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Final Project Portfolio

TRANSCRIPT

CONCEPT

british designed & madetuesday smith is proud to be british, and its products will be produced in the uk. since the production of countless items moved abroad, there has been a loss of skilled british craftsmen and women. the brand aims to raise awareness of this and support britain’s creative heritage.

craftsmanship & educationthe brand aims to provide education in craft techniques, giving apprenticeships to young, crea-tive people, aiding the brand’s growth, as well as providing british jobs, each season, a new craft method will be employed and developed into the range, showcasing new applications of forgotten techniques.

qualityquality is paramount, and shall be monitored closely. attention to detail costs little or nothing, and this will be maintained as a core value.

bespoke & personalalongside the ready-to-wear shoes, the range will be available as custom, with the customer choosing from a selection of materials. personalisation is important, with initialing, or a stamped handwritten message. the owner’s name is more important than the designer’s.

affordable luxurythe brand aims for the product range to be more affordable, with pricing falling below many luxury brands. It is important for the brand to grow, but maintaining craft heritage is a higher priority than competing with higher-end designers.

CONSUMERA B C

MOODBOARD & DETAILS

COLOURS & MATERIALS

WOULD LOOK B ETTE R AND B E MORE

WEA R A B L E ON A LOWER L A ST .

TOO EXAGGE R ATED AND S T R A P P Y

FO R T HE C USTOME R . .

T R Y T H I S D ETA I L ON FU L L

S HOE AND F L AT P UM P .

TH I S S TY LE SU I T S T HE C USTOME R AND WORKS WEL L . I T FOL LOWS THE S TANDOUT H EE L AND

H I G H V AM P T R ENDS B I T I S WEA R A B L E . T R Y W I T H CONT R AST I N G H EE L AND V AM P S E CT I ONS .

A L TE R T HE S ANDA L S T R A P , N E EDS

TO B E D RO P P ED . TOO UNF LATTE R I N G

TO S I T ON THE ANKLE .

W I L L N EED E I T H E R A C ENT R E S EAM O R

ANKLE S EAM , NOT V I A B L E TO H AVE ONE

F RONT S E CT I ON .

TH I S S TY LE WOULD S E L L WEL L TO THE C USTOME R , TO P L I N E N EEDS TO B E

S L I G H T LY R A I S E D . ‘ V ’ S E CT I ON S HOULD PO I N T L E FT TOWARDS THE H EE L .

A L TE R T HE H EE L , D EVE LO P A D I F F E R ENT V ES R I ON , W RA P A ROUND S T R I P

R A THE R T HAN L A R GE S E CT I ON .

I N S I D E

OUTS I D E

A/W 12/13style V I TOlast 1 470he i g ht 8 5mm

p i p e d to p l i n e , ove r l a i d vam p and counte r s ect i ons w i t h a r aw edge .

upp

er

linin

g

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A/W 12/13style E TTAlast 1 470he i g ht 8 5mm

punched edge d eta i l w i t h folded edges and dou b l e st i tc h l i n es . p unched st r a p w i t h 10mm n i c ke l b u ckle . po l i s h ed walnut h ee l w i t h i n t e rna l l ase r i n l ay ,

upp

er

stra

p

linin

g

A/W 12/13style L ENAlast 1 470he i g ht 8 5mm

p i p e d to p l i n e w i t h b rogue i n g at vam p , out l i n ed w i t h st i tc h l i n es , po l i s h ed h ee l w i t h i n l ay . r aw edge st r a p w i t h 1 2mm rol le r b u ckle , t h r e ads th rough u p p e r at ankle .

vam

p

heel

stra

p &

pipi

ng

linin

g

A/W 12/13style ANORAlast 1 470he i g ht 8 5mm

folded to p l i n e , s i d e dou b l e b u ckle fasten i n g w i t h r aw edged st r a p s . po ls i h ed walnut h ee l w i t h g eomet r i c i n l ay .

upp

er

stra

ps

linin

g

A/W 12/13style D E L LAlast B 1470he i g ht 8 5mm

folded to p l i n e , vam p and counte r b rogued s ect i ons a r e l aye r ed and st i tc hed .

