Index

About Project Genesis

About AIESEC

About Kirloskar Pneumatic Company Limited

About Wake Up Pune

Project Events

Case studies of Interns from AIESEC

Case studies of GET’s from Kirloskar Pneumatic Company

Limited

Endorsement Letter from Kirloskar Pneumatic Company

Limited

Endorsement Letter from Wake Up Pune

About Project Genesis

Project Genesis is an HIV/AIDS awareness initiative taken up by AIESEC in India as a nationalized project. The main

purpose of the project is mass awareness of HIV/AIDS in that particular city. Project Genesis is currently running in

over 20 cities across India.

AIESEC in Pune has partnered with Kirloskar Pneumatics Co. Ltd. who are the principal sponsors of this project, along

with a city based NGO Wake Up Pune who have been working in this field for the past many years and have been

active partners of AIESEC in Pune for the past 5 years. The reason to run the project in Pune was that it has the

second highest number of HIV positive cases and Maharashtra as it is the third highest state in India to have

maximum number of HIV positive cases.

Mission of the Project:

ke the world a better place to live for the people affected by HIV-AIDS for these people are challenged

by the various prejudices of the society.

Project Overview:

The project was started in mid of September by the combined efforts of KPCL, AIESEC and Wake up Pune.

The Project Genesis was a 6 weeks project which involved 10 international volunteers coming to Pune, 18 graduate

engineer trainees from KPCL and around 3 faculty members of Wake Up Pune. The main aim of the project was to

spread HIV awareness in the city of Pune, which is among the top 5 cities in India to have maximum number of HIV

positive people living there. The project aimed at doing so by doing various awareness activities like :

1. College Seminars

2. Awareness drive at shopping malls

3. Seminars in corporate companies

4. College awareness drive

5. HIV Positive Boot camp

6. Slum drive

7. Street Play

The entire team which comprised of almost 40 people impacted close to 10000 people and educated them about

HIV/AIDS and hence trying to make Maharashtra, a HIV free state.

About AIESEC

AIESEC – An overview Present in over 110 countries and territories and with over 60,000 members, AIESEC is the world's largest student-run organization. Focused on providing a platform for youth leadership development, AIESEC offers young people the

opportunity to be global citizens, to change the world, and to get experience and skills that matter today.

About us Our members are part of an exciting, driven global network. They are able to contribute to societal change while

exploring their own vision for a positive impact on society. We are supported by thousands of partner organizations around the globe who look to AIESEC to support the

development of youth and to access top talent through our global internship program. Our alumni are leaders within their organizations and communities. They use the experience, skills and inspiration

AIESEC has provided them to be agents of positive change within today’s society.

We currently have 60,000 members and over 945,000 alumni.

Who are we?

What We Envision

Peace and fulfilment of humankind's potential.

AIESEC’s Scope

AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Our members are interested in world issues, leadership and management.

AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed, religion, national, ethnic or social origin.

AIESEC’s Approach

AIESEC members live an integrated development experience. This involves leadership opportunities, international

internships and interacting with a global network to support their development.

AIESEC India was founded in the year 1981 and has since been pivotal in providing leadership opportunities to the

youth of this country across different sectors.

AIESEC in Pune is currently in the 25th year of its existence. In these 25 years we have facilitated over 1000

exchanges and hosted numerous events around various issues and objectives.

National Board of Advisors

Local Board of Advisors

Dr. Naushad Forbes Director

Forbes Marshall

Mr. Rajan Navani Director

Jetline Group

Mr. Ajay Mehta Managing Director Deepak Nitrite Ltd.

Dr. Mrs. Vidya Verwadekar Principal Director

Symbiosis

Mrs. Usha Sanjay Kakade Director

USK Ventures

Mrs. Aarti Kirloskar Convener INTACH

Ms. Sulajja Motwani Managing director

Kinetic Engineering Ltd.

Dr. Ganesh Natrajan Deputy Chairman & MD

Zensar Technologies

About Kirloskar Pneumatic Company Limited

As part of the illustrious Industrial Houses of India, Kirloskar Pneumatic Company Ltd is proudly holding aloft the torch

of the ideal of “Enriching Lives” by which our Founder Shri Laxmanrao Kirloskar lived his life. Through all our

endeavours we “Care” for people…be they our employees, their families and parents, or people from our stakeholder

communities such as our Vendors, Customers, Dealers, partners, collaborators or Society at large.

Care for people is the common thread that permeates all aspects of activities, thereby providing an EDGE to all and

making KPCL the preferred destination amongst fresher’s and experienced Engineering Professionals as Employer of

Choice.

Utilizing Skills, Talents, efforts and time of all employees for the good of Society is imbibed as a core value amongst

KPCL employees at all levels of the organisation.

KPCL takes pride in its employees volunteering in Corporate Social Responsibility (CSR) activities and there is an

overall enabling and supporting environment for the same.

