project report sumul45 (1)

A

Project Report

On

Summer Training at

“SUMUL DAIRY”

Submitted By:-

RAJPUT MAHENDRA (Roll No:- 87)TAILOR KEYUR (Roll No:- 106)TAILOR PRATIK (Roll No:- 107)

Under The Guidance Of

Mrs. Benaifer mam(Mentor)

Submitted To,

THE S.P.B. COLLAGE OF BUSINESS ADMINISTRATION

Academic Year 2009-2010.

S.P.B. Collage of Business Administration 1

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful

completion of any task would be incomplete without the mention of the

Leaders, whose constant guidance and encouragement crown all the

efforts with success.

I am highly obliged to the South Gujarat University for arranging the

programmed of practical training in Bachelor of Business

Administration in such a manner.

I would l ike to extend my gratitude to all the staff and especially to Mr.

MANISHBHAI_BHATT_(sumul_dairy). who provided me useful

information and data regarding the subject with their cent percent

participation and supported in making this project report a successful

task. It was a memorable experience to work with them and complete

my winter training.

It is my privi lege to express my deep sense of gratitude to Mrs .

Benaifer mam for her efforts, guidance, valuable comments and

suggestions for making this project report. She helped me to complete

my report on the practical study and gave contribution to improve and

expand my practical knowledge.

Finally, I express my intense gratitude to my parents whose blessings

and helped me to translate my efforts into fruitful achievement.


CERTIFICATE

This is to certify that Mr Rajput. Mahendra N. has prepared the Project Report entitled “_Summer Training” under my guidance & supervision. This project embodies the result of his work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.

Date:Place:

_____________________ ________________ (Faculty Guide) (Incharge Principal)

Mrs. Daisy Sheby Thekkanal


CERTIFICATE

This is to certify that Mr.Tailor Keyur N. has prepared the Project Report entitled “_Summer Training” under my guidance & supervision. This project embodies the result of his work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.

Date:Place:




CERTIFICATE

This is to certify that Mr. /Miss.( Tailor Pratik A. has prepared the Project Report entitled “_Summer Training” under my guidance & supervision. This project embodies the result of his/her work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.

Date:Place:




Company profile

1) Introduction2) History3) Milestone of Sumul Dairy4) Sumul’s vision statement5) Objectives of sumul6) Strategic focus of sumul7) Work area of sumul8) Unit of Sumul and Their Capacity9) Turnover of sumul


The Sumul district co-operative milk producer’s union ltd (SUMUL DAIRY) is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices. Today’s Sumul enjoys the pride to serve milk and milk products to populous Surat city and surrounding towns of it.

Sumul is holding strong brand equity in surat district and command more than 70% of the liquid milk in surat city, to make the distribute system fast and the delivered milk in time they have as many as 6ilk transportation routes and 1531 agents (1386 regular and 145 full time)

The area of operation of sumul is the entire district of sumul. The present milk procurement of 160.929,736 liters of milk annually makes it the third largest union in the state after the AMUL and Mahesana dairy. The present market of Surat for liquid milk is around 4.5 lack liters per day. This has necessary active development of “by product” market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi, butter milk etc..

Sumul consist of 13 board of directors one each of 13 talukas of Surat district and they from themselves elect the chairman. The total numbers of employees are about 1100 besides the contract workers.

Under sumul’s activities, Surat district is now firmly established as a milk shed and is growing from strength to strength.

Hence, the Surat district co-operative milk producer’s union ltd, SUMUL is trade name and literally meaning sound process, came in to existence on August 22, 1951… The formal commissioning of the pasteurization plant on March 17, 1968 was a turning point fro sumul.


In the year 1939 Sardar Vallabhbhai Patel went and meet the farmers of Anand and told them that for the trade of milk the dairy was necessary. At that time a person named Tribhuvandas Patel came forward to take the leadership. During that time there was only one dairy “POLSUN DAIRY” which belongs to British’s and they use to give very less price for milk to the India Milkmen. In order to support the Indian farmers “AMUL DAIRY” was established in the year 1946 DDR. Kurien was appointed at this dairy. Dr. Kurien along with Tribhuvandas Patel took the leadership. Indian becomes independent in the year 1947. in the meantime AMUL Dairy got order from the WHO to produce milk Powder from buffalo milk. Dr. Kurien & Mr. Dalaya found the technique of producing milk from buffalo milk. After booking at this Lal Bahadur Shatri took the visit of Ajampur village and promised them to provide with more money fro the systematic development of the dairy industry. For the proper development of the dairy industry NDDB was established at Anand. NDDB started operation – 1 programmer for all dairies in 1971-72 in the year 1977 operation Flood-2 started. Transportation machinery & pressmen of milk at low cost and give importance. In the year 1990-operation flood-3 started. Here the farmers were, made aware about their right & responsibilities high productivity of milk at low cost & so the co-operatic of development programs started.

In the year 1998-99 two million tone of milk was produced in Indian & Indian becomes the world’s first milk producing country. Which is more then 68 million of American. So it was called “White revolution”

SUMUL has three chilling center at Bajipura, Navi Pardi and Uchchal for ensuring safe delivery of raw milk to SUMUL where the milk is processed and pack into various type of liquid milk and by product to improved the nutritional feed given to the cattle at village level, the co-operative has establishment a cattle feed factory at chalthan. Sumul also has oil refined oil at the village of DCS level.


^ ^ ^^

1951REGISTRATION OF

SURAT DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.

1968HON.DIVINE PUJYA YOGIJI MAHARAJ OF ‘AKSHAR PURUSHOTTAM’

INAUGURATED DAIRY PLANT AND NAMED “SUMUL DAIRY”.

1979INAUGURATION OF EXTENSION WING OF DAIRY PLANT

WITH POLYETHYLENE POUCH PACKING BY DR. V. KURIEN.

1975 INAUGURATION OF BAJIPURA CHILLING CENTRE WITH 3 LAKH LTPD

1970INAUGURATION OF CATTLE FEED PLANT AT CHALTHAN

HAVING 200 MT CAPACITY PER DAY.

1985 EXPANSION OF DAIRY PLANT FOR 2 LAKH LTPD CAPACITY.

1988 DECENTRALIZATION OF MOBILE VETERINARY SERVICES

1992COMMISSIONING OF OIL PACKAGING STATION AT CHALTHAN

FOR PACKING EDIBLE OIL WITH BRAND NAME ‘DHARA’

1999LAUNCHING OF

TOTAL PRODUCTIVE MAINTENANCE PROGRAM.

1982INAUGURATION OF MILK CHILLING PLANT

HAVING 30,000 LPD CAPACITY AT UCHCHHAL

1996 INAUGURATION OF NAVIPARDI CHILLING PLANT WITH 2 LAKH LTPD

1996LAUNCHING OF

TOTAL QUALITY MANAGEMENT PROGRAM.

2000 ISO 9002 & HACCP 9000 CERTIFICATION OF SUMUL DAIRY

1995INAUGURATION OF

12.5 MTD POWDER PLANT

2001 ISO 9002 CERTIFICATION FOR CATTLE FEED PLANT

RAW CHILLEDMILK

2002 ISO 14001 CERTIFICATION OF SUMUL DAIRY

2003 ISO 9001 CERTIFICATION OF SUMUL DAIRY

MILESTONESIN 56 YRS

2006 ETP PLANT MODIFIED

2007-08 RENOVATION OF MILK POUCH COLD STORE

2008 INAUGURATION OF POWDER GO-DOWN AT NPCC(1800 MT)


“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH COMMITMENT TO CONSUMER DELIGHT AND RESPECT FRO ALL. WE BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR HONEDTY AND INTEGRITY”

It is quite obvious from the mission statement of the Sumul; the organization is committed to customer satisfaction and believes in providing the highest quality of product to them. Infect, for ensuring highest quality product, it has already put into practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission.

SUMUL VISION 2006:

Vision is a dream created in our working hours of the organization. It can be described as a living picture of future. It is inspired by the values that we cherish

Year 2006 Year 2007

TURNOVER RS.551 Corers RS. 522 Corers

MILK PROCUREMENT 7,51,000 Liters 8,50,000 Liters

MILK SALE 5,51,000 Liters 5,51,000 Liters

QUALITY International std. ISO 9000 HAACCP

International std. ISO 9000 HAACCP

PRODUCTION COST Minimum Production cost Minimum Production cost

DISTRIBUTION SYSTEM

Consumers oriented, Quick and effective

Consumers oriented, Quick and effective


To providing guaranteed remunerative milk market round the year for all the marketable surplus of number producers in their villages.

To procure milk, process it in to good quality milk/milk product and market it most economically and efficiently to give maximum overall net returns to the producers and general satisfaction to the consumers.

To provide essential technical inputs and service to the producers at their step in an economic and efficient manner and also in a way most to them to increase milk production and to reduce the cost of production.

To provides maximum return to producers.

Co-operative Focus: Village level development, Clean Milk Production & Veterinary Services.

Customer & market focus: Relationship, Awareness & Product availability as per their need and time competitors Watch, Own agents relationship, market research.

Quality Focus: Continuous Improvement in Quality defined according to Customers.

Organization focus: Think globally and act locally.


Main Dairy Plant Cilling Centrekm distance from surat

Taluka/ Tahsil Name Cattle Feed Factory

SUMUL dairy is located near railway station road in Surat. It covers 15,000 – acre land. Sumul provides milk collection facilities at the producer’s door in each village co-operative, where milk is speedily, efficiently and economically transported twice daily to its dairy plant and chilling centers for processing and marketing.

Since the milk procurement system has been extended far and wide in the entire district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The chilled is then transferred to the mail plant at Surat railway station road.


