project report

PROJECT REPORT

ON

COMPARATIVE STUDY BETWEEN HALDIRAM’S AND BIKANERVALA

A PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

TO

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

BYPRACHI SHARMA

Enroll no.: 03390201712

Under the guidance ofMs. Amarpreet Kaur

SRI GURU TEGH BAHADUR INSTITUTE Of MANAGEMENT AND

INFORMATION TECHNOLOGY

2012-15

DECLARATION

I, Prachi Sharma, hereby declare that the project work entitled

COMPARATIVE STUDY BETWEEN HALDIRAM’S AND BIKANERVALA

submitted to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY is a

record of an original work done by me under the guidance of Ms.

Amarpreet Kaur faculty member , Sri Guru Tegh Bahadur Institute of

Management & Technology.

...…………………………..

(Signature of the Scholar)

PRACHI SHARMA

03390201712

Place: Delhi

Date: 6th October 2013

ACKNOWLEDGEMENT

With Profound sense of gratitude & regard, I express my sincere thanks to my guide & mentor Ms. Amarpreet Kaur for her valuable guidance & the confidence she installed in me, that helped me in successful completion of this Project report. Without her help, this project would have been a distant affair. Her thorough understanding of the subject & the professional guidance is indeed of immense help to me. I am also thankful to the faculty members of our institute who cooperated with me & gave me their valuable time.

...…………………………..

(Signature of the Scholar)

PRACHI SHARMA

03390201712

Place: Delhi


CERTIFICATE

…………………………..

Signature of Director

(Prof.) Dr. P.L. Sethi

………………………….

Signature of Project-in-Charge

Ms. Inderpreet Kaur

………………………….

Signature of guide

Ms Amarpreet Kaur

………………………….

Signature of the Scholar

PRACHI SHARMA

03390201712

This is to certify that Prachi Sharma, 03390201712 BBA student of Sri Guru Tegh Bahadur Institute of Management & Technology has done project work on COMPARATIVE STUDY BETWEEN HALDIRAM’S AND BIKANERVALA under the guidance of Ms. Amarpreet Kaur.

Place: Delhi


Index

S. No.

Topic Page

1 Food Introduction 012 Company Profile

Haldiram’s Bikanervala

3 Objective4 Product Variety5 Research Methodology6 Data Analysis &

Interpretation7 Finding8 Recommendations9 Questionnaire10 Bibliography

Food

Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients such as fats, carbohydrates, proteins, vitamins and minerals. The substance is ingested by an organism to produce energy, maintain life and stimulate growth.

There are four types of tasting buds. They are sweets, sour, bitter and salty. For examples:

Sweet Fruits (apple, banana), milk, natural sugar, grains, honey, rice.

Sour Fruits (orange, lemon), yogurt, berries, vinegar, tomatoes, pickled foods.

Bitter Green leafy vegetables, broccoli, unsweetened chocolate, bitter gourds beets, herbs, spices.

Salty Table salt, soy sauce, salted meat, fish, cheese, butter, canned vegetables.

In India, a variety of food is present having starters, main course, desserts, and beverages. Indian cuisine is well known for being one of the worlds spiciest, influencing, diverse and unique. Indians differ from one another such as religion, region, state, language and caste. Each of these groups has their own unique cuisine.

There are some types of cuisine of India. They are:

Desserts

Many Indian sweets or mithai, are fried foods made with sugar, milk or condensed milk. Ingredients vary by region. Some common Indian sweets and desserts include:

Barfi Chikki Gulab jamun Jalebi Mysore pak Kulfi Kheer ShrikhandMaalpuha Rasgulla Sandesh Kaju KatliRabri Pedha Kalaakand Chenna

Beverages

A drink or beverages is a kind of liquid which is specifically prepared for human consumption. There are many types for drinks such as plain water, alcohol, non-alcoholic drinks, soft drinks, fruit or vegetable juices and hot drinks.The common beverages are:

Tea Lassi Faluda Coffee Sharbat Nimbu Pain Chaas Coconut milkSoda Soups Jal Jeera Flavored milk

Snack

A snack is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home. The common snacks are:

Papdi chat Paneer tikka Tikki Aloo chatDhokla Samosa Pakoda Gol gappaDahi Bhalla Kachori Soya chap Fruit chat

Main course

A main course is the featured or primary dish in a meal consisting of several courses. The main dish is usually the heaviest dish on a menu. The main course dishes are as follow:

Dal makkni Rajma Choley KadiDosa Vada pav Idli sambhar BiryaniPaneer Dum aloo Chicken ChapFish Curry Keema Puri Sabzi Aloo Gobi

Spices

In India, there is also a wide range or variety of spices which added flavor, color, aroma, texture and body to a dish. Spices can be added at different time of the cooking process. They are

usually dry roasted or slightly fried first to intensify them. Some examples are given below:

Ajowain Fennel seeds Coriander CardamomsCumin seeds Pepper Cinnamon GarlicGinger Chilies cloves Curry leafFenugreek Tamarind Turmeric Mustard seed

In Indian, food is also divided according to the geographical location. In India, there are mainly four geographically food variety is found. They are Northern food, Southern food, Eastern Food and Western food. In their location their culture is come and reflected.

