project template
TRANSCRIPT
Name of your idea
What is the name of your solution?
Purpose
What issue/s does it help solve? What are the symptoms of this
issue? What underlying factors are affecting the issue?
How does it help solve the issue/s?
More information on how to:
Identify what issues to focus on
Define the cause of the problem
Interview people to find out the issue
Observe the interactions in your neighbourhood
Identify the systemic problem affecting the issue
Identify the network effects of the issue
More information on how to:
Use keywords to structure the analysis of your insights
Make sense of the insights
Frame the issue
Principles
What principles underpin your solution?
More information on
How to develop design principles
How design principles have been used
Customers Customer Relationships
What target audience/s would it help? What target audiences do you already have a relationship with? What kind of relationship
do you have with them? What are their needs & assets?
How will you interact with your target audience/s? What channels will you use? How will build and grow your relationship
with them?
More information on how to
Identify the people you want to work with
Put yourself in the shoes of your target audiences
Create personas to understand your target audiences
More information on how to:
Work out the motivations of the people you interact with
Make sense of the neighbourhood you’re working in
Reach out to your audiences
Impact Measures
What impact will the solution have on the target audience/s? How will you measure the impact? How often will you measure it? Who will measure it?
More information on how to:
Develop a theory of change to define your impact
Identify the network effects of your solution
2
Activities
What activities will you carry out to develop the solution?
More information on how to:
Plan the phases of developing your ideas
Rethink how you can use the resources around you
Select ideas on what activities to carry out
Develop workshops to bring people together
Develop a prototype on how it looks
Develop a prototype on how it works
Team development Roles
How will you build and develop your team? What skills do you need to deliver the activities? What roles do
you need on your team?
More information on how to build your team and develop your team
Resources Support
What resources do you have to develop it? What support do you need to take it further?
Cost Revenue
How much will the activities cost? How will you fund the development of the solution? (How) will you generate revenue?
Sustainability Lessons
How will you develop it further? What will you deliver in 3, 6 and 12 months?
How will you learn lessons as you progress? How will you capture feedback? How will you use the feedback?