project on real state company

8/9/2019 Project on Real State Company

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BROAD AREA (MARKETING )

HOW TO MAKE CORPORATE SALES EFFECTIVE FOR LAXIS

FACULTY MENTORS NAME : RITESH SAXENA

STUDENTS NAME : SANJAY SINGH

(SIGNATURE)

REGISTRATION NO.: FT/09/838


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DECLARATION

I hereby declare that the Project work entitled HOW TO MAKE CORPORATE SALES EFFECTIVE

FOR LAXIS CREDITCONSULTANCY AND FOR REALTY SERVIES submitted by me for the Summer

Internship during the Post Graduate Diploma in Management Program to Institute for

Integrated Learning in Management, Greater Noida is my own original work and has not

been submitted earlier either to IILM GSM or to any other Institution for the fulfillment of

the requirement for any course of study. I also declare that no chapter of this manuscript in

whole or in part is lifted and incorporated in this report from any earlier / other work done

by me or others.

Place : Greater Noida

Date : 2/07/2010 Signature of Student

Name of Student : Sanjay Singh

Address : Sec. pie 1 Neha Appartment

Greater noida


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ACKNOWLEDGEMENT

Sometimes words fall short to show gratitude, the same happened with me during this project. The

immense help and support received from LAXIS credit consultancy services overwhelmed me during

the project.

My sincere gratitude to Mr. Kausar (Corporate sales Manager)for providing me with anopportunity

to work with Marketing Department . He also provided me with the necessary information and her

valuable suggestion and comments on bringing out this report in the best possible way.

I also thank Prof. Ritesh saxena,for providing me his valuable suggestions ( faculty guide), IILM

GRADUATE SCHOOL OF MANAGEMENT, GREATER NOIDA who has sincerely supported me with the

valuable insights into the completion of this project.


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TABLE OF CONTENT

Particulars

Page

No.

Executive summary 5

B to B Business 6

Boom in reality sector 12

Company analysis 15

SWOT analysis 19

Corporate offer of LAXIS 20Objective 21

Research metthodology 22

Questionnaire 23

Questionnaire Analysis 25

Targets 29

Experience 30

Recommendations 31

Limitation of the project 33

Reference 34


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EXECUTIVE SUMMARY

This project is prepared with due care and extensive research in the field. In order to obtain

exact information for the company. This project contains details about the company profile,vision of the company as well the swot analysis which is a important component of this

project. my work was to convince the HR head of companies regarding the policies of laxisand make corporate tie ups on behalf of laxis with other companies. So laxis made acustomised corporate offer which was only for the corporate employees.

A survey was done to know the weakness of the corporate offer as wellof the company. This was done with help of HR peoples of different companies. I am reallythankful for their cooperation and lending their precious time to me. Analysis of this surveyshowed a whole new way to Laxis it was of great relevance to the company. With the help ofthe analysis of survey various drawbacks were identified and suggested to the company towork on that like earlier company was not in the field of providing property on the rent but

since their was such customer in the market company decided to incorporate this service intheir corporate offer.

It was a great experience and learning with the company. I learned thecorporate culture and my communication skills got improved. This summer intern added a lotme. company was also happy with my performance. but their were some limitation to the

project like time constraint and the companies covered in the survey are just 30 in number. SoTheir are chances that analysis may variety.

Both primary and secondary data is been used to make this project butmost of the data is primary and written by me with my own experience that I had during thesetwo months.


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B2B Lead Generation

For many years trade magazines were the dominant source of inquiries for most B2Bcompanies. Large B2B companies advertised in the trade magazines to generate inquiries,while small B2B companies relied on editorial coverage of new products to generateinquiries. This worked well in good economic times with long product development cycles.Advertising could be planned months in advance and timed to the release of new products.

Direct marketing consisted of renting mailing lists from trade magazines and similar B2Blead sources. Reply cards were mailed back to the B2B vendor, which then mailed printedliterature taking weeks to fulfill a request for information about a B2B company's products.Inquiries from B2B prospects could be processed over weeks because B2B sales took monthsto close.

As B2B companies started selling to a global market, and many print trade magazines either

disappeared or do not reach the B2B company's global market, it has become important forB2B companies to turn to the Internet for more of their B2B lead generation activities.

Two Internet-based techniques work well to generate inquiries for a B2B company:

Targeted advertising on content-based Web sites targeted at B2B readers. Search engine optimization that generates traffic to the B2B company's Web site.

But how does a B2B marketing manager know how well their lead generation techniques areworking?

Unlike the consumer sector, B2B marketing managers have tools available to determine the

source of every lead. This is done by tracking every click from ads on content Web sites andclicks to the company's Web site from search engine results pages.

This means a B2B marketing manager can determine the ROI for all B2B lead generationtechniques.

