Welcome to

our

presentation

NAME OF THE PROJECT

Relax mango juice industry ltd.Factory:

Opposite side of Patiya Salt Industrial Area, Chittagong,

Bangladesh.

Head office:

Agrabad, Chittagong.

E-mail: Relax_Baj@yahoo.com

Website: www.Relaxjuice.biz

PROBABLE STARTING & ENDING DATE:

1st December, 2014 to 10th June, 2015

EXECUTIVE SUMMARY

This report is the prepared for partial fulfilment of the COURSE project management. We

have selected a product which is produce from mango and the name is “Relax”. We have

selected this product due to available of raw materials and for customer choice. 20% of our

country is regular drink mango juice 70% sometimes and 10% don’t drink. Our target is

achieving 25% market share within 5 years.

We prepare this assignment, which is given by our honourable course teacher Mr. Atikur

Rahman Sir and found some related information with that. All of these things are collected

from internet, personal interview. We also try to find possibility of that product.

Objective of the study To produce healthy product.

Improving the customer satisfaction through good quality of products.

Turn in profits from the first of operations.

The creation of unique, innovative and healthy products.

Become as the best juice company in the Bangladesh.

Vision:

Established an health benefit juice industry renowned

globally for the quality comfortable cost.

Mission:

The Relax mango juice Industry purposes is to

establish a profitable and well-managed company

while at the same time creating an atmosphere health

effective for the people.

FROM

PARTNERS:

TK. 6 CRORE

FROMAB BANK SME LOAN:

TK. 5 CRORE

Budget

MODE OF ACTIVITIES:

FIRSTLY TAKE ALL PERMISSION FROM:

-MINISTRY OF ENVIRONMENT.

-MINISTRY OF COMMERCE.

-LGED (LOCAL GOVT.

ENGINEERING & DEVELOPMENT:

-INVESTMENT CORPORATION OF

BANGLADESH.

All permission takes in 15 day.

Industry will register by the Government within the 2 month.

At that time we will test soil by engineer to develop our all building within 10 days.

After that we will build our Go-down, ETP, Production, and Gate checking building within 3 month & also build the administration building within 5 month.

Contact with Machinery & Electronic Company after 3 month starting the work. Purchasing all necessary machine & electronic equipment’s within one month.

Also contact with MACRON Group for setup fire system within our project time.

Contact with ARMOUR TECHNOLOGIES LTD for develop our industry software, setup monitoring camera in whole industry, setup internet connection & PBX or Intercom communication system in administration building within the project period.

All machine, equipment set in the industry within 15 days.

After that test the power plant, for generating necessary electricity for the industry.

After setting all machines all Engineer & Technician check the machine, power plant, ETP plant 5th June to 7th June, 2014.

Irin julaka

SWOT ANALYSIS

Market opportunities The project is design for Bangladesh market only. The Bangladesh is considered a very complicated market and high quality standards are definite requisites for that market alone.

The competitions in the Bangladesh about this product are very high because this types of

product is available on the market. That means customer like this product. But most of the

product is not pure and healthy. We saw so many times in newspapers and E-media. So we

think if we produce this product purely, we can achieve at least 5% market share within two

years in operations. And our goal is to achieve 25% share. We want to take challenge. We

find that demand for mango juice is increasing day by day. Pran Bangladesh daily 75000

cases producing mango juice which was around 50000 cases in 2011. This means rising

mango juice preferences in our country.

Testing

Survey for mango juice:

1. Consumer purchasing attitudes towards mango juice

1. Sometimes 2. Regular 3. No.

No 10%

Regular 20%

Sometimes 70%

This chart showing that the age group between 18-25 regularly purchase which is 70%. We can see

that to purchase mango juice is positive among young generations. And age group between 26 -30 is

to purchase mango juice 20% which they paid sometime buy to drink. And 10% is negative attitudes.

Saifuddin Ahmed

OUR PRODUCT:RELAX MANGO JUICE

Relax

juice processing plant:Machine:

The technology required for the canning unit are

washer, fruit crusher, pulper, pasteurizer, packing

machine, boiler, generator, laboratory equipment

and other accessories etc.

Physical plan:

3000 square ft, industry area in patia.

The ingredients of mango juice are

mangoes, sugar, pectin, potassium meta bisulphite

and flavouring agents. The material is then sent to

coarse pulper and then to fine pulper. The pulp is

pasteurized and filled into tins or glass containers,

which are subjected to exhausting, vacuuming,

retorting and cooling.

Production process:

The technology for the manufacture of various

canned and bottled fruits and vegetable products is

well established. The harvested mangoes are put in

ripening chambers or sheds and are periodically

checked for further processing. The mangoes are

selected, graded, washed and cleaned. The pre-

treatment process consists of peeling, deseeding,

trimming, sizing and blanching.

Nishat yesmin sonia

NUTRITION FACT:

Calories 56 (calories

from fat 0) Sodium 12mg

(0.5%)

Total Fat 0 g Potassium 0 mg

Saturated 0 g Total Carbs 14 g

Polyunsaturated 0 g Dietary Fiber 1 g(2%)

Monounsaturated 0 g Sugars 13 g

Trans 0 g Protein 0 g

Cholesterol 0 mg carbohydrate 14mg

(5%)

Vitamin A 2% Calcium 0%

Vitamin C 40% Iron 0%

RELAX JUICE (GOOD FOR HEALTH)

Vitamin C

Consuming enough vitamin C can help you prevent colds

and flu. Vitamin C encourages your white blood cells to

work more efficiently at destroying germs and bacteria. An

8-ounce serving of mango juice contains two-thirds of your

daily recommended vitamin C requirement.