Northern Food North Indian cuisine part of Indian cuisine is a term used to refer to food found in Northern India which includes the Indian states are Jammu & Kashmir, Punjab, Haryana, Uttarakhand, Uttar Pradesh, Himachal Pradesh and Rajasthan.

North India cuisines are:o Awadhi cuisineo Bihar cuisineo Bhojpuri cuisineo Kumauni cuisine

o Cuisine of Kashmiro Mughlai cuisineo Punjabi cuisineo Rajasthan cuisineo Cuisine of Uttar Pradesh

Southern Food South Indian cuisine part of Indian cuisine is a term used to refer to food found in Southern India which includes the Indian states Kerala, Karnataka, Andhra Pradesh and Tamil Nadu.

South India cuisines are:o Andhra cuisineo Tamil cuisineo Kerala cuisineo Karnataka cuisineo Hyderabad cuisineo Udupi cuisineo Saraswat cuisineo Mangalorean cuisine

Western Food

West Indian cuisine part of Indian cuisine is a term used to refer to food found in Western India which includes the Indian states Maharashtra, Gujarat, Goa, and Madhya Pradesh.

Western India cuisines are:o Goan cuisineo Gujarati cuisineo Marathi cuisineo Konkani cuisineo Sindhi cuisineo Parsi cuisine

Eastern Food East Indian cuisine part of Indian cuisine is a term used to refer to food found in Eastern India which includes the Indian states West Bengal, Assam, Arunachal Pradesh, Meghalaya, Manipur, Nagaland, Sikkim, Tripura and Orissa.

Eastern India cuisines are:o Bengali Cuisine

o Assamese Cuisine o Meghalayan Cuisineo Manipuri Cuisineo Naga Cuisineo Sikkimese Cuisineo Tripuri Cuisineo Arunachalese Cuisine o Oriya Cuisine

Comparative study

Between

“Haldiram’s” and “Bikanervala”

VS

Haldiram’s

Don’t eat at home today; always in good taste

Company Profile

Haldiram's Food International Limited today is recognized as a Star Export House, by the Directorate General of Foreign Trade, a department working under the Ministry of Commerce, Government of India.

Haldiram’s is one of India’s largest sweets and snacks manufactures, based in Nagpur, India. It was founded in 1973 by Gangabisenji Aggarwal, as retail sweets and namkeens shop in Bikaner, Rajasthan, India.

Haldiram's has its roots established in 1937 in the form of a small retail Sweet & Namkeen shop in Bikaner, Rajasthan, and a small but significant town in the Thar Desert. Shri Shivkisan Aggarwal, the founder of Haldiram’s always cherished the dream of building an empire, manufacture traditional sweets/ Namkeen, leave a mark on every occasion and get close to the heart of the common man.

This dream was realized with shifting of its base to Nagpur in 1970. For the first time people heard of a factory that was operating to

manufacture Sweets & Namkeen. A model plant of its times was set up at: - Haldiram's House; 880, Small Factory Area, Wardhaman Nagar, Nagpur. In a very short span 'Haldiram' developed into a brand and became an inseparable part of every occasion.

This was followed by a chain of retail outlets & showrooms. The product lines were expanded to match the taste of various segments of the society. Sweets and Namkeen were there properly presented in more durable and commercially viable packaging. This fetched an overwhelming response and in 1997, Haldiram's forayed into milk and milk product industry with products such as Khoya, Ghee & Butter Milk, the manufacture of Extruded foods such as vermicelli and 3-D Snacks.

Past

Haldiram’s began as a tiny shop in Bikaner, the land as farmed for its savories as for its leather-faced pipe players and fierce warriors. By 1982, Haldiram’s had set up shop in Delhi and the capital had begun to stop by and take note of the savories and sweets. It was word of mouth that grew the business manifold over the next decade till Haldiram’s came to stand for a food company that was synonymous with taste, hygiene and innovation.

USA was the first market they started exporting to large Indian population there.

Present

Today, Haldiram’s is a 4 million dollar brand that is a familiar sight on shelves across the USA, UK and Middle East, NRIs carry back packets of Haldiram’s along with the farewells and nostalgia.

For over 65 years now, they have been unifying the palate of India. It has not been the simplest tasks; as India speaks different tongues and has different taste buds. However, today, they are a name that has become synonyms with taste and quality not only in India but in the world over.

Future

They plan to leverage our equity in the domestic and international market to become a food corporation with not just branded products under their belt but also restaurants, retail chains and a wide portfolio that includes such diverse products as milk based and noodles.

