Infiniti CRM Proposal

Emotional (vs Functional)

Young Minded & Young(vs successful premium)

Precision Detail Driven (vs common)

High Performance(vs Only high tech)

Social Connected(vs isolated)

Fashion Oriented(vs classic)

Brand Understanding

Environment Event Engagement Effect Expand

-No integrated interaction & communication channel-No Integrated member account

- No systematic tracking for consumer/brand activities / campaign

-Lack of personalized or differentiated event

-No sufficient interactive mechanism or communication content - Not fluent enough consumer journey

Pros

Cons

Existing online to offline /in-store& out-store touch points

Existing brand/dealer campaign

Existing planned interaction mechanism

Existing consumer satisfaction evaluation

Existing member club community

-No sufficient UGC -No sufficient consumer spontaneous IWOM

CRM Optimization

StrategicOpportunity

More Time & Energy Saving More Personalized & Customized

More TA Demand Deployed More Intimacy & User Friendly

More Holistic Customer Experience Journey

Test Learning Downflow

CustomerExperience Foundation

CustomerPerceived

Value

High Digital Preference

Emotional Experience

Flat & Seamless Structure

Standard Evaluation Mechanism

+ +Improve “Vision” CRM Operation System through

Innovation & Result-driven

Create “Gan Ai” Experience through

CRM Activities to Build “Gan Ai”Group

CRM Strategy

Buddyloc product Proposal

Buddyloc Features

◇Real time positioning of IOS & Android devices moving throughout the monitored area

◇Sub meter accuracy on any OS platform

◇Managing and inspecting fingerprint database

◇Face recognition through database

◇Real-time aggregate analytics

Indoor Location Components

Cloud based Server

Hardware-Ibeacon & Cloud accessed wifi access Points

SDK for APP development

API for user integration

Fingerprinting database

Wifi or Bluetooth enabled device

Internet

connectivity

Cloud Server

& DatabaseMobile

APP

API

Field

Future Opportunities

NotificationsWhether contact arrives or leaves within a geo fenced

radius

Integrating the app to add users who do not have the

app installed

Location Sharing

Users will be able to choose when to share

location information with friends and family

The recipient of the notification would also get

mapping information showing the best path to take to meet the contact who initiated the location

data exchange

Indoor Remote Triggered Location Scanning

Locate a user inside a building with the help of preset nodes that can detect the location of a

device

Integrating the app with Cloud Storage like

Dropbox, Google Drive & iCloud

IKEA Opening Campaign

10

Big idea

Give Birth to DalaMa

IBeacon

$ 10Coupon

Share

Bluetooth ON!

Shake!

Coupon Get!