”

“ Justice has a mountain to climb, of

31.3 million pending cases …HT DATA BUREAU, HINDUSTAN TIMES

NEW DELHI (UPDATED SEP 04,2014)

Project DescriptionTo create a LinkedIn+ for Legal Services

A mobile application and website based forum for Alternate Dispute Resolution, which brings on the same platform,

people with legal requirements, Advocates, Paralegal Services, Law Students and Experts in Dispute Resolution.

LawMatters is an Alternate Dispute Resolution Forum which seeks to bring together, seekers of justice, providers of legal help and deliverers of justice, on a common platform in real time and seamlessly.

Presently, the legal system in India is choking itself due to:

1. An unmanageable number of cases pending at courts of various levels.2. An extremely low Lawyer per capita ratio of 0.001 (Lawyer: Non Lawyer :: 1: 1000).3. A long and confusing legal process with procedures and filings at each step.4. Inefficient use of Law Process Outsourcing services.5. Inadequacies in the quality of research.6. Lack of Knowledge about Lawyers best fit for a particular problem.7. Lack of Transparency.8. Non conducive communication in terms of Frequency & distortion.9. Inadequate participation by all stakeholders.

EXECUTIVE SUMMARY

It provides a platform for compoundable cases to be resolved outside of judicial proceedings in court, thereby lowering the burden of courts and cutting short the time involved in the process.

LawMatters bridges the knowledge gap through a transparent, crowd sourced voting system. It provides a discovery platform for clients to search for and research about lawyers who are best fit for their unique legal requirements. It provides tools to enhance the productivity of lawyers and paralegal services while addressing inadequacies in research and the inefficiencies in communication, thereby increasing the participation of all stakeholders.

Vision & Mission Statement

A world where everyone has access to speedy Justice.

Our Vision is:

Our Mission is:

To ensure that every life we touch is equipped with the skills, knowledge and

tools to avail of Legal help within the shortest possible span of time, using

Technology and Collaboration.

Market & Industry Environment - Need

The Justice Delivery System, in India, is teetering on the brink of breakdown. There are 31.3 million pending cases in various courts. The crux of the problem may be understood from the point of view of the following stakeholders:-A. Public/Clients:- The cases are Snail Paced, the work flow is Inefficient. The access to Justice

is limited. Clients place reliance only on word of mouth. Finally, Right and Liabilities decided by the courts are not enforcedREASON:- OVERBURDENED JUDICIARY AND OPACITY

B. Lawyers:- Lawyers do not have access to Junior Lawyers, Legal talents, Resources, Students. Lawyers cannot retain Junior Lawyers over the years. Therefore, Timely and Quality Research gets affectedREASON:- 1 MILLION LAWYERS CATERING TO 1.3 BILLION PEOPLE

C. Law Students:- Limited exposure to Ground Realities. No avenues to make an impact in the System. No recognition accorded to Good talents. Changing careers induced by lack of opportunities. REASON:- FOCUS LIMITED TO TOP TIER LAW FIRMS AND TOP LAW SCHOOLS RATHER THAN TOUCHING THE GRASSROOTS EXCLUDES 60,000 STUDENTS FROM THE SYSTEM.

At present, the system is competitive in nature, complex to understand, difficult to understand, slow to move and costly to invoke. The common man tends to avoid seeking legal recourse, and once he is involved, despairs of it.

Theoretically, every person of 25+ years of age and who has an Internet connection is a target customer (since an Adult would have a legal requirement at some point of time in his life). By 2018, the estimated internet users in India would cross 550 million*, of which 54% would be above 25 years of age. Mobile users would be 70-80% of the whole population. This gives a base of 297 million people. Even assuming that 50% of this population have a legal requirement**, the target segment works out to almost 150 million users.Some other statistics are:

*Source: IAMAI & BCG report India@Digital.Bharat** Common legal requirements include Registration of property, registration of association/ company, registration of marriage (and divorce petition), sale deeds, Family/property disputes, RTI applications, Cheating, Cheque Dishonor, Drunk driving , motor vehicle cases, consumer forum cases, wrongful termination of contract, recovery of money etc