No. Chilling Center

Establishment Capacity in LPD

Distance from Surat (km)

1 Sumul dairy 1951 500000 0

2 Bajipura 1975 300000 50

3 Uchchhal 1982 100000 105

4 Navi Pardi 1996 200000 25

5 Sumuldan 1970 300 mt/day 20

These 5 chilling center have provided have provided equal opportunities of milk marketing to the distantly inhabited tribal milk producers, which aids the economy of their milk production enterprise or else they would have been obliged to dispose of their milk to the middlemen at very low price. These chilling centers were established with a view to improve the quality of milk and ease pressure at its headquarters. A large plot of area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairy plant from city, if the need arises in future.


Year 1970-71

1980-81

1990-91

1995-96

2002-03

2003-04

2004-05

2005-06

2006-07

Turn Over

0.41 18.83 78.11 183 153 382 425 548 647

From the study of the above diagram, we can see that Sumul has made a continuous progress in their profit making figures. The present profit of the firm is 48 crores more than the profit of the previous year.


A. Product mix

B. Growth path of Sumul product

C. An overview of Sumul’s products & sales

D. Major customers

E. Sales volume


Products Mix: “The set of all products and items that a particular seller offers for sales to buyer.”

S.P.B. Collage of Business Administration

Homogenized Toned Milk

Homogenized Toned Milk

Liquid MilkLiquid Milk

Whole MilkWhole Milk

Pasteurized Standard Milk

Pasteurized Standard Milk

Milk Products

Milk Products

Cow MilkCow Milk

Skimmed Milk

Skimmed Milk

White ButterWhite Butter

GheeGhee

Butter MilkButter Milk

Skimmed Milk Powder

Skimmed Milk Powder

Butter MilkButter Milk

Self Developed Products

Self Developed Products

PaneerPaneer

Flavors MilkFlavors Milk

SweetsSweets

ShrikhandShrikhand

Sumul SugarSumul Sugar

Sumul TeaSumul Tea

16

Milk ProductsMilk Products

Products Year

Milk distribution in bottle 3-5-1968

Establishing member of GCMMF 9-7-1973

Milk distribution in polybag 7-12-1978

Butter milk distribution in polybag 1-6-1987

Whole milk (SUMUL YA) in bulk 1987-88

Whole milk (SUMUL YA) in 500 ml 1991

Homogenized toned milk in 500 ml 1994

Homogenized toned milk in 200 ml 1995

Flavor milk 1993

Paneer 1994

Sweets 1994

Shrikhand 1995

Masala Chaas 15-8-1999

Flavored milk in 200 ml pouch 15-8-1999

Pasteurized milk in 5 liter pack 1998

Masala chass, methi chass 2000

Pizza & Ice-cream 2001

Rasgulla, Gulab Jamun,Sugar & Cow milk 2002

Tea 2003

Glabletop Packing for Milk (Plane & Flavoured) 2004

Buttermilk in ESL Packing 2005

Cold Coco 2005


Milk Products

Milk is the mail product that is produced by the sumul. Milk acts as a raw material for the other products of sumul like curd, butter milk, paneer, etc. Sumul processes variety of milks such as whole milk, toned milk, cow milk, etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands, e.g. people who want ‘Malai’ purchases whole milk standardize milk is used for tea.

A white or yellowish fluid secreted by the mammary gland of animals. It consists of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts. The solids other that fat include protein, carbohydrates, water-soluble, vitamins and minerals.

According to the prevention of food adulteration rules 1995,the percentage of milk, fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk (3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk (not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies from state to state and is detailed is DFA rules.

Types of Milks


MILKMILK

VITAMINADEK

VITAMINADEK

SNFSNFFATFAT

PROTEINMINERALS

IRON CALSIUMLECTORS

PROTEINMINERALS

IRON CALSIUMLECTORS

18

Name FAT (%) SNF (%)

Whole Milk 6 9

Toned Milk 3 9

Cow Milk 3.5 8.8

Skim Milk 0.07 9.3

ESL Milk ----- -----

Standardize Milk 4.5 9

Buffalo Milk 5.5 9

PSM 4.7 8.8

Sumulya 6.2 9.1

Pasteurized standardized milk

Name of Raw Material or Ingredient

1. Raw Milk2. Skim milk Powder3. Pasteurize white Butter4. Pasteurize Skim Milk5. Pasteurize Cream6. LDPE Film7. Water

Pure Ghee


P P A Product obtained from milk, cream or butter from various animal species by means of processes, which result in the total removal of moisture and SNF contents, with an developed physical structure. Clarified butter fat with a strong flavor is prepared by heating makkhan.


1. Pasteurize White Butter/White Butter2. Sour Butter3. Hd:Ld:Hd4. 3 layer Polyethylene Bag5. Tin (Lacquered) 15kg size6. 1kg/2kg Size With Corrugated Box

Panner

Milk is heating to boiling temperature and limejuice, citric acid, or sour whey. Paneer contain 70% moisture. The whole milk paneer should contain 50%, milk fat on dry matter basic. In skimmed milk paneer the fat on dry matter basic should not exceed 13%.


1. Pasteurized Standardized Mik2. Citric Acid3. Common Salt4. Moralized Polyester Bag5. Pasteurized Chilled Water


Flavored Milk

Milk standardized to a certain fat percentage to which some flavor such as chocolate and fruit syrup is added.


1. Homogenized Pasteurize Toned Milk2. Sugar3. Flavor4. Color5. Glass Bottle6. Crown Cork

Butter Milk

By product obtained after the removal of butter or cream from crud by churning or otherwise also known as chaas.


1. Pasteurize Skim Milk2. Skim Milk Powder3. Batch Starter4. Water


White Buttert


1. Pasteurize Cream2. Corrugated Box3. HM-HDPE Sheet4. Pasteurized Chilled Water

Sweets

Shrikhnd

A milk based sweets male from concentrated dahi with a sweet and sour taste. It is a semi-soft whole milk product prepared from dahi and resembles sweetened quark. Dahi is drained of its whey by hanging it in a cloth from 4 to 6 hours to producing a solid mass called chakka or maska. The resultant maska is mixed with the required sugar, condiments and flavor.


1. Pasteurize Whole Milk 2. Pasteurize Skim Milk3. Surar4. Saffrom (kesar)5. Nuts (Kaju, Badam, Pista etc)6. Poly-Propylene Cups7. Sealing Foil8. Corrugated Box


Kesar Dry Fruit Shrikhnd


1. Chakka2. Sugar3. Kesar4. Almond5. Cashew nuts6. Kismis

Elaichi Shrikhnd


1. Chakka2. Sugar3. Elaichi (Cardamom)


Peda


1. Pasteurize Milk (Sumulya)2. Sugar3. Saffrom (kesar) Powder4. Cardamom (Elaichi)5. Nuts (Kaju, Badam, Pista etc)6. Paper Box7. Oxygen Scavenger Poly Bag

Elaichi Peda


1. Milk2. Cardamom3. Sugar

Kesar Peda



1. Milk2. Sugar3. Kesar

Malaipuri


1. Milk2. Sugar3. cardamom4. Ghee5. Pista

Other Seets

Rasgulla

Gulabjabun

Sumul milk Powder



1. Pasteurized Skimmed Milk2. LOPE film3. Kraft Paper Bag

Other Products

Khawa

A product obtains from Cow, Buffalo or mixed milk by heat desiccation of milk to 65-50% solid in an open pan. It is also called as khawa or mava.

Tea

Sugar


The major customer of the company is the local market and other dealers in different parts of Gujarat state. And it has a major dealer in most of the cities.

Distributors

SR. Code Distributors Location Telephone

1 4001 Chandrakantbhai Gheewala Varachha 9824187724

2 4005 Kamleshbhai Patel Ukai 02624-233079

3 4011 Gopi Agency Sachin 2890493/2890023

4 4012 Bhagvati Maisuriya Kim 02621-230979

5 4014 Nitaben shah Kadod 246998

6 4015 Patel Bhailal Rander 2484350

7 4016 Gurukrupa Traders Olpad 02621-221225

8 4020 Aashirwad Agency Bardoli 02622-226475

9 4021 Patel Ambalal Navsari 2482085

10 4022 Kikiben Patel Dumas ---

11 4024 Hashmukhbhai Mayavanshi Bedkuvadur 02626-231251

12 4028 Ambika Bakery Udhana 2678518

13 4031 Puja Agency Salabatpura 2616715

14 4047 Jagdamba Distributors Chalthan 02622-271446

15 4125 Sunandaben Patil Navapur ---

16 4126 Super Sales Corporation --- ---

17 4114 Yogeshbhai Desai Katargam 9885390086

18 4128 Ishwarbhai Rambhai Bari --- ----



Name Sales (liters)

Whole Milk 1,50,000

Sumulya 1,00,000

Delite 1,30,000

Standardize Milk 2,50,000

Cow milk 20,000

28

A. Structure of Organization

B. Board of Directors

C. List of developments

D. Bases of Departmentation



Board of Director

General Manager

Assistant Manager

Chairman

Senior Executive Officer

Junior Executive Officer

Senior Assistant

Junior Assistant

Workman Workman Workman

31

No Name Details

1 Shri Manubhai Amthabhai Chairman

Representative, Nihali Dudh Utpadak S.M.Ltd, At.: Nihali, Po.:Dholikui, tal.:Mahuva.394250

2 Shri Sadambhai Reghunathbhai Patel

Vice Chairman

Representative, Velda Vibhag Dudh Utpadak S.M. Ltd. At velda Tal, Nizar 394370

3 Shri Chunulal Durlabhbhai Patel

Representative, lotarwa Dudh Utpadak S.M. JIN Ltd. At. & Po.: Lotarwa, Tal.: Vyara. 394650

4 Shri Arvindbhai Singabhai Gamit

Representative, Pipalkuwa Dudh Utpadak S.M. Ltd. Pipalkuwa, Po,: Piplkuwa, tal.: Songadh. 394660