In the future, they hope to be in places such as Algeria, Jordan, Yemen, Taiwan, Columbia, Cyprus, Ukraine, Tunisia, Egypt, Libya, Armenia, West Indies, Sweden, Finland, and Trinidad and Tobago.

Today they exporting $600 mn products and hope to sustain a 40% growth over the next 5 years. They have also invested considerably in an advanced processing and packaging unit, which enables us to marry tradition with technology.

Mission & Visions

Mission They strive to be global leaders and providers of world class authentic and premium Indian food & food & snacks. Haldirams is committed to supplying its customers with the finest, high-quality products and thereby nourishing the experience of everyone they serve.

Vision Haldiram becoming a leading food corporation with diverse range of food and snacks products. They would endlessly work towards creating a brand means taste and hygiene. Along with being the premier food company they also look forward to be the best in terms of consumer value and customer service.

Growth They are going at a rate of 40% in the international market and are confident of maintaining the pace for the next 5 years. To keep up with incessant demand they have increased their production capacities considerably.Presently they have 4 plants in and around Delhi that produce 50 tons of namkeens, 20 tons of chips and other fun food and 5 tons of tinned sweets and soan papdi on a daily basis. Two more production units are coming up which will not only increase capacity but also makes it possible for them to introduce new product lines.When they started exporting in the year 2001, their figures stood at $ 1.7 mn. Today they export products to the tune of $ 6.00 mn and hope to sustain a 40% growth over the next 5 years. This is why they have increased their production capacity to keep pace. Today, they have four

state of the art plants that can churn out 50 tons of quality traditional namkeens, 20 tons of non-traditional branded products and 5 tons of sweets in a day.

QualityThere is a strong emphasis on international standards of manufacturing and quality control. There product taste like they have arrived fresh out of granny’s kitchen with hygiene. They are the perfect combinations of vintage India as well as modern India.They have regular laboratory check to ensure that the quality checks at every level from law material to finished products. They have emphasis on waste management, water and energy conservation.

Awards and Achievement

Haldiram’s is an ISO 9002 and HACCP recognized company with several awards under our belt.

INTERNATIONAL AWARD FOR FOOD & BEVERAGES awarded by Trade Leaders Club in Barcelona, Spain in 1994.

KASHALKAR MEMORIAL AWARDS presented by All India Food Preservers Association in 1996 at its Golden Jubilee Celebration for manufacturing the best quality food products.

BRAND EQUITY AWARD 1998 was awarded by Progress Harmony Developed Chamber of Commerce & Industry in recognition of creating a successful Indian Brand.

APEDA EXPORT AWARD 2001- 2002 was awarded by Agriculture & Processed Food Product Exports Development Authority for outstanding contribution to the promotion of Agriculture & Processed Food Products during the year 2001-2002.

International Food award from TROFEO International Alimentation of Barcelona, Spain (1999).

Shri Shiv kishanji Aggarwal, Chairman of Haldiram's Group has also received a regional award, titled "VIDARBHA GAURAV PURASKAR".

Restaurants

Haldiram run over 20 restaurants in Delhi and NCR region serving over 100,000 people every day. The open snack menu of Haldiram is an elaborate selection of exotic and ethic Indian delicacies served fresh and a perfect excuse for a housewife to escape routine cooking.

The company established restaurants in Delhi. The restaurant devised an innovative strategy to increase its business. It facilitated people who were traveling by train through station to order food from places where stockiest of Halidrams unit were located.

The company established restaurants in Delhi. The restaurant devised an innovative strategy to increase its business. It facilitated people who were traveling by train through station to order food from places where stockiest of Halidrams unit were located.

Haldiram’s restaurants in Delhi also used innovative ways to attract customers. The restaurant located at Mathura road had special play area for children. To cater to NRI’s and foreign tourists, who hesitated to consume snack foods sold by the roadside vendors since it was not prepared in a hygienic manner, the Haldiram’s restaurant located in South Delhi used specially purified water to make snack foods including Pani Puri and chat papri. These promotional strategies helped Haldiram’s to compete effectively with local restaurant chains such as

Nathus, Bikanervala and Aggarwal and with western fast food chains such as McDonald’s and Pizza Hut.

Products

Frozen Foods Namkeens Sweets Cookies Sherbets Minute Khana(Microwaveable Food) Papads Pani Puri Bell Puri Chips Royal Temptations Gujarati Snacks South-Indian Snacks Nimbu Masala

Haldiram’s Brand

Haldirams Minute Khana Royal Temptations Southern Delights Tactic Boletus Whoopi’s Baked Bites

Competitors

The major’s competitions of Haldiram’s are Bikanervala, Frito Lays, MTR, and Unorganized Sector. The main competitor of Haldiram is Bikano (Bikanervala brand). There are three level of competition for Haldiram’s i.e. Brand, Industry and Form.

