project report on brand preference of mobile phone among college students 1

7/21/2019 Project Report on Brand Preference of Mobile Phone Among College Students 1

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A

PROJECT REPORT

ON

Brand

Preference

Of

Mobile Phones Among

Ghaziabad’s College S!dens

S!bmied To"

S!#er$isor

S!bmied B%"

&o!r NameRoll No'( )))))))

CO**EGE NAME

Ghaziabad+ ,'P'



CERT-.-CATE

This is to certify that YOUR NAME, student of COLLEGE NAME

has completed her proect on the topic of / Brand

!reference of Mo"ile !hones Amon# Gha$ia"ad%s Colle#e

&tudents' under the super(ision and #uidance of

S,PER0-SOR )aculty mem"er of COLLEGE NAME*

To "est of my +noled#e the report is ori#inal and has not

"een copied or su"mitted anyhere else* -t is an

independent or+ done "y him*

.YOUR

&U!ER/-&OR0



AC1NO2*E3GEMENT

1hen - em"ar+ed this proect, it appeared to me as onerous tas+*

&loly as - pro#ressed - did reali$ed that - as not alone after all*

- ish to e2press my #ratitude to 3-RECTOR NAME, director, COLLEGE

NAME, )ACULTY MEM3ER, !ro#ram co4ordinator ho ha(e e2tended

their +ind help, #uidance and su##estion ithout hich it could notha(e "een possi"le for me to complete this proect report*

My sincere than+s to my all entire faculty mem"ers 55555, 55555 and

all sta6 mem"ers for o6erin# me all +inds of support and help in

preparin# the proect*

- am deeply inde"ted to my #uide NAME for not only her (alua"le and

enli#htened, #uidance "ut also for the freedom she rendered me

durin# this proect or+*

- am than+ful to my #roup mem"er NAME and other classmates, ell4

ishers ho ith their ma#nanimous and #enerous help and support

made it a relati(e easier a6air*

My heart #oes out to my parents ho "ear ith me all the trou"le -

caused then ith smile durin# the entire study period and "eyond*

YOUR NAME



&tudent Mana#er

!G7M489:8;<

COLLEGE NAME

P RE.ACE

The proect #i(es an insi#ht of the telecom sector* -t "asically

helps understandin# the "rand preference of students ith

re#ard to mo"ile phones* -t helps us to +no hat are the

"asis on hich a students chooses a particular "rand hen

he:she purchases a ne handset*

The proect ill help to learn a"out the #roin# telecom

sector in -ndia* The research ill also "rin# to li#ht hat all

factors a student considers at the time of purchase of a ne

mo"ile phone*



Table of Conens

4' -NTRO3,CT-ON...................................................................................................7

a' 3e5niion of Cell!lar6Mobile #hone....................................................7

b. The Global Cellular Mobile Industry:......................................................................8c' Telecom -nd!sr% in -ndia.........................................................................9

d. History of Indian Telecommunications...................................................................10

e' The 1e% #la%ers in he Telecom Mar7e in -ndia.......................11

-nno$aion in #arnershi#..........................................................................1

f. !"#$CTI%$& !' TH$ &T()*............................................................................

. +$&$,+CH M$TH!)!-!G*..............................................................................

a' SAMP*-NG MET8O3O*OG&"...................................................................

b' RESEARC8 3ES-GN" (.................................................................................c' 3ATA CO**ECT-ON"......................................................................................

9' 3ATA ANA*&S-S AN3 -NTERPRETAT-ON............................................../

:' C8-( S;,ARE ANA*&S-S...............................................................................

<' .-N3-NGS.............................................................................................................0

/. +$C!MM$2),TI!2&...........................................................................................1

=' *-M-TAT-ONS.......................................................................................................

>' B-B*-OGRAP8& ..................................................................................................

?' ANNE),RE...........................................................................................................



4' -NTRO3,CT-ON

a' 3e5niion of Cell!lar6Mobile #hone

The Cell!lar ele#hone .commonly =mo"ile phone= or =cell phone= or

=handphone=0 is a lon#4ran#e, porta"le electronic de(ice used for

mo"ile communication* -n addition to the standard (oice function of a

telephone, current mo"ile phones can support many additional

ser(ices such as &M& for te2t messa#in#, email, pac+et sitchin# for

access to the -nternet, and MM& for sendin# and recei(in# photos and

(ideo* Most current mo"ile phones connect to a cellular netor+ of

"ase stations .cell sites0, hich is in turn interconnected to the pu"lic

sitched telephone netor+ .!&TN0 .the e2ception is satellite phones*

Cellular telephone is also de>ned as a type of short4a(e analo# or

di#ital telecommunication in hich a su"scri"er has a ireless

connection from a mo"ile telephone to a relati(ely near"y transmitter*

The transmitter?s span of co(era#e is called a cell* Generally, cellular

telephone ser(ice is a(aila"le in ur"an areas and alon# maor

hi#hays* As the cellular telephone user mo(es from one cell or area

of co(era#e to another, the telephone is e6ecti(ely passed on to thelocal cell transmitter* A cellular telephone is not to "e confused ith a

cordless telephone .hich is simply a phone ith a (ery short ireless

connection to a local phone outlet0* A neer ser(ice similar to cellular

is personal communications ser(ices .!C&0*



b' The Global Cell!lar Mobile -nd!sr%"

The #lo"al mo"ile phone industry is "ased on many di6erent

manufacturers and operators* The industry is "ased on ad(anced

technolo#y and many of the manufacturers are operatin# in di6erent

industries, here they use their technolo#ical s+ills, distri"ution

netor+, mar+et +noled#e and "rand name* )our lar#e manufacturers

of mo"ile phones are today dominatin# the #lo"al mo"ile phone

industry@ No+ia, &ony Ericson, &amsun# and Motorola* -n addition to

these companies there are many manufacturers that operate #lo"ally

and locally*



c' Telecom -nd!sr% in -ndia

• The telecom industry is one of the fastest #roin# industries in

-ndia* -ndia has nearly <88 million telephone lines ma+in# it the

third lar#est netor+ in the orld after China and U&A*

• 1ith a #roth rate of B, -ndian telecom industry has the

hi#hest #roth rate in the orld*

• Much of the #roth in Asia !aci>c 1ireless Telecommunication

Mar+et is spurred "y the #roth in demand in countries li+e-ndia and China*

• -ndiaDs mo"ile phone su"scri"er "ase is #roin# at a rate of

9<*<*

• China is the "i##est mar+et in Asia !aci>c ith a su"scri"er "ase

of 9 of the total su"scri"ers in Asia !aci>c*

• Compared to that -ndia%s share in Asia !aci>c Mo"ile phone

mar+et is ** Considerin# the fact that -ndia and China ha(ealmost compara"le populations, -ndia%s lo mo"ile penetration