KPCL enjoys the unique confidence amongst all its stakeholders and customers in India and many nations across the

Globe as being a company of choice for doing business with for all Energy conversion needs…be it in the field of Air

and Gas compression, or Air Conditioning Refrigeration and Process Gas Systems, or in the field of Transmission

Gears/ Gear Boxes. From Concept to commissioning and operation/ maintenance/ servicing KPCL does it all.

To get a glimpse of KPCL’s products and markets visit http://www.kirloskarkpcl.com/

CSR AT KIRLOSKAR PNEUMATIC COMPANY LIMITED

Inspired by our founder Shri SL Kirloskar and guided by the words “Enriching Lives” as enshrined in our motto, all our

CSR initiatives are conceived in the core areas of Education, Environment and Health to make a meaningful impact in

the lives of stakeholders in the society.

Major initiatives are as summarized in the table below:

KPCL’s commitment to CSR is demonstrated in the way that initiatives are planned, budgeted for, implemented and

reviewed regularly. The CSR Plan is an integral part of Long Range and Annual Operating Planning processes of the company. Monthly review is carried out of all CSR initiatives by Chairman and Managing Director, and Vice Presidents

(Strategic Business Unit heads). The core CSR Team and CSR Committee is mentored by our Vice President HR.

Expertise comes from our NGO partners and a volunteering platform where about 10 % of Employee volunteers get an opportunity for actively contributing for a social cause every year.

KPCL has adopted a CSR Policy and evolved a volunteering framework and through its sustained efforts has been able

to make an impact amongst its community stakeholders, which has been acknowledged by agencies such as MCCIA,

CII, BSE, Employer Branding Institute to name a few.

KPCL is amongst the few progressive companies in the country who have a formally adopted HIV/ AIDS Policy. KPCL

takes pride in its association with AIESEC Pune and their learning partner WakeUp Pune, for creating HIV/AIDS

awareness amongst students of Engineering, Management and Polytechnic Colleges in Pune, amongst employees of

sister companies of the Kirloskar Group, as well as employees of other industry and general community in vicinity of

our factory locations at Hadapsar and Saswad.

About Wake Up Pune

Launched in November 2006, the Wake Up Pune initiative is a concentrated effort to make Pune aware of the HIV epidemic

that faces this city. Official figures report that in Jan-Oct 2007, 18,039 people in the city were tested for HIV at government testing

centres. Of these, 12.27% tested positive. These figures exclude the thousands of people already living with HIV in Pune, along

with those who are as yet unaware of their HIV+ status.

HIV does not discriminate. Caste, class, religion, no bar! There is a growing need to spread awareness to everyone while lessening

the levels of stigma and discrimination directed towards those living with HIV. Different groups from civil society have joined forces

to run the campaign. Members include NGOs, corporates, youth networks, media professionals and other concerned

individuals.

The campaign’s primary goal is to provide a wake-up call for Puneites on the issue of HIV and AIDS. The key objectives are:

• Increase awareness among Puneites about HIV transmission

• Increase HIV risk perception

• Increase knowledge and skills about HIV prevention

• Increase awareness about HIV testing and care services

• Sensitize on the need to support people living with HIV (PLHIV)

• Reduce the levels stigma and discrimination directed at PLHIV

Wake Up Pune aims to increase awareness in the larger community, and also to foster a new attitude about HIV in Pune.

The primary message? BE HIV POSITIVE!

This means:

• Positive about Education – educating ourselves and others about HIV and AIDS

• Positive about Awareness – raising awareness in our wider community

• Positive about Support – reaching out to people living with and affected by HIV and AIDS

Project Events

WE BELIEVE IN BREAKING THE SILENCE

IMPACT CREATING EVENTS

1. Planning Days

2. Training Days (Boot Camp)

3. Slum Drive

4. Street Play

5. Company Awareness Drive

6. College Seminars

7. College Awareness Drive

8. Awareness Drive at Mall

1. Planning Days

The key essence for every project or task to start is the planning or as it is rightly said that

“Planning is the foremost step”

The project initially started by rigorous planning at the Kirloskar Pnumetics Co Ltd. Campus. This planning and

execution of the CSR project Genesis was taken up by Cdr.Rajendra Pawar and Dr. Suresh Mijar from the KPCL,

Kaustubh Moghe and Mridul Arora from AIESEC in Pune side and Becky Wilson as the coordinator for Wake Up Pune.

Wake Up Pune volunteers along with AIESEC members and Kirloskar team discussing about

the induction presentation

2. Training Days (Boot Camp)

The first and the foremost step in the project was to train evryone in the team because it was necesaary to ensure

that the amount of information they carry should be crisp and correct. So the trainning was done for 2 days

continuously,initially on the first day they were given information about HIV/AIDS by Wake Up Pune volunteers

through the means of power point presentation and various activities.