B2B Campaign Management

The life of every qualified lead for a B2B company can range from 6 to 24 months. It'simportant for a B2B company to maintain top of mind awareness with qualified leads overthis period in order to be assured of an opportunity to be on the "short list" of vendorsconsidered for a purchase. It's impractical and cost prohibitive for the salesforce at a B2Bcompany to contact every prospect every month, so a marketing communications campaignneeds to be implemented to maintain contact with these qualified B2B leads.

The best approach is to use a customer relationship Management (CRM) system that usesdata collected by the B2B lead generation system to send appropriate marketing messages toeach qualified lead. Since the CRM system already knows the source of each lead, the B2Bcampaign management system should select which message to send based on profile data andthe source of the each lead.


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The two approaches to B2B campaign management are:

E-mail newsletters to prospects and customers interested in the B2B company'sproducts.

Mail post cards and multi-piece direct mail pieces to qualified leads.

Both campaign techniques should promote returning to the B2B vendor's Web site where a

profile form allows the prospect to describe their needs data that's used to qualify theprospect.

The CRM system should monitor the responses from each qualified lead, whether they comeback to the B2B company's Web site via clicking on a link in an e-mail or in response to aoffline direct marketing campaign. Tracking each of these responses is important for a B2Bmarketing manager to be able to calculate the ROI for the marketing campaign activities.

B2B Sales:For people who have not been directly involved in B2B sales activities, the sales processlooks simple.

You would think that a single small book could teach the steps of learning what a prospect is

looking for and showing the products that meet those needs. However, B2B selling turns outto be very complex because the product evaluation and purchase process used by B2B

customers is complex.

Because the purchase of many products is so complex, affecting many parts of the B2Bcompany, representatives from every department within the company participate in the

product evaluation and purchase recommendation committee.

This means every aspect of B2B sales, from product demonstrations and proposals through

contract negotiations and closing, requires a professional, experienced team to close the sale.

Large B2B enterprises frequently have plants and offices scattered across the country and inother countries. This frequently means that sales activities need to be handled by a team ofsalespeople lead by an account manager who can draw upon resources from throughout thecompany.

This also means that a great deal of information needs to be gathered and shared with thesales team and with sales managers.

The software tools used by salespeople have gone under several names over the years, such

as "contact management" and "sales force automation" software. Today, these tools are called"customer relationship management" (CRM) products. When B2B sales was done by

individual salespeople calling on a single location, standalone sales force automationproducts (such as Goldmine and ACT!) worked well.

Now that teams of salespeople in multiple geographic locations need to work together a newapproach to CRM is needed. A B2B sales force needs a hosted CRM service from a company


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such as Salesforce.com or Crave to capture information from the sales force and provide salesmanagers with a real-time view of their company's B2B sales activities.

B2B Ecommerce

ecommerce for business-to-consumer sales continues to experience double-digit growth rates,B2B ecommerce One aspect of B2B marketing and sales that has not fully developed is thearea of B2B ecommerce. While requires different software and systems to fully satisfy B2Bcustomers.

The reason for the complexity in B2B ecommerce software and systems is that many B2Bcustomers have negotiated special quantity pricing for many products sold by a B2Bcompany. In addition, many of these products are not stocked in inventory, and the paymentterms for each B2B customer can vary widely.

As customer relationship management (CRM) software systems grow to include B2Becommerce features, we will see B2B companies including B2B ecommerce on their Websites. This will have a dramatic impact on reducing the cost of sales and increasing the profitmargins for these B2B companies as they take advantage of the efficiencies of B2Becommerce.

B2B marketing and sales techniques need to reflect the complex needs of B2B customers.

It is becoming increasingly important for B2B companies to better understand what attractsinquiries, how to move qualified leads to become qualified prospects, and how to improve theeffectiveness of B2B sales organization. Since B2B prospects have a unified view a B2Bvendor from seeing the company's advertising through to issuing a purchase order for the

B2B company's products it's important for companies in the B2B sector to adopt the sameattitude toward their prospects and customers. This means having a unified view of potentialcustomers from their first response to an advertisement through the purchase cycle through toissuing a purchase order.

Only by using a customer relationship management system based on a unified marketing andsales approach can a B2B company fully understand and serve their customers.