5 Shri Jayeshbhai Natvarbhai Patel

Representative, Delad Dudh Utpadak S.M. Ltd. At. Delad Po.: Saya, Tal.: Olpad.394540

6 Shri Jitendra Dhirajlal Desai Representative, Uchchal Dudh Utpadak S.M. Ltd. At & Po.: Uchchal, Tal.: Uchchal. 394375

7 Shri Ratilal Somabhai Master

Representative, Surat Dudh Utpadak S.M. Ltd. 40-A, Patelnagar A.K.Rd, Surat Tal.: Choryasi.395008

8 Shri Manojbhai Naranbahi Patel

Representative, Shekhpur Dudh Utpadak S.M. Ltd. AtShekhpur Po.: Sayan, Tal.: Kamrej. 394180

9 Shri Shivabhai Babubhai Patel

Representative, Naugama Dudh Utpadak S.M. Ltd. At Naugama (Nani) Po.: Simodra, Tal.:Mangrol.394410

10 Shri Ramanbhai Ukadiyabhai Gamit

Representative, Zankhala Dudh Utpadak S.M. Ltd. At & Po. Zankhala Tal.: Mandvi.394160

11 Shri Bhupendrabhai Ratilal Desai

Representative, Valod Dudh Utpadak S.M. Ltd. At & Po.: Tal.: Valod, 394640

12 Shri Shantilal Kalyanjibhai Patel

Representative, Bagumra Dudh Utpadak S.M. Ltd. At & Po. Bagumra. Tal. Palsana.394315

13 Shri Arvindbhai Bhagvanjibhai patel

Representative, Rampura Dudh & shakbhaji U.S.M. Ltd. AtRampura. Po. Varad. Tal: Bardoli. 394602

14 Shri Parsottambhai Mundiyabhai Padvi

Representative, Umarda Dudh Utpadak S.M. Ltd. C/o. At & Po. Umarda, tal. Umarpada

15 The District Registrar, Representative, the Registrar, Co-op. Societies, Gujarat State.


A. List of Departments

Marketing Department Production Department HR Department Assembling Department Quality Department Store & Purchase Department Finance Department

B. Basis of Departmentation

The activities of all the departments are carried out but there is no specific person each department. The same person carries out the activities of all the departments.

In the world, one single man cannot handle all the problem of the business. The main theme of depatmentation is that, the only man cannot handle the problem of all the transaction related to the personnel department. Like give the placement of employees, solve the worker’s problem, and make the department. Like give the human resources, to arrange the training program for the new employees of the company. These all problems are related with the Personnel management of the company.

First of all look on the problems of the production management like to arrange support service, production plans, Log Book/ Manpower Scheduling, material accounting procedure, daily reports. All these problems are related with the production department.

Now let’s the look on the problem relating to the marketing department like nature of the product, sales forecasting, marketing storage, prizing of the company, distribution network, marketing budget, important client served by the company to concerned on the competitor companies policy.

The problem related to the financial department of the company like costing control system, treasury operation, computerize the accounting, procedure of the company to manage about the wastage of the order on time therefore these problems are related to the financial management of the company.


A. Hierarchy of HR departmentB. HR ObjectiveC. Role of HR in sumulD. HR activitiesE. Employee recordsF. Recruitment & Selection processG.Training & Development systemH.Performance appraisal systemI. Promotion & Transfer policyJ. Wage & Salary structureK. Industrial relation environment


A. Hierarchy of Organization:

Personnel department is the key department of the any business. Personnel department is the main part behind the company’s success or failure. Personnel management is that part of management, which concerned with people at work


Chairman

Managing Director


Board of Director

Junior Executive Officer

Senior Assistant

Junior Assistant

Technician

Workman

35

and with their relationship within an enterprise. Its aim is, to bring and develop into an effective organization. The men and women who make up an enterprise and having regard for the well being of individual & of working groups to working groups to enable them to make their best contribution to its success.

The meaning of the personnel dept., labor management or staff management means quite simply the task of dealing with human relationship within an organization.

Personnel management is a continuous process. It cannot stop. Personnel management is a never-ending process. It helps in achieving objectives of company. This is done by proper perform of personnel function like recruitment, selection, training & development, labor activity, motivation, welfare etc. it also helps to keep a smooth relationship between employers & employees.

Sumul believes that the most significant resource are its Human Resource and Sumul’s Success in the long run depends very much on the quality of its human resources. Human resource comprise the aggregate of employee attributes including knowledge, skill, experience and health, which are presently available to the organization for the achievement of its goal, objectives and service to the society.

B. HR Objectives

To develop and sustain core values.To develop business leaders fro tomorrow.To provide job contentment through empowerment, accountability and responsibility.To build and upgrade competencies through virtual learning, opportunities for growth and providing challenge in the job.To foster a climate of creativity, innovation and enthusiasm.To enhance the quality of life of employees and their family.

C. Role of HR in SUMUL

Alignment of HR vision with Corporate VisionShift from support group to strategic in business operationsHR as a change agent.Enhance productivity and performance by developing employee competency and potential.Developing professional attitude and approach


Developing ‘Global Managers’ for tomorrow to ensure the role of global players.

The main activities of this department are selection, training, recruitment, and welfare actives.

D. Human Resources Activities

To diffuse the effect of Global Competition, Sumul has adopted the latest concepts of management practices and provided appropriate training with the help of leading institute from time to time for up-gradation & development of its Human Resource. Some of the efforts of Sumul to achieve this are:

E. Human Resources Activities

1. Washing facilities:The facility of washing clothes is provided to all the employees

2. Store & Drying facility:The full time workers are given personnel lockers to store their things and also facility for drying clothes.

3. Canteen facility:It is providing employee to take Break-fast, Lunch and Dinner at economic price.

4. Rest room:It is also provided to take rest during the Lunch hours.


Employee Personality Development (Attitude, skill & knowledge)

1995

Self Development (Self management Leadership, Meditation) 1995

Total Quality Management, QC, SGA, Kaizen, SQC 1996

Total Productive Maintenance 1999

Meditation Hall 2000

37

5. First aid facility:It is given for quick remedy of employees. When any accident occurs during the working hours of the organization.

6. Vehicle parking space:It is provide for employee, worker and visitors separately.

7. Accommodation:Organization is providing township & accommodation facilities to employees.

8. Vehicle loan:It is given to Employee / Executive only.

9. Department stores:“KAMDHENU” department store is in the staff ready credit society / Staff Quarters to purchase all necessary items at economic rate for employee.

10. Uniforms, Shoes and Raincoats:Uniforms, Shoes and Raincoats are provided to all employees and workers.

11. House rent recovery:House rent recovery for those employees who are live in rental house.


F. Employee Records

SUMUL keeps the perfect & day-to-day employee record of the entire employee in the company. Here all the employees are given certain codes & their data are entered in the computer according to the code. All the employees record is written down accurately whether the employees are new or old. From the employees records only the company can know that to whom the company should given the promotion & to whom the company should give demotion give demotion. From all the working period of the employee, the company calculates the provident fund & the allowances of the entire employee. From the employee record, the company can know the employee’s honesty performance, efficiency, loyalty etc.

Generally the company also needs record information pertaining employees that are as follows.

1 Employee name.2 Employee present residual address with telephone no.3 Employee Permanent address with telephone no.4 Employee birth date5 Employee’s education qualification6 Year and date of joined services7 Department in which currently works.8 To whom to contact in your absence at your residence & the nearest phone no.9 Age

10 Male / female

G. Recruitment & Selection Process

Recruitment

Sumul as such dose not has a well-defined recruitment policy. Recruitment is basically done by HRD department in consultation with the concerned department for which new employee is required. it is not a regular event as recruitment is done only when there is any vacancy or some requirement comes up in the organization. All the new employees must meet the minimum experience and qualification criteria as set by personnel department.


Recruitment Process

HR Department receives requisitions. Locating and developing the sources of required number and type of

employees. Identifying the prospective employee. Communicating the information.

Generally, two types of SOURCES are used in the Organization:

1. Internal Recruitment:It is generally done through promotion and training programs.

2. External Recruitment:

Direct Interview: By giving advertisements in the newspapers

Employment exchange:These agencies are providing a wide range of services, counseling assistance in getting in getting jobs, information about the labour market, labour and wage rates.

Campus interview: Advertisement:

Selection Process:The Selection Process is concerned with determining whether an applicant meets with all the qualification need to perform a particular job. It means right person a right place. It is very important because of a wrong person is selected it will cost to the company. Need of selection would be arise when vacancies are made in organization. Procedure for selection is differing from organization to organization and from job to job.

For Executives For Non-Executives

Written Test Written TestAptitude test Final interviewSubject test Final selectionGroup Discussion

Interview

Final selection

Induction:


When a new employee joins an organization, he is completely a stranger to the people, Work place and the work environment. Therefore, he is likely to feel insecure, shy and nervous. For this Sumul provides 7 days for induction.

H. Training and Development System

“To bridge the gap between job requirements and present competence of an employee”

Need for Training

1. Job Requirements.2. Technological Changes.3. Organizational Viability.4. Internal Mobility

Training is given in 3 Categories as,

1. Management Training.2. Office Training3. Senior Executive Training

The management training is given for 6 months. Officers and senior Executives attend the management development programmed organized by the institute. Training is not uncommon in Sumul. It has an elaborate training program to make employees acquire new skills and knowledge. Both internal and external training is carried out as and when required. Following are the data of internal and external training programmed conducted by Sumul in the last five years.

Number of Training Programs


Programs 2001-02 2000-01 1999-00 1998-99 1997-98

No. of in-house Programs

144 53 20 - -

No. of Participants 1762 628 415 - -

No. of External Programs 9 9 14 16 22

No. of Participants 55 31 43 55 57

Total Programs 153 62 34 16 22

Total Participants 1817 859 458 55 57

In addition to this, Sumul also has the policy to sponsor employees for higher education to various institutes. The following table shows the number of employees sponsored by Sumul.