1M+

• Practicing Lawyers

350k+

• Law Students

150M+

• Potential Clients

550M+

• Internet Users by ‘18

Market & Industry Environment - Size

Value Proposition, Key Services & Differentiation

LawMatters does the following:A. Alternate Dispute Resolution System (ADRS)• Courts handle only the most complex cases and serious

offences, increasing its own effectiveness.• Embattled litigants can finally hope for speedy resolution,

arrived at consensually• No more breakdown of relationships• Adverse effects of the Lawyer-Lay Population ratio is

countered (ADRS need not be lawyers). • Has legal validity, sanctity and even blessing (Arbitration

and Conciliation Act, 1996).

B. Bringing Transparency into the system• Search tool which injects unprecedented levels of

transparency and brings alive Right to Information.• Lets people choose the professional who is best suited to

their unique needs by assigning values to the performance based parameters and skill sets of their choice.

• The conventional "Best" to "Worst" and other avatars of Bell Curve listing are done away with.

Transparent Voting

All Inclusive

Lawyer ProfileCross Examination

ArgumentsDraftsOrders

Judgments

LawMatters does the following:C. Boosts efficiency through tools and collaboration•Makes available all services ancillary and tangential to Legal Services, such as Medico Legal

Experts and Forensics experts, Law Professors, Colleges, Stationary, Books and Clothes, to Lawyers & Clients.• A "Virtual Office" for Lawyers & Paralegal Professionals, Law Students and Clients to, among

other things, Connect and Collaborate across societal hierarchies. Senior Lawyers can collaborate with freelancers and Law students, and vice versa, in Real Time & Seamlessly. • Research Intensive: Any person may post a legal research question and invite well researched

pieces of work according his requirements from the genre of users of his choice. He may do this by offering Letter of Recognition, or Employment/internship opportunities or money as incentives for the best pieces of work chosen by him.

D. Increases stakeholder participation: • Letting People, PEERS, Clients and Students play a role in the Justice System and give back to

the community, through a Dynamic, Crowd-sourced, and transparent "voting/vouching" (not rating) platform. • This voting system works in unison with the data generated from the professional's own

performance & collaborative work on the platform; and Information available through Public Information Portals.

Value Proposition, Key Services & Differentiation

Competitive Scenario & Entry Barriers

Business Model & Sales Strategy

The Revenue Model is as under:A. Listing fee from ADRS Firms and Legal Process Outsourcing (LPO) service providers.B. Targeted and Contextual Advertising (Publishers, Detective Agencies, Tie up with Adsense).C. Law WebStore (LawMatic) for Hyperlocal delivery of items for professional requirements – Stationery etcD. Digitized Voucher driven In-House Payment mechanism for settlement (Lawyers traditionally do not pay through Credit

Cards/Debit Cards or Netbanking).E. Virtual Office and Virtual Courtroom charges.F. Creation of Micro Websites for Lawyers to include in their profiles.G. Pay Per Query on a revenue sharing basis.

The Acquisition strategy is as under:1. Use Co-Founders network among Lawyers/ Judges etc and among friends/relatives/neighbours to onboard Lawyers &

clients. Encourage Lawyers to get all their clients to sign up & vote2. Conduct Business Development activities for targeted customer segments - Townhalls near court premises, Law Schools,

Sponsorship of Bar Council meetings, Other Law Forums.3. Advertising on Ad networks, and through EDMs/sms.4. Social Media Marketing – Infomercials on U Tube, Discussions on blogs, Facebook, LinkedIn, Twitter etc.5. Telecalling on secondary databases.6. Summer Interns to communicate value proposition & to canvass for Subscriptions.7. Use Centre of Influence - Tax Consultants/CAs, Lawyers, Stock Brokers etc. 8. Strategic Alliances with Multi-Level Marketing firms and with firms in allied businesses.9. Customer get customer programs.