o6ers hu#e scope for #roth*



d' 8isor% of -ndian Telecomm!nicaions

&tarted in ;9B; hen the >rst operational land lines ere laid "y the

#o(ernment near Calcutta .seat of 3ritish poer0* Telephone ser(ices

ere introduced in -ndia in ;99;* -n ;99F telephone ser(ices ere

mer#ed ith the postal system* -ndian Radio Tele#raph Company .-RT0

as formed in ;<F* After independence in ;H, all the forei#n

telecommunication companies ere nationali$ed to form the !osts,

Telephone and Tele#raph .!TT0, a monopoly run "y the #o(ernment?s

Ministry of Communications* Telecom sector as considered as a

strate#ic ser(ice and the #o(ernment considered it "est to "rin# under

state?s control*

The >rst ind of reforms in telecommunications sector "e#an to Io in

;98s hen the pri(ate sector as alloed in telecommunications

eJuipment manufacturin#* -n ;9B, 7epartment of

Telecommunications .7OT0 as esta"lished* -t as an e2clusi(epro(ider of domestic and lon#distance ser(ice that ould "e its on

re#ulator .separate from the postal system0* -n ;9, to holly

#o(ernment4oned companies ere createdK the /idesh &anchar

Ni#am Limited ./&NL0 for international telecommunications and



Mahana#ar Telephone Ni#am Limited .MTNL0 for ser(ice in

metropolitan areas*

-n ;8s, telecommunications sector "ene>ted from the #eneral

openin# up of the economy* Also, e2amples of telecom re(olution in

many other countries, hich resulted in "etter Juality of ser(ice and

loer tari6s, led -ndian policy ma+ers to initiate a chan#e process

>nally resultin# in openin# up of telecom ser(ices sector for the pri(ate

sector* National Telecom !olicy .NT!0 ; as the >rst attempt to #i(e

a comprehensi(e roadmap for the -ndian telecommunications sector* -n

;H, Telecom Re#ulatory Authority of -ndia .TRA-0 as created* TRA-

as formed to act as a re#ulator to facilitate the #roth of the telecomsector* Ne National Telecom !olicy as adopted in ; and cellular

ser(ices ere also launched in the same year*

Telecommunication sector in -ndia can "e di(ided into to se#mentsK

)i2ed &er(ice !ro(ider .)&!s0, and Cellular &er(ices* )i2ed line ser(ices

consist of "asic ser(ices, national or domestic lon# distance and

international lon# distance ser(ices* The state operators .3&NL and

MTNL0, account for almost 8 per cent of re(enues from "asic ser(ices*

!ri(ate sector ser(ices are presently a(aila"le in selecti(e ur"an areas,

and collecti(ely account for less than B per cent of su"scriptions*

oe(er, pri(ate ser(ices focus on the "usiness:corporate sector, and

o6er relia"le, hi#h4 end ser(ices, such as leased lines, -&7N, closed

user #roup and (ideoconferencin#*

Cellular ser(ices can "e further di(ided into to cate#oriesK Glo"al

&ystem for Mo"ile Communications .G&M0 and Code 7i(ision Multiple

Access .C7MA0* The G&M sector is dominated "y Airtel, /odfone4Essar,

and -dea Cellular, hile the C7MA sector is dominated "y Reliance and

Tata -ndicom* Openin# up of international and domestic lon# distance



telephony ser(ices are the maor #roth dri(ers for cellular industry*

Cellular operators #et su"stantial re(enue from these ser(ices, and

compensate them for reduction in tari6s on airtime, hich alon# ith

rental as the main source of re(enue* The reduction in tari6s for

airtime, national lon# distance, international lon# distance, and

handset prices has dri(en demand*

e' The 1e% #la%ers in he Telecom Mar7e

in -ndia

4' No+ia

@' Motorola

9' &amsun#

:' LG

<' &ony Ericsson

No7ia

-n ;9B, an en#ineer named )redri+ -destam esta"lished a ood4pulp

mill and started manufacturin# paper in southern )inland near the

"an+s of a ri(er* Those ere the days hen there as a stron# demand

for paper in the industry, the company%s sales achie(ed its hi#h4sta+es

and No+ia #re faster and faster* The No+ia e2ported paper to Russia

>rst and then to the United in#dom and )rance* The No+ia factory

employed a fairly lar#e or+force and a small community #re around



it* -n southern )inland a community called No+ia still e2ists on the

ri(er"an+ of Em+os+i*

)innish Ru""er 1or+s, a manufacturer a Ru""er #oods, impressed ith

the hydro4electrcity produced "y the No+ia ood4pulp .from ri(erEm+os+i0, mer#ed up and started sellin# #oods under the "rand name

on No+ia* After 1orld 1ar --, it acJuired a maor part of the )innish

Ca"le 1or+s shares* The )innish Ca"le 1or+s had #ron Juic+ly due to

the increasin# need for poer transmission and tele#raph and

telephone netor+s in the 1orld 1ar --* Gradually the onership of the

Ru""er 1or+s and the Ca"le 1or+s companies consolidated* -n ;H,

all the F companies mer#ed4up to form the No+ia Group* The

Electronics 7epartment #enerated F of the Group%s net sales and

pro(ided or+ for 8 people in ;H, hen the No+ia Group as

formed*

-n the "e#innin# of ;H8, the telephone e2chan#es consisted of

electro4mechanical analo# sitches* &oon No+ia successfully

de(eloped the di#ital sitch .No+ia 75 <880 there"y replacin# the prior

electro mechanical analo# sitch* The No+ia 75 <88 as em"eddedith hi#h4le(el computer lan#ua#e as ell as -ntel microprocessors