Beta-Carotene

A serving of mango juice supplies one-quarter of the daily

recommended beta-carotene intake. The deep orange

colour of mangos supplies beta-carotene. Our body uses

beta-carotene to make vitamin A, which keeps Our eyes

healthy. Vitamin A and beta-carotene also work in

conjunction to promote good skin and skeletal health.

Potassium

Mango juice contains potassium, a mineral that helps your heart, nerves and muscles function properly. Potassium also regulates blood pressure and the balance of fluids in your body. One cup of mango fruit supplies about 325 milligrams of potassium. A serving of mango juice, without added water or sugar, contains about 300 milligrams of potassium.

Iron

Mangos supply a notable amount of iron. Iron produces healthy red blood cells to transport oxygen throughout your body. Adding mangos to your diet can increase your intake of the essential nutrient, if you suffer from an iron deficiency. An 8-ounce glass of mango juice supplies about two present of your daily iron needs.

PRICING STRATEGY: WE SET OUR PRICE KEEP IN MIND THE COMPETITOR’S PRICE.

Product

name

cost of

raw

materials

Production

cost

Marketing

cost

profit Price

per

unit

Retailers

selling

price

Mango

juice(250 ml)

7 2 1.5 2.50 13 18

Mango

juice(500ml)

14 3.50 1.50 3 22 25

Mango

juice(1000ml)

25 6.75 3.25 5.00 40 45

Kuhinoor Akther

DISTRIBUTION:

PROMOTION:

1) BILLBOARD

2) TELEVISION ADVERTISING.

3) FM RADIO.

4) NEWSPAPER

ESTIMATED MARKET DEMAND

5%

10%

15%

20%25%

2016 2017 2018 2019 2020

RECRUITMENT PROCESS:

RECRUITMENT PROCESS:

Internet source

Advertising

External source.

Recommendation of present employee.

Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post have arrived at the organisation. It is crucial to organisational performance. Recruitment is a critical activity, not just for the HR team but also for line managers who are increasingly involved in the selection process. All those involved in recruitment activities should be aware of relevant legislation. Recruitment is almost central to any management process and failure in recruitment can create difficulties for any company including an adverse effect on its profitability and inappropriate levels of staffing or skills. So are very conscious about recruitment. Our aim is to recruit best staff for better service.

Joyosree ghose

Key to success factors:

Employee training to ensure the best juice

preparations techniques.

Marketing strategies aimed to build a solid base of

loyal customer.

Customer satisfaction with high quality juice and

services.

Management treats every employee equally.

The creation of a unique, innovative, upscale

atmosphere that will differentiate.

WE PARTNERS AND OUR DEPARTMENT:

Saifuddin

Ahmed

Irin julaka

Joyosree Ghose

Nishat yesmin

Sonia

Kuhinoor Akther

DEPARTMENT:

organizational philosophy:

Responsibility and mutual respect

among shareholder.

A very strong organizational culture.

We believe at team work.

INCOME STATEMENT

Net sales: 1, 80, 00000

Operations expenses

Purchases 75 00 000 Advertising 20 00 000

Freight 2 00 000 maintenance 20 000

Salaries and wages 10 90 000

Building rent 12 60 000

Repairs 7 15 000

Depreciation 1, 10 000

Depreciation (machinery and equipment) 1,20 000

Office expenses 45,000

Miscellaneous 80,000

Telephone 120 000

Utilities 98000

Marketing van 170000

Packaging cost 80 000

Total= 5’663’000

Net income: 46 37 000

RELAX MANGU JUICE INDUSTRY LTD. BLANCE SHEET

liabilities taka Assets taka

Current liabilities: Accounts payable Supplier Tax payable Note payable Accrued payable Long term liabilities: Bank loan Reserve fund Owners equity: Mir md. Belal 1,35,00,000 Saifuddin Ahmed 85,00,000 Irin julaka 1,00,00,000 Nishat yesmin Sonia 90,00,000 Joyasree Ghosh 1,30,000,00 Kuhinoor Akther 1,40,00,000

Total owners equity:

Total liability

3,80,000.00 7,05,400.00 1,05,940.00 8,35,000.00 3,73,000.00 4,50,00,000.00 10,85,000.00 6,80,00,000.00

11,64,84,340.00

Current assets: Cash Inventories Bank Account receivables Prepaid expense Marketable securities

Total current assets:

Fixed assets: Land and building Machinery and equipment Freezer Furniture and fixture Computer Cover van Staff vehicles

Total Assets

3,80,00,000.00 16,04,500.00 60,53,000.00 10,00,850.00 75,00,000.00 72,00,000.00

2,71,58,350.00

3,30,25,990.00 4,50, 00,000.00 22,26,500.00 20,54,000.00 20,00,000.00 25,09,750.00 25,09,750.00

11,64,84,340.00

Our future plan:

We have a plan when our business is well

established we will introduce different flavour juice

like orange, carrot, pineapple juice.

Thank you