project management plan (1)

PROJECT MANAGEMENT PLAN

ASSIGNMENT Naveed Ashraf

Company: Honey Bee Project Management Plan

New College Nottingham

Table of Contents

1 Executive Summary.........................................................................................................31.1 Project Governance and Project Team Structure........................................................31.2 Roles and Responsibilities...............................................................................................3

2 Scope Management.........................................................................................................42.1 Project Deliverables..........................................................................................................4

2.1.1 Constraints...................................................................................................................52.1.2 Assumptions................................................................................................................52.1.3 Stakeholders................................................................................................................5

3 Schedule Management....................................................................................................53.1 Milestones..........................................................................................................................6

4 Cost Management............................................................................................................64.1.1 Budget Allocation and Breakdown...........................................................................7

5 Quality Management........................................................................................................95.1 Project Reporting and Communication..........................................................................9

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Authority Signatures

The Project Manager agrees to deliver the Delivery Stage of this project in accordance with this Project Management Plan and amend it periodically as project parameters change.

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Prepared by: N.AshrafSignature

Please print: Naveed Ashraf

Project managem

ent 28/01/16Name Position Date

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1 Executive SummaryThe Nottingham based company ‘Honeybee’ require fully branded establishment. This includes

logo design, broadsheet print advertising campaigns, viral social media advertising campaigns

and well-designed branding mediums. They will also include; wrap design / drone skin, courtesy

cards, letterheads, business cards, events sponsorships and other creative branding techniques.

1.1 Project Governance and Project Team Structure

Chief executive Supplies

Account manager Creative director Art director

Project Manager

Marketing manager

Senior designers

Middle weight designers

Junior designers

1.2 Roles and ResponsibilitiesJunior Designers - They are in charge of the design tasks

Middle Weight Designers - They are in charge of interpreting concept and design materials

Senior Designer - Responsible for conceptualization and design of solutions from concept to completion.

Art Director - Establishes the conceptual and stylistic direction for all projects, Managers and co-

ordinates workflow of production services.

Creative Director - Creative heads are in charge of handing reports to the chief executive firm.

Chief Executive - Chief executives will have a financial stake. Overseeing the financial aspects of the

business and liaise with key shareholders.

Suppliers - Supply materials for the project

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2 Scope Management

Research

Research key information such as what the company is trying to sell, their ethos and what makes them different. This will help to decipher what brand to create for the client.

Logo/packaging design Design a maximum 15 logo designs for the client to decide which one they like. Get senior

designer to create the approved logo design. Design a maximum 2-3 packaging designs for the client to decide which one they like. Get senior

designer to create the approved packaging design.

The next stage is advertising Speak to the client in regards to what type of advertising they would like and what ideas they

have. Design a broadsheet print advertising campaign to be contained in various newspapers. Design

styles according to the broadsheet advert sizes. Senior designer speaks to the client about a skin / wrap advertising campaign. Junior designer

creates one based on their ideas. Senior designer asks the client for ideas for an online advert to be placed on various websites. The

main aim is to try and get the brands message across. Senior designer will create social media pages for the brand on various social media outlets such

as Twitter.

Business card/courtesy card Once the logo is approved, the junior designer can then create a business card. Before they do this

the client has to approve a business card design. Once chosen the business card is created which will also contain contact information and a strapline.

The mid-weight designer creates a courtesy card design. This is similar in style to the business card but the difference is it will only contain a courtesy message approved by the client.

Mid-weight designer will create a letterhead style agreed by the client. This will contain the company logo, address, contact telephone number, email address, web address and any social media pages.

2.1 Project Deliverables

Deliverable Recipients Delivery Date Delivery MethodBroadsheet print advertising campaign - three double spread size: W 21 1/16 x D 21 The client 10/03/16 Email / share over

iCloud

Viral social media advertising campaign The clients 13/03/16 Emails

Logo - designing branded logo for graphic design firm. Senior designer / art director 09/02/16 Share over iCloud

Drone skin / wrap design for wrapping the skin around a drone.

Drone company firm 25/02/16 Physical handover

Packaging - they are in charge of packing boxes for the ‘Honeybee’ firm. The packaging firm 23/02/16 Handover

Courtesy cards are delivered to the customer’s home such as; ‘we have been but customer wasn’t in’ Printing company 01/03/16 Email

Business cards are when the clients give their cards out to other business clients and firms. Printing company 03/03/16 Email

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Deliverable Recipients Delivery Date Delivery MethodA letterhead is the heading at the top of a sheet of letter paper, the heading is usually consisting of a name and an address, and a logo or corporate design The clients 5/03/16 Electronically

2.1.1 ConstraintsThe printing firm might not have met the deadline if they are

running overtime such as; problem with the printing production

line. The technical issue that they may have includes;

Staff illness

Client may be unhappy with the design

Number of staff may limit the time of the project that you can achieve.

