project report - campus connect
TRANSCRIPT
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7/2/2012
By: Rifath Aara |Ananya Mahapatra |Rashi Chugh |Jaunita Jocelyn| Batch 2012
SYMBIOSIS
INSTITUTE OF
MEDIA AND
COMMUNICATION,PUNE
PROJECTSUBMISSIONOF
CONTRIBUTIONTOCAMPUS
CONNECT -2011(1 CREDIT)
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CONTENTS
ACKNOWLEDGMENTS ................................................................................................................ 3
INTRODUCTION .......................................................................................................................... 4
TEAM BANGALORE DETAILS ....................................................................................................... 4
PROJECT DELIVERABLES..6
OPERATIONS....7 -10
ANNEXURES .................................................................................Error! Bookmark not defined.14
PROJECT APPROVAL FORMS ................................................................................................. 15-20
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ACKNOWLEDGMENT
We would like to thank the SIMC Campus Connect Team and all those people who have been
associated in having bestowed upon us the responsibility of the project and having made it an
enriching and learning experience.
Firstly we would like to thank Director Sir, Prof Chandan Chatterjee for all his support and timely
guidance and help us contribute to the college in the best possible manner.
We would like to thank Mrs. Deepali Suryanshi and her team for their invaluable inputs and efforts.
Last but not the least we would like to thank all our SIMC colleagues who have worked on this
project and provided an excellent ground for peer learning and interaction.
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INTRODUCTION
The main objective of the SIMC CAMPUS CONNECT is to build and increase the awareness levels of
Symbiosis Institute of Media and Communications (SIMC), Pune as a premier media post graduate
institute among the graduate student communities in various cities like Bangalore, Chennai, Delhi,
Jaipur and several more.
There was a team of 4 final year post graduate media students who were responsible for the
branding and promotions of Symbiosis Institute of Media & Communication (SIMC), Pune in
Bangalore City.
The Team Bangalore worked for the duration of 7 days i.e. from 2nd November 2011 to 9th November
2011. In this time frame the team went to different Intra-City Graduate colleges affiliated Bangalore
University and several MBA Coaching institutes.
First level discussions involved seeking permissions from senior officials of colleges and coaching
institutes to interact with their students. It was followed by giving a PowerPoint presentation to the
faculty and students and educating them about the media industry and spoke about SIMC as a
premier institute operating in the space. Promotions included displaying marketing collaterals like
posters and banners on popular spots within the campus like canteens, library and the main notice
board. The team interacted with the students and the faculty by answering their queries and doubts.
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TEAM BANGALORE DETAILS
1. Rifath Aara | MBA-PR | Roll No 158 | Batch 20122. Ananya Mahapatra | MBA-AD | Roll No | Batch 20123. Rashi Chugh | MBA - AD| Roll No | Batch 20124. Jaunita Jocelyn | MBA - AD| Roll No | Batch 2012
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THE PROJECT DELIVERABLES
Promotional Activity on Symbiosis Institute of Media and Communication, Pune in Bangalore City.
Objective of the project
To promote SIMC in Bangalore city colleges and MBA Coaching Institutes and to createawareness about the various programs offered by the Institute.
Build category awareness of careers in the Media and Communications industry. Generate successful leads and create a prospective student database.
Duration of Project 7 days (2nd - 9th November 2011)
Process
The target group are colleges offering various graduation degrees. Identify the popular graduate colleges in Bangalore city. Get into first level discussions to seek permissions from senior officials of colleges and
coaching institutes to interact with their respective students.
Help and promote SIMC through printed collaterals like posters and banners on collegenotice boards and by distribution of prospectus pamphlets to students.
Answer relevant queries raised by students on SIMC and the courses offered by the institute. Invite prospective students to apply to SIMC. Publicize the Institute verbally among the peer circuits. Other probable venues could be the youth hangouts of college students like Coffee Shops,
Private canteens etc.
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ABOUT SIMC
Symbiosis Institute of Media and Communication fosters the highest standard of training and inquiry
into the multi-faceted needs of the media and communications industry. The strong academic
programme is driven by rigour, scholarship and a healthy integration of theory and practice that
translate abstract ideas into tangible forms.