Levels of competition

Brand Bikano, Frito Lays, MTR, LeharIndustry Differentiated oligopolyForm Samosa, Kachori, Burgers, Pizzas, Bakery Items Etc.

Brand Competition

Brand competition includes other companies offering similar products and services to the same customers at similar prices. Companies like Bikano, Frito lays, Lehar are selling namkeens along the same line as Haldiram’s, are considered as brand competition.

Industry Competition

The namkeens industry is essentially made up of a few players producing the same product partially differential along the lines of quality, packaging and services. This means that the namkeens follow the pattern of “differential oligopoly”.

Form Competition

Form competition means that competitors who produce item that supply the same service. In case of Haldiram’s, it faces stiff competition

from samosa, kachoris etc and other like pizzas, burgers, bakery items as people tend to substitute namkeens very easily with these products.

GlobalizationHaldirams is India’s oldest and most trusted FMCG brand in business of exotic and ethnic Indian food. Haldirams headquartered in New Delhi is world's biggest Indian Food Company with specialty delicacies being sold and served in over the world.

Haldiram's enviable legacy of quality snack food is India's pride and Global interest of priority. Producing 100% Vegetarian Food, Haldirams core brand priority is to promote 'Vegetarianism' globally.

The International TasteIn its mission to make available Sweets, Salted Snacks, Savories and Pappadam globally through well established marketing networks, Haldiram's developed a new range of products under the brand name "MO'PLEEZ" covering Vermicelli, Macaroni and 3-D Pellets

manufactured on state-of-the-art Italian Machinery. Presently, we export products to Canada, Australia, New Zealand, Italy, Sri Lanka, United States of America, Malaysia, Poland, Singapore, Hong Kong, Qatar, Mauritius, South Korea, South Africa, United Kingdom, Saudi Arabia, United Arab Emirates and many more developed countries.

International Memberships Snack Food Association (SFA), Virginia, USA European Snack Association (ESA), London, UK International Association Of Amusement Park Attractions,

Alexandria, USA

Director and members

Haldirams is a family run enterprise ever since. Haldirams is a company full of strong, talented individuals starting with the company leadership. Get to know the inspiring people helping lead Haldirams on its performance-led journey. The company is steered largely by its two directors:

Mr. Manohar Lal Aggarwal Chairman & Managing DirectorHaldirams Group of Companies [email protected]

Mr. Madhu Sudhan Aggarwal Chairman & Managing DirectorHaldirams Group of Companies [email protected]

Corporate Office

Haldiram Group of Companies

B1/H3, Mohan Cooperative Industrial Estates

Main Mathura Road New Delhi 110044

Phone: +91-11-28898010, 28898011, 4524100

Email: [email protected]

Haldiram’s gift pack

SWOT AnalysisBikanervala

Sab Khaate Hain

Company Profile

Bikanervala is one India’s most prominent families in the business of traditional hospitality products like sweets and namkeens.

StrengthStrong brand nameVariety of products WeaknessLess advertising Outlets are limited ThreatsIncreased competition Changing taste of peopleOpportuntyExpand the hotel businessIncrease the number of outletsHaldirams

Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000 certified company with a chain of 88 outlets in India and aboard, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and Fast Food along with a vast variety of traditional Indian sweets and snacks.

Bikanervala was started in 1950, when a large family of traditional halwais from the famous city of Bikaner decided to explore business opportunities beyond Rajasthan. They migrated to Delhi and brought with them a treasure of traditional recipes perfected by their forefathers. Bikanervala is running outlets at Delhi and NCR, Agra, Lucknow, Meerut, Allahabad, Ahmadabad, Hyderabad and Jalandhar. Currently, it has 18 company-owned and 20 franchise outlets. The total business generated from franchising stands at 50 per cent.

The USP of Bikanervala is committed to hygiene and standardized quality. It has achieved the unique distinction of becoming the first Indian company in its category to have been granted ISO-9001:2008 certificate.

Concept/Brands

Bikanervala has three brands or concepts of food. They are as following:

Bikanervala The traditional Indian sweet shop cum restaurant, here you can find the pleasure & warmth of traditional Indian sweets, namkeens, chat & snacks and

100% pure Vegetarian multi cuisine restaurant which is served & delivered with passion and celebration.Bikanervala concept always has been to innovate and yet maintain the original flavor of traditional Indian food with primary focus on quality, hygiene and affordability. Customer satisfaction is on top at Bikanervala. Bikanervala showrooms are located in India, Nepal, and UAE & New Zealand.

Bikano Bikano is our international brand of packaged sweets, namkeens, papad and sherbets manufactured according to the world standards of hygiene and quality. Its packaged products have always been big attractions of customers in both India and abroad. Its food products like namkeens, cookies and syrups have made it the most preferred in between meal snack all over the world.It’s concept of constant innovation through the use of modern technology for packaging retains its original flavor for maximum time period.It’s vast variety of product are available in Bikanervala and Bikano Chat Café outlets and also in super markets in India and Aboard.