upp

er

linin

g

A/W 12/13style NOLAlast B 1470he i g ht 8 5mm

p i p e d to p l i n e , h and - c ut p unched s i d e d eta i l w i t h r aw edge . po l i s h ed walnut h ee l w i t h i n t e rna l l ase r i n l ay .

upp

er

deta

il &

pip

ing

linin

g

A/W 12/13style M I NAlast 9 29he i g ht 5 0mm

folded to p l i n e w i t h b rogue i n g , out l i n ed w i t h st i tc h l i n es .

upp

er

linin

g

A/W 12/13style FARAlast 9 29he i g ht 5 0mm

upp

er

linin

g

p i p e d to p l i n e , ove r l a i d vam p and counte r s ect i ons w i t h a r aw edge . po l i s h ed walnut h ee l w i t h wra pa round l ase r i n l ay

A/W 12/13style N EVElast B 929he i g ht 5 0mm

folded to p l i n e , s i d e b u ckle fasten i n g w i t h r aw edged st r a p s . po ls i h ed walnut h ee l w i t h wra pa round g eomet r i c i n l ay .

upp

er

stra

ps

linin

g

A/W 12/13style CALLElast 1 641he i g ht 2 0mm

folded to p l i n e w i t h r aw edged p unched d eta i l . n atu r a l e dged sole and l aces .

upp

er

linin

g

A/W 12/13style LYRAlast B 1641he i g ht 2 0mm

upp

er

linin

g

p i p e d to p l i n e , c losed s i d e and back l eg s eams , w i t h folded edge at ankle s eam . two decorat i v e b rogued l i n es outl i n ed by st i tc h l i n es , fol low i n g ankle and s i d e s e ams .

A/W 12/13style C I RAlast 1 093he i g ht 5mm

folded to p l i n e , cont r ast h ee l s ect i on . s i d e c utout w i t h cont r ast i n sole b i n d i n g .

upp

er

bindin

g &

deta

il

linin

g

style rrp (£) size run construction last heel unit heel material sock & insole binding sole