With faculty, advisors and mentors drawn and supported by the industry and academia, cutting edge
facilities and infrastructure, internship opportunities with established agencies and companies the
aim is not only to train students to fit in with the industry requirements of trained professionals but
also extend its complete support in realizing their true potential be it as artists, entrepreneurs or
leaders of the future.
Today, they have a vast and picturesque campus amidst the rolling hills at Lavale, just outside Pune.
The historic and vibrant city of Pune and the neighbouring entertainment and market capital of
India, Mumbai, provide the campus with pathways and connections to leadership careers in Media
and Communication.
Finally, SIMC is about students. It is gives them complete education that is rich in experience and
innovation, technology and pedagogy; in aesthetics and marketing; in research and ideas; an
education that will serve the students through their vast and successful professional careers.
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OPERATIONS
The dates allotted for work was from 2nd
to 9th November 2011. By the 30th
of October we created a
target list of all the top graduate colleges in Bangalore City, this included degree colleges,
engineering colleges as 25% of the current batch of 2012 included engineering students and top
MBA coaching institutes. Next the list was iterated based on the availability of man days, popularity
of the institutes and location.
The team of 4 was divided into teams of 2 each for ease of operations and logistical convenience.
Team 1 consisted of Rifath Aara and Ananya Mahapatra (Covered Bangalore East and North)
Team 2 consisted of Rashi Chugh and Jaunita Jocelyn (Covered Bangalore East and South)
Our first level discussions were with the officials of these target lists of colleges and institutes
seeking permission to interact with their respective students within their premises during college
hours. Then we divided all the work to be done in day to day tasks. It went as follows:
This project basically aimed at making students especially graduate students aware of SIMC. The
awareness levels of the MBA program were poor. It required us to give a presentation to students
about the course, curriculum and career prospects of joining SIMC.
We also had to explain the differences in course structure and career prospects offered by the
different post graduate programs namely the Masters in Mass Communications and Masters in
Communications Management.
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TARGET LIST
Please find the list of colleges that were contacted. (Find the supporting annexure for these visits at
the bottom of the page)
Institute Address
1) TIME 80 Feet Road, Koramangala, Bangalore2) Baldwins Girls College Residency Road, Bangalore
3) CMR Institute of Engineering 132, AECS Layout, ITPL, Bangalore
4) New Horizon College of Engineering Ring Road, Near Marthahalli, Bangalore
5) Sampurna Institute of Advanced Studies Old Madras Road, Near Indiranagar, Bangalore
6) MontFort College Old Madras Road, Near Indiranagar, Bangalore7) S.C.T Institute of Technology Kagadaspura Main Road, Bangalore8) RBNMS College Ulsoor Road, Bangalore
Coaching Institutes Address
9) Career Launcher 11th Main, 3rd Block, Jayanagar, Bangalore10)Career Forum 5th Block, Koramangala, Bangalore11)PT Education 9th Main, 3rd Block, Jayanagar, Bangalore12)TIME (Archana Agarwal) Centre Manager, ShivajiNagar, Bangalore
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ANNEXURES (Visiting Cards/College Brochures collected)
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KEY LEARNINGS
Working with the entire team of the SIMC CONNECT was a great learning experience for us as it
helped us work together and understand team dynamics. It taught us to handle work pressure and
deadlines while optimizing best available resources.
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SIMC Project Approval FormA Name of the Student, Class, Batch, Roll No Rifath Aara, MBA-PR, 2012, Roll No - 158
B Type of the Project/ Project Number Branding of SIMC
C Name and Location of the Organization (client) SIMC, Pune
D Organizations nature of work Education
E Name of the contact person on the Clients side Mrs. Deepali Suryavanshi
F Clients/Customers/Audience Client as mentioned above was SIMC and as it
was a promotional activity we created awareness
among the undergraduate students about SIMC.
G Duration of Project & Deadline 2nd
November 2011 to 9th
November 2011.
H Institutes resources required (if any) Cooperation from Mrs Deepali Suryavanshi
I Project Guidelines set by client Contact Principal of each college for permission
to contact students
Contact Head of each Coaching center forpermission to contact students
Contact potential students in colleges.
Contact potential students in coaching classes.
Methodology of the Project We need to understand how an event is organized and
promoted. We also need to understand the procedures for taking permissions for the
promotional activity. Apart from these we need to prepare presentations and a movie to
promote and make students aware of the various colleges that fall in the ambit of symbiosis
and their significance in the concerned industry.
