Marketing ManagementProject Report(05 Marks)Project report and project presentation should be sent through email on same day of presentation at msheeraz.qaisrani@gmail.com

Two students in each group

Format 1.5 line spacing Times new roman Max 10 pages (excluding title page and table of contents)Business Situation Select a business of your own choice Develop an idea or problem (an unsatisfied consumer need) Idea should be executable Limitations or constraints

Market Situation Analyze the target segment for your product or service Characteristics of target segment Proposition Statement (Positioning) Marketing Mix Environmental factors (Micro+Micro) SWOT Analysis

Note: Your document will be checked online through plagiarism software. Plagiarism more than 30 % will result zero marks in project. You are strictly advised to just write your own material.

Project Presentation (o5 Marks)

Time: 15 mins (07 mins each member) 05 mins Q&A session

Your Presentation should contain: Target segment Positioning of your product SWOT Analysis Marketing Mix Product Your offerings. What is the need you discovered, and how will you satisfy it? Price Describe how you will price your product(s) and why? Place How will your company deliver its goods/services to its customers (e.g., stores, direct mail, online, etc) and why? Promotion What is your promotion strategy and why?

General Guidelines for slides and presentation: Slides must be arranged properly Dont put up extra material in slides Try to use bullets and explain the concept where necessary Use animations in slides Do rehearsal before presentation