SOLAR MULTIPLIERS:Project Overview

OBJECTIVESWhy training?

Project Spec Overview

WORK FRONT OBJECTIVES

LEGISLATION Tax Parity for microgeneration (ICMS), influencing ANEEL Resolution

FINANCING Ask the creation of financing lines that will make the installation of solar panels (decentralized generation) accessible in Brazil

ENERGY ACCESS Prioritize the instalation of solar panels in energy access national projects (Off-Grid)

SHOWCASES Showcases in public schools in São Paulo and Minas Gerais States, evidencing the solar energy feasibility and increasing political pressure

Engagement Strategy

SHOW IT IS POSSIBLE Prove for all the audiences that Solar Energy is Possible

WORK FRONT OBJECTIVES

L

Convince people that our 1 million solar rooftops in Brazil (our vision) is possible. Solar Energy is possible!

WHAT DO WE WANT?

HOW TO ACHIEVE IT?

Breaking myths and statements that make people even like RE, but still think it is not possible to attend our demand and make it happen

HOW TO BREAK MYTHS?

Evidencing, in different ways, for different audiences, the feasibility of solar energy - in a pragmatic way. We need to bring the facts that proves that solar energy is possible, and incontestable.

Engagement Strategy: Online and offline actions, among them, the Solar Multipliers. Agreed and Clarified

Solar Multipliers Objectives• To have a training programme for mobilizers able to :

– Participate and give support for the solar panels installation during the showcases: Uberlândia, São Paulo, Off-Grid

– Carry out trainings and lectures about solar gadgets (solar lights, toys, oven, solar bags) and energy efficiency (good conduct)

– Carry out trainings for Youth Groups, and trainings for 08 Volunteers Groups so they can also multiply some of the trainings

– Disclosure of Solar Energy, Campaign and Solarmacher throughout 2015 and 2016

Solar Multipliers will be part of the work front: Demonstrate solar energy is possible, increasing qualitative and quantitative awareness of Brazilians about solar energy

Solar Multipliers Project Overview

Co- development of the training with multiple stakeholders

Planning

Disclosure and Communication of the Project

Selection of Participants

Solar Multipliers Training

Support during Showcases

Online and Offline Multiplication

Solar Training Coordinating TeamHeloísa: Solar Training Coordination and Articulation among the Solar Training Team and Campaign Core Team ; Participation in the Selection, co-definition of Training Content and Structure, Mentorship and FUP planning and evaluation.

Vânia:Main Solar Trainer and Training Coordinator; Participation in the Selection, co- definition of Training Content and Structure and Learning Process, Mentorship and FUP planning and evaluation.

Solar training Supporting Team

Guta:

Advice and support throughout the Selection Process, Check the Contents of the Big Training on Learning Process (LP) Criteria, Give a workshop on mediation, Give inputs for schoolvisits, Advice Vânia & Heloisa on maintaining the LP after the Training

Agreed and clarified

Who Why?

GP Volunteers GP´s Heart and IdentityAlready engagedWe know them

Boys and Girls Scouts Well organized, Big network, They are many and they are everywhere´Very active, Experience in other project´sVania´s has good contacts inside, Similar Vision and Principles as GP

Bandeirantes Well organized, Big network, They are many and they are everywhere´Very active, Experience in other project´sSimilar Vision and Principles as GP, Already said that were willing to participate

Youth Movements (Trade Unions, Church…)

Diversity, engagement, different skills, energy

Civil Society Representative Diversity and give opportunity to engage in some movement

Community Leaders Leadership, Heart

Target audiencesWe focused the invitations to participate on the following groups

What do we expect The following skills are the ones expected to be developed during the training and that Solar Multipliers will go on developing during the 02 year project (to be confirmed)

Articulation Planning Heart Campaigning Skills

Communication

Besides that, the Solar Multipliers must have time availability for :

- The First Big Training (04 days)- Show cases (03-04 days in between March and May)- Trainings (One weekend in between May and July)- Other activities to be choosen by themselves from August until

November

These were translated into criteria in an Application Form to be developed. Articulation was the most important criteria for selection.

Previous mobilisation tactics

We need, at the same time, make the Multipliers attractive, and guarantee clear and transparent expectations from our side

- Trying to reach all the target groups by building an attractive narrative for the Multipliers and justifying why we ask for so much dedication. For instance, professional qualification,

- Disclosure for our networks and for general public during at least, 03 weeks. There will be online and offline disclosure.

- Communication disclosure material : Blog about the Programme; Facebook shareable link and “poster”, video about showcase and crowdfunding with Solar Celebrity (after 16/01)

- Where and who will support: GP Staff, social media, GP and partners´s mail list, among, Universities, etc.