No. of Employees sponsored for higher studies

Particulars 2001-02 2000-01 1999-00 1998-99 19997-98

Employees Sponsored for

2 2 1 - -

Advance Study

continue

I. Performance appraisal System

“Performance appraisal is the systematic, periodic and an impartial rating of an employee’s excellence in mattes pertaining to his present job and his potential for a better job”.

After recruitment organization gives specific project to the employee to train him. After completion of this project, it is checked by the authorized person of the department if the employee do not perform well then they are terminated from the organization. Performance Appraisal System is still in rudimentary stage in Sumul. Through Performance the top management does appraisal or reporting head, it is short on comprehensiveness and touches only few aspects. However the silver lining is that in order to make system transparent and open, evaluation is cross-checked with the employee by HRD people and in case of some differences try to solve out the problem


J. Promotions and Transfer Policy

Promotion Policy

The Management Trainees are given 6 month training and later on if they perform well are promoted as provisionary and after one year they are confirmed. Moreover promotion is given on the basis of education obtain by different personnel.

Transfer policy:

There is not any policy for transfer, but managing director of the organization generally takes the transfer decisions.

K. Wage & Salary Structure

Dearness Allowance Additional Dearness Allowance (ADA) House rent Allowance (HRA)

Some fixed amount of house rent allowance is provided for those who live in rental house. Sumul has a fixed increment system for each level of authority in the organization. Only one increment is given a year. However for calculating increment for an employee, the period of time the day of his joining. Rather month of January and July are considered as base month for the same. For instance, an employee joining the organization in second week of January in 1999 would be having his next increment due in 2000 July not in January. There is also a compulsory increment every 14 and 23 year in which, the employee becomes eligible for immediate next salary scale. Plus two increments without any change in his/her designation. However, during last agreement, upgraded employee have also been given designation as per new salary scale. Recently, Sumul has revised its pay structure to attract more young talents.


Leave Travel Allowance (LTA)

Every year allowance is given to employees for traveling any place. This amount is also fixed. Super Annuitant Scheme (SAS) it provided after every 3 years (BASIC+DA+ADA).

Washing Allowances (WA)

Rs. 20/- is provided every month as washing allowances to worker category.

City & Travel Allowance (CTA)

Those who live in city are given these allowances more than those are in the village.

Shift Allowance (SA)

Shift allowance is provided in following way:

PRESENCE IN ONE-MONTH ALLOWANCE (RS.)

25 & More 65

24 60

23 45

22 30

21 15

20 & Below 00

Visiting Allowance (VA)

This allowance is given to the entire field officers and veterinary officer.

Bicycle Allowance (BA)

It is give to all permanent employee of worker category.

Driving Allowance (DA)

It is giving to the drivers of tempos and trucks of SUMUL.


Scooter Allowance (SA)

This allowance is given to all the officers and marketing executives.

Other Components:

a) Bonus(8.33% of BASIC +DA+ADA)

b) Funeral FundRs.3000 to the ward and family of the dad.

Every month Rs1/- of all higher executives salary is maintained for this fund

L. Industrial Relations Environment

The industrial environment is very good the organization Union and management relation are very cordial Trade union exits affiliated to Surat District Kamdar Sabha. Settlement is done after every 3 years. Salary + other welfare activities are included in settlement.


A. IntroductionB. Organization StructureC. Production PlanD. ActivitiesE. Micro Motion StudiesF. Production ProcessG.Support servicesH.Material handling equipmentsI. Monitor & MeasurementJ. Log books / Manpower SchedulingK.Co-ordination with other departments


A. Introduction

Production is defined as arranging the manufacturing resources for the purpose of conversion of raw materials to saleable produces of optimum quality and minimum cost. Thus production is the systematic step-by-step conversion of raw materials through creation of from utility in goods. Manufacturing of goods is a highly complex process. Goods in the stock which are ready to sell do not just happen they are the end results of careful planning and control. The company makes the best use of man, materials and machinery for those sole purposes of economical delivery of quality goods to customers.

Production management is concerned with decision-making process related to the manufacturing process. It makes the best utilization of raw materials available and does necessary processing on it and converts it into utility. Production management is concerned with planning, organizing, controlling and co-ordination the manufacturing process, so that resulting goods or services is reduced according to the expectation, in the amount and by the cost.

Thus, in a broader sense production management is concerned with coordination of men, materials, machines and money manufacturing goods. In a narrow sense it means planning, scheduling and controlling flow of materials to a plant.

Sumul has produced 15,04,61,760 kg milk during the year out of which 10’09’44’886kg i.e.62.52% consulted Buffalo milk and 6,65,91,094 kg i.e. 37.50% consulted cow milk. Achievement in milk procurement is due to adoption of animal Husbandry as an effective tool for economic growth by milk producer members and their devotion to wards milk co-operative movement and also adoption of business approach by sumul. the figures of overall fat% and SNF% in both buffalo and cow milk procured Sumul during the year, match with the normal milk standards (i.e. buffalo milk 6.8% fat, 9.00%snf, cow milk 4.3%fat, 8.5%snf) which aids the union in marketing good quality milk and milk products.

Sumul has paid on an average Rs. 215/- per kg its milk producers / farmers. It has attained self-sufficiency in its milk requirement. Now. Sumul is in a


position to surplus milk to mother dairy of Gujarat co-operative milk marketing federation limited, Gandhinagar and other district co-operative milk unions, in Gujarat.


B. Production Management Structure


Managing Director

In charge Strategy Business Unit

Center

Production manager (1)

Production manager (2)

Packing of Shrikhand

Sweets

Milk Processing

Cream Processing

Packing of Pasteurized Milk

Packing of Manufacturing of Flavored Milk

Packing of Manufacturing of Ghee

Packing of Manufacturing of Dahi

Cream Processing

Tanker Handling

Raw Milk Transportation

Pasteurized Milk Transportation

Manufacturing Skim milk Powder

49

C. Production Plan

1. Sales / marketing department is sending daily demand to the production department as per demand market department.

2. FROM Gujarat co-operation milk marketing federation every week sending demands of Amul products.

3. According to satisfy both production department prepare their production plane schedule. Production plan schedule generates raw material requirements packaging material & it contain utilize requirements

D. Activities of Production Departments

1. Production of planning2. Material requirement planning3. Store finished goods and raw material4. Quality control5. Packaging6. Painting of pack product7. Transport to Marketplace8. Washing and cleaning of equipments, regular maintenance of machine

and other equipments.

E. Micro Motion Study

During the visit to the production plant we have done micro motion study of a worker whose work was to take the milk pouched from the machine and the keep them on crate, which uses to come serially on the belt conveyors. The position of the person was such that it to very less time.

The pouches of 500 ml were filled in Polly bags, sealed and ready pouches were thrown though the pouch-filling machine.

1. First of all we caught the two pouches in one hand and again two pouches with other hand (5 sec)

2. Then he kept all the four pouches together in the crate coming over the Belt conveyor. (4 sec)

3. He again tuned and caught all the four pouches with two hands. (5 sec)4. And again kept all the four pouches together in the crate coming over the

Belt conveyor. (4 sec)The entire process was completed in 18 sec.


F. Production Process

Milk cycle

1. A machine milking the cow.

2. Milk Producers' Cooperative LTD collects the milk from all the villages.

3. The collected milk is tested against the set standards. That insures quality of milk being received from the root level.


4. The received milk is sold locally as well as transported to the dairy for the further processing.

5. The milk is tested in dairy lab. No compromises with the quality of milk being received.

6. The qualified milk is received at Raw Milk Receiving Dock at Dairy.


7. Cleanliness is always the top priority at any stage of the milk cycle. Can cleaning process.

8. Milk is pasteurized, clarified, and standardized using latest technological machines & equipments.

9. Milk again tested before being packed.

10. Pouch filling for the end user.

11. Packed milk stored in well-maintained cold storage.


12. Milk dispatched for the sales in the market.

G. Support Services

Maintenance Packing

Maintenance

Maintenance is necessary for both raw materials as well as finished goods. The company has to put stress on the matter regarding the spoiling of goods due to weather or other aspects. At SUMUL, there is a strong maintenance procedure on raw materials & final products, because such milk products should be maintain in such way they maintains their quality for the long period of time.

Packing

Packing is one of the most important factors that management must have to consider in mind. When the raw materials are converted in the finished goods all the products are then send to the packing room. Here different machines are available for different types of packing. The firm is now going for a new type of packing called Gable top packing. The main advantage of such type of packing is in this packing milk remains fresh for about 10 days. Soon, Sumul milk will be available in such type of package.


H. Material Handling Equipments Used

Equipment Quality

Milk Tankers: Sumul

On contract

13

11

Tempos (on contract) 70

Belt Conover 8

Crates 40,000

Cans: 40 Liter.

20 Liter.

250

25

Crates Trolleys 50

Cans Trolleys 10

Plastic Tube 5

Glass Betties (200 ml) 35,000

I. Monitoring & Measurement

Measurement

1. Partly ledger and account verification monthly.2. Internal customer satisfactions quarterly.3. Bills payable monthly.4. Preparation of financial repot cash/fund utilization weekly.

Monitoring

Internal document

1. Bank reconciliation statement monthly.


2. Internal audits. External document

1. Sales tax registers number certification.

2. 2. Center sales tax number center.

J. Log Book / Manpower Scheduling

The company also maintains the logbook in the factory. The doorkeeper of the company takes the attendance of all employees of all employees or worker of the co. during they come in the factory. From their working days the co. gives them the salary. So the company also maintains record to know the working days of the employees.

