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    PROJECT ISR

    HELPAGE INDIA(FIGHTING ISOLATION,POVERTY,NEGLECT)

    MEGHNA MOHANDAS NAYAK

    LPGD/0CT13/0186

    PRIN.L.N. HELPAGE INDIALINKAR INSTITUTE OF MANAGEMENT & DEVELOPMENTRESEARCH

    YEAR OF SUBMISSION:-AUG 2014

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    ACKNOWLEDGEMENT

    Concentration, dedication and application are necessary but not sufficient to achieve any goal.They must be awarded by guidance, assistant and cooperation of some people to make it enable.

    Gratitude is short lived but when put it black and white, one hopes it to enjoy a longer life.Many people have given their valuable time and ideas to enable us to complete our project and

    project report.Iamdeeply indebted to all for their ideas and assistance, and I bear the entireresponsibility for HelpAge Indiaakness in the project,if any.

    I am highly obliged to express my praise and profound thanksto_____________________(Project Guide) for his/her expert guidance and cooperation.

    Lastly I would like to thank all those, who have,directly or indirectly, helped me in making the project.

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    CONTENTS

    SR.NO TOPIC PAGE NO.

    1.

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    HelpAge India

    Type 12A, 80G

    Founded 1978

    Founder(s) Mr. Jackson Cole, Samson Daniel

    Headquarters C-14 Qutab Institutional Area, New Delhi- 110016,

    India

    Area served India

    Focus(es) Helping the Elderly

    Motto Fighting isolation, poverty, neglect

    HelpAgeIndiabsite

    HelpAge India

    Mission

    To work for the cause and care of disadvantaged older persons and to improve their quality oflife.

    http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://www.helpageindia.org/http://www.helpageindia.org/http://en.wikipedia.org/wiki/File:Helpage_india.jpghttp://www.helpageindia.org/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/New_Delhi
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    VISION

    HelpAge envisions a society where elderly have the Right to an active, healthy and dignifiedlife. HelpAge India are integrating its programmes and services, and consciously moving fromHelpAge Indialfare towards development and long term sustainability for seniors. HelpAge India

    are working closely with Senior Citizen Associations and encouraging seniors to speak up fortheir own rights.

    HelpAge India are actively working as a pressure group and focusing on Elder Rights such as theRight to adequate Health Insurance, Right to Universal Pension and working towards providingelders a society with age appropriate services. In our continuing fight against poverty, isolationand neglect of elders though HelpAge India have made significant strides, but they are just adrop in the ocean.

    TECHNOLOGY MODEL FOR MONITORING DELIVERY

    http://www.helpageindia.org/index.php/our-work/advocacyhttp://www.helpageindia.org/index.php/our-work/advocacy
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    NETWORK LIST

    Ahmedabad (Gujarat) Goa Bengaluru (Karnataka) Bhopal (Madhya Pradesh) Bhubaneshwar (Odisha) Chandigarh Chennai (Tamil Nadu) Cuddalore (Tamil Nadu) Dehradun (Uttarakhand) Guwahati (Assam) Hyderabad (Andhra Pradesh)

    Jaipur (Rajasthan) Jammu (Jammu & Kashmir) Kochi (Kerala) Kolkata (West Bengal) Lucknow (Uttar Pradesh) Mumbai (Maharashtra) Nagpur (Maharashtra) New Delhi Patna (Bihar) Pune (Maharashtra) Puducherry

    Shimla (Himachal Pradesh) Srinagar (Jammu & Kashmir)

    http://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.htmlhttp://www.helpageindia.org/contact/our-network.html
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    NETWORKS

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    HISTORY

    What began as a humble initiative from a rented two- room office in New Delhis KasturbaGandhi Marg has now blossomed into an extensive operation spread across 26 states with 90

    project offices in India and headquartered at the capitals Qutab Institutiona l Area. HelpAgeIndia came into being in 1978 with Cecil Jackson Cole, founder of HelpAge International (UK),as its first President. Around this time two other men figured prominently in the HelpAge Indiastory - John F. Pearson & Samson Daniel.

    Constant endowments, from the United Kingdom HelpAge Indiare something both Pearson andCole felt would not be practical in the long run. They realized that they needed to think out of the

    box so that charities in the developing world could continue to have a regular inflow of fundsand to make a positive and lasting impact.

    In March 1974, when Cole, visited India, an intrepid philanthropist named Samson Danielapproached him for financial help to set up a member organisation in Delhi. A far-sighted man,Cole instead offered to train him to raise funds. After a three month training course in London,Mr. Daniel and his wife returned to India and organized a sponsored walk with schoolchildren inDelhi. It was so successful that in 1975 HelpAge International recruited more staff to cover

    Bombay, Madras and Calcutta.