Deliverables: Conceptualizing, planning and breakdown of tasks along with the preparing the
lists of colleges. Taking permissions on phone or in person from various colleges and
institutes to come and have an interactive session with the students
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SIMC Project Approval Form
A Name of the Student, Class, Batch, Roll No Jaunita Jocelyn, MBA-PR, 2012
B Type of the Project/ Project Number Branding of SIMC
C Name and Location of the Organization (client) Symbiosis Institute of Media and
Communication, Pune
D Organizations nature of work Education
E Name of the contact person on the Clients side Mrs. Deepali Suryavanshi
F Clients/Customers/Audience Client as mentioned above was SIMC and as
it was a promotional activity we created
awareness among the undergraduate
students about SIMC.
G Duration of Project & Deadline 2nd
November 2011 to 9th
November 2011.
H Institutes resources required (if any) Cooperation from Mrs Deepali Suryavanshi
I Project Guidelines set by client Contact Principal of each college for
permission to contact students
Contact Head of each Coaching center for
permission to contact students
Contact potential students in colleges and in
coaching classes
a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need to
understand the procedures for taking permissions for the promotional activity. Apart from
these we need to prepare presentations and a movie to promote and make students aware
of the various colleges that fall in the ambit of symbiosis and their significance in the
concerned industry.
b) Deliverables:Conceptualizing, planning and breakdown of tasks along with the preparing the lists of
colleges. Taking permissions on phone or in person from various colleges and institutes to
come and have an interactive session with the students
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SIMC Project Approval Form
A Name of the Student, Class, Batch, Roll No Ananya Mahapatra, MBA AD - 2012
B Type of the Project/ Project Number Branding of SIMC
C Name and Location of the Organization (client) Symbiosis Institute of Media and
Communication, Pune
D Organizations nature of work Education
E Name of the contact person on the Clients side Mrs. Deepali SuryavanshiF Clients/Customers/Audience Client as mentioned above was SIMC and as
it was a promotional activity we created
awareness among the undergraduate
students about SIMC.
G Duration of Project & Deadline 2nd
November 2011 to 9th
November 2011
H Institutes resources required (if any) Cooperation from Mrs Deepali Suryavanshi
I Project Guidelines set by client Contact Principal of each college for
permission to contact students
Contact Head of each Coaching center for
permission to contact students
Contact potential students in colleges and in
coaching classes
a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need tounderstand the procedures for taking permissions for the promotional activity. Apart from
these we need to prepare presentations and a movie to promote and make students aware
of the various colleges that fall in the ambit of symbiosis and their significance in the
concerned industry.
b) Deliverables:Conceptualizing, planning and breakdown of tasks along with the preparing the lists of
colleges. Taking permissions on phone or in person from various colleges and institutes to
come and have an interactive session with the students.
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SIMC Project Approval Form
A Name of the Student, Class, Batch, Roll No Rashi Chugh, MBA AD - 2012
B Type of the Project/ Project Number Branding of SIMC
C Name and Location of the Organization (client) Symbiosis Institute of Media and
Communication, Pune
D Organizations nature of work Education
E Name of the contact person on the Clients side Mrs. Deepali SuryavanshiF Clients/Customers/Audience Client as mentioned above was SIMC and as
it was a promotional activity we created
awareness among the undergraduate
students about SIMC.
G Duration of Project & Deadline 2nd
November 2011 to 9th
November 2011
H Institutes resources required (if any) Cooperation from Mrs Deepali Suryavanshi
I Project Guidelines set by client Contact Principal of each college for
permission to contact students
Contact Head of each Coaching center for
permission to contact students
Contact potential students in colleges and in
coaching classes
a) Methodology of the Project :We need to understand how an event is organized and promoted. We also need tounderstand the procedures for taking permissions for the promotional activity. Apart from
these we need to prepare presentations and a movie to promote and make students aware
of the various colleges that fall in the ambit of symbiosis and their significance in the
concerned industry.
b) Deliverables:Conceptualizing, planning and breakdown of tasks along with the preparing the lists of
colleges. Taking permissions on phone or in person from various colleges and institutes to
come and have an interactive session with the students.