Coordinated by Comms

Team

TRAININGS CONTENTAll that Multipliers need to know

Theme 01 : Why are we here?Content

Market and Technical Information:- CO2 emissions in the world- World energy matrix and

Brazilian energy matrix- Energy sources in Brazilian

context - Why, among all, we are talking

about solar energy?- World context for solar energy

→ Brazilian context for solar energy (Political situation. Solar versus Hydro dams)

Purpose

We believe that explain the whole context for energy and CO2 emissions is most important for ensuring trust among Multipliers and also the public to which they will be talking to

Theme 02 : What have we done?Content

Information about Solar Energy in Greenpeace:

- Jungendsolar- Juventude Solar- Boyscouts in SEA- Bihar India, Spain School Visits,

Solar Oven in Camaroon, Click Green EUA, Kids for Forests Russia

Study cases of other Organizations as well

Purpose

We want to show successful projects which are also focused in people mobilisation and have inspired us to create the Multipliers Group Do´s and Dont´s are an essential part of this training

Most of this content is available on their Greenwire Group

Theme 03 : Designing SystemsContent

Practical training on:- Solar gadgets: solar lights, toys,

ovens- Solar suitcase (like boyscouts in

SEA)- Water heater- Solarmacher- Energy Efficiency

Previous training on:- Solar panels installation (Falar

com a empresa)

Purpose

- To show solar feasibility in practice, capacity building for attending "quick" demands in events and lectures

- Calculation on their housings energy consumption and how to decrease

- Train the group for supporting Solarmacher disclosure

- Prepare the group for installing Solar panels during showcases, as much professional as possible

Theme 04 :Building a TeamContent Purpose

- Ensure that Multipliers are also responsible for mulitplying the knowledge in schools and other institutions

- Develop leadership and autonomy of all the Group members

- How to carry out school visits, with different youth ages. How to mobilise the students even without the solar panels installation.

Theme 05 : Multiplying after allContent

- Necessary articulations for working in the schools and other institutions and potential partners in Brazil, how to finance projects and fundraising.

- Currently available tools and initiatives that can help articulation and execution of projects in different regions of Brazil

- Workshops with people who are now developing such kind of project (Climax, Bike Anjo, Youth on Rooftop…)

Purpose

- Develop leadership and autonomy of group members

- Ensure that the initiatives will be able to go on and new projects can happen without Greenpeace intervention

-

Theme 06 : Planning TogetherContent

- Facilitation within the Group for planning activities and creating a calendar for the Multiplication

- Identification of stakeholders and actors the Group wants to achieve, and possible approaches for this

- Budget planning

Purpose

Ensure a Plan that will promote:- Develop leadership and

autonomy of group members- Ensure that the initiatives will

be able to go on and new projects can happen without Greenpeace intervention

- Inspire and stimulate the Multipliers to carry on interventions aiming the 1 million solar rooftops

SOLAR MULTIPLIERS OVER 2015Who will be choosen?

Solar Multipliers Structure - 30 young people were selected, since we want an active group of 20

people (4 groups of 05) until the end of 2016- The Group was trained before the showcase, and after that, they were

split in smaller groups (per city and region) for training other institutions: 08 volunteers groups, boys and girls scouts, universities, civil society, and others .

- Greenpeace offers mentoring and support for all the activities developed- Besides the trainings, multipliers will be responsible for carrying out

interventions offline and online during the year. (The ideal is to have all them carrying at least one intervention/activity per month from August to November- this will be done via FUP Plan)

Solar Multipliers Multiplying Plan for TrainersWe want the Solar Multipliers to be able to train other Multipliers, for that, we plan to have a teacher and pedagogue supporting us with the concept below. All the Groups will have a mentorship from the Programme in order to carry on new activities

Solar Multipliers Solar Multipliers Solar Multipliers Solar Multipliers

Local Group 1

Local Group 2

Local Group 4

Local Group 3

Local Group 6

Local Group 5

Local Group 7

Local Group 8

Youth Group, Schools, Universities, General Events, Boys&Girls Scouts, Local Communities Groups, among others. Sky is the limit

2015 (From

May to July)

2015/ 2016

Agreed and Clarified

Solar Multipliers in the showcases

During the showcases, Solar Multipliers will work randomly during 04 to 06 days:

- Participating in the solar panels installation on the rooftop, guided by an experient instructor (Vânia, Adriano, Company Staff)

- Carrying out solar gadgets and energy efficiency trainings for the school students and school community

Multiplying Plan for “spreading the news” Besides training GP volunteers, the Solar Multipliers will be commited to develops projects such as :

- Keeping Social Media (twitter, facebook) updated with Solar and RE, GP Campaign and Showcases, Solarmacher, among others

- Training different institutions about the diverse themes that are part of the training

- Articulation with institutions for developing new solar projects

All these projects started to be discussed during the training and their effectivity and results are being done through a planned FUP evaluation

Solar Multipliers are organized in a Group in Greenwire where we share documents, agendas, plan together and manage all the work that is going on.

‘ Who said that all is lost? We come to offer our heart.”

Offline Mobilisation Teampaula.collet@greenpeace.orgheloisa.mota@greenpeace.orgcarolina.santos@greenpeace.orgrafael.fernandes@greenpeace.org