The manpower scheduling is depending on the work. The production manager schedules the manpower at the time of production. SUMUL works for 24 hours a day. The work is divided onto 4 parts or shifts each of 6 hours.

K. Co-ordination of Department

1. Stores and Production

There are two-store department in SUMUL

A. Store department for raw material.B. Store department for finished goods.

For raw material

Whenever the production department needs something from the stores stock it sends person with show the quality demand and will be signed by the authorized person of that department. The store in-change will provide the demanded stock and make an entry in the bin card which shows the quality received and stored.


For Finished material

Whenever the production process is completed, the finished goods are sent to the stores department, with the permission of production manager. The store in-charge checks the production and than manes an entry in his register about the quality received and stored.

2. Purchase and Production

Whenever the production department wants some goods to be purchases it sends an indent letter to purchase reference is sent to store department for verification.

The store department verification the stock position and later on by giving code numbers and last purchase reference is sent to purchase department. After necessary process the purchase activity is done. When purchase procedure is completed the production department is informed and the purchase goods are stores department.

3. Purchase and Dispatch

When the production of milk products is completed they are in the store department and whenever demand arises, these products are dispatched.

Where as for three types of dispatch takes place. In morning, evening and late evening. The sale order id received through phone from distributors. Accordingly the production and dispatch procedure takes place.

4. Production and Engineering

The so-ordination between production and engineering department is very informal whenever any problem occur in any machine of production department, the authorizes person of that department informs the engineering department


through phone and the concerned engineer is send for repairing the machine.

A. HistoryB. ObjectiveC. Marketing systemD. Pricing policyE. Channel of distributorsF. List of competitorsG. Promotion policyH. System of approaching to the customersI. Customer satisfactionJ. records of customer baseK. Cash collectionL. Reporting system


A. Hierarchy of Marketing Department



Marketing Manager


Senior Executive

Junior Executive

Senior Assistant

Junior Assistant

Workmen

60

Human needs, human necessities have no end. The aim of business activity is to acquire wealth, then to convey it into desired forms and to make the final product available for exchange for the satisfaction of human needs. These all activities fall under industry commerce and trade. These three branches have one common function i.e. exchange function. This important and powerful function is known marketing.

‘Marketing is a Social management Process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with others.’

B. Objectives of Department

Increase the yearly sale of sumul products by 15 present in compression of last year’s same month.

The monitor the internal and external customers satisfaction level.

To monitor the product and the storage condition including GMP and distributors parlor retailers levels.

Training and awareness to customer regarding ISO-9000, ISO-14000, HACCP, GMP and Sumul products about 1000 customer per year.

Appoint 5 new agents per month to make milk easily available in market.

To take 25 milk awareness programs at various schools in Surat.

C. Sumul’s Milk Marketing System

Sumul’s milk marketing in Surat city is monitored, eliminating costly sales-booths and though regular and assured twice a day supply of milk to 1662 concessionaires (Agent) and 198 institutional buyers, through 85 contractors’ route vehicles. There is guaranteed cash inflow of the sales proceeds on day-to-day basis and safe return of crates etc. to the Dairy. The standardized / pasteurizes milk is dispatched to the city twice a day to the network of concessionaires (Selling it on behalf of Sumul on a commission basis). The institutional buyers are supplied milk in sealed cans. Contractor’s trucks carry milk from the Dairy Plant to the places of these concessionaires who caters to the domestic demand of milk in their respective earmarked areas.


Both economic and operational advantages of keeping the sales-counters at the residential places of the Agents are distinct as:

No creation or maintenance of these sales-counters is involved. All the security of milk, material and money. Operational convenience to deliver milk and off tack of crates

etc. from these permanent places at any time, including odd hours.

Utilization of Agent’s family, labour and residential place and hence very economic operation for them and the Dairy.

Familiarity of the Agents with locality and vice-versa and hence smooth dealing under mutual confidence.

The institutional buyers include hotels, restaurants, canteens, hotels, charitable institutions, milk vendor’s etc. who enter into contracts for purchase of milk for the entire year and receive milk as per the contract, twice-a-day, in sealed cans, through the contractor’s milk routs and make the full payment to the Dairy Representative just at the time of delivery of milk to them.

The contractor are responsible for any shortage, breakage OR pilferage of milk and material occurring during transportation. While the Agents hold the responsibility of any such incidence occurring at their level. There is regular, assured and smooth in-flow of cash from milk sales from the Agents to the Dairy’s Cash Collection Centers on day-to-day basis without involving a bank for collection of sales-proceeds and maintaining individual accounts. The Agents sale milk delivered to these Agents during the day and they develop the sale-proceeds daily at the nearest Cash Collection Centers of the Dairy. The Dairy runs these Centers for all 365 days in a year for regular day-to-day receipt of cash amount. For any default on the part of the Agent, such as non-payment or short-payment of cash, the Dairy takes corrective action almost instantaneously.

Sumul also encourage a small Savings Scheme for the Agents by deducting a particular amount from the commission every month and transferring the same into their deposit amount, thereby allowing the deposit to build-up every month, which gets additional security to the


Dairy as well as to Agents. Any amount in excess of three times, the realization from the daily sales can be withdrawn by the Agent any time during the year. Currently the commission of 40 paise per liter is paid to the Agent.

D. List of Competitors

The raw milk section comprises local co-operative such as Choryasi, Payal etc. & Vendors. Following some of the dairy all from the district i.e. from North Gujarat & Maharashtra:

1. Unity dairy, Uttarsanda2. Jeevan Shakti, Dhuliya3. Vishalsagar, Dhuliya4. Gopi Milk Products, Puna5. Gautam Milk Products,Kopargoan6. Gayatri Milk Dairy7. New Suraj Dairy, vijapur 8. Sarita Milk Producyts, Kadi9. Britannia (Ghee)10. Neslte (Milk powder, Ghee)11. Sardar Dairy, Mehsana12. Vimal Dairy, Mehsana13. Royal Dairy, Gandhinagar14. Suffal (Paneer)15. Satyam Dairy, Gandhinagar16. Sumathur dairy17. Mahakall Dairy, Sidhp

E. Pricing Policy

Generally the pricing policy is not disclosed to anyone and so I was also not disclosed the pricing policy. General information regarding to setting of price is it has fixed structure followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their milk. They are paid Rs.212 per KG of kilo fat. Taking this as base the price of the product is being set. Hence the price of other product or ingredients used. In case of keser peda, kesar is used for malaipuri certain dry fruits are used to taken into consideration and accordingly their prices the price is set. Here the electricity expenses are also added to it. No additional profit is being charged. Here while setting the price the care is taken that the price of the product of Sumul is kept low equal to the precluding price of the similar product in the market.


Price list of Sumul Products

Commodity Quality Price(Rs.)

Ghee 15 kg 2300

5 liter 720

2 liter 275

1 liter 150

1 liter pouch 145

500 ml pouch 74

200 ml pouch 31

White Butter 15 kg 1695

500 gm 60

Jome 200 ml bottle 8

200 ml pouch 5

Paneer 1 kg 105

200 gr 22

Ilichy Peda 500 gr 59

250 gr 30

Kesar Peda 500 gr 79

250 gr 40

Primium Tea 500 gr 62

250 gr 33

100 gr 14

Silbver Tea 500 gr 71

250 gr 39

100 gr 16

Ilichy Shrikhand 500 gr 40

Kesar Shrikhand 500 gr 45

F. Channel of Distribution


1. Direct2. Indirect

1. Direct Distribution Channel

Sumul is handling 1900 outlets for selling their buttermilk, tea and sugar.

2. Indirect Distribution Channels

Sumul is distribution various products that are milk & other than milk there are 3 major distributors in Surat city & 19 distributors in rural areas. All dairy co-operative society acts as a distributor for all Sumul products. In Surat city Sumul is creates 3400 outlets; Sumul has their own 44 milk parlors which are in direct contact with the customer.

Information technology growing very fast and Sumul always ahead in technology. Customer should be got advantage of these technologies for this reason Sumul Started online shopping facility to Direct Customer as well as Distributor and parlor also net facilities like.

Direct Customer www.sumuldairy.com

Distributor and parlor www.b2bsumul.com

Distributors

SR CODE DISTRIBUTORS LOCATION TELEPHONE


Dairy Agent Customer

65

http://www.b2bsumul.com/

http://www.sumuldairy.com/

1 4001 Chandrakantbhai Gheewala Varachha 98241877242 4005 Kamleshbhai Patel Ukai 02624-233079 /2335013 4011 Gopi Agency Sachin 2890493 /28900234 4012 Bhagvati Maisuriya Kim 02621-2309795 4014 Nitaben Shah Kadod 2469986 4015 Patel Bhailal Rander 24843507 4016 Gurukrupa Traders Olpad 02621-2212258 4020 Aashirwad Agency Bardoli 02622-226475 9 4021 Patel Ambalal Navsari 248208510 4022 Kikiben Patel Dumas ---11 4024 Hashmukhbhai Mayavanshi Bedkuvadur 02626-23125112 4028 Ambika Bakery Udhana 267851813 4031 Puja Agency Salabatpura 261671514 4047 Jagdamba Disributors Chalthan 02622-27144615 4125 Sunandaben Patil Navapur ---16 4126 Super Sales Corporation --- ---17 4114 Yogeshbhai Desai Katargam 982539008618 4128 Ishwarbhai Rambhai Bari --- ---

Parlors

SR CODE PARLOURS LOCATION TELEPHONE 1 4000 Sumul Staff Society Sumul Main gate 252 / 274 2 4002 Khedut Sahkari Jin 2 Vyara 02626-220045

