HOPEA PROPOSAL FOR THE NBA

WE MISS GREAT DUNK CONTESTS.

19861986 1976 1984 1985 1985 1985

1986 1987 1987 1988 1989

1990 1991 1992 1993 1994

1995 1996 1997 2000 2002

UNDERCURRENT

1984 2012AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48

WE DON’T WANT NO SCRUBSBUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT.

1

1: TLC

2012 DUNK-CONTEST PARTICIPANTS2012 DUNK-CONTEST PARTICIPANTS WHO WE’D LIKE TO SEE IN 2013WHO WE’D LIKE TO SEE IN 2013

PAUL GEORGE KOBE BRYANT

PER: 15.1 PER: 23.4

10.0 POINTS PER GAME 14 ALL-STAR GAMES

8TH-FEWEST FOULS, 2012 5 CHAMPIONSHIPS

CHASE BUDINGER LEBRON JAMES

PER: 14.4 PER: 27.2

9.4 POINTS PER GAME 8 ALL-STAR GAMES

RED CHINSTRAP 3 MVPS, 1 DECISION

JEREMY EVANS KEVIN DURANT

PER: 19.1 PER: 22.6

8.7 MINUTES PER GAME 3 SCORING TITLES

WESTERN KENTUCKY VERY NICE GUY

DERRICK WILLIAMS DWIGHT HOWARD

PER: 12.9 PER: 22.5

8.8 POINTS PER GAME 6-TIME REB. CHAMP

2ND OVERALL PICK, ‘11 HAS GREAT SMILE

MORE STAR

THERE’S ONLY ONE CURE FOR THE SLAM DUNK CONTEST

POWER!

I’D RECONSIDER

PARTICIPATING FOR

A MILLION BUCKS.“

”

( )NOT FIVE, NOT SIX,NOT SEVEN, BUT ONE

MILLION DOLLARS.

GREAT, LEBRON. LET’S

TO INCENTIVIZE THE BIGGEST STARS TO PARTICIPATE.

CROWDFUND $1 MILLION DOLLARS

$35K $1MM

2012 PAYOUT:

SHOULD BEIN 2013:

Pledge $1 or more

12,532 Backers

Help determine dunk contest rules

Pledge $50 or more

10,251 Backers

Receive anNBA All-Star Game T-Shirt

Pledge $500 or more

2,890 Backers

Official team autographed basketball

Pledge $1,000 or more

342 Backers

VIP tickets to All-Star weekend

Pledge $50,000 or more

1 Backer

Participate in dunk contest

*Limited (4 of 5)

HOW IT WORKS

RAISE $1 MILLION

REWARD BACKERS

DO SOME GOOD

For the most iconic Slam Dunk Contest of our generation

Through exclusive benefits and insider experiences

By donating anything over the fundraising goal to charity

HELP US HELP YOU. GIVE CROWDS MORE AGENCY.

Dear NBA,

INFLUENCER OUTREACH

TRANSPARENTMETRICS

DEEPER FAN ENGAGEMENT

It results in:

When you fund something...you're buying a ticket on the ride, reserving a front-row seat to the process and endorsing an idea.”

- Fast Company

“

THE MOST TALKED- ABOUT DUNK CONTEST

IN NBA HISTORY.

THIS WILL BE

THE ROADMAP

NOV ’12 JAN ’13DEC ’12 FEB ’13OCT ’12

ALIGN ON STRATEGY

LAUNCH(CHRISTMAS DAY)

ANNOUNCE SLAM DUNKLINEUP

INFLUENCER OUTREACH

LET’S LAUNCH WITHIN 6 MONTHS

FINISH BUILDINGPLATFORM

ENGAGE TRADITIONAL OUTLETS

ALL STAR WEEKEND 2013

KICK OFF PLATFORM DEVELOPMENT

SHIP VIDEO

UND.CR/DUNKFOO

UNDERCURRENT

@elan_miller