project malibu press tour presentation
TRANSCRIPT
Project Malibu is an all-digital platform for buying and selling all forms of TV and video advertising.
For Media Owners:A quick and effective way to reach more advertisers and better monetize inventory. For Media Buyers:A fast and easy way to find, buy, and measure TV and video advertising.
TV & Video Advertising
An Industry In Transition
FACTOR 1FRAGMENTATION1980: 11 National Networks
FACTOR 1FRAGMENTATION2009: 125+ National Networks
FACTOR 1FRAGMENTATION1980: 18 Million National & Local TV Spots
FACTOR 1FRAGMENTATION2009: 12.5 Billion National & Local TV Spots
FACTOR 2MORE DATA + MANAGEMENT
FACTOR 3ECONOMIC FORCES
FACTOR 4ANTIQUATED TOOLS
Our solution is Project Malibu.
PROJECT MALIBU5 KEY PROCESSES
BENEFITSMEDIA OWNERS
BENEFITSMEDIA BUYERS
Where we fit in.
Our approach.
Why Spot Runner?
Q&A