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Government Initiatives

The government has introduced many progressive measures to unlock the potential of thesector and also to meet the increasing demand levels.

y 100 per cent FDI allowed in townships, housing, built-up infrastructure and

construction development projects through the automatic route, subject to guidelinesas prescribed by DIPP

y 100 per cent FDI is allowed under the automatic route in development of SpecialEconomic Zones (SEZ), subject to the provisions of Special Economic Zones Act2005 and the SEZ Policy of the Department of Commerce

y FDI is not allowed in Real Estate Business

In the Union Budget 2010-11, the Finance Minister made the following announcements withregard to the real estate sector:

y Allocation for urban development were increased by more than 75 per cent from US$660.3 million to US$ 1.17 billion in 2010-11

y Allocation for housing and urban poverty alleviation were raised from US$ 183.4million to US$ 215.8 million in 2010-11

y Scheme of 1 per cent interest subvention on housing loan up to US$ 21,576 where thecost of the house does not exceed US$ 43,153 announced in the last Budget has beenextended up to March 31, 2011 and US$ 151 million has been earmarked for thisscheme for 2010-11

y US$ 274 million has been allocated for Rajiv Awas Yojna, as compared to US$ 32.4million last year

Road Ahead

According to the Confederation of Real Estate Developers' Associations of India (CREDAI),

the affordable housing segment is set to play an important role in India's real estate sector in2010 on the back of substantial demand.

"Affordable housing will be a key factor in driving the sector and we have already startedworking on progressive solutions in this area for effective and customised implementation ofsuch projects," Confederation of Real Estate Developers' Associations of India (CREDAI)Chairman Kumar Gera said in January 2010.

Moreover, 2010 is expected to be a positive year for the real estate sector. The revival isexpected to be driven by infrastructure growth, which in turn, can accelerate real estateactivities both in the residential as well as commercial spaces.

With property boom spreading in all directions, real estate in India is touching new heights.However, the growth also depends on the policies adopted by the government to facilitateinvestments mainly in the economic and industrial sector. The new stand adopted by Indiangovernment regarding foreign direct investment (FDI) policies has encouraged an increasingnumber of countries to invest in Indian Properties.

India has displaced US as the second-most favoured destination forFDI in the world. As theinvestment scenario in India changes, India which has attracted more than three times foreign


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investment at US$ 7.96 billion during the first half of 2005-06 fiscal, as against US$ 2.38 billion during the corresponding period of 2004-05, making India amongst the "dominant

host countries" forFDI in Asia and the Pacific (APAC).

The positive outlook of Indian government is the key factor behind the sudden rise of theIndian Real Estate sector - the second largest employer after agriculture in India. This

budding sector is today witnessing development in all area such as - residential, retail andcommercial in metros of India such as Mumbai, Delhi & NCR, Kolkata and Chennai. Easieraccess to bank loans and higher earnings are some of the pivotal reasons behind the sudden

jump in Indian real estate.

WhyFlying high on the wings of booming real estate, property in India has become a dream forevery potential investor looking forward to dig profits. All are eyeing Indian property marketfor a wide variety of reasons:

y Its ever growing economy which is on a continuous rise with 8.1 percent increasewitnessed in the last financial year. The boom in economy increases purchasing

power of its people and creates demand for real estate sector.

y India is going to produce an estimated 2 million new graduates from various Indianuniversities during this year, creating demand for 100 million square feet of office andindustrial space.

y Presence of a large number ofFortune 500 and other reputed companies will attractmore companies to initiate their operational bases in India thus creating more demandfor corporate space.

y Real estate investments in India yield huge dividends. 70 percent of foreign investors

in India are making profits and another 12 percent are breaking even.

y Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown itsexpertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and

jewellery where it can match the best in the world. These positive attributes of India isdefinitely going to attract more foreign investors in the near future.

The relaxed FDI rules implemented by India last year has invited more foreign investors andreal estate in India is seemingly the most lucrative ground at present. The revised investorfriendly policies allowed foreigners to own property, and dropped the minimum size forhousing estates built with foreign capital to 25 acres (10 hectares) from 100 acres (40hectares). With this sudden change in investment policies, the overseas firms can now put up

commercial buildings as long as the projects surpass 50,000 square meters (538,200 squarefeet) of floor space.

Indian real estate sector is on boom and this is the right time to invest in property in India toreap the highest rewards.


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INDIA BOOM IN REAL ESTATE SECTOR: AN INTRODUCTION:

Over the past decade, India has emerged as a leader in the global economy. It is a magnet for

foreign direct investment (FDI), and has displaced Mexico as the third most preferred country

for foreign investment. FDI in India is expected to increase to US$15 billion this year, triple

the 2004 figure. Many foreign companies are starting or expanding operations in India. One-

fifth of all Fortune 500 companies including Eli Lilly, General Electric, and Hewlett Packard

have set up research and development facilities in India. The surge in foreign investment,

more joint ventures between Indian and foreign companies, and the growth of Indias

domestic industries have created more employment opportunities for Indias young, highly

educated, professional workforce and fueled the growth of the countrys middle class.