3 4003 KRIBHCO Staff Society KRIBHCO 8422575 4 4004 Bardoli Sugar Staff Society Bardoli 02622-220418 5 4006 Swaminarayan Kariyana Stores Kathor 02621-256364 6 4008 Sagar Dairy & Provision Stores Vyara 02626-222401 7 4009 Kamrej Kela Mandli Kamrej 02621-252067 8 4010 Asha Dairy Katargam 2414379 9 4017 Bune Catering Station ---10 4019 Rajendra C. Patel Ambikaniketan 2258839 11 4023 Madhi Sugar Staff Society Madhi 242141 12 4025 Jayshachhidananad & Dada

BhagwanKamrej ---

13 4027 SUMUL Parlor SUMUL MainGate 1

Ext # 277

14 4029 Madhuben Vyas Aand Mahel 2747650 15 4030 Vasantbhai Patel Road Varachha 2556430 16 4121 Shobhaben Thakkar Gopipurat ---17 4033 AMUL Pizza Parlor Athwagate 3464917 18 4037 Jivanlal Barwalia A. K. Road 9824136802


19 4038 Bhalala Madhubhai Katargam 2530815 20 4039 Prakashbhai Patel Kapodra 2566162 21 4041 Janak Dalal Navapur ---22 4043 Sanjay Gaurishankar Shah Station Road ---23 4044 Bharatbhai Patel Amroli 2495867 24 4045 Dhananjay Sukhadiya Bhagal 2311517 25 4046 Palsana Grocery Palsana 02622-263218 26 4048 Jitesh Shah Kathor 9824189931 27 4124 Shanti Provision and Dry Fruits City Light Area ---28 4050 Sayan Sugar Staff Society Sayan 29 4051 Khadi Gram Udhyog Olpad 221002 30 4052 Ilayasbawa Kosamba 02629-232314 31 4053 Sarvajanik Kanya Vidhyalaya Bardoli ---32 4054 Kadwa Patidar Samaj Navi Pardi ---33 4055 Dinesh Rathod Olpad 02674-286370 34 4059 Bavchandbhai Patel Ayurvedic College 754837235 4061 Sevni Sahkari Mill Kamrej 02621-26450937 4099 Vimal Patel Kadodara 38 4106 Amit Ghadiya Adajan 2680698 39 4108 Upeshkumar Patel Patelnagar 2697086 40 4110 Aahir Vamankumar Kim ---41 4111 Gordhanbhai Barvalia Punagam 225452742 4113 Smt. Induben Variya Bhagal ---43 4115 Kalpanaben Patel Bardoli 982550868644 4117 Chauhan Sailesh Fatehsingh Sarbhog ---

Area covers

The distributors nad parlors cover whole Surat District including Surat City, Bardoli, Vyara, Kodod, Ukai, Chatthan, Kamrej, Kim, Kosamba, Olpad, Kathor, and Sayan. This whole district is coverd by almost 3000 retail outlets; They constanltly remain in contact with the customers.

Market Share


In dairy industry Sumul Dairy is wide term. We are the market leaders in almost each dairy product in Surat District.

G. Promotion Policy

Promotion activity mainly consists of advertisement. Sumul is a cooperative sector and so the advertisement budget is quite less. However Sumul dairy spend nearly 20 to 25 lakh on the advertisement. The contract of advertisement is with the Venus ads. Here advertising is done through hoardings, banners, wall painting, newspapers, and stickers etc. Sumul as part of promotion activity holds “Sumul healthy baby contest” on regular intervals. The participation is increasing every time the contest is being held. Here every one is given information about product of Sumul and their views regarding the Sumul product. What change they want? Which other product they want? Are also being asked shop painting is also promotion activity carried on by them.

H. System of Approaching the Customers

Sumul is doing the following activities to Approach to its customers.

Advertisement

By giving the advertising and to a local TV channel by hosting famous anchor advertising through during festival Seasons.

Paneer Show


Products Share

Ghee 70%

Paneer 50%

Shrikhand 15%

68

In this show different items made from paneer are sold at a discount rate.

Healthy Baby Contest

In order to popularize milk and milk products, Sumul organize every year Sumul Healthy Baby Competition. Healthy Baby Contest is unique contest of its kind in surat. It is conducted each year since 1992 successfully.

Education Programs

The firm also gives information to the cool children about cow milk by visiting different type of schools in Surat city.

House Visits

The companies also visit different houses and collect information about different products of the company and also take suggestion from the customer.

Another Promotion Activity

Changes have been done in paking and slogans of few products.

Door to door advertising is done for new product. Facility of taking loan from bank for vehicle and refrigerator

are given to agents. A mobile van with facility to test milk show films to

customers and address public regarding the hygienic aspects of Sumul milk.

“Sumul Dairy Cooking Competition” organized by Sumul at Hotel Holiday Inn, Surat.

“Rasoi Show” organized by Sumul at Hotel Holiday Inn, Surat.

Sumul Healthy Baby Competition. Sumul Painting Competition 2002-02 organized by Sumul &

Saint Xavier’s School School students visiting Sumul as a part of their education to

know about production activity.

I. Customers Satisfaction

Needs


Hording & banners of Sumul products are used for advertisement. Change have been done in packing & slogans of few production Door to door advertisement is done for new products. Facility of taking loans from bank for vehicles & refrigerators are

given to agents. The schoolboys & girls, who are the future customer, are educated

about Sumul milks & milks products & its purity. A mobile van with facility to test milk, show films to customer &

address public regarding the hygienic aspects of Sumul milk. Cash center has been opened in different areas & through bank so

that the agent can deposit their cash daily.

Feedback

After personal visit to customers & explaining the causes of complaint.

Replacement is given for storage milk or low weight milk pouches. If agents changes more than MRP than they are fined & even

terminated. Agents may also be terminated for his unwanted behavior. Customer satisfaction is most important for the organization. The organization goes for consumer survey to know their

preferences & intended Demand. A separate wing is creating in the sales department who takes care

of customer complaint. Consumer forums in different areas are formed and regular meeting are organized to address their grievances.

Complains are received either by the letter or telephone. Complains are entered in to the customer complaint resister. Seeing the nature of complaint, action is taken.

Complain

Curding of milk Low weight Price changed by the agent more than MRP Agent’s Behavior Leakage


Complain Process Steps

Receive the complain Complains are received either by the letter or telephone. Complaints are entered in to the customer complaint resister After the proper evaluation of complains the necessary steps or

action are taken by the marketing department.

J.Records of Customer Base

Sumul has got more than 1900 customer (approx) and Cods No. is given to each and every customers telephone / fax no., email, person to be contacted. Sumul is also maintaining file for each and every customers and copy of any correspondence exchanged between the customers by Office of Branch Office are available in the said file for reference, i.e. whenever Office is corresponding with the customers, a copy of the same will be forwarded to the respective Branch Office and Vice-versa.

K. Cash Recovery

Dairy collects from agents through cash centers and banks. In Surat city SUMUL have ten point of collection. The dairy-manages five and five managers by bank. Agents of outside the city submit their cash in the local in the district and send pay slip to the dairy daily. Sales department prepares valuation report and send to each cash collection point report. Cash recovery department checks each agent’s receipt. The agent who did not submit the cash and the amount is more than its deposit than recovery asks the sales department to stop the milk supply (they are give 15 days credit)

L. Reporting System

There is a well-documented reporting structure for each department. Each employee known well what and whom he has to report to. It is more stringent at the higher level than at lower level. It almost follows the hierarchy structure of the organization, with each employee reporting to his next senior. Nevertheless, Sumul also give freedom to


employee to directing to his next senior. Nevertheless, Sumul also give freedom to employee to directly access to MD or department head. In case of emergency.


Executive Officer


Assistant Manager

Managing Director

72

A. Hierarchy of finance DepartmentB. ObjectiveC. Source of FinanceD. Activities of Finance departmentE. Cast systemF. Relation of finance department with other

DepartmentG. Computerized system of AccountH. MIS report generationI. Payment processJ. Study of final accountsK. Treasury operation


A. Hierarchy of Finance Department

Finance management is that managerial activity which is concerned with the planning and controlling of the firm financial resources. Still today it has no unique body of knowledge of its own and draws heavily or economic for its theoretical concept.


Workman

Managing Directors

Accountant Manager

Assistant Manager

Senior Executive

Junior Executive

Senior Assistant

Junior Assistant

Finance ManagerMaterial

Manager

“Finance management means the use of such managerial function as

planning and control to undertake finance function.”

Earnest Walker

Sumul is the co-operatives so it has not specific financial department.

Sumul require a lot of funds for meeting its working capital needs and

other obligation. It manages its working needs through internal funding

only. There is regular, assured and smooth in flow of cash from milk

sales from the agents to dairy’s Cash Collection Centers on day to day

basis. The dairy runs these centers for all 365 days without fail. Infact

there is a separate cash recovery department in the organization to look

exclusively this aspect. Because of its excellent cash collection system,

Sumul generally does not face any difficulty in dispensing amount to the

procedures every month and meeting other obligations.

However, for the expansion work and setting up new projects, it takes

loans from NDDB.

B. Objectctive

The main objectives of finance department is Sumul are as under

●To monitor & measure debtors

●To prepare profit & loss account

●To maintain working capital at minimum level compared to last year

●To prepare a balance sheet of 7th may each year

●To monitor & measure internal customer satisfaction

●To increase short- term investment by 10%


C. Sources of Finance

In the Sumul dairy requirement of finance is major into two major areas.

● In working capital

● Investment on expansion

These requirement fulfill by taking loan and issuing share

For Working Capital

To meet the needs of arising working capital Sumul makes transactions

from the following banks:

● The surat District Co-operative Bank Ltd. Surat

● Sarvoday Sahakari Bank Ltd.

● State Bank Of India, Surat

● Bank Of Baroda, Bhagatalao, Surat

● Surat Mahila Nagrik Sahakari Bank, Surat

● Indian Bank, Surat

● Dena Bank, Surat

● Co-operation Bank, Surat

For Investment or Expansion


● National Dairy Board

● Share capital

● Debenture


D. Activities of Finance Department

●Planning & budgeting of financial resources.