hich in turn alloed computer4controlled telephone e2chan#es to "e

on the top and hich is till date the "asis for No+ia%s netor+

infrastructure*

-ntroduction of mo"ile netor+ "e#an ena"lin# the No+ia production to

in(ent the Nordic Mo"ile Telephony.NMT0, the orld%s (ery >rst

multinational cellular netor+ in ;9;* The NMT as later on

introduced in other countries* /ery soon Glo"al &ystem for Mo"ile

Communication .G&M0, a di#ital mo"ile telephony, as launched and

No+ia started the de(elopment of G&M phones* 3e#innin# of the ;8

"rou#ht a"out an economic recession in )inland* .Rumour has it that



No+ia as o6ered to the &edish telecom company Ericsson durin#

this time hich as refused0 7ue to this No+ia increased its sale of

G&M phones that as enormous* This as the main reason for No+ia to

not only "e one of the lar#est "ut also the most important companies

in )inland* As per the sources, in Au#ust ;H, No+ia supplied G&M

systems to B operators in F; countries*

&loly and steadily, No+ia "ecame a lar#e tele(ision manufacturer and

also the lar#est information technolo#y company in the Nordic

countries* 7urin# the economic recession the No+ia as committed to

telecommunications* The <;88 series of the production as so

successful that inspite of its #oal to sell B88,888 units, it mar(ellously

sold <8 million* !resently, No+ia is the num"er ; production in di#ital

technolo#ies, it in(ests 9*B of net sales in research and de(elopment*

Also has its annual No+ia Game*

Ener o Global S%sem Comm!nicaion

No+ia Corporation .No+ia0, a )inland "ased company incorporated in

;H, is the leadin# manufacturer of mo"ile de(ices and mo"ile

netor+s in the orld* O(er the years, No+ia has e(ol(ed from a pulp,

ru""er and ca"les manufacturin# company to a maor manufacturer of

ireless de(ices and netor+s* No+ia o6ers a ide ran#e of mo"ile

de(ices ith e2periences in music, na(i#ation, (ideo, tele(ision,

ima#in#, #ames and "usiness mo"ility* -t also pro(ides eJuipment,

solutions and ser(ices for netor+ operators, ser(ice pro(iders and

corporations* The company o6ers its products in ;B8 countries across

the orld* -t is headJuartered in Espoo, )inland and employs a"out

9,B88 people*

The company recorded re(enues of E;, ;<; million durin# the >scal

year ended 7ecem"er <88, and an increase of <8*F o(er <88B* The



operatin# pro>t of the company as EB, 99 million durin# >scal year

<88, an increase of ;9*F o(er <88B* The net pro>t as E, F8

million in >scal year <88, an increase of ;*; o(er <88B*

No+ia Corporation manufactures mo"ile de(ices principally "ased on#lo"al system for mo"ile communications, code di(ision multiple

access .C7MA0, and ide"and C7MA .1C7MA0 technolo#ies* The

company operates in three di(isionsK Multimedia, Enterprise &olutions,

and Netor+s* The Multimedia di(ision focuses on "rin#in# connected

mo"ile multimedia to consumers in the form of ad(anced mo"ile

de(ices, includin# FG 1C7MA mo"ile de(ices and solutions* The

Enterprise &olutions di(ision ena"les "usinesses and institutions to

e2tend their use of mo"ility from mo"ile de(ices for (oice and "asic

data to secure mo"ile access, content, and applications* -ts solutions

include "usiness4optimi$ed mo"ile de(ices for end users, a portfolio of

-nternet portfolio netor+ perimeter security #ateays, and mo"ile

connecti(ity o6erin#s* The Netor+s di(ision pro(ides netor+

infrastructure, communications, and netor+s ser(ice platforms and

professional ser(ices to operators and ser(ice pro(iders* No+ia

Corporation is "ased in Espoo, )inland*

Moorola

MOTOROLA Electronics a holly oned su"sidiary of MOTOROLA

Electronics asesta"lished in anuary, <88F after clearance from the

)orei#n -n(estment !romotion 3oard.)-!30* The trend of "eatin#

industry norms started ith the fastest e(er4nationide launch

"yMOTOROLA in a period of and B months ith the commencement

of operations in May <88F*



MOTOROLA set up a state4of4the art manufacturin# facility at Greater

Noida, near 7elhi, in <88, ith an in(estment of Rs B88 Crores* 7urin#

the year <88;, MOTOROLA also commenced the home production for

its eco4friendly Refri#erators and esta"lished its assem"ly line for its

!C Monitors at its Greater Noida manufacturin# unit*

• The Greater Noida manufacturin# unit line has "een desi#ned

ith the latest technolo#ies at par ith international standards at

orea and is one of the most Eco4friendly units amon#st all

MOTOROLA manufacturin# plants in the orld*

• The year <88; itnessed MOTOROLA "ecomin# the fastest

#roin# company in the consumer electronics, home appliances

and computer peripherals industry* The company had till the

month of Octo"er <88; achie(ed a cumulati(e turno(er of Rs

B888 Crores in -ndia since its inception in <88F , ma+in# it the

fastest e(er Rs B888 Crores cloc+ed "y any company in the

-ndian consumer electronics and home appliances industry*

a(in# achie(ed this milestone, MOTOROLA achie(ed another

"enchmar+ ith the >rst e(er sales of One La+h ACs .1indos

and &plits0 in a calendar year* MOTOROLA is poised to surpass its

turno(er tar#et of Rs* <H88 Crores this year and cloc+ a turno(er

of Rs* F888 Crores*

• This year, MOTOROLA has emer#ed as the leader in Colour

Tele(isions, &emi Automatic 1ashin# Machines, Air Conditioners,

)rost4)ree Refri#erators and Microa(es O(ens* -n Colour

Tele(isions ha(in# set the sales tar#et of one million units of

Color Tele(isions for <88<, MOTOROLA has already achie(ed the

one million mar+ in the month ahead of its tar#et*



• MOTOROLA Electronics -ndia is the fastest #roin# company in

the consumer electronics, home appliances and computer

peripherals industry today*

•

MOTOROLA Electronics is continually pro(idin# superiortechnolo#y products P (alue for money to o(er B8 lacs

households in -ndia*

Sams!ng

The Sams!ng Gro!# is the orld?s lar#est con#lomerate* -t is &outh

orea?s lar#est chae"ol and composed of numerous international

"usinesses, all united under the Samsung "rand, includin# &amsun#

Electronics, the orld?s lar#est electronics company, &amsun# ea(y

-ndustries, one of the orld?s lar#est ship"uilders and &amsun#

En#ineerin# P Construction, a maor #lo"al construction company*

These three multinationals form the core of &amsun# Group and reIect

its name 4 the meanin# of the orean ord Samsung is =tristar= or

=three stars=*

The Samsung "rand is the "est +non &outh orean "rand in the orld

and in <88B, &amsun# o(ertoo+ apanese ri(al &ony as the orld?s

leadin# consumer electronics "rand and "ecame part of the top tenty

#lo"al "rands o(erall* -t is also the leader in many domestic industries,

such as the >nancial, chemical, retail and entertainment industries*

http://en.wikipedia.org/wiki/Conglomerate_(company)