Advantage India: Real estate is one of the fastest growing sectors in India. Market analysis

pegs returns from realty in India at an average of 14% annually with a tremendous upsurge in

commercial real estate on account of the Indian BPO boom. Lease rentals have been pickingup steadily and there is a gaping demand for quality infrastructure. A significant demand is

also likely to be generated as the outsourcing boom moves into the manufacturing sector.

Further, the housing sector has been growing at an average of 34% annually, while the

hospitality industry witnessed a growth of 10-15% last year.

Apart from the huge demand, India also scores on the construction front. A Mckinsey report

reveals that the average profit from construction in India is 18%, which is double the

profitability for a construction project undertaken in the US. The importance of the Real

Estate sector, as an engine of the nations growth, can be gauged from the fact that it is the

second largest employer next only to agriculture and its size is close to US $ 12 billion and

grows at about 30% per annum. Five per cent of the countrys GDP is contributed by thehousing sector. In the next three or four or five years this contribution to the GDP is expected

to rise to 6%.

The Real Estate industry has significant linkages with several other sectors of the economy

and over 250 associated industries. One Rupee invested in this sector results in 78 paise being

added to the GDP of the State. A unit increase in expenditure in this sector has a multiplier

effect and the capacity to generate income as high as five times. If the economy grows at the

rate of 10% the housing sector has the capacity to grow at 14% and generate 3.2 million new

jobs over a decade. The relaxed FDI rules implemented by India last year has invited more

foreign investors and real estate sector in India is seemingly the most lucrative ground at

present. Private equity players are considering big investments, banks are giving loans to

builders, and financial institutions are floating real estate funds. Indian property market is

immensely promising and most sought after for a wide variety of reasons. Heres a snapshot!


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INFRASTRUCTURE SECTORS WITH PERMITTEDFOREIGN DIRECT INVESTMENT

UPTO 100% -AUTOMATIC APPROVAL.

approval either by the Government of India or the Reserve Bank of India (RBI). Investors are

only required to notify the concerned Regional office of RBI within 30 days of receipt of

inward remittances and file required documents with that office within 30 days of issue ofshares to foreign investors.

List of Infrastructure Sectors with FDI Upto 100% under Automatic Route are as follows:

y Electricity Generation (except Atomic energy)

y Electricity Transmission

y Electricity Distribution

y Mass Rapid Transport System, including associated commercial development of real

estate

y Roads & Highways

y Toll Roadsy Vehicular Bridges

y Ports & Harbors

y Hotel & Tourism

y Townships, Housing, Built-up Infrastructure and Construction Development Project.

y Setting up/ development of industrial park/ model town/SEZ- 100%FDI under

Automatic Route.

y Automatic Route is not available to those foreign investors who already have a

financial or technical collaboration in the same or allied field.

FOREIGN DIRECT INVESTMENT IN INDIA IN REAL ESTATE SECTOR -RECENT

REGULATORY CHANGES

Press Note No. 2 (2005 Series) Indian FDI Policy 2006

With a view to catalysing investment in townships, housing, built-up infrastructure and

construction development projects as an instrument to generate economic activity, create

new employment opportunities and add to the available housing stock and built-up

infrastructure, the Government of India has decided to allow FDI up to 100% under the

automatic route in townships, housing, built-up infrastructure and construction

development projects (which would include, but not be restricted to, housing, commercialpremises, hotels, resorts, hospitals, educational institutions, recreational facilities, city and

regional level infrastructure) subject to the following guidelines.

100% FDI is allowed under automatic route in townships, housing, built-up infrastructure andconstruction development projects (which would include, but not be restricted to, housing,commercial premises, hotels, resorts, hospitals, educational institutions, recreational facilities,city and regional level infrastructure) subject to certain guidelines


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India is one of the last few countries where there is primary demand for real estate rather thanindividuals trading up," says Rajiv Sahney, who runs the India operations of New Vernon

Advisory, a $1.4 billion New Jersey hedge fund.

Merrill Lynch forecasts that the Indian realty sector will grow from $12 billion in 2005 to $90billion by 2015. "India is the most exciting real estate market in Asia," says Michael Smith,

head of Asian real estate investment banking at Goldman Sachs. "It's one of the last majorcountries in Asia with an improving market."

That improvement worries some. Concerns about an asset-price bubble have led the ReserveBank of India to raise the risk weightage on real estate loans extended by banks, andmortgage rates have gone from 7.5% to about 9.5% as a result. That's still well below the15% rates that most Indians were used to, but it's enough to raise questions about whether thespeculation of the past year and a half, which has driven land prices up by 30% to 100% andreal estate stocks up as much as 2,000%, may be coming to an end.