●When financial resources is not that time taken loans. Issuing shares

●Issuing financial resources to different department. Working capital

managing

●Balance sheet & Annual general report prepared. Accounting

management

●Cash management

Annual Business Plan

The annual business plan is prepared by taking the information regarding sales

of every product, the sales officer compile these data taking into consideration

growth rate of city population, per capital consumption so as to arrive at

overall market size and targeted market sale for Sumul product. For the

effectiveness of annual business plan the data regarding marketing channel,

money and product mix, etc is needed.

Data Required For Annual Plan

● Product mix plane

● Marketing channels

● Manpower requirement

● Estimated investment

● Institutional demand

● Segment wise demand estimation

● 5 years procurement analysis

● 5 years procurement capacity

● Urban population demand


E. Cost System

Cost is one of the main factors affecting finance department. There

are lots of control techniques through which companies can control

their cost. Costing is the factor that affects the pricing as well as

profits of the company. If the costs are controlled then the

company can fix competitive prices and achieve targeted returns. If

the company is able to get the cost at minimum level then they can

get an additional benefit over their competitors. To control Costs

Company might have to:

● Replacement of worn out machineries and equipments with

new ones

● Make or buy decisions

● Extension of existing production plant.

● By having latest technology machines and equipments

● By producing large quantities of products

● Controlling the Inventory levels.

● To do investments where maximum returns can be achieved.

Cost Structure of Product

Production cost

+ Transport expenditure

+ Profit Margin

+ Commission

……………………

Cost


F. Relationship of Finance Department With

Marketing

The job of marketing department is to boost up the sales and

increase the profit of the company. Therefore it is essential for the

marketing department because to continue with any department

one surely needs finance. The main function of marketing

department is to explore and research the market so that the

company can develop itself. Finance is also required to train the

marketing staff to perform its functions properly. Development and

maintenance of new or existing products or services require

finance is also required to train the marketing staff to perform its

function properly. Development and maintenance of new or

existing products or services requires finance. Finance assists

marketing in promoting the product moreover it also helps in

fixing competitive price of a product. In today’s highly competitive

market it becomes unavoidable to ignore finance, though finance

proves to be a base for marketing they are interrelated with each

other by ‘pricing’ {one of the 4p’s of marketing}

In this company finance assists marketing activities by providing

incentive schemes, free gifts, literatures, etc for promotional

activities. It is useful in exploring and marking a place in the

competitive market. The companies’ distributors have to bare the

major marketing expenses as they are given the responsibility of

marketing (promotion).


Production

Production and finance department are interrelated with each other.

Finance is required for the production activities of the firm. It is

required to keep the cost in control so that finance is used

economically and judiciously. Main functions of the Finance

Department are to minimize cost of production. Production and

Finance departments are to make decisions whether to buy or make

a product. To increase product lines also finance is required.

The company requires finance for setting up of plant, buying

machineries and equipments, capital expenditures, etc. obviously

the company will also made finance for day-to-day expenses like

operating expenses, and variable expenses etc.

Personnel

Personnel department is always heavily dependent on finance

department. Finance department requires personnel along with

computerized systems (if any) to run department harmoniously.

Even though there may be computerized systems but personnel are

required manage these systems. In this company very little amount

of finance functions are undertake so the requirement of personnel

departments limited to an excellent but finance is required pay the

personnel of the company. Hence we can say that personal and

finance departments are interrelated with each other.

G. Computerized System of Account

As finance department in SUMUL deals with various transactions

of finance it always maintains computerized system of accounts.

Tally0.5 software is used in finance departments and mercantile is


used in accounting. They maintained this system of accounting

because it also helpful in forecasting the costs, expenses, income,

etc Moreover, maintaining manual accounts is much time

consuming and may lead to inaccurate results. The company has

prepared their own costume made software for billing and other

purpose. This software was specially design for the firm according

to the requirement of the firm.

H. Treasury Operation

The treasury operation of the company is panned in such a way so

that it maintains purchase cost, production cost, inventory

management and budgeting based on the market forecast. Treasury

operation is maintained to facilitate demand and supply condition,

timely payments for purchases, Meeting contingency expenses.

Proper dispatching of the good on delivery dates and minimizing

opportunity cost. Some unseen contingency may arise such as

strike, flood, fire, etc. for this purpose also there way should be

made.

I. MIS Report Generation

MIS stand for two things that are Marketing Information System

and Marketing Intelligence System. All the companies try and

collect as much information as they can from the market.

Marketing strategies of other competitive companies are studied

and analyzed by the company.

Marketing department also collects information from internal

sources like reports on orders, sales, prices, costs, inventory levels,

receivables, parables, etc. ‘Order to payment cycle’ is considered

as the heart of internal record system. Company is very useful


about timely delivery of products. Company’s sales executives and

medical representative plan tours and explore undiscovered areas.

While doing this they collect a lot of information useful for

marketing. Company studies the buyers ‘wants and needs

preferences behaviors and consumption the patterns of their

customers to promote their products much better. The company

lacks a ‘marketing research department and so it has not been able

to bring sophistication information collected. Sometimes the

company might get ample information and sometimes it is limited

to an extent. The company which has the most accurate

information of the market has an upper hand of its competitors and

may develop their place much better in the market. Thus by getting

accurate and timely intonation a company can prepare a good

‘marketing information system’ report.

J. Payment Process

● Collections of sales bills & sales data

● Data verification with sales information

● Feed concern data in computer

● Feed duration data in computer

● To pass duration entry to the computer

To The Milk ProducersFinance department will make payment on the bases of certified & approved bills● Receipts of milk collection data.

● Verify the data with concern department & payment for each

dairy co-operative society.

● Feed all the data in computer with oracle support

● Reduction of DCSP (Dairy Co-operative Society Purchase) &

other miscellaneous

● Account of net amount payable to society is prepared


● The payment will send by MT (money transfer) by Surat

district co-operative Bank

To The Transporters

All bills come to the finance department for final payment. Every

bill is certified by the concern department authority. They have to

give justification for any expenses. & then finance department will

make payment to the transporters on the bases of certified &

approved bills.

Study of Final Accounts

From the study of the profit & loss account of the year 31-3-04, it

can be measures that the net profit of the firm (income-expenses) is

69,88,826. (4,83,93, 21,787-4,40,98,17,632) also from the study of

the final accounts it can be easily seen that the firm is getting more

& more profit. Because this tears the profit of the firm is 48 crores

more than the profit of last year.

K. Capital Budgeting/MGT. of Fixed Assets

The investment decision of a firm generally known as capital

budgeting or capital expenditure decision. A capital budgeting

decision may be define as the firms decision to invest its current

funds most effectively in the long term assets in anticipation of an

expected flow of benefits over a series of year. The long-term

assets are those, which affect the firms operation beyond the one-

year period. The firm’s investment decision would generally

include expansion, actuation, modernization and replacement of

the long-term assets.

The following are the features of investment decisions.

● Exchange of current funds for future benefits.


● Funds are invested in long-term assets.

● The funds benefits will occur to the firm’s over a series of

years.

There are many ways to classify investment sone of those types of

classification.

● Expansion of existing business.

● Establishment of new business.

● Replacement and modernization.

Fixed assets consists of land and road, factory and other building,

staff quarters and hotel building, plant and machinery, vehicles,

furniture and fixtures and current plastic where it has been adjusted

by revaluation.

Depreciation Policy

Depreciation on fixed assets (other than leasehold land which is

not a mortised) is provided on straight-line method and in the

manner prescribed in schedule XIV of the companies act, 1956.


A.Introduction to Purchase Department

B.Organization of Purchase Department

C.Activities of Purchase Department

D.Introduction to Stores Department

E.Activities of Stores Department

F. Storing Process

G. Inventory Management


A. Introduction To Purchase Department In a narrow sense the purchasing means going the open market,

finding the lowest price at which a standard item is offered and

selecting a supplier who is offering is at that price. But in a broader

sense purchasing is much more than that. It can be defined as an art

or science.

It is art because it involves co-operation with other function like

production, distribution; sales, etc. erroneous buying raises the cost

of material where as, equipments and the finished product. It

includes the decision like when you want the material, where you

want it and in what condition you want it.

It is a science because in a broader sense purchasing means buy the

right quality goods, at right time, in right quantity, in right price, and

from right supplier. Right quality means suitable qualities in

connection with the quality of finish products. Right quantity means

suitable quantity of its connection with financial resources and

strong capacity of company.

B. Organization

The purchase department organizes their purchase function in such a

way so that it facilities smooth functioning of the manufacturing

processes. They make timely purchase of raw materials and other

required items. They organize their purchase and store function in

order to reduce their costs and time.


C. Activities of Purchase Department

Mainly purchase department is related with store department,

finished product development (Ghee, sweets and Shrikhand) finance

department, purchase department received from various departments

like engineering, laboratory, auto garage, dairy plants and chilling

centers.

This indent first of all goes to store department, store department

verifies the stock position and later by giving code number and last

purchase reference being related to purchase department.

● Receives in the purchase orders.

● Checking the present stock.

● Placing order of purchase on the basis of price and quality.

● Preparing comparative statement of party I tender.

● Before receiving raw material checking all the required

parameters.

● Put order on the basis of price list of all the manufacturers.

After receiving bills from party I tenders, purchase department make

four types of copies of bills with different colors: Yellow, pink,

green, white

They send yellow copy to the store department for informing the

store order goods, pink copy sent to the to the concern department,

green copy is kept for purchase department for themselves and white

copy send to finance department for the purchase department

auditing and finance department sends cheques to party I tendered as

per terms and conditions. If the value of purchase beyond Rs. 10,000


then the approval of purchase committee is necessary, otherwise the

general manager can approve the purchase.