Bikano Chat Café Bikano Chat Café is a new age concept of Bikanervala aimed at establishing a strong network in the corporate and the retail segment.

It is a chain fast food restaurants and Tuck Shops serving traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks in a modern hygienic environment.Their main focus has been to provide packaged traditional foods at an affordable price to their customer groups are located in corporate houses, mall, and exhibition stalls etc.Their innovative menu and state-of-the-art manufacturing and delivery systems ensures original flavor from kitchen to customer.

History

Tradition taste that goes back several generations, recipes that have been handed down as precious family treasures from one generation to another, a definitive will to bring good taste to a larger audience and an almost missionary zeal to create an everlasting imprint.

Fifty years ago, two brave sweet makers made the journey from their home town Bikaner to India’s bustling capital city. They brought with them secrets of sweets making as their capital and an enthusiasm to present a very different culinary experience to the people who till now were exposed to very different kind of savories.

They started small with a shop in Old Delhi’s Moti Bazaar. Soon, their unique taste of the ‘Bhujiya’ and ‘Moong Ki Dal ka Halwa’ found many discerning patrons. Their reputation spread like the lavish aroma of their credible creations and slowly but surely Bikanervala grew into a name easily recalled and referred for every celebrations or even a small snack.

The main ingredient of their success was the untiring work ethic and unwavering commitment to quality that the family blended so well with

their traditional forte. In its own little way, Bikanervala has contributed to the history of Delhi. Around thirty two years ago, the introduced the city to its first, incredible taste of Kaju katli – a sweet that is almost for every celebration now.

From Bikaner to the hearts and minds of people across India and the world, it has been a heartwarming journey for Bikanervala. A sweet aroma of success that will envelope many more in its fold in upcoming time.

Quality and Motive

At Bikanervala, our basic motive is to offer best services and quality to satisfy our customers throughout the globe. Quality is our passion and this spirit has transformed the traditional Indian sweet-maker into a full-fledged processing food industry.

Vision

Our vision is to promote India and Indian heritage, culture and cuisine worldwide. We are focusing on customizing Indian food for the Global Market. Good taste takes time to develop.

Exclusive recipes go through subtle evolution to become timeless classics. Tradition melds into modernity while still keeping its character intact. Bikanervala is the true essence of the coming together of a grand heritage with innovative energy.

It has taken over half a century of focused growth and driven purpose to transform Bikanervala from a traditional sweets and snacks maker to a brand universally recognized as a symbol of great quality and exceptional taste.

Today, the 35 Bikanervala outlets spread across India are beacons of a fresh approach to eating out that combines the best of centuries old recipes with modern technology.

Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, & Andhra Pradesh, Abroad. They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New Zealand and Singapore.

Business model

Hygiene, purity of ingredients, totally vegetarian products is the core tenets by which the organization operates. Bikanervala has efficiently married the art of traditional cooking with the science of modern retail to create a fast food delivery model that reflects contemporary expectations.

The group is growing at a fast clip with a turnover of $100 million. It is intent on diversifying and creating new delivery formats. Its packaged products brand Bikano is established as a preferred choice in sweets, savories, meals and snacks.

Today, Bikanervala commitment to quality and professionalism has found global recognition. Pepsi has partnered with the organization for its Indian namkeens product line. The organization is now scaling to create a global footprint and deliver the same great experience, quality of product and traditional panache to a world-wide audience.

The group has pioneered 100 small chat café outlets in Delhi NCR by brand Bikano Chat Café. In addition, the group has opened two fine dining restaurants in Hyderabad & Noida and a hotel in Hyderabad. They are focused on achieving its vision through hard work,

commitment and a focus on making customer satisfied through food that is healthy and surprisingly tasty.

Growth and expansion

During 2009-2010, Bikanervala has opened outlets in cities like Hyderabad and Ahmadabad. The company plans expands in tier II and III cities via franchising in the 2013. Among international projects, the company is running outlets in Dubai, Kathmandu, New Zealand and London and plans to expand further in the countries.

Bikanervala is planning to invest Rs 250 crore over three years to open more restaurants and increase production capacity. Under the plan, the company will invest up to Rs 150 crore in adding 60 new restaurants across the country. It will add 10-12 new restaurants every year. The company already has 40 restaurants in India, spread across north India, and Ahmadabad and Hyderabad.

The rest, Rs 100 crore, will be utilized in ramping up production capacity at a plant in Haryana. It will also set up a new plant that is expected to come up in Greater Noida.

Competitors

The major’s competitions of Bikanervala are same as Haldiram’s. They are Haldiram’s, Frito Lays, MTR, and Unorganized Sector. The main competitor of Bikanervala is Haldiram’s mainly with the brand “BIKANO”.