    In April 1978, HelpAge India was officially registered in Delhi. Pearson became a Trustee of theorganisation and a key member of its Governing Board. Philip Jackson, one of the foundermembers of HelpAge International came on board in 1978 as HelpAge Indias first ChiefExecutive. Within three months it became autonomous as financial support ceased from UK.Soon after, in July, the Society was awarded Certificates of Exemption under Sections 12A and80G of the Income Tax Act, 1961, thus indicating general confidence in the Societys affairs.

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    A NEW FORCE OF CHANGE

    The year 1980 saw the advent of an individual who was to become an integral part of theHelpAge story and its driving force. Madan Mohan Sabharwal was born on August 21, 1922.Happily married, tragedy struck when his wife died, leaving him a widoHelpAge at the age of

    51. Sabharwal began to focus his attention, and his many skills, on promoting the cause of theaged. He took over the reins as President of HelpAge India s Governing Body in 1986 -87succeeding John F. Pearson. Today he continues to be an integral part of HelpAge as itsPresident Emeritus.

    Sabharwal came from a rich corporate background, so the charitable sector was relatively new tohim, but he made efforts to know about its inner workings and felt that changes at theGovernment policy level HelpAge Indiare imperative for a long sustaining impact on the lives ofIndias elderly. He later HelpAge Indians on to join the four-member committee set up by theGovernment to review the National Policy on Older Persons.

    THEN & NOW

    When HelpAge India was formed in 1978, there HelpAge Indiare 33 million older persons inIndia without a dedicated body to voice their concerns, take an interest in their health or fulfilltheir potential to lead dignified, healthy and secure lives. The number of senior citizens has sinceHelpAge Indialled to 100 million and still counting. By 2030, the population of the elderly is

    projected to hit the 200 million mark!

    Over the last three decades, HelpAge has put HelpAge Indialfare and developmental programmes in place and fought for the rights of aged older people so that they can beeconomically and physically secure. HelpAge India had, a lot more needs to be done, a fact thatHelpAge India recognizes considering the alarming statistics that confront todays seniorcitizens.

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    ACTIVITIES

    HelpAge runs a variety of programmes benefiting the disadvantaged elderly. Though its focusremains primarily on the destitute elder for whom most of its services are in place, it also workswith and for the urban elder who face isolation and neglect on a large scale. Here below is aglimpse of the kind of programmes HelpAge supports & runs:

    Mobile Medical Units (MMU)

    In a nation where the reach of the public health facilities is dismal and where private health careis prohibitively expensive, the old in their post retirement years face enormous difficulty inaccessing any kind of medical attention. In addition to this is the problem of near absence ofgeriatric medical skill and treatment. There are over 80 million elders over the age of 80 in thecountry, almost totally bereft of specialised attention that they require. The situation thatHelpAge India faces in reaching its Health Care outreach programme to the elderly in urban andrural areas is truly challenging.

    Mobile Healthcare Programme

    What HELPAGE Is Doing

    Mission Objective

    To reach basic healthcare to one million disadvantaged rural and urban people, particularly theelderly in under-served communities, especially in remote geographical location and difficultterrain.

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    In the next two years establish and operate at least one MMU in each of the poorest 200 districts(not including existing 87 districted already covered) of the country and extend it over the nextthree years to cover all 621 districts.

    Operations

    The HelpAge mobile health services are designed to reach free healthcare to disadvantagedelders in rural and urban areas. On-site services include doctor consultation, basic diagnostics,medicines and home visits for bedridden patients. Linkage to local health facilities ensuresreferrals to specialist doctors. The medical team consists of a doctor, pharmacist, paramedic,

    patient facilitator and is supervised by a qualified social worker.

    Typically, each MMU works six days a week, reaching the first site around 9.00 AM and workstill 5 PM. It covers a cluster of 10-15 community sites/villages on a weekly schedule averaging200 km per week. Thus, each MMU targets to reach medical services to 100-150 patients per dayin remote rural locations and around 200 patients in urban areas. Annually, each MMU provides

    approximately 30,000 treatments.

    Cataract Surgeries

    Key facts 81 per cent of blind cases in India is due to cataract 2 million new cases of cataract are reported every year in India 1 ophthalmologist for 100,000 people in India

    60-69 year olds are at 2.74 times greater risk of losing vision 70+ are at 4.86 times greater risk of losing vision

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    HelpAge partners with HelpMeSee

    HelpAge has partnered with US based HelpMeSee for a special campaign. Every year thousandsof cataract surgeries are performed all over India through a network of specialized hospitals andorganizations dedicated and working for eye care. Through this partnership with HelpMeSee,

    HelpAge hopes to increase its reach furthermore and restore sight to more and more destituteelders."

    What HELPAGE Is Doing

    In the last 30 years, HelpAge India has supported nearly 850,000 surgeries on poor and needyolder persons by partnering with nearly 400 organizations (eye hospitals, trusts, NGOs). Everyyear, more than 20000 cataract surgeries are performed all over the country with support fromHelpAge India through credible and competent Eye Hospitals; and organisations working in thefield of eye-care. The project includes awareness generation in the community, the catchmentarea of the organization, on eye care, prevention of eye diseases/infections, precautions to betaken during infections etc.

