project ghost 24.02.11
DESCRIPTION
Engine\'s Battle of Big Thinking presentation entry. SHRM idea to change the way a business uses it\'s most important resource (video available: http://www.youtube.com/watch?v=I_C1B3769jE)TRANSCRIPT
![Page 1: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/1.jpg)
£1m£1mper yearper year
![Page 2: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/2.jpg)
10:1 ROI10:1 ROI
![Page 3: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/3.jpg)
All the small things
![Page 4: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/4.jpg)
THINKSMALL
All the small things
![Page 5: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/5.jpg)
![Page 6: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/6.jpg)
[ x ]
[]
SMALL
THINK
![Page 7: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/7.jpg)
![Page 8: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/8.jpg)
Opportunity #1
61% of revenue fromTop 30 clients
Remaining 39% from500 SMALL clients
<10%<10%
~65%~65%
Multi-agency
![Page 9: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/9.jpg)
Opportunity #2
![Page 10: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/10.jpg)
THINKSMALL challenge
THINKSMALL
Non-managerial Engine staff
increasing cross-pollination
among our SMALL clients
![Page 11: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/11.jpg)
![Page 12: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/12.jpg)
Opt-in
![Page 13: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/13.jpg)
5%
![Page 14: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/14.jpg)
2 hrs/wk
![Page 15: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/15.jpg)
NetworkLearn
Generate ideasOne-pagers
ShareSell
![Page 16: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/16.jpg)
500 small clients
200 ideas per year
25 new projects
50 ghosts
£1m additional revenue
![Page 17: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/17.jpg)
For an equivalent time cost of
just £100k
10:1 ROI10:1 ROI
![Page 18: Project Ghost 24.02.11](https://reader035.vdocuments.us/reader035/viewer/2022062406/559009e21a28ab39218b459b/html5/thumbnails/18.jpg)
Is it worth thinking SMALL?
THINKSMALL