These companies offering similar products and services to the same customers at the similar or same price. The namkeens industry is

essentially made up of a few players producing the same product partially differential along the lines of quality, packaging and services.

Globalization

Today, Bikanervala commitment to quality and professionalism has found global recognition. The organization is now scaling to create a global footprint and deliver the same great experience, quality of product and traditional panache to a world-wide audience. The company is running outlets in Dubai, Kathmandu, New Zealand and London.

They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New Zealand and Singapore.

The countries having Bikanervala outlets are Canada, USA, United Kingdom, Germany, China, Middle East Europe, Sri Lanka, Singapore, Thailand, Malaysia, Australia and New Zealand.

There are two maps showing distribution of Bikanervala in world and in national territory.

Products

Chats and Snacks Mini Meals and Combo Curries and Breads South Indian Chinese Pizza and Sandwiches Shakes and Kulfis Desserts Sweets Namkeens Syrups Bakery

Directors and Members

Mr. Manish Aggarwal DirectorBikanervala Foods Pvt. Ltd

Mr. Shyam Sunder Aggarwal Managing DirectorBikanervala Foods Pvt. Ltd

Certifications

Today the BIKANO product quality is recognized the world over. Bikanervala Foods Pvt. Ltd. is a UL Registered Firm and has been awarded ISO 9001:2008, HACCP & SQF 2000 CM.

Corporate Office

Bikanervala Foods Private Limited

A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)

Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,

27151614 and 27105958

Fax: +91-11-27196893

Bikanervala Gift Pack

SWOT AnalysisThreatsHealth consciousness amongst peopleIncrease in cost of raw materialsOpportuntyIncrease its outletsLaunch products for health conscious people Bikanervala

Difference between Haldiram and Bikanervala

Haldiram Bikanervala1. Haldiram’s has 18 outlets in

Delhi and NCR.2. Haldiram’s has larger

market share than the Bikanervala.

3. Haldiram’s has very wide product range.

4. Haldiram’s is quite expensive and not afford by all.

5. Haldiram’s is a big exporter of namkeens to outside the India.

6. Haldiram’s is not spending advertisement and promotion.

7. Haldiram has less holding on gifts packs as compare to Bikanervala.

1. Bikanervala has 13 outlets in Delhi and NCR.

2. Bikanervala has less market holding than the Haldiram.

3. Bikanervala has less product range.

4. Bikanervala prices are affordable as compare to Haldiram.

5. Bikanervala is an also an exporter but comes after the Haldiram.

6. Bikanervala is spending on advertisement and promotion.

7. Bikanervala has good holding on gifts packs as compare to Haldiram.

CONCEPTUAL DISCUSSION /OBJECTIVE

Comparative study of two companies means compare data of company of on basis of particular parameters like position of the companies in the market, products variety, consumer behavior, strength weakness, opportunities, threats, competitors of the company’s market share, marketing strategies and so on.

In this project, the two famous companies HALDIRAM’S and BIKANERVALA are compared to each other. Both are dealing in sweets and namkeens or almost similar products and have same market. They have many outlets, showrooms or restaurants in Delhi, NCR and aboard. They also are their major competitors.

This comparative study is done to analyze the following:

Market share of the two companies To know the SWOT Analysis Product variety of companies Taste and preference of consumer Product knowledge of the consumer Consumption habit of consumer Competitors of the company People preference in terms of price, cleanliness, hygiene,

ambience etc.

PRODUCT VARIETY

Haldiram’s Product

Frozen Foods Namkeens Sweets Cookies Sherbets Minute Khana(Microwaveable Food) Papads Pani Puri Bell Puri Chips Royal Temptations Gujarati Snacks South-Indian Snacks

Bikanervala Product

Chats and Snacks Mini Meals and Combo Curries and Breads South Indian Chinese Shakes and Kulfis Desserts Sweets Namkeens Syrups Bakery

RESEARCH METHODOLOGY

Research methodology is the process used to collect information and data for the data of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques and could include both present and historical information. It is systematic analysis of the methods applied to a field of study.

Research Objective

The main objective of the comparative study between Haldiram and

Bikanervala is to compare and understand the competitive market

between them on various factors like taste, product variety, product

quality, cleanliness, price, availability, ambience (environment),

advertising & promotion and services and also which is more preferable

by consumers for namkeens, sweets and snacks.

Data source

For this research study primary data as well as secondary data is

collected.

Primary Data

Primary data is the first hand collected data by means of surveys,

observations or experimentations. In it, primary data is collected

is collected from the customer through questionnaire.

Secondary Data

Secondary data is the data collected by other and used by some

else for different purpose of work. In it, secondary data is

collected from websites.

Questionnaire Design

A questionnaire is a series of questions asked to the customers to

obtain the information about the same topic.