    Programme Protocol

    Credible and competent eye hospitals and organisations working for eye care are selected forcarrying out the surgeries with HelpAge Indias support. All surgeries under the programme are

    performed only in base hospitals and not in make-shift camps. A medical team of doctors and paramedical staff is designated by the project partners for attending to all technical aspects of thecamp, decisions regarding treatment of eye diseases, cases for operations, follow up of operated

    patients, reporting and documentation.

    Cancer Care

    The single greatest risk factor for developing cancer is ageing. Prolonged exposure tocarcinogens, reduced DNA repairing ability, genetic instability, decreased carcinogens

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    metabolism and decreased immune surveillance dramatically increase the incidence of cancer inthe elderly. In India demographically this population is increasing - a 280 percent increase incancer rate is expected to occur by 2050.

    Cancer treatment in our country is highly priced and health insurance only benefits the upper and

    middle classes. In most cancer hospitals, needy elderly patients have to wait for months fordiagnosis, preparing funds, seeking expert opinion and getting appointments from surgeons.Insufficient cancer treatment facilities and lack of early screening, resulting from poor publichealth system in the country has led to large numbers of cancer cases being reported too late forthem to benefit from any long term treatment.

    What HELPAGE Is Doing

    For Helpage India the biggest challenge has been to provide sustained healthcare intervention forneedy elderly cancer patients. Even the most basic cancer treatment lasts for at least a year. Asthe treatment costs are very high, many cancer patients are not able to finish a complete cancertreatment programme. What is more heart breaking is that many elderly who are unable to collectthe necessary funds for cancer treatment dont opt for treatment at all.

    Programme Protocol

    HelpAge India has been in partnership with number of credible and competent cancer hospitalsand organisations for carrying out cancer treatments which include cancer surgeries, radiationand chemotherapy. These partners also conduct cancer awareness and cancer detection camps.Thus from cancer detection and treatment our partners have been able to deliver quality cancercare for elders in need of such intervention. Ever since HelpAge India began its intervention inCancer Care for the elders, it has given support of more than Rs. 6.73 Crores to 29 hospitals andinstitutions in 11 states across the country. 25,000 Elderly have been screened for cancer andover 10,000 treatments provided. The target for next five years is to provide cancer treatment for2000 needy elderly cancer patients.

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    PhysioCare

    Every individual hopes to live an independent life with dignity and carry out daily activities oftheir life, unassisted. However, the natural process of ageing is accompanied by host ofdegenerative physical problems such as reduced muscle power and tone, reduced range ofmotion and bone density.

    With this in mind, HelpAge India provides physiocare that is aimed at enabling and supportingthe elderly to maintain their fitness and mobility level, enhance their independence in Activitiesof Daily Living (ADL) as well as improve their self-confidence and self-esteem.

    PhysioCare Programme

    What HELPAGE Is Doing

    Geriatric Physiotherapy is one of the most successful programmes implemented in both urbanand rural areas of the country. The services rendered treat elderly persons with musculoskeletaldiseases such as back pain, arthritis and even paralysis and other age related mobility challenges.

    Field of operation

    The physiotherapy clinics are operational in 70 locations all over the country in 23 states and areopen six days a week from 9:15 AM to 5:15 PM on weekdays, and from 10 AM to 2 PM onSaturdays. The services are provided through stationary clinics, mobile services to remotecommunities, residents of homes for the aged and elders living at home.

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    Programme Protocol

    Physiotherapists are duly qualified and registered with the IAP (Indian Association ofPhysiotherapists); patient registration cards are maintained by the clinic for records and clinicalresearch; monthly reports are sent to HI head office along with case studies.

    Support a Gran

    Thousands of elderly, living in both urban and rural areas, have to make do with inadequatemedical facilities; many of them are living below the poverty line. This segment includes, inaddition to impoverished elderly men and women, widows who are illiterate older than 60 years.They are one of the most disadvantaged sections in the Indian society. The situation is grim forold people in our society. If there is no intervention now, the situation will only get worse.

    What HELPAGE Is Doing

    Supporting the basic needs of Elders

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    Known earlier as Adopt-a-Gran, Support-a- Gran, is HelpAge Indias way of extending a lifelineof support for elders with no family, financial or social support. Under this program, donorssponsor the basic needs of eldery people.

    Moving Towards Income Generation

    To help elderly citizens live with a sense of dignity, HelpAge India began to shift slowly towardsimplementing livelihood support programs.