The run-up in prices has attracted the likes of Morgan Stanley, which has invested $68

million in Mantri Developers, a midsized construction firm in Bangalore, and Merrill Lynch,

which invested $50 million in Panchsheel Developers, a regional builder. Foreign companieshave also poured money into funds that invest in Indian developers. GE Commercial FinanceReal Estate, for example, has invested $63 million in an $800 million fund that is building IT

parks, and Calpers and the Oregon Public Retirement Fund have invested $100 million eachin the IL&FS India Realty fund.

Real estate funds set up to invest only in India have already raised more than $2.7 billion.And new funds worth as much as $4 billion are being planned by J.P. Morgan, Britain'sKnight Frank, and other foreign investors. Warburg Pincus, the largest private-equity investorin India, says it is spending nearly a third of its time studying opportunities in this area. AndDeutsche Asset Management recently hired someone to head its real estate activities in India."As the largest active managers of real estate funds in the world," says Edouard Peter, head ofDeutsche Asset Management Asia Pacific and Middle East, "we expect to be actively raisingand investing funds in real estate in India."

It isn't going to be a cakewalk. "It's not easy to do business in India," says Seek Ngee Huat,president of GIC Real Estate, an arm of the Singapore government that is planning to investseveral hundred million dollars in Indian real estate over the next two years. "It's difficultfinding suitable partners who have the same long-term objectives, as most firms are small andfamily run."

Already margins have shrunk. "The vast majority of the planned real estate funds aretargeting annual rates of return of between 25% and 30%, but I'm skeptical that the vast

majority will cross 20%," says Mumbai real estate advisor Rajiv Bhatia.

To achieve the target returns, several funds are focusing on second-tier towns and second-

tier developers. "Many investors are going to lose their shirt here, as it's an opaque

market, and a wrong partner can easily do you in," says S. Sriniwasan, executive director

at Kotak Mahindra Realty fund in Mumbai. There's also bureaucracy and corruption to

deal with. Says Ashwin Ramesh, who runs a boutique fund called Primary Real Estate

Advisors: "There are a couple of hundred malls currently being developed across India,


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and predictions are that only 10% will be successful. Yet every developer feels his mall

will be among the survivors.

COMPANY ANALYSIS

LAXIS

In a market with a number of different credit offerings which look similar yet might be quitedifferent a customer needs expert advice on which is the best offer suited a particular need.

Laxis Financial Services was started with a vision to provide a one stop solution to thecustomers where they can choose the best credit offer customised to their needs.

With tie ups with all major financial institutions like ICICI,HDFC , SBI , India Bulls ,Standard Chartered , Deustche Postbank , IDBI , LIC , Axis Bank etc the portfolio of creditofferings is vast with something for everyone.

About Us

Laxis operates on its two core values CUSTOMERFIRST and TRUST. These two values

serve as guiding principles while we are serving our customers. Serving as a bridge betweenthe financial institutions and end customers Laxis aims at providing a comprehensive solutionin different areas of credit like Home Loan , LAP, Personal Loan , Business Loans etc.

Since we do not represent only one financial institution we provide the best credit solutioncutting across financial institutions.

As an organisation that strongly believes in word of mouth publicity the aim is to provide anenhanced experience to each customer so that the customers speak about us rather than wetrying to shout about us through different media channels

Laxis Way

The Laxis way of providing customer service is designed in such a way that the only step thecustomer needs to take is to contact the Laxis team through an email [email protected] or bycalling. After this the Laxis team takes over all worries and concerns and provides a bestcustomised solution specific to the customer needs.


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Loan Against Property

Anyone can now take a loan against your residential or commercial property, to expand theirbusiness, plan a dream wedding, fund their child's education and much more.

Loan against property is another form of a secure loan which one can use to get a quick fund

against the property he/she is holding. This is typically much cheaper than a personal loanhowever obviously only people who have properties to mortgage can avail of this cheap loanfacility.

All through the process the key objective is to identify the best credit solution and provide acustomer service where customers can sit back and relax while the credit processing is beingdone.

Home Loan

Unike any other credit product home loan is a part of a more closer to heart journey and a bigstep anyone takes towards their dreams of owning a home. The hassles of finding a dreamhome and then finding an appropriate home loan to fund it becomes a cumbersome process in

itself. Laxis Credit consultancy with help from its sister concern Laxis Realty Consultingwww.realty.laxis.in provides an end to end solution in this regard. So the only step acustomer needs to take is pick up the phone or write an email to the Laxis team stating howthey would want their dream home . The Laxis relationship manager would then ensure anend to end solution right from providing the best property options for customers to arrangingthe funds to finance it.


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Typical Process of Taking a Home financed through a Home Loan

The process of taking a loan could be quite nerve-racking for someone who is unfamiliar withit. Not many people repeat the process of a housing loan and it is just a one-time deal.