vito £375 36 to 41 slip-on court

ref: 1470

curv

e hi

gh

85mm as toe-cap &

counter material bin

ding

as

mai

n up

per natural/black

edgedet

ta £385 36 to 41buckle court with cut-out

sidesref: 1470 co

re h

igh

85mm

polished walnut & laser-cut perspex bin

ding

as

topl

ine

4mm natural plain welt

lena £380 36 to 41

shoe-boot with high vamp

court with ankle strap

ref: 1470

stripe

hig

h 85

mm

polished walnut & laser-cut perspex bin

ding

as

vamp

natural edged

ano

ra

£390 36 to 41

shoe-boot with double buckle side fastening

ref: 1470

fram

e hi

gh

85mm

polished walnut & laser-cut perspex bin

ding

as

stra

ps

4mm brown/black plain welt

dell

a

£399 36 to 41ankle boot with side zip

ref: B1470cu

rve

high

85

mm as upper

material

bindi

ng a

s up

per

natural/black edged

nola £425 36 to 41

pull-on knee boot

ref: B1470

core

hig

h 85

mm

polished walnut & laser-cut perspex

bindi

ng a

s si

de d

etai

l 4mm batural/brown plain

welt

a/w 12/13 range

colourways (& heel colouring) materialsau

berg

ine

teal

blac

k

aube

rgin

e

teal

blac

k

mar

oo

n/ro

se

teal

mar

oo

n/ro

se

teal

blac

k/re

d

blac

k/te

al

blac

k/ro

se

blac

k/re

d

blac

k/te

al

blac

k/ro

se

aube

rgin

e

blac

k

aube

rgin

e

blac

k

red

blac

k

red

blac

k

mau

ve

aube

rgin

e

mau

ve

aube

rgin

e

style rrp (£) size run construction last heel unit heel material sock sole

min

a£335 36 to 42

slip on court with cut-out band at vamp

ref: 929 curv

e mid

50m

m

as upper material

bindi

ng a

s up

per

natural edged

fara

£350 36 to 42lace-up

oxford shoe

ref: 929 wra

p mid

50m

m

polished walnut & laser-cut perspex bin

ding

as

mai

n up

per

4mm brown plain welt

neve

£385 36 to 42

ankle boot with double side strap fastening

ref: B929 wra

p mid

50m

m

polished walnut & laser-cut perspex bin

ding

as

side

str

aps 4mm brown

plain welt

call

e £250 36 to 42lace-up oxford

ref: 1641

low

20m

m natiurally finished stacked

leather bend bidni

ng a

s up

per

4mm natural ridged welt

lyra

£410 36 to 42pull-on knee

boot

ref: B1641

low

20m

m

(black) black edged

stacked leather bend

(maroon)brown edged

bindi

ng a

s up

per

4mm black/brown plain welt

cira

£195 36 to 42slip-on pump

with side cutouts

ref: 1093

flat

5mm black edged

stacked leather bend bin

ding

as

mai

in u

pper

brown/natural edged

a/w 12/13 range

colourways (& heel colouring) materialsmau

ve

red

teal

mau

ve

red

teal

aube

rgin

e

blac

k

aube

rgin

e

blac

k

mar

oo

n

teal

mar

oo

n

teal

aube

rgin

e

red

gree

n

aube

rgin

e

red

gree

n

blac

k

mar

oo

n

blac

k

mar

oo

n

aube

rgin

e/ro

se

red/

teal

gree

n/bl

ack

aube

rgin

e/ro

se

red/

teal

gree

n/bl

ack

A

B

F

E

D

C

G

H

vamp upper (1) red nubuck baby calf suede

counter upper (2) black nubuck calf suede

piping, strap, insole binding (3)

black italian soft calf

lining (inc. sock)(4)caramel kid leather (all supplied by a&a crack ltd)

solenatural waxed leather sole, black edging w/ nickel plated key logo at waist

(full) sockrunning stitch edge, silver foil stamped logo (see spec.)

insole grade iii w/ foam padding, steel shank

heel polished american walnut & perspex

inside

outside

stitch count & thread ref. (supplied by ipc)

vamp detail red #202 count: 5:10mm

topline (piped) black #101 count: 6:10mm

lining caramel #418 count: 6:10mm

sock white #121 (20s) (see spec)

a piped topline, 2mm pipe

bpunching at 7mm intervals, 1.5mm & 3mm holes

cstitch lines 6mm apart, 3mm from centre of punched holes

d perspex laser-cut inlay strip 14mm wide

estrap is calf backed w/ kid lining, raw edge cut and inked w/ matte black

f12mm nickel roller buckle, 5 x 2mm buckle holes, 4mm wide strap loop

g

loop is part of counter upper, 1.5mm punch holes, 15mm slits. area backed with split calf to prevent contact with stiffener

hskeleton board 28mm long from heel part to vamp, begins at 80mm around feather edge from counter centre seam

style LENA

season a/w 12/13

last ref: 1470

heelstripe high

(85mm) col. #1

size eur 37

pattern lena 12/13

1

2

3

4

style NOLA

season a/w 12/13

last ref: B1470

heelcore high

(85mm) col. #2

size eur 37

pattern nola 12/13

upper (1) aubergine nubuck calf suede

piping, side detail & insole binding (2)

maroon italian veal

lining (inc. sock) (3) caramel kid leather (all supplied by a&a crack ltd)

solenatural waxed leather sole, 4mm plain welt, brown waxed edging w/ nickel plated key logo at waist

(full) sock running stitch edge, silver foil stamped logo (see spec.)

insole grade iii w/ foam padding, steel shank

heel polished american walnut & perspex

stitch count & thread ref. (supplied by ipc)

upper aubergine #245 count: 6:10mm

lining caramel #418 count: 6:10mm

sock white #121 (20s) (see spec)

a piped topline, 2mm pipe

bside detail ink edged (size see above) stitched centrally, count 5:10mm

c closed seams at ankle, sides & back

d4mm plain welt, brown waxed finish, reduces at waist & finishes under heel

A

B

D

C

outside

inside

20mm

28mm

1

2

3

LENA

NOLA