    HelpAge India launched development programmes aimed at involving elderly persons in incomegeneration through the revival and upgradation of traditional crafts, cottage industries and animalhusbandry units. The major thrust of the programmes remains that of organising the elderly as agroup and increasing their participation in individual and group based income generatingactivities. They are involved in procuring raw materials, managing the production process, and inmarketing the finished products through Apni Dukans which are self managing and self-sustaining units of production. Small-scale enterprises were set up candle making in Bhopal,

    Madhya Pradesh and carpet-weaving in Bhadoi, Uttar Pradesh being just two examples.Revolving loans facilitated these small enterprises to enable a life of dignity for many seniorcitizens.

    .

    Oldage Homes

    At present 95 million people in India are above the age of 60, by the year 2025 nearly 80 millionmore will be added to this population bracket. With improved life expectancy rate in our country,its estimated that as many as 8 million people are currently above the age of 80 years. Changingfamily value system, economic compulsions of the children, neglect and abuse has caused eldersto fall through the net of family care. Homes for the Aged are ideal for elderly people who arealone, face health problems, depression and loneliness.

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    Home for the Aged

    WHAT IS HELPAGE INDIA DOING

    Over the past several years, HelpAge India extended financial support for infrastructuredevelopment and provided assistive devices to nearly 90 such institutions around the country.HelpAge India has also compiled a list of 484 Homes for the Aged in 16 cities of the countrywith information about basic facilities, key features and contact details of these Homes, availableon HelpAge Indias website.

    Field operation

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    Tamaraikulam Elders Village (TEV): Recognised as a model demonstration project by theGovernment of Tamil Nadu, TEV is the first Home for the Aged constructed by HelpAge India.Situated in Cuddalore, about 20 km from Puducherry, the construction of this Home for the Agedwas made possible by the generous donations from viewers of NDTV. This model age care, freestay facility for rural poor has a capacity for 100 persons. TEV has multiple age friendly

    facilities and is self-sufficient in terms of energy and food. Active residents raise livestock, lookafter a fish pond, a vegetable plot, a greenhouse and a rice paddy field. As part of their income-generating activities, they produce items such as toiletries, banana-leaf rope, straw bags and

    pickles for sale in order to raise money for TEV. The residents have excellent healthcarefacilities, practice active ageing techniques, participate in community meetings, celebratefestivals and are also involved in recreational activities with local community and Panchayat.TEV takes care of all the needs of its elders and provides them emotional and physical care.

    Kalyan Ashram, Kolkata: Located in Chetla (South Kolkata), this donated two-storey homehas been converted into model age care facility for elderly women. Managed by HelpAge IndiaKalyan Ashram has a capacity for 10 persons with all the age friendly amenities essential for aHome for the Aged. The residents have access to excellent healthcare services and physiotherapycare. The facility also serves as a service hub for senior citizens of Kolkata and surroundingareas, providing support through a toll free elders helpline, physiotherapy care and medicalservices. Services to 38 Homes for the Aged of Kolkata are provided from this facility.

    Disaster Management

    Natural calamities reveal that in the struggle for survival, the elderly are usually the last in theline and lost in the crowd, and therefore suffer the most. In a country like India, with its vastlydifferent climatic and geographical zones, reaching survivors of natural calamities is a huge

    challenge. Given the size of its population and the dense habitation, disasters affect people by thehundreds of thousands, causing unacceptable fatalities and destroying families and homes.Floods, earthquakes, cloudbursts and even tsunamis are now a regular feature in diverse parts ofIndia.

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    What HELPAGE Is Doing

    HelpAge India started its disaster intervention programmes in the year 1980. The first of its kindamong voluntary organisations, the HelpAge India unit was trained and equipped to bring swiftand effective counter measures in the face of disasters. It carried out its first operation during thecatastrophic floods in Uttar Pradesh and did significant work in the remote villages of the Sitapurand Jaunpur districts. The unit carried its own tents, tarpaulins and cooking equipment, makingno demands on local resources, which is a major relief factor during such emergencies.

    Along the way, HelpAge India has evolved innovative solutions as well. For example, setting upgrain banks in small villages eliminates the need of victims to queue up for food-aid packages.These grain banks are entrusted to the elderly in each village to run. This also ensures a sense ofsolidarity in the community and a sense of respect among the people of the village for theelderly.

    Today, Helpage India's disaster response model is equipped to rush in quickly to reach out notonly to the elderly but also to the community at large at times of large scale disasters, providingrelief with food, clothing and shelter to establishing long-lasting rehabilitation programmes.Which is why, HelpAge India could immediately respond to disasters such as the earthquakes inGujarat and J&K, floods in Assam, Uttar Pradesh and Bihar, cloudbursts in Leh andUttarakhand, tsunamis in Tamil Nadu, Andhra Pradesh and Odisha. It raised donations, providedmedical and survival relief and help establish long term rehabilitation projects.

    .

    Livelihood programmes

    Income generation schemes enable otherwise needy elders to set up self-help groups to availmicro credit and start commercial enterprises. These help them earn their livelihood and regaintheir financial independence. Over 3200 such Elder Self Help Groups, covering more than42,000 elders operate across India.