2.1.2 Assumptions The client might back out of the delivery stage, but for planning we can assume that they will not. Another one might the financial backing and sponsorship we assume they won’t back out We can also assume the third party companies will do their job correctly The first key is that the staff work well and have the ability to complete the work on time Have hardware/software available to the work The company must have cash flow available Must have enough information the clients on work wanted

2.1.3 StakeholdersThe external stakeholders

Print firm Share holders Clients Sponsorship Customers The public

Internal stakeholders Marketing team Design team Promotions team

3 Schedule Management

The project management who is responsible for running the project on time and also be regular meetings

with staff / clients.

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Restricted on how big is the drone

Social media may be restricted due to the size may not fit onto the media.


3.1 Milestones

Description Forecast Date ApprovalTo complete the project management plan 20/01/2016 Creative directorResearch / mood boards 27/01/2016 Senior designersDesign logo 09/02/2016 Senior designersDesign packaging 17/02/2016 Creative director

Drone design 25/02/2016 Creative director

Design courtesy card 28/02/2016 Senior designers

Letterheads 01/03/2016 Senior designers

Business card 03/03/2016 Senior designers

Advertising the products 10/03/2016 Senior designers

Social media campaign 13/03/2016 Senior designers

4 Cost Management Project management (1 project manager), 160 hours (4 weeks) = £3287

Pre-production (research / mood boards), (5 designers), 35 hours (1 week) = £175 hours

Logo design (6 designers), 70 hours (2 weeks) = 420 hours = £5700

Senior Designer

Packaging design (10 designers), 70 hours (2 weeks) = 700 hours = £4750

Senior Designer

Drone design (6 designers), 35 hours (1 week) = 210 hours = £1890

Mid-weight Designer

Courtesy cards (5 designers), 14 hours (2 days) = 70 hours £490

Letters heads (5 designers), 14 hours (2 days) = 70 hours = £490

Junior Designer

Business cards (5 designers), 14 hours (2 days) = 70 hours = £490

Junior Designer

Advertising (8 designers), 35 hours (1 week) = 280 hours = £1960

Social media (4 designers) 35 hours (1 week = 140 hours = £980

Total cost: £2940, Total cost inc 20%: £3528, Total cost plus VAT: £4116

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Resources

Printers

Internet connections

Couple of computers

Software such as; Adobe Illustrator and Photoshop

Hire office spaces

Electricity to power the office building

Access to meeting rooms to discuss what is going on the project

4.1.1 Budget Allocation and BreakdownResearch key information on want brand your selling to the client

Resources: o Meeting costs o Presentation / mood-boardso Travel cost to meeting with clients

Sketch out the design as many that you like and choose one of the best sketch and transfer them onto the mood board.

Resources: o Artistic material o Computer resources

Then the design goes to the creative director to decide if its okResources:

o Administrative support o Computer resources

If the design is not passed from the creative director, then they will send it back to the designer with feedback on how to make it more creative.

Resources: Meeting costs

Design a broadsheet print advertising campaignResources:

Printing facilities Meetings Computer resources Administrative support

Design a branded logo for graphic design firm

Resources: Printing facilities Meetings

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Computer resources Administrative support

Design packagingResources:

Computer resources Administrative support Printing facilities

Design drone skin / wrap design for wrapping the skin around a drone.Resources:

Modelling resources Computer resources Printing Administrative support Meetings

Design viral social media advertising campaignResources:

Presentation to show the clients Computer resources Meetings

Design courtesy cards

Resources: Printing Computer resources Administrative support

Design business cards


Design letterhead


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5 Quality Management

Type of Communication

Communication Schedule

Communication Mechanism

Initiator Recipients

Progress Report Every Friday Team Meeting Project Manager Project Team

Client Meetings Every Monday Client Meeting Project Manager The Clients

Inter-design As-needed Administrative Support

The Designers The Designers

Third-Party As-needed Administrative Support

Project Team Third-Party Companies

Regular meetings between the client / designers and also meeting with senior staff. Regularly check the legal binding document to insure that the project is going smoothly and correct

5.1 Project Reporting and Communication

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