The questionnaire is a closed ended questionnaire includes questions

that limit respondents with a list of answer choice from which they

must choose to best answer given in the form of MCQ. It is related to

the Haldiram and Bikanervala companies in order to find out which

company is more preferable by the customer in different different

aspects.

Sample Design

Area - Delhi

Time taken - 25 days

Sampling technique - questionnaire

Sample size - 100 peoples

DATA ANALYSIS & INTERPRETATION

1. Are you aware of Haldiram and Bikanervala food chain?

Yes No

Interpretation:-

According to survey conducted it has been found that the out of 100 people everybody each and every person is aware of Haldiram’s and Bikanervala food chain. Everyone is aware of such food chain and its food products as shown in the above graph.

YES NO0

20

40

60

80

100

120

2. How often do you eat out?

Daily Once or more in a week

Once or more in a month occasionally

Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples 4 are eating out daily, 20 eat once or more in a week, 16 eat once or more in a month and 60 people eat occasionally.

It shows that the more than 60% people eat out occasionally and rest of the 40% people eat daily, weekly or monthly as shown in the above graph.

DAILY ONCE OR MORE IN A WEEK

ONCE OR MORE IN A MONTH

OCCASIONALLY0

10

20

30

40

50

60

70

3. On which occasion do you eat out?

Birthday or any celebration Try something new

Hang out with friends Combinations

Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 10 are eating out on the occasion of birthday, 11 are going out to trying something new, 24 are hang out with their friends and rest of people eat out in combinations i.e. more than 1 occasions i.e. birthday plus hang out with friends as shown in the above graph.

BIRTHDAY OR ANY CELEBRATION

TRY SOMETHING NEW

HANG OUT WITH FRIENDS

COMBINATIONS (>1)

0

10

20

30

40

50

60

4. Which one do you prefer for sweets?

Haldiram Bikanervala

Interpretation:-

According to the survey conducted it has been found that the majority of people i.e. 57% refer Haldiram’s for the sweets and rests of the people i.e. 43% refer Bikanervala for the sweets as shown in the above graph.

Haldiram Bikanervala0

10

20

30

40

50

60

5. Which one do you prefer for Indian snacks and fast food?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 65 people choose Haldiram for Indian snacks and fast food and 35 people choose Bikanervala for the same as shown in the above graph.

HALDIRAM BIKANERVALA0

10

20

30

40

50

60

70

6. Which one do you prefer for Namkeen?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 73 people choose Haldiram for namkeens and 27 people choose Bikanervala for the same as shown in the above graph.


10

20

30

40

50

60

70

80

7. Whose product quality do you find better?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 76 people choose Haldiram for product quality and 24 people choose Bikanervala for the same as shown in the above graph.


10

20

30

40

50

60

70

80

8. Whose product range is wider?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 70 people choose Haldiram for wider product range and 30 people choose Bikanervala for the same as shown in the above graph.


10

20

30

40

50

60

70

80

9. Whose price range is more affordable?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 40 people opt Haldiram in case of affordability and 60 people opt Bikanervala for the same as shown in the above graph.


10

20

30

40

50

60

70

10. Whose taste you like more?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 80 people choose Haldiram for taste preference and 20 people choose Bikanervala for the same as shown in the above graph.


10

20

30

40

50

60

70

80

90

11. In your opinion which one is clean and hygienic?


Both

Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 50% people feel both Haldiram and Bikanervala are clean and hygienic. Rest of 50 people, 25 feels Haldiram and rest 25 feel Bikanervala is clean and hygienic as shown in the above graph.

HALDIRAM BIKANERVALA BOTH0

10

20

30

40

50

60

12. Whose ambience you like more?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 74 people like Haldiram’s ambience and rest 26 people like Bikanervala’s ambience as shown in the above graph.


10

20

30

40

50

60

70

80

13. Whose location and availability suits you more?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, equality is seen i.e. 50-50 people having Haldiram’s as well as Bikanervala nearby outlets as shown in the above graph.

Haldiram Bikanervala0

10

20

30

40

50

60

14. Which one scores more in advertising and promotion?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 65 peoples thinks that Bikanervala scores more in advertising and promotions as compare to Haldiram as shown in the above graph.


10

20

30

40

50

60

70

15. Whose services do you like more?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 65 people like Haldiram’s service and rest 35 people like Bikanervala’s services as shown in the above graph.


10

20

30

40

50

60

70

16. Who is best in your view?


Interpretation:-

According to the survey conducted it has been found that the out of 100 peoples, 80 people choose Haldiram’s as the BEST and rest 20 people choose Bikanervala as the BEST as shown in the above graph.


10

20

30

40

50

60

70

80

90

FINDING

According to survey conducted it has been found that the out of 100 people everybody each and every person is aware of Haldiram’s and Bikanervala food chain. Everyone is aware of such food chain and its food products as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 65 people like Haldiram’s service and rest 35 people like Bikanervala’s services as shown in the graph. Services includes like seating arrangement, self service etc.