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    What HELPAGE Is Doing

    In order to decrease the socio-economic vulnerability of older persons, particularly thedisadvantaged in the rural areas, HelpAge works with these elders to set up and build Elder Self-help Groups (ESHGs) into viable and sustainable groups and to facilitate their federation at localand district level.

    It aids these Groups by accessing adequate doses of financing for their institution and investingin livelihoods assets like processing units, pump sets, agriculture equipment etc. It also activelystrives to reach various government entitlements to the village elderly. Further, HelpAge investsin imparting knowledge and skills to local volunteers and develop them as village level para

    professionals working towards the institutions of poor elderly. Currently, HelpAge is workingclosely with 3241 Rural Elders Self Help Groups in different states.

    Working with Society

    Public awareness on elder issues - Building public awareness on the importance of supportingthe elder cause is a key objective of HelpAge India. It invites public participation in 'Walkathons'on International day of Elder Persons (IDOP) on 1 October; involves the media in highlighting

    the evil of elder abuse on World Elder Abuse Awareness Day on Ju ne 15of each year

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    Working with the Youth

    Student Action for Value Education (SAVE) - Student Action for Value Education (SAVE) aimsto inculcate care and respect for the elderly through HelpAge India' s long standing programmewith schools across the country; the HUG (Help Unite Generations) initiative aims at involvingcollege students and young professionals to engage with elders and keep in regular touch withthem, providing them companionship in their lonely, later years.

    Working with Governments

    For Elder-friendly Policies and Laws - sensitizing legislators and governments in states andcentre has resulted in HelpAge India contributing significantly to the formulation of the National

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    Policy on Older Persons and the enactment of the Maintenance & HelpAge Indialfare of theParents and Senior Citizens Act (2007). Current ongoing efforts aim at inclusion of age care inschool curriculum and the provision for old age pensions; in some states, this pension facility is

    being introduced though the quantum of pension is still inadequate.

    Working with Senior Citizen Associations

    For senior citizens - HelpAge India taps the potential of Senior Citizens in evolving solutions toaddress their needs; it is currently associated with almost 1000 SCAs across the country. Inaddition, it holds regular health camps, offers counselling for financial assistance schemes likethe Reverse Mortgage scheme and a nationwide helpline service for elders in distress.

    Advocacy

    IMPACTING ELDER POLICIES AND LAWS

    HelpAge India works for the inclusion of concerns and rights of senior citizens in the policies ofthe government. To this end, it works with civil society, the judiciary, legislators and thegovernment both at the Centre and in the various states. In this, HelpAge India also harnesses the

    power of over 1000 Senior Citizens Association with which it is in close touch.

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    The promulgation of The Maintenance and Welfare of Parents and Senior Citizens Act,2007 ) and the Draft National Policy for Senior Citizens, 2011 are recent successes in the ElderRights area where the contribution of HelpAge India has been highly significant. Currently, it isactively participating in the Pension Parishad movement to secure universal old age pensions.

    EMPOWERING ELDER LIVES AND LIFESTYLES

    A report by the United Nations Population Fund found the number of over-60s in India willincrease from around 100 million today to more than 300 million by 2050 and warned thegovernment to prepare for the additional strain this will put on families and health and welfareservices. Keeping this emerging scenario in mind, HelpAge India has launched a programme toempower senior citizens in living active and healthy lives. Called the AdvantAge Programme, itgives elders 3 powerful tools to achieve this. The first is the AdvantAge Card is an elder benefitfacility which provides cost benefits in shopping to 1.5 lakh members at over 4000 retailersacross 200 plus towns and cities. The second, AdvantAge Groups encourage elders to adopt

    healthy living practices by getting active, staying active. The third, the AdvantAge centres are based on groups of 5/6 members coming together in groups to serve the community throughsocially useful productive work, thereby keeping themselves active and mentally engaged.

    AdvantAge Benefit Cards for Elders

    Studies show that after retirement, urban retirees tend to withdraw from regular activities otherthan household chores. This cuts off links with the outside world and in these days of nuclearfamilies, they soon begin to experience isolation and loneliness. Additionally, there are problemsof shrinking incomes post-retirement, consequently reduced consumption, lack of assistance in

    performing outdoor chores, lack of peer group companionship, avenues for intellectual

    stimulation, lack of available paid and unpaid occupations and most importantly the loneliness ofold age. If not corrected in time, such situations can often led to depression and serious medical problems among the elderly.

    The Advantage Card

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    WHAT IS HELPAGE INDIA DOING

    In line with its objective of propagating the concept of 'Active Ageing', HelpAge India nowoffers a facility that encourages the elderly to step out of the house and follow an independentway of living through its AdvantAge Card. For senior citizens with limited means or those 50

    plus citizens who are facing the prospect of dwindling incomes as they approach retirement orare already retired, the AdvantAge Card offers attractive discounts on a wide variety of productsand services, ranging from health to travel. The Card requires the card member to step out totheir choice of retailer in order to avail the discounts and thereby ensuring that the member onceagain renews his links with the outside world.

