PROJECT PROGRESS ANDSITE ARCHITECTUREPROJECT PROGRESS ANDSITE ARCHITECTURE

Web Advisory Committee MeetingFebruary 18, 2011

Project TimelineProject Timeline

Step Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

RFP Issued

Contract Awarded

Schematic Design

Survey on campus

Design Development

Home page & Upper

Department-level templates

Department sites migrated

Standalone Designs Migrated

Libraries

Policies and Publications

Virtual Tour

Mobile Site

Subdomain rationaleSubdomain rationale

• As feasible, tried to differentiate between Division/Department identities/structure and the content delivered by them

• Consider importance of audience to external marketing messages and top search results

• “www” is not a trophy: Not everything is important to a clear marketing message although it may be important to the mission of the University

• Substituted “academics” and “students” for Provost and Student Affairs subtopics and departments to provide clarity of content vs. organizational clarity

• Not everything fits neatly

Proposed SubdomainsProposed Subdomains

Domain Purpose

www University-wide, large public face, first search engine results

academics University-level academic departments and programs directly under the Provost*

administrationfinance Division, departments, resources under VP for AF

admissions Sub-sections of admissions site (which is at the www level)

advancementrelations Division, departments, resources under VP for AUR

artsandsciences College, departments, resources under CAS

athletics Landing page to UMW Eagles, recreation, fitness, etc.

business College, departments, resources under COB

education College, departments, resources under COE

libraries UMW Libraries sites

president Division, departments, resources under the President

professionalregional Division, departments, resources under DPDRE

provost* Provost Office (sub-departments and resources under “academics”)

students Division, departments, resources under VP for SA and DSL

technology Division, departments, resources under CIO and VP for IT

Unique DomainsUnique Domains

Domain Purpose

arts.umw.edu Currently a page at “arts4community” this would be a gateway page to the arts sites such as orchestra, galleries, etc. Could potentially provide ticket information in a single location, as well as opportunities for giving.

ensembles.umw.edu Unique design and audience, allows for multiple ensemble sites under single domain

galleries.umw.edu Unique design and audience, allows for multiple gallery sites under single domain

garimelchers.org Uses separate domain name now, will carry over to new environment

jamesmonroemuseum.org Unique design and audience

Jepsonalumniexecutivecenter.umw.edu Unique design and audience

magazine.umw.edu Unique design and audience, magazine functionality and theming, allows for multiple issues under single domain and indexing of back issues

rrsbdc.org Uses separate domain name now, will carry over to new environment

orchestra.umw.edu Unique design and audience

umwfoundation.org Needs separate domain to differentiate organization from University

UNRESOLVED ISSUESUNRESOLVED ISSUES

UNRESOLVED #1: Policy or Publication?UNRESOLVED #1: Policy or Publication?

Resource Name

Academic Catalogues

Administrative and Professional Faculty Handbook

BA/BS Transfer Credit Guide

Bias Offense and Incident Reporting Policy

BLS Transfer Credit Guide

Classified Employee Handbook

Dictionary of Academic Regulations (Fredericksburg Campus)

Enrollment-Related Terms

Faculty Handbook

Freedom of Information Act

Freshman Academic Planning Guide (BA/BS)

Identity Standards Manual

Media Relations Policy

Sexual Harassment Policy

Statement of Non-Discrimination

Transfer Academic Planning Guide (BA/BS)

Wage Employee Handbook

Why bother answering this question?Why bother answering this question?

• No current policies on policies/publications: Need cabinet guidance• Current Web publishing method is manual and arbitrary• Policies/Procedures/Standards overhaul being requested by

President with regard to SACS• Policies may be hosted in another searchable document

environment, TBD• Publishing methodologies, metadata, and search different for

policies vs. a visual publication (e.g., Eagle Essentials)• Nomenclature is vague: When is a “handbook” not a “handbook”?• We need to know prior to migrating what the criteria are or we will

perpetuate the current confusion

Possible Criteria for DiscussionPossible Criteria for Discussion

• Policies– Distributed primarily

electronically– Primarily internal– Of concern to the

SACS Self-Study with respect to policies

– In some cases, require President or BOV approval

• Publications– Recognizable print

version distributed– Primarily external– Electronic version is

mostly an archive of a print piece

– May have SACS ramifications (i.e., catalogues), but also includes marketing pieces

UNRESOLVED #2: Programs of StudyUNRESOLVED #2: Programs of Study

Content Department

Geographic Information Science Geography

Middle East Studies Certificate Program Interdisciplinary

Studies in Arabic Modern Foreign Languages

Studies in French Modern Foreign Languages

Studies in German Modern Foreign Languages

Studies in Italian Modern Foreign Languages

Studies in Spanish Modern Foreign Languages

Women’s and Gender Studies Interdisciplinary

The following are standalone Web sites that have been created ad hoc by faculty to publicize a program of study:

Why is this a problem?Why is this a problem?

• Inconsistently published: No “program” page for every discipline

• No structure for accountability: Up to faculty member to maintain content

• Could, over time, conflict with catalogue content: No formal process to reconcile edits as there is with the academic catalogue

Possible Solution: Standard Program PagesPossible Solution: Standard Program Pages

Content collaboration with and vetting by provost/deans/faculty, Clear procedures for updates and maintenance,

Produced and maintained by University Relations to ensure branding and marketing consistency

UNRESOLVED #3: Tuition, Financial Aid and HousingUNRESOLVED #3: Tuition, Financial Aid and Housing

Possible Solution: Abbreviated Content for Prospective StudentsPossible Solution: Abbreviated Content for Prospective Students

Content collaboration with and vetting by Financial Aid, Residence Life, Student AccountsClear procedures for updates and maintenance,

Produced and maintained by University Relations to ensure branding and marketing consistency