According to the survey conducted it has been found that the out of 100 peoples, 10 are eating out on the occasion of birthday, 11 are going out to trying something new, 24 are hang out with their friends and rest of people eat out in combinations i.e. more than 1 occasions i.e. birthday plus hang out with friends as shown in the graph.

According to the survey conducted it has been found that the majority of people i.e. 57% refer Haldiram’s for the sweets and rests of the people i.e. 43% refer Bikanervala for the sweets as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 65 people choose Haldiram for Indian snacks and fast food and 35 people choose Bikanervala for the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 73 people choose Haldiram for namkeens and 27 people choose Bikanervala for the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 76 people choose Haldiram for product quality and 24 people choose Bikanervala for the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 70 people choose Haldiram for wider product range and 30 people choose Bikanervala for the same as shown in the graph. This shows that Haldiram’s has wider range than the Bikanervala range.

According to the survey conducted it has been found that the out of 100 peoples, 40 people opt Haldiram in case of affordability and 60 people opt Bikanervala for the same as shown in the above graph. This says that whether the Bikanervala is not famous as Haldiram but it is afforded by everyone.

According to the survey conducted it has been found that the out of 100 peoples, 80 people choose Haldiram for taste preference and 20 people choose Bikanervala for the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 50% people feel both Haldiram and Bikanervala are clean and hygienic. Rest of 50 people, 25 feels Haldiram and rest 25 feel Bikanervala is clean and hygienic as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 80 people choose Haldiram’s as the BEST and rest 20 people choose Bikanervala as the BEST as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 74 people like Haldiram’s ambience and rest 26 people like Bikanervala’s ambience as shown in the graph. People feel good in Haldiram’s outlets as compare to Bikanervala outlets.

According to the survey conducted it has been found that the out of 100 peoples, equality is seen i.e. 50-50 people having Haldiram’s as well as Bikanervala nearby outlets as shown in the graph. It shows that they captured the market fully.

According to the survey conducted it has been found that the out of 100 peoples, 65 peoples thinks that Bikanervala scores more in advertising and promotions as compare to Haldiram as shown in the above graph.

According to the survey conducted it has been found that the out of 100 peoples 4 are eating out daily, 20 eat once or more in a week, 16 eat once or more in a month and 60 people eat occasionally. It shows that the more than 60% people eat out occasionally and rest of the 40% people eat daily, weekly or monthly as shown in the graph.

RECOMMENDATIONS

In this research, it has found that as compared to Bikanervala, Haldiram’s has a strong brand image in front of its customers and people like their sweets and food over Bikanervala but there is very close competition between the two companies i.e. Haldiram’s and Bikanervala. The Haldiram’s is ahead of Bikanervala by just few steps away. So, if Bikanervala works towards improving its brand image and product quality it can easily capture Haldiram’s customers.

Haldiram’s should take steps to maintain its position in the market-

Haldiram’s should continue to maintain its quality standards as people like them for their high quality products.

Haldiram’s should keep its prices according to their customer’s affordability.

It should introduce new products from time to time so that their product ranges get wider than its competitors.

Haldiram’s management should a strong emphasis on its cleanliness and regularly checks out that the hygiene is maintained or not.

Haldiram’s should open its more outlets in Delhi so that people could reach easily and their customers will increase.

Haldiram’s should also focus on advertising and promotions so that the target market gets know about its offers etc.

Bikanervala should take steps to captured the market-

Bikanervala should increase its product quality as compare to the Halidram.

Bikanervala should introduce more products i.e. increase its product line.

Bikanervala should open its outlets in Delhi so that people easily reached to the outlets.

Bikanervala should maintain its affordable price range for all kind of customer.

QUESTIONAIRE

Personal Details:-

Name ……………………..

Gender ……………………..

Profession ……………………..

Telephone no …………………….

Note: Please tick mark () in the box

1. Are you aware of Haldiram and Bikanervala food chain?

Yes No

2. How often do you eat out?

Daily Once or more in a week

Once or more in a month occasionally

3. On which occasion do you eat out?

Birthday or any celebration Try something new

Hang out with friends Combinations

4. Which one do you prefer for sweets?


5. Which one do you prefer for Indian snacks and fast food?


6. Which one do you prefer for Namkeen?


7. Whose product quality do you find better?


8. Whose product range is wider?


9. Whose price range is more affordable?


10. Whose taste you like more?


11. In your opinion which one is clean and hygienic?


Both

12. Whose ambience you like more?


13. Whose location and availability suits you more?


14. Which one scores more in advertising and promotion?


15. Whose services do you like more?


16. Who is best in your view?


BIBLIOGRAPHY

Websites

www.google.com www.haldiram.com www.haldirams.com www.haldiram.in www.bikanervala.com www.bikanerval.ae www.wikipedia.com www.encyclopedia.com

project report

Documents