    The programme, through the website www.helpageadvantage.org, lists out city wise and locationof all the retailers detailing out incentives in the form of attractive discount prices at healthservices, special health aids, nursing care, hospital services, fitness, legal, local and outstationtravel, entertainment, clothing, etc.

    HelpAge has 4,800 associates in 320 cities benefiting 1,45,000 members currently enrolled.

    SAVE Student Action for Value Education

    Theres an ever growing number of the elderly people in our country. Simultaneously thecountry is undergoing major economic and social changes which are directly impacting societalnorms and changing family mores are separating joint families, forcing the elderly to fend forthemselves. With pressures on the younger generation increasing in academics, technologyenhancement and exposure and engagement with the virtual world, the definition of physicaltime and spaces is rapidly changing. More time is spent today online than actual physicalinteraction with people. This is adversely affecting the older generation and increasingly, the

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    elderly suffer from isolation and neglect. In order to counter this growing problem change needsto take place at the formative stage. The way to do this is to start young at the school and collegelevels.

    What is HELPAGE India Doing

    HelpAges birth is synonymous with Spon sEred Walks with school children. Special events wereorganized in the early formative years, where school children walked for the cause spreadingawareness on the importance of being sensitive to the needs of the elderly. More than two lakhchildren took part in the program in 1979. Samson Daniel, to whom much of the credit for theformation of HelpAge goes, was the pioneer of Sponsored Walks in India.

    With an existing school program, HelpAge was well on its way to bring two generationstogether, bringing home the importance of love and care for the elderly in the young ones.

    Most young adults today rememb er being a part of HelpAges School Education program. Inrecent years however, with the declining value system and the rapid birth of nuclear families, thedefinition of a Complete Family has seen a major change from one consisting of Father,Mother, Siblings and Grandparents in many instances, to that of simply Father, Mother andChild. Grandparents have slowly but surely are moving out of the Complete Family circle.

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    HUG - Help Unite Generations

    With changing times, families and relationships are getting redefined. The family values whichwere understood and passed over from one generation to the next are getting lost in a fast pacedlife. Virtues of spending time together are losing their relevance among loved ones. Thus, there

    is a need to evolve ways to bridge the gap between generations. This is where the Help UniteGenerations or HUG program comes in. It encourages you to give a thought, to look and thinkdifferently about elders and be more sensitive towards their needs.

    WHAT IS HELPAGE INDIA DOING

    HelpAge India has introduced the Help Unite Generations or HUG program. This program is being launched in cities across India through events whose aim has been to provide a platformwherein elders and youngsters bond, exchange HUG bands and contact details to help stay intouch. HelpAge has taken the initiative to make people aware of the importance of spending timewith the elderly, which in effect is a gift in kind to elders. The HUG program is also being givenimpetus through advocacy outreach initiatives as Student Action for Value Education ineducational institutions, through Senior Citizen Associations as well.

    Demand for Universal Pension

    The India senior citizens are not covered by any social security network. A miniscule number ofGovernment employees and few private sector workers retire with pensions. The unorganizedsector workers who form over 94 % of the work force are not covered by any sort of pensions.

    Existing Government Schemes:

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    Currently, persons above 60 years get a pension of Rs. 200 per month, and those over 80 yearsget Rs. 500 per month under the Indira Gandhi National Old Age Pension Scheme (IGNOAPS)constituted by the Ministry of Rural Development. However this is only for those Below thePoverty Line. Of the total elderly population, 9.92 crore , only 1.97 crore are beneficiaries ofIGNOAPS, which means that only about one in every five person over 60 years old receives old

    age pension. The rate of pension paid to elderly people till the year 2011, ranges from amaximum of 1000 rupees in Goa and Delhi to a paltry 200 rupees per month in states such asAndhra Pradesh, Bihar and Odisha.

    WHAT IS HELPAGE INDIA DOING

    HelpAge India has been in the forefront of the struggle for Universal Pension for the last sixconsecutive parliament sessions convening many of the meetings. The elderly poor from acrossIndia have steadfastly come to Delhi and hoped to be heard. The Elders want their rightful dues.

    Elder Demands

    A Universal and Non Contributory Old Age Pension System to be established immediately by thegovernment with a minimum dignified amount of monthly pension not less than 50% ofminimum wage or Rs 2000/- per month, whichever is higher.