http://en.wikipedia.org/wiki/South_Korea


http://en.wikipedia.org/wiki/Chaebol

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Samsung_Electronics


http://en.wikipedia.org/wiki/Electronics

http://en.wikipedia.org/wiki/Samsung_Heavy_Industries


http://en.wikipedia.org/wiki/Shipbuilder

http://en.wikipedia.org/wiki/Samsung_Engineering_%26_Construction


http://en.wikipedia.org/wiki/Korean_language

http://en.wikipedia.org/wiki/South_Korean

http://en.wikipedia.org/wiki/Japan

http://en.wikipedia.org/wiki/Sony

http://en.wikipedia.org/wiki/Consumer_electronics

http://en.wikipedia.org/wiki/Finance

http://en.wikipedia.org/wiki/Chemical_substance

http://en.wikipedia.org/wiki/Retailing

http://en.wikipedia.org/wiki/Entertainment

http://en.wikipedia.org/wiki/Conglomerate_(company)



http://en.wikipedia.org/wiki/Chaebol

http://en.wikipedia.org/wiki/Business



http://en.wikipedia.org/wiki/Electronics



http://en.wikipedia.org/wiki/Shipbuilder



http://en.wikipedia.org/wiki/Korean_language

http://en.wikipedia.org/wiki/South_Korean

http://en.wikipedia.org/wiki/Japan



http://en.wikipedia.org/wiki/Finance

http://en.wikipedia.org/wiki/Chemical_substance

http://en.wikipedia.org/wiki/Retailing

http://en.wikipedia.org/wiki/Entertainment



&amsun#?s stron# inIuence in &outh orea is (isi"le throu#hout the

nation, and is sometimes called the ?Repu"lic of &amsun#?*

The ;8s sa &amsun# rise as an international corporation* Not only

did it acJuire a num"er of "usinesses a"road, "ut also "e#an leadin#the ay in certain electronic components* &amsun#?s construction

"ranch as aarded a contract to "uild one of the to !etronas Toers

in Malaysia, Taipei ;8; in Taian and the 3ur 7u"ai in United Ara"

Emirates .founded "y Callum Cuirtis0, hich is the tallest structure e(er

constructed* -n ;, the &amsun# Group reacJuired the

&un#+yun+an Uni(ersity foundation* -n ;F and in order to chan#e

the strate#y from the imitatin# cost4leader to the role of a

di6erentiator, Lee un4hee, Lee 3yun#4chull%s successor, sold o6 ten of

&amsun# Group?s su"sidiaries, donsi$ed the company, and mer#ed

other operations to concentrate on three industriesK electronics,

en#ineerin#, and chemicals .&amsun# Electronics0*

• &amsun# is the orld?s lar#est manufacturer of Tele(isions and

(arious other consumer electronics*

• &amsun# is the orld?s second lar#est mo"ile phone ma+er*

• Compared to other maor orean companies, &amsun# sur(i(ed

the Asian >nancial crisis of ;H49 relati(ely unharmed*

oe(er, &amsun# Motor Co, a QB "illion (enture as sold to

Renault at a si#ni>cant loss* Most importantly, &amsun#

Electronics .&EC0 as ocially spun4o6 from the &amsun# Group

and has since come to dominate the #roup and the orldide

semiconductor "usiness, e(en surpassin# orldide leader -ntel

in in(estments for the <88B >scal year* &amsun#?s "rand

stren#th has #reatly impro(ed in the last fe years*S



http://en.wikipedia.org/wiki/Petronas_Towers

http://en.wikipedia.org/wiki/Malaysia

http://en.wikipedia.org/wiki/Taipei_101

http://en.wikipedia.org/wiki/Taiwan

http://en.wikipedia.org/wiki/Burj_Dubai

http://en.wikipedia.org/wiki/United_Arab_Emirates


http://en.wikipedia.org/wiki/Sungkyunkwan_University

http://en.wikipedia.org/wiki/Lee_Kun-hee

http://en.wikipedia.org/wiki/Lee_Byung-chull

http://en.wikipedia.org/wiki/Television


http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/Asian_financial_crisis

http://en.wikipedia.org/wiki/Samsung_Motor

http://en.wikipedia.org/wiki/Renault



http://en.wikipedia.org/wiki/Intel_Corporation

http://en.wikipedia.org/wiki/Samsung#cite_note-8



http://en.wikipedia.org/wiki/Petronas_Towers

http://en.wikipedia.org/wiki/Malaysia

http://en.wikipedia.org/wiki/Taipei_101

http://en.wikipedia.org/wiki/Taiwan

http://en.wikipedia.org/wiki/Burj_Dubai



http://en.wikipedia.org/wiki/Sungkyunkwan_University

http://en.wikipedia.org/wiki/Lee_Kun-hee

http://en.wikipedia.org/wiki/Lee_Byung-chull

http://en.wikipedia.org/wiki/Television



http://en.wikipedia.org/wiki/Asian_financial_crisis

http://en.wikipedia.org/wiki/Samsung_Motor

http://en.wikipedia.org/wiki/Renault



http://en.wikipedia.org/wiki/Intel_Corporation




• &amsun# "ecame the lar#est producer of memory chips in the

orld in ;<4&amsun#, the orld?s second4lar#est chipma+er

after -ntel, see 1orldide Top <8 &emiconductor Mar+et &hare

Ran+in# Year "y Year*S;8* -n ;B, it "uilt its >rst liJuid4crystal

display screen* Ten years later, &amsun# #re to "e the orld?s

lar#est manufacturer of liJuid4crystal display panels* &ony, hich

had not in(ested in LC7s, contacted &amsun# to cooperate* -n

<88, &4LC7 as esta"lished as a oint (enture "eteen

&amsun# and &ony in order to pro(ide a sta"le supply of LC7

panels for "oth manufacturers* &4LC7 is oned "y &amsun# and

&ony B; to respecti(ely and operates its factories and

facilities in Tan#un#, &outh orea*

• -n <889, &amsun# "ecame the lar#est mo"ile phone ma+er in the

United &tates and <nd lar#est mo"ile phone ma+er in the 1orld*

*G

The LG Group is &outh orea?s third lar#est chae"ol and is a multinational

con#lomerate that produces electronics, mo"ile phones, and

http://en.wikipedia.org/wiki/Intel

http://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Year



http://en.wikipedia.org/wiki/Liquid_crystal_display



http://en.wikipedia.org/wiki/S-LCD



http://en.wikipedia.org/wiki/United_States


http://en.wikipedia.org/wiki/Intel










http://en.wikipedia.org/wiki/United_States




petrochemical products and operates su"sidiaries li+e LG Electronics, LG

Telecom, enith Electronics and LG Chem in o(er 98 countries*LG Group

founder oo -n oi esta"lished La+ ui Chemical -ndustrial Corp* in ;H*

As the company e2panded its plastics "usiness, it esta"lished Gold&tar

Co*, Ltd*, .currently LG Electronics -nc*0 in ;B9*-n ;B, Goldstarproduced orea?s >rst radio* Many consumer electronics ere sold under