Current Status: Currently in the Beta testing (Private) stage, Anticipated Launch in January 2016, & Revenues to start flowing in by April 2016•SELECTED FOR THE ALPHA CLASS OF 2016, SURGECONF, THE WORLD’S LARGEST START UP SUMMIT

Management Core Team @ LawMatters

Sharath A.S. (26), Founder & Principal EvangelistLLM, BA.LLB, Criminal Advocate Reg. Bar Council, Karnataka; Third generation Lawyer , National Level mooter-debater. Symbiosis Law School, B.M.S College of Law.Linkedin https://in.linkedin.com/pub/sharath-a-s/22/891/914 6

Srivatsa Hebbar (37), Co-Founder & CEO Professional with over 14 years of experience including 4 years as a

practicing lawyer and another 10+ years in Sales & Profit Centre Operations, and Relationship Management in Financial Services – Life

Insurance, Mutual Funds and Portfolio Management.Linkedin: https://in.linkedin.com/pub/srivatsa-hebbar/6/aa8/12

Madhukar Rao (43), Co- Founder & Director Strategy and ImplementationM.Tech, MBA with over 17 years of experience in Sales, Strategy and P&L Management in the Life Insurance and Consumer Durable Industry in the Northern, Western and Southern parts of India.Linkedin: https://in.linkedin.com/pub/madhukar-rao/12/783/864

Management Core Team @ LawMatters

Hemanth N.G. (35), Co-Founder & CTOIT professional, with over 12 years of product development experience in managing & developing complex end to end technology products in various domains like e-commerce, banking and storage. Linkedin: https://in.linkedin.com/pub/hemanth-ng/54/7ba/126

Abhijith HK Founder & CEO, Codewave Technologies, Technology PartnersCodewave has built game changing applications for healthcare, education, energy and other industries bringing a global impact, and are specialists in Mobile Apps (Android, iOS, Hybrid), Web Applications (AngularJS, NodeJS,

Django - Python, MongoDB), Responsive Web Design and Development, UI/UX Design and Directions.Website: https://codewave.in

Tara Bevinje, Independent Director – Finance & Accounts

Practicing Chartered Accountant, with over 30 years of experience in Financial Accounting, Audits and Internal Process Controls. Headed accounting for Government Organizations and EntitiesLinkedin: https://in.linkedin.com/pub/tara-bevinje/14/509/710

Capital & Investment Rationale

The Funding required during the first 12 months is Rs. 1.25 Crores. Altogether, an amount of 12.25 Crores is required spread over the first 36 months. The projected breakeven is in the 25th month of operations

Apart from the Fixed costs (Web Design/Product Development, Site maintenance , UI/UX, Advertisement & Branding costs, and cost of Customer Support Infrastructure), the Variable, acquisition costs are:– Cost of Business Development activities (Approx 3500/- to 4000/- per targeted profile).– Digital Marketing (Approx Rs. 400-500/- per targeted profile).– IT Infrastructure costs for hosting on AWS.

The Salary cost is towards short-medium term hiring requirements of (In order of priority):– Marketing Lead / CMO for Digital Marketing Campaigns, SEO/SEM.– The Sales & Customer Relationship team (3-4 to begin with, but ultimately 1 per city).– Call Centre Executives (1-2, to start with).– CFP for Research/Investment Advisory, Content for e-Newsletters/Knowledge Corner.– Hiring for Long Term – Head HR & Training, Chief Investment Officer etc are not covered.

EXIT IS BY WAY OF STRATEGIC SALE, AFTER 3 YEARS.

Risks & Strategy for Mitigation

Risk Probability Impact Owner Mitigation Plan

Capital Risk: Lack of funds High High Sharath

ASApply to Seed Funds, Incubator programs by December 15

Execution Risk: Rigour while scale up High High M. Rao

Effective Hiring and Retention policies, Project execution planned down to the last detail.

Revenue Risk: Low subscription Medium High Srivatsa

HebbarHigh level of Business Development activities, explainer videos

Feedback Risk: manipulation of Crowd Sourced rating

Medium Medium M.RaoControls to be put in place while giving feedback, scrutiny for content

Legal Risk: Users may contest ranking Medium Low Sharath

ASLegal opinion sought, Safe Harbour principle applicable

Technical Risk: Possibility of Server Crashing etc

Low High Hemanth NG

Disaster Recovery systems to be put in place

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“Thank You