    The pension should be an individual entitlement for all eligible citizens of India. The monthly pension amount be revised every two to three years and changed every six month

    based on inflation in the same manner as is done for salaries of government servants. Any individual who is 55 years or older should be eligible for the old age pension. For women, eligibility age for pensions should be 50 years. For highly vulnerable groups (such as the Particularly Vulnerable Tribal Groups, Transgender,

    Women Compelled to become Sex Workers, PWDs), the eligibility age should be 45 years. No one should be forced to compulsorily retire from work on attaining the age of eligibility for

    universal old age pension. A single window system for Old Age Pensions and a separate ministry for issues of the Elderly. The right to employment and the right to pensions together represent the most important

    survival and livelihood demands of the unorganized sector (both rural and urban). The demand is that these issues are taken into account in the coming years budget, and are

    given due consideration by the government. The payment of pension should not be used to deny any other social security / welfare benefit

    such as benefit under the Public Distribution System

    Research

    Ageing is a phenomenon that is least understood in emerging economies like India. So, researchis important to understand the bio-medical and social aspects of ageing. The understanding sodeveloped would help to unravel the possible challenges this phenomenon would pose to our

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    society and some useful insights to deal with the challenges in effective ways.

    Demographers, Gerontologist and Geriatricians the world over are making efforts to understandnuances of population ageing. Besides, there are multilateral bodies like WHO and UNFPA thatare leading the research on comparative international data on health and other aspects of ageing.

    There are voluntary organisations like HelpAge International that are constantly raising issuesfor research; besides, these organisations are also conducting research on many aspects of ageingthat they encounter while implementing related progarmmes.

    Social Security

    Non Contributory Pension Elder Abuse & Neglect

    Enabling Environment

    Older Persons in natural disasters

    Health

    Need Assessment of Elderly

    WHAT IS HELPAGE INDIA DOING

    HelpAge India being a voluntary organisation is focussing on the policy related research onageing issues particularly on urgent concerns like poverty, isolation and neglect. This is donewith the view to mainstream the issues pertaining to aged and ageing in the country.

    The extensive experience of HelpAge in the field informs the research efforts of the organisation.Accordingly, efforts were made from time to time to understand poverty in old age and possibleways of poverty alleviation in old age. The other most important aspect that requires urgent

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    attention is safety and security of the vulnerable older persons. So every year HI brings out thenuances of elder abuse prevalent in society.

    SUPPORTERS

    HelpAge receives support from Individual Volunteering, Corporates & Business houses, Trusts& Foundations, Bi-Lateral & Multi-Lateral Funders.

    Awards & Recognition

    Over the years HelpAge India's work has been recognized by various organizations and

    institutions. We are thankful to them for entrusting their faith and belief in our services andgiving us such an honor. It encourages and makes us believe that we are on the right track and atthe same time reminds us of the great responsibility we carry on our shoulders towards theelderly of our society.

    The HelpAge Kolkata team proudly holds up the Bharat Nirman InstitutionalAward honoring HelpAge India's work

    HelpAge India was awarded the prestigious Bharat Nirman Institutional Award againstits outstanding services for senior citizens. Mrs. Susmita Ghose (centre), NationalDirector (SAVE), HelpAge India, upholds the trophy which she received on behalf of

    HelpAge India at the 21st Annual Bharat Nirman Awards Ceremony on the 14th June2014 at Kalamandir Auditorium, Kolkata.

    HelpAge receives the Leadership & Excellence Award 2014

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    Special guests Mr. Saugata Mitra (left), Chief People Officer & Group Head HR, MotherDairy Fruit & Vegetable Pvt. Ltd. hands over the Global CSR Award plaque to Mr.Prakash Borgaonkar, Territory Head (Maharashtra, Gujarat & Goa), HelpAge India andDr. Sanjay Muthal (second from right), Executive Director, RGF Management Search,

    presents Ms. Madhu Madan, Country Head - Resource Mobilization, HelpAge India withthe trophy for the same, at an award function of ABP News & World CSR Congresscommemorating World CSR Day.

    Recognized by ICAI for Financial Excellence 2011-12

    Ms. Shanta Chatterji (second from left), Treasurer, Governing Body, HelpAge India,receives the ICAI Plaque on behalf of HelpAge, for transparency and excellence infinancial reporting in the not-for-profit sector for 2011- 12, by the Institute of CharteredAccountants of India (ICAI). Looking on is Ms. Geeta Mathur (third from right), ChiefFinancial Officer, HelpAge India, CA. Ms. Bhavna Doshi (third from left), Chairperson,Research Committee, ICAI, CA Mr. Jaydeep Narendra Shah (fourth from left), formerPresident ICAI, Mr. V. N. Kaul (second from right), Former C&AG of India & Jury Headfor ICAI Awards, CA. Mr. Subodh Kumar Agrawal (first from right), President, ICAI,along with other ICAI representatives.

    Recognized by ICAI for Financial Excellence 2010-11

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    Mr. Rakesh Goswami, Former Director Finance, HelpAge India, is congratulated beforehe receives the ICAI Award on behalf of HelpAge India for 'Commended Annual Reportin the Not-for- Profit Sector' from CA Mr. K Rahman Khan, Deputy Chairman, RajyaSabha (left), CA Mr. G. Ramaswamy, President, ICAI. Dr. M Veerappa Moily, UnionMinister for Corporate Affairs, Govt. of India is seen with the award (centre).