the "rand name Gold&tar, hile some other household products .not

a(aila"le outside &outh orea0 ere sold under the "rand name of Luc+y*

The Luc+y "rand as famous for its hy#iene products line such as soaps

and i4Ti laundry deter#ents, "ut most associated ith its Luc+y and

!erioe toothpaste*-n ;B, it as renamed =LG=, the a""re(iation of

=Luc+y Gold&tar=* More recently, the company associates its ta#line =Life?s

Good=, ith the letters LG*&ince <88;, LG has to oint (entures ith

Royal !hilips ElectronicsK LG !hilips 7isplay and LG*!hilips LC7* LG has

entered into a oint (enture ith Nortel Netor+s and has created LG4

Nortel Co* Ltd*LG also has a oint (enture ith itachi, itachi4LG 7ata

&tora#e, hich manufactures optical data stora#e products li+e 7/74ROM

dri(es, C7 riters, etc* LG acJuired American tele(ision manufacturin#

company enith in ;*

LG Electronics is the orld?s second "i##est ma+er of Tele(isions and third

"i##est mar+er of LC7 T/s and Mo"ile !hones* 1ith headJuarters in the

LG Tin Toers on Yeouido, &eoul, LG Electronics is the Ia#ship company

of LG Group, one of the orld?s lar#est Con#lomerate* The company has

HB su"sidiaries orldide that desi#n and manufacture tele(isions, home

appliances, and telecommunications de(ices* LG Electronics ons enith

Electronics and controls FH* percent of LG 7isplay* 3y <88B, LG as a Top

;88 #lo"al "rand and in <88, LG recorded a "rand #roth of ;*No

the orld?s lar#est plasma panel manufacturer, its aliate, LG 7isplay, is

one of the lar#est manufacturers of liJuid crystal displays* Also in <88,

the company?s mo"ile phone di(ision, LG Mo"ile, mar+eted the LG

Chocolate phone, chan#in# the company?s ima#e of the ma+er of thic+ FG

phones* -t no focuses on the desi#n and mar+etin# of phones such as

the LG &hine, the LG Glimmer and LG !rada .E9B80* As a result, the



company as pic+ed as =The 7esi#n Team of the Year= "y the Red 7ot

7esi#n Aard in <88V<88H and is often called the =Ne Apple= in the

industry and online communities* -n <88, its net income as Q<<

million, on total re(enues of Q<*H "illion* The company as ori#inally

esta"lished in ;B9 as Gold&tar, producin# radios, T/s, refri#erators,ashin# machines, and air conditioners* The LG Group as a mer#er of

to orean companies, Luc+y and Gold&tar, from hich the a""re(iation

of LG as deri(ed* The current =Life?s Good= slo#an is a "ac+ronym*

3efore the corporate name chan#e to LG, household products ere sold

under the "rand name of Lucky , hile electronic products ere sold under

the "rand name of GoldStar * The Gold&tar "rand is still percei(ed as a

discount "rand*-n ;B, Gold&tar as renamed LG Electronics, and

acJuired enith Electronics of the United &tates* LG &olar Ener#y is a

su"sidiary formed in <88H to allo LG Chem to supply polysilicon to LG

Electronics for production of solar cells* -n <889, LG too+ its >rst di(e into

the solar4panel manufacturin# pool, as it announced a preliminary deal to

form a oint (enture ith Coner#y* Under the deal, set to "e completed "y

year?s end, LG ould acJuire a HB percent sta+e in Coner#y?s )ran+furt

solar4panel plant

Mo"ile communications

LG Electronics is the orld?s third lar#est handset ma+er*

7i#ital appliance

Son% Ericson

Cor#orae sr!c!re

&ony Ericsson Mo"ile Communications is a #lo"al pro(ider of mo"ile

multimedia de(ices, includin# feature4rich phones, accessories and !C

cards* The products com"ine poerful technolo#y ith inno(ati(e

applications for mo"ile ima#in#, music, communications and



entertainment* The net result is that &ony Ericsson is an enticin# "rand

that creates compellin# "usiness opportunities for mo"ile operators

and desira"le, fun products for end users*

&ony Ericsson Mo"ile Communications as esta"lished in <88; "y

telecommunications leader Ericsson and consumer electronics

poerhouse &ony Corporation* The company is oned eJually "y

Ericsson and &ony and announced its >rst oint products in March <88<*

&ony Ericsson products ha(e uni(ersal appeal and are di6erent in the

+ey areas of ima#in#, music, desi#n and applications* The company

has launched products that ma+e "est use of the maor mo"ile

communications technolo#ies, such as the <G and FG platforms, hile

enhancin# its o6erin#s to entry le(el mar+ets*

&ony Ericsson underta+es product research, desi#n and de(elopment,

manufacturin#, mar+etin#, sales, distri"ution and customer ser(ices*

Glo"al mana#ement is "ased in London, and RP7 is in &eden, U,

)rance, Netherlands, -ndia, apan, China and the U&* The mana#ement

team is led "y !resident ide+i omiyama, a former senior e2ecuti(e of

&ony Europe and one of the +ey players in the #roth of &ony in

Europe@ and E2ecuti(e /ice4!resident and ead of &ales Anders

Rune(ad, the former !resident Ericsson 3ra$il*

-nd!sr% accolades

As ne products are introduced to end user acclaim, e2istin# productscontinue to recei(e accolades and &ony Ericsson is today accepted as a