Knowing the process of taking a loan will help a great deal in going about the entire issue.

1. Choosing the Property

The beginning of the process of getting a housing loan is choosing a property that the

borrower is interested in. While choosing the property, one should ensure that he or she issure about the property and it is to their liking as it is a long term process that is time

consuming and properly regulated.

2. Transfer in Ownership

The process of transfer in ownership is very essential in seeking a loan. Lendingorganisations want to be absolutely sure of the title of ownership while granting a loan. This

is to make sure that there is no dispute over the property in question at a later stage. Onlyafter the details are thoroughly checked will the lender go ahead with issuing the loan.Sometimes the lenders themselves do these evasive checks.

3. Derive the Actual Total Loan Amount

There is a limitation on the purposes for issuing a housing loan and a certain percentage ofthe amount only can be sanctioned. This means that the loan seeker needs to arrange for theremaining amount through a different source. Some of the expenses borne while buying a

property are not covered under the loan and these will need to be financed by the individual.

Only after taking all these factors into consideration can one derive the actual loan amount.

4. Documentation Process

The documentation process involved in availing a housing loan is absolutely vital. This process involves looking into various requirements that need to be fulfilled like the loanagreement and security documents. There is also a proposal form that needs to be filled withadditional surety documents surrendered. Only on completion of this process will the loan

process move forward.

5. Using the Loan for the Right Purpose

Using the loan for the required purpose is essential as the loan amount is sanctioned based onthe agreement that it would be used for a specific purpose. The use of the amount in the rightmanner is a completion of the agreement between the lender and borrower on the reason forthe loan.


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6. Repayment

The repayment of the loan follows the completion of the borrowing process. The EMIamount is written out for repayment of the loan and the pre EMI inertest is also mentioned.

Repaying the loan is to be done in accordance with the terms and conditions agreed upon.The floating rate of interest will need to be taken into consideration for loans that have a

provision of foreclosure.

y Make sure that the home loan availed is within the means in terms of repayment.

y Go in for fixed rate loans when the interest is low and there is a possibility of itgrowing.

y Choose a floating rate loan if the interest rate is high at the time of availing the loan.

y Be cautious of the duration of the loan exceeding the working years of the borrower.

y Closely monitor the impact of the changes in the market, especially in case of afloating rate loan.

y Claim the benefits of tax reduction for the loan availed by submitted the documentsrequired.

All of these steps may look cumbersome; indeed they are however at Laxis we ensure that theentire end to end process becomes very relaxing and convenient for the customers

Personal Loan

Personal Loans are the loans for your immediate personal needs. Sometimes we need a quicksource of funds to service immediate financial needs like a marriage in the family ,renovation of the house , medical expenses etc. Personal loan smoothens up your cash flow totake care of your immediate needs. But are you getting the Personal loan at the competentrates or the burden of personal loan interest rates is about to make a hole in your pocket??

Laxis team can provide the best personal loan advice suited to your requirements


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SWOT ANALYSIS

1. STRENGTH

A) Zeal and enthusiastic young blood in the company.

B) Efficient and Effective management control.

c) Company is present globally.

d) Company has bonafied NRI customers.

E) Value dilivered to the customer.

2.WEAKNESS

A) Company is in the growing stage.

B) Peole are oblivion about the company presence.

C) Company is only in the NCR region

D) It has only four years of existence

3. OPPORTUNITIES

A) Boom in the reality sector.

B) Orphan customers in the market

C) Very few players providing the same services

D) Demand of such services in the market

4. THREATS

A) Other companies providing the same services.

B) Unorganised sector has a major share in the market


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CORPORATE OFFER

1. Laxis charge zero percent consultancy fee on the services provided by the company

to the corporate. Company will do all the research work considering the past

performance and many other factors like Budget, Amenities etc, and will propose

the customer two three options as he desired. He will have to choose from all theoptions available to him. For this company charge no fee from the corporate houses.

But in order to avail these services free of cost corporate have to do tie ups with the

Laxis. These services are only for the corporate peoples if any individual

approaches to the company he will have to pay in order to avail these services.

2. 50% waiver on loan processing fee on all kind of loans (Home loan, Loan against

property and business loans, etc).Since the company have Tie up with major banks

like ICICI,HDFC,IDBI,AXIS,HSBC etc. So the company help the customer to avail

these services through the company and company will going to help the customer in

waiving 50% of the loan processing fee. Besides this all the complexity involved in

taking a loan will be handled by the company.

3. Company has started altogether a new service that is providing a suitable rental

accommodation for that company will charge a 3 weeks brokerage and if the

company helped in letting out a property for that company will charge 1 week

brokerage from the customer . These services are for the corporate peoples whose

company s have Tie ups with Laxis.

