice!5uru##u in place

of ore failiar wheat $our 5uru##u will substantially reducethe iport of wheat $our thereby saving foreign e


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"hy this roductMactors +riving +eand for Hur roduct

17 &hanging age proNle! relatively larger share of

young population which has the ability to spend on

fast foods

27 ncrease in incoe! *he iddle and upper iddle

incoe groups growing at a faster rate than in

developed countries resulting in higher spending on

food

37 'ocial changes! ncreasing nuber of wor#ing

woen


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"hy this roductM

%7 (ife style factors! ncreasing

health consciousness and need

for convenience fruit drin#

07 vailability of Hrgani;ed Retail

outlets! *hese provide the uch

needed forward lin#ages


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3/11/16 1%Rice Flour Murukku

*arget 5ar#et

riary 5ar#et O Gids O ond of 'weet

O *eens O 5ore e


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5ar#et 'egentation

5ar#et segentation is the process inar#eting of

dividing a ar#et into distinct subsetssegents7 that

behave in the sae way or have siilarneeds

Iariables Used for 'egentation

◦

17 Leographic variables◦ 27 +eographic variables

◦ 37 sychographic variables

◦ %7 8ehavioural variables

5 # t ' t ti


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5ar#et 'egentationIariables

Leographic +eo

8y leveraging the beneNts ofliberali;ation and

integration of the ar#ets ofthe world, will

see# to serve both doesticand international

custoers.

5etropolitan &ities, a:orcities/towns of the

states. +ensity of rea@ Urban,

'ei!urban, Rural.

&liate@ *ropical

+eographicge O all age group

Lender O 8oth 5ale andeale

aily si;e ! doesnt atter

9ducation ! doesnt atter

ncoe O iddle J hi endconsuer

Hccupation O student,

wor#ing and retired people nationality/race O doesnt

atter

language ! doesnt atter

5 # t ' t ti


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3/11/16 1=Rice Flour Murukku

5ar#et 'egentationIariables

sychographicersonality

Ao

(ifestyle

KesIalue

Kes

ttitude Kes

8ehavioural

beneNt sought

product usagerate

brand loyalty proNtability

incoe status


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3/11/16 1BRice Flour Murukku

5a:or &opetitor nalysis

5L5+'*R8U*HR' J&H

RL5 HH+


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3/11/16 1>Rice Flour Murukku

'"H* nalysis A*9RA(

'*R9AL*-

deEuate availability of

raw

aterials

rice, a copetitive

advantage

Aatural roduct.

"ea#ness

'easonal availability of

Rice $our

8rand

ac#nowledgeent

(ate entry into the

ar#et.


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'"H* nalysis EXTER!"

Hpportunity articipation with a growingindustry.

&opetitive advantage over

"heat $ue products'uccess of incredible 'ri

(an#a

capaign

ossible deal withgovernent

*-R9*'

&ut throat

copetition

Unstable governent

policies

Rising Llobal

"aring


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5ar#eting 5i< % s7

Rice 5uru##u is a ast food its ade by144? (ocal Rice $our

which will be produced and ar#eted by the

'ooriya roducts (td. 8rand Aae is CRice 5uru##uD.

-owever, custoers reEuireents changeover tie.

n order to eet these changes, +iFerenttaste hot, sweet, chic#enP.7 +iFerentshapes and +iFerent si;e.

#roduct@ !


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Hur roduct variation

&hic#en$avored

Larlic$avored

sweet$avored

chili$avored


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#$ace@ !

◦ C'ooriya roductsD they used

outsourcing rice $our for theirproducts .*hen they anufacturing ndpac#aging of Rice 5uru##u, underC'ooriya roductsD brand.

◦ Use white and red rice $our for theproduct.

◦ Rice $our would be purchased fro local

farers◦ 5ode of *ransport@ Road *ransport


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3/11/16 2%Rice Flour Murukku

#rice@ !

s a new coer CRice 5uru##uD pricingstrategy is to introduce our products in thear#et at lower prices so as to create huge

deand in the ar#et and then copetewith other copetitors. irst price 244g isRs@144

s we coe up in the deand, we willincrease our prices and will provide oreecient and aFordable Rice roducts.


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#romotion @!C'ooriya roductsD ainly focus is on nationalist group

and health conscious people,"e can ncrease nationalist advertising by using *I and

Radio &oercial.

t C'ooriya roductsD the prie focus is on targeting

children. n happy eals too which are targeted atchildren sall toys are given along with the product.

s we are in the ntroduction phase, our ob:ective is to

create brand awareness through nforative dvertising.

Use of rint 5edia, Radio dvertiseent, -oardings in

ublic 'pots, 'aple +istribution, Hrgani;ing 9vents, *I

&oercial etc.


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#romotion @!

*ie Up with a:or &inea halls to proote ourproducts during ntervals.

n!Nl advertising, in its ost eFective for, is

about a brand being a part of the cineaQs content

"eb 5ar#eting@

'ocial Aetwor#ing@ n order to reach out to the *

and ensure that they feel ore connected with the

brand it is necessary to start a#ing conversation.

8y using face boo# and twitter we can create a

counity and an page


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3/11/16 2=Rice Flour Murukku

%irect &hanne$C'ooriya roductD will have a siple

distribution networ#. n evaluating possiblechannels,

the business will Nrst analy;e the distributionchannels used by area copetitors.

*he business distribution channel will consistof the use of local distributors, wholesalers,and retailers.

*he professionals at C'ooriya roductD will

shop online wholesalers for the purchase ofroducts. 'tylists will use local distributors andretailers for the purchase and resale of hairproducts, accessories, and supplies.


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3/11/16 2BRice Flour Murukku

0 Kear lanning

*arget of capturing 0? of the ar#et sharewithin a year and

34? by 241=!end

nitially we would be outsourcing the

processing of Rice, butafter 3 years we would chec# the feasibility

of starting our own

aring processing plant.

"e would open 'atellite 8ranches in 5a:or&ities to facilitate

product training J iprove on 5ar#et 'hare.

R f


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3/11/16 2>Rice Flour Murukku

References rstrong, L. J Gotler, . 244>7. 5ar#eting@ n introduction >th ed.7. Upper 'addle River, A@ earson

9ducation.

business concepts. 241%7.doestic ar#eting. vailable@ http@//www.bas#ool.co/business!concepts/ar#eting!and!strategy! ers/=2B3!doestic!ar#et.htl. (ast accessed 4= Aov 241%

businesscasestudy. 24137 international ar#et. vailable@ http@//businesscasestudies.co.u#/business!theory/ar#eting/international!ar#eting.htlSa


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*han# KHU

projects introduction (2)

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