orld leader in desi#n and inno(ation* The #lo"ally acclaimed T;8

and later #enerations of the company%s product portfolio freJuently in

aards* The G&M Association (oted the /988 as 3est FG andset for

<88, a fully4featured phone made for /odafone ith the full ran#e of



mo"ile entertainment features and multi4directional camera, and the

HB8i recei(ed the T-!A Aard <88B:<88 for D3est Mo"ile -ma#in#

7e(ice%, chosen "y F; leadin# European photo#raphy:ima#inin#

ma#a$ines and ud#ed on Juality, performance and (alue for money* -n

)e"ruary <88H the G&M Association presented &ony Ericsson ith the

D3est FG&M Mo"ile andset% aard for the 988 Cy"er4shot phone*

-nno$aion in #arnershi#

&ony Ericsson stri(es to "e a cuttin# ed#e pro(ider of applications,

for#in# partnerships ith de(elopers and content pro(iders* &trate#ic

a#reement ith partners such as &ony 3MG is one ay in hich the

company is "rin#in# the "est and latest in entertainment content to its

users* &ony Ericsson has also acti(ated a #lo"al sponsorship deal ith

the 1omen%s Tennis Association Tour, hich as renamed the &ony

Ericsson 1TA Tour in anuary <88B* The si24year title sponsorship is an

unprecedented opportunity for &ony Ericsson to o6er tennis fans ne

ays to e2perience the #ame throu#h mo"ile technolo#y, connecti(ity

and content* -n the mo"ile #amin# mar+et &ony Ericsson too+ the lead

in <88, "ein# the >rst to launch a(a F74ena"led handsets, and is

for#in# ahead to "rin# F7 #amin# to a ider audience*



f' OBJECT-0ES O. T8E ST,3&

The !rimary O"ecti(e as to study the perception P "uyin# "eha(ior

of students toards (arious mo"ile "rands*

The &econdary O"ecti(es of this study ere to identifyK

To +no a"out the student preference le(el associated ith

di6erent mo"ile phones*

To >nd out the students satisfaction toards the (arious

mo"ile phones*

Maor features, hich a customer loo+s for in a mo"ile "efore

ma+in# a purchase*

)actors that inIuence decision4ma+in# in purchasin# a mo"ile

phone*

To +no hich ad(ertisement media puts more impact on the

"uyin# decision of students*

)actors, hich help in increasin# the sale of mo"ile phones*



@' RESEARC8 MET8O3O*OG&

a' SAMP*-NG MET8O3O*OG&"

Sam#le Size W<B8 respondents

Sam#le ,ni4 &tudents of Graduation and the !ost Graduation ha(e

"een ta+en as sample unit*

Sam#ling Area X Gha$ia"ad*

Sam#ling Techni!e 4 Random &amplin# techniJue

b' RESEARC8 3ES-GN" (

/isited the students across Gha$ia"ad P #athered information

reJuired as per the Juestionnaire*

The research desi#n is pro"a"ility research desi#n and is descripti(e

research*

c' 3ATA CO**ECT-ON"



Primar% daa has "een used "y me in the form of Zuestionnaire P

O"ser(ation, hich are the to "asic methods of collectin# primary

data, hich suces all research o"ecti(es*

Secondar% daa sources li+e catalo#ue of the company, product

ran#e "oo+ of the company P (arious internet sites such as

motorola*com P #oo#le*com ha(e "een used*



9'3ATA ANA*&S-S AN3 -NTERPRETAT-ON

;(4 Se raio of he res#ondens

Table N!mber ( 4



PART-C,*ARS N,MBER AGE

MALE ;F BB*

)EMALE ;;; *

-ner#reaion"

The #raphical representation of the ta"le shos that out of the <B8

Respondents, ;F ere male and ;;; ere female*

;'@( occ!#aion of he Res#ondens’ .amil%

Table N!mber D @


&er(ice ;8 F*

!rofessional F ;F*

3usiness H F8*

Others F; ;<*



Toal @< 4

-ner#reaion


respondents, ;8 respondents "elon# to the ser(ice family, H ere

from "usiness, F ere from the professional and F; ere from theothers family*

;( 9 -ncome le$el of he res#ondens famil%

Table N!mber( 9


Less than ;B,888 ;8; 8*

;B,88;4<B,888 ; <*

<B,88;4FB,888 B< <8*9

FB88; P a"o(e F ;*

Toal @< 4



-ner#reaion


respondents, ;8; respondents ere from the family hose income is

less than ;B,888, ; respondents ere from the family hose income

is "eteen the ;B,88; X <B,888, B< respondents ere from the family

hose income is "eteen <B,88;4 FB,888 and rest ere from thefamily hose income is a"o(e FB,88;*

;(:' Ed!caional Bac7gro!d of he Res#onden’s #arens

Table N!mber( :


i#h school F ;F*

-ntermediate <F *<

Graduate 9 FB*

!ost #raduate 9 F*

Other <*

Toal @< 4



-ner#reaion"

The #raphical representation shos that out of the <B8 respondents,

9 respondent%s parents are post #raduate, 9 respondent%s parents

are #raduate, F respondent%s parents are hi#h school, <F are

intermediate and rest ha(e others educational "ac+#round*

;(< ( 2hich mobile #hone %o! are !singF

Table No' <

S'NO Name of he

Mobile Phones

N!mber of he

Res#ondens

Percenage of

Res#ondens; No+ia ;BB << &amsun# <*F &ony Ericson F ;F*

LG << 9*9B Motorola << 9*9 Others ;; *

Toal @< 4'



-ner#reaion

Out of the <B8 respondents, ;BB are usin# the No+ia phones, F are

usin# the &ony Ericson, are usin# the &umsun#, << are usin# the LG,

<< are usin# the Motorola and ;; are usin# the Others*

;' ( 8oH long %o! are !sing he mobile #honesF

Table No'(

S'NO Time Period of

!sing he mobile

#hones

N!mber of he

Res#ondens

Percenage of

Res#ondens

; Less than ; year 9 ;*<< ;4< years HB F8F <4 years B <<*

A"o(e years H; <9*Toal @< 4'



-ner#reaion

Out of the <B8 respondents 9 are usin# for less than year, HB are

usin# for ;4<years, B are usin# for <4 years, H; are usin# for a"o(e

years*

;'=( 8oH ofen do %o! change %o!r mobile #honeF

Table No'( =

S'NO .re!enc% of

changing he

mobile #hones

N!mber of he

Res#ondens

Percenage of

Res#ondens

; Less than ; year B <F*< ;4< years 99 FB*<F <4 years F ;H* A"o(e years 8 <



Toal @< 4'

-ner#reaion

Out of the <B8 respondents B are usin# for less than year, 99 are

usin# for ;4<years, 9 are usin# for <4 years, 8 are usin# for a"o(e

years*

;'> 2ha Hill %o! be Hilling o #a% for a mobile #hone b%

res#ondens'

Table N!mber( >


Less than ;8,888 ;< B*9

;8,888 to <8,888 9 F*

<8,88; to 8,888 ;B

Any amount H <*9

Toal @< 4



-ner#reaion"

The #raphical representation shos that out of the <B8 respondents,

;< respondents ere illin# to spend less than ;8,888, 9 ere

illin# to spend "eteen ;8,88; to <8,888, ;B ere illin# to pay

"eteem <8,88; to 8,888 and rest ere ready to pay any amount*

;(? ' Consider he T0 ad$erisemen %o! li7e mos DHha brand

is i #romoing b% res#ondens'

Table N!mber( ?