Following Material Come Under Purchase Department

1. Packing materials

2. Machinery spares parts

3. Electrical equipments

4. Stationary products

● Computer hardware

● Chemicals for Quality control lab

● Instruments for calibration

Separate space for each type of products is made & in bin card

quantity used & quality present all such entries are made.

Finish goods

In finished good store department two separations were made, one

was an ordinary store & the other was cold storage.

● In ordinary stores department ghee was stored both of

Sumul & Amul; ghee is also prepared & packed by Sumul.

● In cold storage department paneer, Flavored milk,

Shrikhand, Sweets etc. were stored quantity of each of

them were written on bin cared.


D.Introduction to Store Department

Store department plays an important part in any organization. It is a

place where all the products or goods of the firm are being kept. The

main advantage of the stores department is that the firm can get the

necessary raw materials as well as products at the time of their actual

need.

All the products are kept separately according to their characteristics.

Such as paneer, flavoured milk, card, sweets, milk etc. are kept

separately according to their characteristics.

E. Activities of Store Department

● Storing raw material and finished goods.

● Providing the equipment whenever required.

● Maintain bin cards.

● Prepare indent letters.

● Keeping records of material used purchased and current stock.

F. Storing Procure

When new purchase of raw material is done send to store division,

store in charge will verify the quantity received and another person

from concern department checks the received stock. Entry of

quantity received is made on the bin card and products are stored.

Finished goods store directly from production department and

finished stocks send to store. About the quantity received on one day

the same is entered by store in-charge with date and time.

G. Inventory Management


Inventories constitute the most significant part of current assets of a

large majority of company in India. It is very crucial component of

working capital, hence it is necessary to manage inventory

effectively and efficiently. Profitability inventory consists of raw

material, finished good etc.

Raw Material

● Packing material

● Machinery spare parts

● Electrical equipment

● Stationery products

● Computer hardware

● Edible essence and colors

● Chemicals for Q.C lab

● Instrument for calibration

Finish Goods

Finished goods store department having two separations

● Ordinary stores

● Cold storage


OTHER DEPARTMENT

A. Safety, Health & Environment

● Types of instruments used in testing

● Parameters Tested

● Method of Calibration

● Quality Certificate

B. Transportation

● Penalty System

● Distribution System

● Agent Complains

C. Dispatch

● Dispatch Activity

● Channel of Dispatch…

● Mode of Dispatch & Logistic

● Activities relate to Dispatch

● Cash collection


In the Sumul there is a special Quality Control Department for

maintaining the quality for every product. This department is

established in 1968 at the established time of Sumul. But quality

definition at that time & this times is differ, according to department in

the past customer are not that much quality conscious so company

decide the standard of the product. But now a day consumer decided

the quality of the product so company has to decide the quality of

product according to the customer preference, company believe that

we all living in competition every manufacturing would like to

maintain quality of the his product so that it may be liked by the users

in preference to product of his competitor.

Types of instruments used in testing

Analytical balance: For measuring weight

Infrared analysis For measuring componenets of milk like;

Milcosan, moisture balance, Mill scope

Bustinf strength measurement: For measuring fat

Molcote stors:

Hot air oven

Centrifuge

Incubators


Parameters Tested

Following parameter are tested in the Quality control lab

● Flavour

● Smell

● Colors

● Additives

● Neutralizers

● Acidity

● Fats

● SNF

● Milk proteins

● Moisture percentage

● Yeast and mold

Method of Calibration

● Raw milk sample is brought to the Q.C lab before production.

● Testing Colours, flavour, smell, acidity etc. If the result done

match with the required parameters the milk is used for producing

indigenous product.

● After of analeptic test the production process is done.

● After production again teats like Fat and SNF measurement,

Quality etc. are tested.

● In milk product tested is done through flavour and in solid product

by mass acidity sucrose percentage yeast and mold etc are tested.

● If the result doesn’t match with the requirement then, production

department is informed and again production process is repeated.


Quality Certificate

ISO-9000

ISO means international organization for standardization. It is the

international level organization, which is done to keep rules and

regulation of preservation. It was established in 1946 and in 1979 has

been implemented contains ISO-9000 series, which standardized by

providing certificate.

To implement ISO license all employees contribution are essential in

ISO-9000 license quality policy is considered from producing milk to

sale the customers all the registered.

Following points are considering for implementing:-

● To arrange commitment of top management and starling

● To decide quality policy.

● To make quality manual.

● To implement quality procedure manual.

● As per quality procedure manual all the system are audited. Non

Conformity report checks if it is not as per manual.

ISO-14000

This certificate is for environment control & it came in the year 2002


Transportation services for milk Distribution & Sales Activity

of Sumul always active in all times & situation.

The distribution of milk is done through contact vehicle. The

vehicles are taken on contract with company’s terms and

conditions. The previous performance is taken in to

consideration while taking vehicle for coming year. Each

vehicles move 4 times daily in the route. The advance payment

is done after 20th of the running month and final payment is

done on 14th of the next month. Transporter pays to its deliver

and loader.

Through there is no fixed route for the city vehicle, the vehicle

for outside route remains same throughout the year. Contracts

are signed by the contractor to meet any eventuality during the

dispatch.

The penalty is charged in the following case:

● If vehicle does not reach on stipulated time.

● If vehicle does not turn up.

● If vehicle keeps more materials that gate pass.

● If loader of the driver misbehave at the dispatch dock.

● For the spillage of milk at the dock by the loaders and

drivers.

● If there is complaint from the agents.

● For the supply of less materials to agents.

● For misbehave with the agents.


Distribution System

For product marketing Sumul has Distributions and Parlors. In

Sumul have total 20 distributors and 30 Sumul Dairy – Parlors.

As dairy cooperative throughout India were established to

provide a ready market to poor farmers for their product, a strong

and efficient procurement and distribution channel.

Milk collected at DCS level is transported to chilling centre

twice a day. From the chilling centre, milk is transported to

sumul dairy at Surat through insulated milk tankers. All these

tankers are on contract. However, sumul also owns 12 tankers to

procedure milk directly from the village where Bulk Chilling

Unit facility is available. As such contract tankers ferry milk

twice a day from chilling centers, Sumul owned tankers go once

day to fetch milk.

For distributing milk to consumers, Sumul has a unique system.

It distributes its liquid and flavoured milk through a network of

1700 agents through out the city. It does not have distributors for

the same. However, for other products like butter, ghee, cheese

and sweets; Sumul has distributors. According to officials in

marketing departments, because of this agents system, they have

been able to supply milk in the city unfailingly without fear of

agents suddenly turning hostile in large numbers.


Dispatch Activity

●Receiving the orders form agents.

●Demand preparation.

●Dispatch note preparation.

●Gates pass preparation.

●Dispatch of route trucks.

●Conformation of milk Supplied to agents.

●Reason wise Return report preparation.

Channel of Dispatch


ManufactureManufacture

AgentAgent

RetailersRetailers

CustomersCustomers

98

Mode of Dispatch & Logistic

There are 3 types of dispatches i.e. Morning Dispatch,

Evening Dispatch and Late Evening Dispatch. The time

in each dispatch is different for regular agent and full

time agent.

Regular Agent Time Full Time Agent Time

Morning 2:30 a.m. Morning 6:00 a.m.

Evening 1:00 p.m. Evening 2:00 p.m.

Late Evening 4:00 p.m. Late Evening 5:00 p.m.

Activities relate to Dispatch

Order is received from all agents in the morning for the evening

and in the evening for the morning. Route trucks in returning

from the market are collecting order forms.

Computer staff checks the order form, have to ensure that the

agents have received the exact milk crates mentioned in the

dispatch note and also know any specific information from the

agents.

Order is taken on telephone also up to 11:00 a.m. for the evening

dispatch and 10:00 for morning dispatch.

Based on the order, dispatch note prepared, accordingly demand

is given to plant the crates to each route truck.


Route trucks contacts by dairy staff for vigilance.

Dispatch supervisor will count filled trucks and then a gate-pass

will be issued and this will be checked finally at the main gate by

the security staff and then only the truck will be allowed to go

outside.

Truckers distribute milk crates to each agent of his route and

bring empty crates from the market.

Dispatch supervisor will count the empty crates and if any crates

are less or more, it will be mentioned in the registers.

At the end of month, if contractors/truckers fail to submit crates

of his account it will be billed in the name of truckers.

In the event of any break down of vehicles, drivers informs either

by Phone or self. Extra vehicles will be arranged on priority to

carry on the dispatch.

The bill is prepared accordingly and sent to the finished product

department for dispatch to concern party.

Security person will checked the dispatch goods at the main gate.

The one copy of bill will be sent to the account department.


Cash collection

Cashier will take cash from agents and enter related data in the

register and issue a counter slip to the agent

Recovery dept. keep watch on cash flow for every agent and in

Cash of credits more than the deposit of agent, milk supply will

be stopped immediately with information.

A detailed statement of account for the milk supply and cash

deposits with Trade discount is being issued at the end of the

month.

Any query regarding this statement is entertained within 8 days.


We would like to conclude that “SURAT DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”(SURAT)is having a good reputation. During our visit we observe that the company enjoys good production time.

Having a detail study of marketing department, we can say that under the guidance of very experienced mangers. Today company is one of the most and leading company in the market.

With the help of deep network of distribution and wide infrastructure company remain in constantly in touch with the customers. They give more and more stress on marketing management.

The company efficiency and smooth going personnel department and along with this company has found financial position it is maintaining good relationship with the bank, debtors, creditors, officers and others.

The effective management of the company has very much performance us. The overall performance of SUMUL is really good and sound position in the mark wish the company a delight and bright future.


project report sumul45 (1)

Documents

daisy sheby

hotel holiday

house rent

healthy baby

junior executive

senior executive

dry matter

house rent