4. Zero charge for door to door services and at all steps during property purchase . All

the visiting from the beginning to the end will be on the company expense.

Whenever the customer wants to visit the site Laxis provide conveyance to the

customer and for that company will charge nothing fro the customer but this facility

is only for the corporate people whose company have tie up with laxis.

5. Special corporate rates, this means that Laxis will provide the best possible rates as

compared to the competitors. Because whenever Laxis feels like that there is a hot

property in the market whose demand will going to be high, company purchase all

that property in bulk and sell them at a low price but not less than the price fixed by

the builder. In that case customer as well company both are at profit.

6. If anyboby from the corporate house whose company have tie up with Laxis for that

customer Laxis provide 3 draft of interior design. They all are free , company

charge no fee for that.

So this is the corporate offer of the Laxis

which is customised for the employees whose companys have tie up with laxis.

Laxis is promoting its self among the corporate to make a mark in the market .That

why they are providing customised services to the corporate employees.


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OBJECTIVE

The objective of this report was to evaluate the services of the laxis. Under the umbrella of

Laxis there are two companies one is laxis credit consultancy and another one is lasxisreality. The soul aim of the report was to make the services of laxis more appreciable and

impactful.

For this a market research is been done to find out

the pros and cons of the company. The areas where the company is lacking as well the strong

areas of the company. Where company is suppose to change its policy and where not.

In all this report will add value to the company and

help them to understand the needs of their customer in a much better way. since it is a

business to business sale company their customers are basically corporate .In this way the

company is promoting its self among the huge business giants and will be able to make their position in the market. This is the very first company which is providing such kind of

services to the corporate peoples it has taken a initiative in a all new class. The services

provided by the company are been customised also as per the requirement of the customers.

With the help of a survey I was able to find out about the key values for the company. Since

my work was to meet Human resource head all the survey has been done with the help of

these peoples. they provided me valuable information regarding the company what are the

things that they liked about the company and what not. what are the changes that we need to

incorporate.

In all the objective was to make and enhance the value of the

company and provide them valuable information regarding the market as well promoting thecompany in the market.


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RESEARCH METHODOLOGY

This report is compiled and the information obtained from the market is done with extensive

care. My profile was regarding business to business sales.I was working to find out how can Imake services of LAXIS more important an effective to the corporate people.My work was to

do tie ups for LAXIS with other companies.

All the information that I obtained is from the

corporatepeoples, basically HR heads of the company.What they yhink about laxis and what

are the things that we should incorporate as well bring changes to the existing corporate

offer.So a survey was done by me in the NCR region with those companies who agreed to

avail the services of Laxis and have done tie ups with the Laxis.It was a good exposure for

me to the corporate worid. I worked hard in the field to visit the different companies. I took

the advice of those also who did not entertain the corporate offer of laxis.

So basically the survey played a vital role.A short

questionniare was made to facilitate the HR professionals so that they can easily fill it and

wastage of time can be avoided.Many new sort of information came in to the picture about

which Laxis was not aware of it.

A certain guideline was followed before visiting to a

particular company since the comanies were categorise in to the categories of gold,silver and

bronze so I had a different approach to the company as per their standard.I used to take

appointments from the HR of the companies and visits them as per the sheduled time.Taking

a appointment from HR was not a easy job. They are really busy peoples.so aparticular

process was followed by me so that they should not feel offended.

After making them aware about LAXIS I used to get my

questionnaire filled by them.Through which I got all the information beside this there was

many things which was told by them orally. I noted down every usefull information which

can used for the analysis purpose to make my project a success and bring fruitfull resuts for

the comany.


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QUESTIONAAIRE

Q1 Do you know about laxis ?

Ans Yes No

Q2 How do you know about laxis ?

Ans Magazines Hoardings Any other

Q3 Have you ever avail the services of laxis ?

Ans Yes No

Q4 If yes than how was the experience ?

Ans Good Average Bad

Q5 What do you expect from laxis ?

Ans ______________________________________________________ __

Q6 How you find the offer of laxis ?

Ans Good Satisfactory Needs improvement

Q7 Should laxis diversify in their operations ?

Ans Yes NO

Q8 How do you want laxis to be in touch with you ?

Ans Personally Phone Email Canopy


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Q9 Should laxis explore new ideas in this field ?

Ans Yes No

Name of the Company : ______________________________

Name of the HR : _______________________________

Contact No. : _______________________________

Email : ________________________________


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Q1 Do you know about Laxis?

Ans

Q2 How do you know about Laxis ?

Ans

67%

33%

yes

no

25%

25%

50%

Magzines

oar ings

Any other


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Q3 Have you ever avail the services of laxis ?

Ans

Q4 If yes than how was the experience ?