PART-C,*ARS N,MBER AGENo+ia ;<< 9*9

&amsun# F ;H*<

&ony Ericson < ;*9

LG ;; *Motorola < *

-phone < *9

3lac+"erry ;*

Other < *9

Toal @< 4



-ner#reaion"

Out of the <B8 respondents, ;<< li+e the No+ia ad(ertisement most, F

li+e the samsun#, < li+e the &ony Ericson, < li+e the Motorola, ;; li+e

the LG and rest li+e others*

:' C8-( S;,ARE ANA*&S-S

Chi( s!are anal%sis on he relaionshi# beHeen

gender and ime #eriod of !sage he mobile #hone'

GEN3ER *ESS

T8EN 4

&EAR

4(@ &EAR @(: &EAR ABO0E

: &EAR

Toal

MALE <F F9 F< B 49>)EMALE <B F <B < 44@TOTA* :> =: <= =4 @<

8oI there is no si#ni>cant relationship "eteen the #ender and time

period of usin# the mo"ile phone*

84I there is a si#ni>cant relationship "eteen the #ender and time

period of usin# the mo"ile phone*



O E O(EK@ O(EK@6E

<F <*B ;<*<B *<

<B 8*9 H*9 *;<

F9 F;* *F *8;;

F F*< FF* *9B9F< <;*B ;<*<B *BH8

<B FF*< H*9 *<F

B <B*B *<B *88< F;* F*9; ;*8;

E 9':@?

5< [ \ .O4E0< : E [ F*<

Num"er of de#ree of freedomK

ndf [ .ro4;0 .column X;0

[ .<4;0 .4;0

L 9

Ta"le (alue of 2< at ; le(el of si#ni>cant [ H*H9

Concl!sion

Thus calculated 5 is less than the ta"ulated 5 * 5 calculated [F*<]5

sJuare[H*H9* &o e ill accept null hypothesis that is there is nodi6erence si#ni>cance relationship "eteen #ender and time period of

chan#e the mo"ile phones*

C8-(S;,ARE ANA*&S-S ON T8E RE*AT-ONS8-P BET2EEN

-NCOME AN3 SPEN3-NG ON MOB-*E P8ONES

-ncome6

S#ending

Amo!n

*ess han4+

4+(@+

@+(:+

:+ abo$e

Toal

*ess han

4<+

<H 44

4<+ D

@<+

FB <F F 4 4

@<+( < <8 ; < <@



9<+

9<+

abo$e

;8 ;9 H ; 9

Toal 4: >> 4< = @<

8oI There is no si#ni>cant relationship "eteen the income and

spendin# on the mo"ile phones*

8aI There is a si#ni>cant relationship "eteen the income and

spendin# on the mo"ile phones*

O E O(EK@ O(EK@6E

B* 9*;; ;*BH

FB F*; *H8 *8<

< <*;< *8; *88

;8 <8*; ;8F*< B*;;

<H FB*BB HF*;8 <*8B

<F <;*H <*F *;;

<8 ;9*F8 <*9 *;

;9 ;<*H <9*8 <*< *8 *< *H8

F F* *FB *;<; F*;< * ;4

H <*; <F*< ;8*9 <*9< ;*F *B8

4 ;*H8 <*9 ;*H< ;*B *F8 *<;

; ; 8 8E @'==

5< [ \ .O4E0< : E [ <*HH



[ .4;0 .4;0

L ?

Ta"le (alue of 2< at ; le(el of si#ni>cant [ ;*H

Concl!sion"



O is reected since the calculated (alue of @ @'==K more than the

ta"le (alue of @ 4@'<?K hence there is a si#ni>cant relationship

"eteen income and spendin# on mo"ile phones*

C8-(S;,ARE ANA*&S-S ON T8E RE*AT-ONS8-P BET2EEN

Gender AN3 .re!enc% of changing he MOB-*E P8ONES

GEN3ER *ESS

T8EN 4

&EAR

4(@ &EAR @(: &EAR ABO0E

: &EAR

Toal

MA*E F9 B <F FF ;F

.EMA*E <; F <8 <H ;;;

TOTA* B 99 F 8 <B8

8oI There is no si#ni>cant relationship "eteen the income and

freJuency of chan#in# the mo"ile phones*

8aI There is a si#ni>cant relationship "eteen the income and

freJuency of chan#in# the mo"ile phones*

O E O(EK@ O(EK@6E

F9 F<*98 <H*8 *9<B 9*< ;B*F *F;<F <F*8 ; *8FF FF*F *;F *88<; <*<8 <H*8 ;*8FF F*8H ;B* *8

<8 ;*8 *9< ,8<H <* *;F *88

E @':

5< [ \ .O4E0< : E [ <*





[ .<4;0 .4;0

L 9

Ta"le (alue of 2< at ; le(el of si#ni>cant [ H*H9

Concl!sion"

O is accepted since the calculated (alue of @ @':K less than the

ta"le (alue of @ ='=>K hence there is no si#ni>cant relationship

"eteen #ender and freJuency of chan#in# the mo"ile phones*



<' .-N3-NGS

• No+ia is the most fa(orite "rand of the colle#e student*

• FB student chan#e their mo"ile phones ithin ;to< years

• F8 students are usin# the mo"ile phones since last ; to <

years*

• B; students are ready to pay for a mo"ile phone less than

;8,888 and they spend accordin# to their family income*

• students li+e the No+ia ad(ertisement most*

• Mostly students use the mo"ile phones for tal+in#, &M& and for

usin# the G!R& function*

• Mostly students ha(e handsfree, "loothooth and memory card*

• Almost all students are aare a"out the G!R&, 3lootooth and

MM& ser(ice "ut least students are aare a"out the FG function*

• Most fa(ourite "rand amon# the colle#e students is No+ia and

the least fa(orite "rand is LG*

• Appearance, !rice, 3rand -ma#e and ad(ertisement are the

important factors for the students hile purchasin# mo"ile

phones*

• Mostly students prefer slim, medium in ei#ht and lar#e in si$e

handset

• Mostly students see ad(ertisement on tele(ision



• &tory, spo+esperson and the music are the important factor in

ad(ertisement

• Mostly students ha(e the han#in# and ser(ice pro"lem ith the

No+ia*

' RECOMMEN3AT-ONS

• No+ia should pro(ide "etter ser(ice and try to sol(e the han#in#

pro"lem

• Cellular companies should increase the aareness a"out the FG

ser(ice*

• Companies should o6er more ran#e of Rs* ;8,888 or less than

;8,888*

• LG and &amsun# should try to e2pand its mar+et share and also

should try to increase the aareness throu#h the tele(ision

ad(ertisement*

• All companies should increase their distri"ution channel*

•

The companies should continue to or+ on the &trate#y of T*Z*M.Total Zuality Mana#ement0



