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PROJECT REPORT ON STRATEGIC MANAGEMENT:

Name of the Company:

Industry : Food Industry

Submitted by:

Akshay bhagat :06

Amit kothavale : 29

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28/7/12 Sector, industry and company:

ice cream

Sector

Food

Industry

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Ice cream Industry Analysis

The ice cream industry in India is in many ways, reflective of the overall population distribution. The

countrys population is primarily rural with approximately 65% of the population living in villages with a

population of less than 5,000; this means there are well over 150,000 villages with a combined population

in excess of 650 million. This has contributed to a highly fragmented industry that by many estimates has

over 70,000 ice cream entities. Many of these are single family operations where the product is made

either in the home or in very small factories and sold on the streets. The 350 million remaining people are

concentrated in the cities where the industry is reasonably concentrated in the hands of a few international

and domestic firms. It is estimated that only 30% ofthe entire market is organized and the industry

meets the classic definition of a fragmented industry, that is, one where there is an absence of market

leaders with the power to shape industry events.

Ice cream or ice-cream is a frozen dessert usually made from dairy products, such as milk and cream, and

often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made

with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to (or in replacement of)

the natural ingredients. This mixture is stirred slowly while cooling to prevent large ice crystals from forming; the

result is a smoothly textured ice cream.

http://en.wikipedia.org/wiki/Dairy_producthttp://en.wikipedia.org/wiki/Sweetenerhttp://en.wikipedia.org/wiki/Seasoninghttp://en.wikipedia.org/wiki/Crystalhttp://en.wikipedia.org/wiki/Crystalhttp://en.wikipedia.org/wiki/Seasoninghttp://en.wikipedia.org/wiki/Sweetenerhttp://en.wikipedia.org/wiki/Dairy_product

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Our Mission:

We endeavour to create value for ourselves, our families, our customers, suppliers and our

country. We do this by creating as great a product as possible, creating a positive workingenvironment, acting with integrity, openness and honesty, endeavouring to respect all those we

come into contact with, and remembering to inject as much fun, laughter and good humour into

the process as possible. to our customers, by using eco friendly ways and give a concern to our

employees and shareholders and we are constantly trying to improve the same.

Our Vision:

Our vision is to be universally recognized as market leader in the management of and executionof all our activities by using fair means to achieve the same and having a concern for all while

maintaining our excellence.

Our Competitors:

1. Navneet Stationaries2. Sundaram Books Pvt. Ltd.3. Vikas Stationaries4. Ajay NoteBook Manufacturing Works5. Classmate Books

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CompetitorsMission:

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Our Goals:

Increase satisfaction, loyalty, and repurchase among current customers by building onexisting strengths apple to late adopters with same attribute and same benefit offered to

early adopter

To see to it that our customers get the finest quality products at the most affordable pricesand keep on continuously interacting with them in order to provide maximum customer

satisfaction.

To make sure that all of our products are manufactured using the finest technology andalso with a care for the environment.

To employ talented employees and maintain the healthy workforce by recognizing theirskills and taking into account their welfare and development, recognition, involvementand other benefits.

To make sure that shareholders earn profit by using cost control measures and continuoussales improvement.

Our Objectives:

Our objective We are one of the leading manufacturers, suppliers, wholesalers and retailers of

various kinds of Ice Cream Candy. Processed using superior grade of ingredients and hygienic

processing technology, these are offered in compliance with international quality standards.

Moreover, we can also offer our products in both, candy and family pack options. Also, we

ensure that the offered products are available at market leading prices.

.