project rational - rgd · project rational re-branding of ccr international. ... vivamus vc icu a...
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FULL NAME: ANNA ODEHSCHOOL NAME: ALGONQUIN COLLEGEENTERY CATEGORY: BRAND DESIGN
PROJECT RATIONAL
Re-branding of CCR International. CCR International assists organizations in managing difficult issues, resolving conflicts, and preventing dispute escalation.The overall design is simple, clean, and modern. The design of the logo itself conveys the concept of the company. The “connecting bridge” represents the company, which helps find peace be-tween two conflicting sides. The colours that are used in the logo are rich red, which represents warmth and energy, and silver grey which symbolizes a well established company.