project libre
DESCRIPTION
TRANSCRIPT
- 1. Project LIBRE: Reduced Initial Payment Cost Campaign for Bayan FamilyTies Dave Buenviaje Marketing Jing Del Rosario Jasmin Francia PDM
2. Objectives
- To generate at least450incremental NIs for the year and supporting the3094 NItargets for all global markets (ave.228 NIs/month );
- To contribute a cumulative net revenue of at leastP18Mfor a 12-month period.
3. Background
- FINANCIAL CRISIS:Slow-down in Markets worldwide
- OFWs have been stricter with their expenses
- Change in consumer purchasing habits is evident in the decline of various industries and sales worldwide
- Our upfront cost for FT is high vs. competition
- Key Point: Ensures continued acquisition and growth in sales despite the above conditions
4. What is the Promo?
- 1 Month Free (MRR)
- This is almost70 % Offfrom the original price
- Open to Japan and US Market
- Open toBWL and LECFamilyTies
- Open to bothResellers and Direct User subscribers
5. Payment Schedule Current Scheme US (BWL) Current Scheme Japan (BWL) 6. Project Libre: Japan
- FREE1 Month Recurring Rate & Reduced Initial Payment
- BWL:From Y11,000 to Y3000
- LEC:From Y10,000 to Y2500
7. Project Libre: USA
- FREE1 Month Recurring Rate & Reduced Initial Payment
- BWL:From $104.95 to $32.50
- LEC:From $74.95 to $17.50
8. Details of Implementation
- Duration
-
- Starting from March 16
-
- Until December 31, 2009
- Start Sell Date Today
9. Payment Methods Allowed
- Initial Payment
- & 1 stBill:
- Japan
-
- Payment Coupons
-
- Bank Payment
- US
-
- Bank Payment
- 2 ndBill onwards:
- Japan
-
- Payment Coupons
-
- Bank Payment
- US
-
- Bank Payment
-
- Paypal
10. Communication Plan
- Details in Marketings Program Masterplan
- Only Free 1 Month will be mentioned in the Marketing Materials
- Will utilize the TVC credits from BTI America
- Selected Print Media Advertising
- Flyer Merchandising
- Letters, PR, & advise to subscribers
- Sales Programs are encouraged to support the implementation
11. Mechanics
- Program is open to all New subscribers of FamilyTies in US & Japan markets
- The application process, requirements and SOPP is the sameas the regular FT service
- Previously PDd customers are eligible to apply as long as they settled their outstanding arrears.
- Prepayment of Service activation is required
- Lock-in period of 12 months or 1 year
- No MBG applies
12. Application Requirements
- Business Managers
-
- Valid ID (w/ photo)
-
- Signed application form
-
- Prepayment
- BAC/Provincial BCenters
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- Request for Service Order (RSO)
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- Email request
13. Project LIBRE Process - BWL 14. Project LIBRE Process - LEC 15. Billing & Collection Process 16. BWL Phone Units(Insta-lite) Acbel AX320 Japan : JPY 6,000 US:$65.00 ZTE WP960 CD Japan : JPY 6,000 US:$65.00 DELTA S Series 1 Japan : JPY 6,000 US:$65.00 Huawei C228S Japan : JPY 6,000 US:$65.00 ZTE X195 Japan : JPY 6,000 US:$65.00 17. Monthly Recurring Rate JAPAN US Direct
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- BWL
JPY 5,000 $ 39.95
-
- LEC
JPY 5,000 $ 39.95ResellerBWL JPY 3,305 Tier 1 =$21.95 Tier 2 =$25.00 Tier 3 =$27.95 LEC $14.00 (PaccNet) $20.00$27.95 Kaiyo - BWL JPY 3,600 Kaiyo - LEC JPY 3,000 Forex - LEC JPY 2,714 18. Sample SOA (Japan) 19. Sample SOA (Japan) 20. Sample SOA (US) 21. Sample SOA (US) 22. Q&A
- Open Q&A during Product Cascade
- For details please refer to the attached FAQs