• Consumers do not #et satis>ed ith the promotional policies of

the companies* Ne techniJues of promotion is reJuired to

create aareness a"out the entire ran#e of companies products*

=' *-M-TAT-ONS

• A small sample si$e of <B8 students is ta+en, so e can not dra

inferences a"out the population from this sample si$e*

• Time period is short and resource constraints*

• The scope of the proect is limited to the city of Gha$ia"ad* &o,

e cannot say that the same response ill e2ist throu#hout

-ndia*

• This study is "ased on the pre(ailin# student%s satisfaction* 3ut

the student%s satisfaction may chan#e accordin# to time, fashion,

technolo#y, de(elopment, etc*



>' B-B*-OGRAP8&

BOO1S"

MARET-NG MANAGEMENT 4 /*&* Ramasamy,

&*Nama+umari

RE&EARC METO7OLOGY 4 C*R*othari

O!ERAT-ON RE&EARC 4 /ittal

2eb Reso!rces"



• *trai*#o(*in

• http K::*no+ia*com:t4a"outus4ttsl4or#ani$ation* asp2

• httpK::*samsun#*co

*in:e"app:A"outus:a"outushome*s

• http K::*LG*com:LG*portal^

nfp"[truePpa#eLa"el[LG !a#e A"outLG

• httpK::*motorola*co*in:a"out*htm

• *#oo#le*com

• *scri"d*com

?' ANNE),RE

;!esionnaire

Secion A" Personal -nformaions

;* NameK

<*.a0 A#eK

."0 Gender

Male )emale

http://var/www/apps/conversion/tmp/scratch_7/www.trai.gov.in

http://www.motorola.co.in/about.htm

http://www.google.com/

http://var/www/apps/conversion/tmp/scratch_7/www.trai.gov.in

http://www.motorola.co.in/about.htm

http://www.google.com/



9' Occ!#aion of .aher

&er(ice

!rofessional

3usiness

Others

&pecify

:' -ncome *e$el #er monhK

Less than ;B,888

;B,88; X <B,888

<B,88; X FB,888

FB,88; P a"o(e

<' Ed!caional Bac7gro!nd ParensK

i#h &chool

-ntermediate

Graduate

!ost Graduate

-f Other

&pecify



Secion B" Abo! mobile #hones

K 2hich mobile #hone %o! are !sing'

A0 No+ia 30 &amsun#

C0 &ony Ericson 70 LG

E0 Motorola )0 i!hone

G0 3lac+"erry 0 Others

&pecify

=K Please Hrie he model of %o!r #hone

.e2ampleK No+ia ;;88, Ericson

+988i, etc*0

>K 8oH long %o! are !sing he mobile #hone

Less than ; year

; X < years

< X years

A"o(e years

?K 2ha are he reasons for !sing he abo$e menioned model'

A0 1A!

30 ust to tal+ on it



C0 Use G!R& function

70 Recei(e Email P &M&

E0 7on Load )iles

)0 Others .&pecify

4K 8oH ofen do %o! change %o!r mobile #hone

Less than ; year

; X < years

< X years

A"o(e years

44K 2ha #hone Accessories do %o! ha$eF

A0 andsfree

30 3loothooth ead &et



C0 U&3 7ata Ca"le

70 Memory Card .&7 Card0

E0 Others.&pecify

4@K *aes Mobile faciliies Hhich %o! are aHare of"(

.Can tic+ multiple "o2es of the facilities you +no*0

A0 G!R&

30 FG

C0 MM&

70 3LOOTOOT

E0 -N)RARE7

)0 /-7EO CALL

G0 OTER )AC-L-T-E& .&pecify0

49K 2ha is %o!r fa$o!rie brand in MobilesF

!lease choose your F fa(orite "rands in order of preference from the "rands in the

ta"le "elo* ;4most fa(orite,

F4least fa(orite*0

4 @ 9

A0 No+ia

30 &amsun#

C0 &ony Ericson

70 LG

E0 Motorola



G0 3lac+"erry

0 Others

&pecify the "rand'

4:K 2h% %o! li7e he brands %o! chose abo$eF .!lease indicate the

important of "elo factors hen you choose the "rands* ;4(ery important, <4

somehat important, F4neither important nor unimportant, 4less important, B4

unimportant*0

4 @ 9 : <

A0 Ad(ertisement 30 Appearance

C0 !rice

70 )unctions

E0 Zuality

)0 3rand -ma#e

G0 &er(ice

0 Recommended "y friends

-0 Others

&pecify*

4<K 3o %o! #refer #hones o be

&lim or medium or thic+



Li#ht or medium or hea(y

&mall or medium or lar#e

4K 2ha Ho!ld %o! be Hilling o #a% for a mobile #hone Less than ;8,888

;8,88; to <8,888

<8,88; to 8,888

Any amount. &pecify

4=K 2here did %o! ofen see he mobile ad$erisemenF

A0 T/ 30 Nes !aper

C0 Ma#a$ine 70 Online

E0 Outdoor )0 Radio

G0 LeaIets

0 Others .specify

4>K Consider he T0 ad$erisemen %o! li7e D Hha brand is i

#romoing

A0 No+ia 30 &amsun#



C0 &ony Ericson 70 LG

E0 Motorola )0 i!hone

G0 3lac+"erry 0 Others

&pecify

4?K 2hich of he folloHing Ho!ld im#ress %o! he mosF

.!lease indicate the important of "elo factors hen you choose the "rands* ;4(ery

important, <4somehat important, F4neither important nor unimportant, 4less

important, B4 unimportant*0

4 @ 9 : <

A* &lo#an

3* !icture

C* Color

7* &tory

E* &po+esperson

)* Music

G* Others

* Recommended "y

)riends

-* Others .&pecify0



@'K Are here an% general commens %o! Ho!ld ma7e abo!

Hha %o! li7e6disli7e abo! mobile #honesF This co!ld be

#ricing+ locaion of sales+ rece#ion+ colo!r+ memor%+ or

an%hing else'K

project report on brand preference of mobile phone among college students 1

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