    Award for Outstanding Contribution to Social Welfare 2011

    Mr. Mathew Cherian, Chief Executive

    Officer, HelpAge India, receives PHD Chamber of Commerce Award for 'OutstandingSocial Contribution' from Smt. Meira Kumar, Speaker of the Lok Sabha at a function in New Delhi. Also seen in the picture (from left) from the PHD Chamber of Commerce andIndustry are: Mr. Suman Jyoti Khaitan, Vice President, Mr. Sandip Somany, Senior VicePresident, Mr. Salil Bhandari, President and Mr. R. K. Saboo, Chairman AwardsCommittee.

    Best NGO Award

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    Ms. Shanta Chatterji (second from left), Treasurer, Governing Body, HelpAge India andMr. Prakash Borgaonkar, Territory Head (Maharashtra, Goa & Gujarat),HelpAge India,receive the Best NGO Award by Institute ofPublic Enterprise (IPE) for HelpAge fromMr. Mahendra Dev,Chairman, Indira Gandhi National Open University (IGNOU).Looking on is Mr. R. K. Mishra, Director, Institute of Public Enterprise (IPE)

    Healthcare Leadership Award 2012

    Mr. Georgy M. Varghese (right), Director Health Services, HelpAge India, receives theHealth care Leadership Award 2012 from Padmashri Dr. K.K. Aggarwal , well-knowncardiologist and senior physician. HelpAge received the award for outstandingcontribution in promoting inclusive healthcare in the 'NGO in Healthcare' category. Thisaward was given by civil society group, Knowledge Resource Development and WelfareGroup.

    FUNDERS

    Some of HelpAge's biggest programmes are funded by the European Union, DisastersEmergency Committee (UK), Department for International Development (UK), CanadianInternational Development Agency (CIDA), US Agency for International Development, Japan

    http://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/Disasters_Emergency_Committeehttp://en.wikipedia.org/wiki/Disasters_Emergency_Committeehttp://en.wikipedia.org/wiki/Department_for_International_Developmenthttp://en.wikipedia.org/wiki/Canadian_International_Development_Agencyhttp://en.wikipedia.org/wiki/Canadian_International_Development_Agencyhttp://en.wikipedia.org/wiki/US_Agency_for_International_Developmenthttp://en.wikipedia.org/wiki/Japan_Foundationhttp://www.helpageindia.org/images/awards-pic-big5.jpghttp://en.wikipedia.org/wiki/Japan_Foundationhttp://en.wikipedia.org/wiki/US_Agency_for_International_Developmenthttp://en.wikipedia.org/wiki/Canadian_International_Development_Agencyhttp://en.wikipedia.org/wiki/Canadian_International_Development_Agencyhttp://en.wikipedia.org/wiki/Department_for_International_Developmenthttp://en.wikipedia.org/wiki/Disasters_Emergency_Committeehttp://en.wikipedia.org/wiki/Disasters_Emergency_Committeehttp://en.wikipedia.org/wiki/European_Union
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    Foundation, HelpAge International and Cordaid

    REFERENCE

    1. http://www.helpageindia.org/about-us/history.html2. http://www.helpageindia.org/our-work.html3. http://www.helpageindia.org/about-us/history.html4. http://www.helpageindia.org/our-work/5.html

    EXTERNAL LINKS HelpAge India Official HelpAge Indiabsite HelpAge India Latest News HelpAge India Programmes HelpAge International Official HelpAge Indiabsite

    http://en.wikipedia.org/wiki/Japan_Foundationhttp://en.wikipedia.org/wiki/HelpAge_Internationalhttp://en.wikipedia.org/wiki/Cordaidhttp://www.helpageindia.org/about-us/history.htmlhttp://www.helpageindia.org/our-work.htmlhttp://www.helpageindia.org/about-us/history.htmlhttp://www.helpageindia.org/our-work/5.htmlhttp://www.helpageindia.org/http://timesofindia.indiatimes.com/topic/HelpAge-Indiahttp://www.helpageindiaprogramme.org/index.aspxhttp://www.helpage.org/http://www.helpage.org/http://www.helpageindiaprogramme.org/index.aspxhttp://timesofindia.indiatimes.com/topic/HelpAge-Indiahttp://www.helpageindia.org/http://www.helpageindia.org/our-work/5.htmlhttp://www.helpageindia.org/about-us/history.htmlhttp://www.helpageindia.org/our-work.htmlhttp://www.helpageindia.org/about-us/history.htmlhttp://en.wikipedia.org/wiki/Cordaidhttp://en.wikipedia.org/wiki/HelpAge_Internationalhttp://en.wikipedia.org/wiki/Japan_Foundation
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