Ans

67%

33%

Yes

No

67%

27%

6%

Good

verage

Bad


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Q6 How you find the corporate offer of Laxis ?

Ans

Q7 Should Laxis diversify in their operations ?

Ans

50%

40%

10%

Good

Average

Bad

83%

17%

Yes

No


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Q8 How do you want Laxis to be in touch with you ?

Ans

Q9 Should Laxis explore new ideas in this field ?

Ans

7%

37%

49%

7%

Personally

Phone

E ail

Canopy

93%

7%

Yes

o


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EXPERIENCE

Its been a great learning with laxis credit consultancy services. I have learned the corporate

culture with the help of laxis how to talk to the corporate people, how to behave in their presence what are corporate etiquettes. Since my job profile was to meet human resource

head of the different company and to make them understand about the company policies of

laxis, how these policies can provide benefits to the employees of the company. I have to

convince the HRS that my company policies are really good for them. Convincing them was

not really a easy job because they weigh every pros and con of the policy and fire as many

questions as they can. I had variety of experience during my summer training, in some

companies i was treated so well while some where they showed me hell they behaved badly,

rejected my proposal very frankly. So in all I learned many things these were some of the

glimpses of it.

It has brought a remarkable impact on my communication skill. This hasincreased my self confidence. I learned how to convince people and effectively satisfy their

queries as well. Company gave me a certain target to achieve on my job and i successfully

did even better than the company expectations with putting my efforts. I added many

valuable information to the company , which has actually helped the company in gearing up

the company policies as well enhancing the services of the company and help the company in

exploring the new ideas so that the company can earn goodwill in the market and climb the

ladder of success and reach new heights.


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RECOMMENDATION

After making this report I got many new things from the corporate heads. I found many

peoples who were hesitant in investing in any venture like property, they have the need but

they dont know how to proceed actually. Which sort of information to rely on and which to

not. I was able to fill the gap and introduce my company policies to these people our

company provide help to these kind of customers only. so all the hurdles are solved for these

people they got what they desired off.

Another thing was that company was only in the business

of providing new flats to the customer as well the credit facility. but after studying the market

scenario I came to know that there is a hidden demand or say a sector which is not been touch

by the company there was a demand of property on lease as well on rental basis. There were people who were desiring to have property on the rental basis this demand was untouched

and there is no organised player in the market in this segment company took this

recommendation positively and added it among the list of services that is been provided by

the company.

My work was to visit the HR head of the companys and

take their appointment so that I can discuss my company policy with them. Make them aware

about laxis and what are the services that it provides to the corporate peoples and convincing

them that if they avail the services of my company they will be at profit. This was not a easy

job, sometimes they just tantalize while in some cases they misbehave the reason behind was

the authenticity of the candidate who is representing the company on its behalf, what is thereliability that the concerned person is from laxis so the authencity of the concerned person

become questionable. So I suggested my company to provide a proper uniform of laxis to the

trainees who visit the HR of the company. This will have a great impact on the companys

HR that the concerned person is actually from Laxis and a worthy of paying attention. This

would really help the company to make their way easy.

Company need to diversify in other regions also beside the NCR region like in Bangalore,

pune etc. I have goy this information from the companies HR that since they have their

branches over there they feel that our company can do good business in these places also.

They have given weight on the company diversification so i recommend my laxis to think

about this considering the cost involved in diversification as well the feasibility of whole of

the project of diversification in other areas.

Company should provide proper visiting card to the trainees

since their work requires it very much. This gives a sound impression that the concerned

person is reliable one and worthy of giving appointment and is from a organised company

with its identity.


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These were the some of the recommendation that I would like to

suggest to the company. Since I have worked hard to find these information i believe that the

company can rely on the information provided to them because this information is obtained

after a thorough investigation. By bringing this information in to practise company can help

its self in enhancing the value of the company.


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LIMITATION OF THE PROJECT

1. Time is one of the main constraint that I faced because extensive research was required to

obtain immaculate results but since the time was less there are chances that data might notproduce exactly the same information as it was desired.

2. Research is done only in the NCR region due to the company policy so companies which

are out side the NCR region does not forms a part of the research .Another thing is this also

that company is present in NCR region only.

3. Only 30 companies are covered to obtain the information to make the services of LAXIS

more diverse and important. These are those companies with whom I was able to make tie up

and able to get information.

4. Unwillingness on the part of the companies to cooperate with me and provide me therequired information.

5. Lack of financial resource became one of the constraint like due to that I was not able to

visit different different places frequently.

6. Company policy like outsiders are not allowed and absence of the HR head of the

companies at the time of my visits to the companies became one of the factor due to which

sample size remained small.


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REFERENCE

1. Company website www.Laxis .in

2. WWW.Google.com

3.India today magzine

project on real state company

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