On the second day all the volunteers were divided into groups and were asked to present the same power point

presentation and activites to other groups and to the learning partner Wake Up Pune to ensure how well they have

understood from the first day and to test wether they were ready to deliever sessions to the externals.

3. Slum Drive

The interns also visited a slum called Yerwada and conveyed the message about HIV to the local residents of the

slum, though the people in slum couldn’t connect to the International Interns due to language barriers but the

gesrures and the activities attaracted all of them to come and talk to each other about HIV.

People in the slums oped up and taked about HIV.

AIESEC International Interns along with Wake Up Pune staff and volunteers creating

awareness in the slums.

4. Street Play

A street play was conducted in the slum area to communicate the message about HIV/AIDS awareness to the

local residents in that area.

AIESEC International Interns along with Wake Up Pune staff and volunteers performing a skit.

5. Company Awareness Drive

A corporate awareness drive was carried out at Kirloskar Brother Limited which is the pump manufacturing unit of

Kirloskar group. The interns and all the volunteers together were spread around in the campus and the workspace of

the KBL who approached every single person in the campus in teams and ensured to communicate the message

about HIV/AIDS awareness.

The day was flagged off with a signature campaign & handing over the first ribbon to Mr.Sanjay Kirloskar.

Who is the chairman and managing director of Kirloskar Brothers Limited

6. College Seminars

A college seminar was organized at MIT School of Business (MITSOB), it was one of the most life changing

experiences for all the interns who were a part of it. This was for the first time when interns went and delivered a

seminar to an external. The Interns delivered a seminar through the help of PowerPoint presentations and various

activities ensuring the message about HIV/AIDS is spread to each person attending the seminar.

Director of MIT-School of Business along with students attend the seminar

7. College Awareness Drive

A awareness drive was carried out in the entire campus of Sinhagad Engineering Colleges, the teams made

sure they reached out to every student and conveyed the message about HIV/AIDS through the means of

posters and asking questions about HIV/AIDS.

8. Awareness Drive at Mall

An awareness drive was carried out at one of the most famous shopping mall of pune city, the Inorbit Mall.

The Interns spread around the entire mall to reach out to every place in the mall to convey the message

about HIV/AIDS awareness to the people.

AIESEC Interns in Inorbit Mall spreading awareness about HIV/AIDS

Case Studies of Interns from

AIESEC

Case Studies of GET’s from

Kirloskar Pneumatic Company Limited

Being a volunteer with the CSR Team of Kirloskar Pneumatic Co. Ltd., I got an opportunity to

interact with two very different audiences and share each other’s knowledge on HIV/AIDS. Our first

visit was to the Kirloskar Brothers Headquarters in Baner, Pune, where we interacted with their

employees on the various issues related to AIDS/HIV. A skit was also presented for them during the

lunch break. I experienced huge satisfaction as it was my first experience to be a part of a big cause

and I was able to learn a lot. Our second visit was to Sinhgad College, pune, which had a completely

different audience than what we saw at KBL. Here people were all of our age group, barring the

teachers, which made it easier for us to interact with them. Interaction was very casual which sent

the required message effectively. Being young, most of them were eager to know more about

HIV/AIDS and hence the campaign seemed fruitful.

Also the association with members, international interns from AIESEC & experts from WAKE UP

PUNE, helped us learn more about the issue and also about each other’s cultures & thinking.

Jai Prakash Barick

Graduate Engineer Trainee

Kirloskar Pneumatic Company Limited

Being a volunteer with the CSR Team of Kirloskar Pneumatic Co. Ltd., Now I think that, we have contributed towards our social /corporate responsibility to create a healthy society through the AIDS awareness drive, to work towards betterment of the society. The activities we organized through this campaign will surely increase awareness amongst the people about the causes of this deadly disease, precautions to be undertaken, treatments available, necessary care to be taken in case somebody gets this disease and eventually contain the spread of this lethal virus. Earlier society had a different approach towards the AIDS patients, the patients were treated like untouchables, even the close relatives were so afraid of getting the disease that they used to keep the patients at isolated place, serve their meal from a safe distance. But now a days campaigns like ours have made people aware that this is not a communicable disease though life threatening. This was a great experience working with AIESEC and Wake Up Pune on this campaign, I got to learn many a things from them like how to connect with people, how to hold their interest. Also we interacted with the international interns from AIESEC and many other people from different walks of life, they talked openly with us about their lack of knowledge on this subject, they took our advice diligently, cleared their doubts. I now feel enriched that I have done something good towards the betterment of the society.

Ganesh Landage

Graduate Engineer Trainee

Kirloskar Pneumatic Company Limited

Gopal Singh Parmar

Graduate Engineer Trainee

Kirloskar Pneumatic Company Limited

Being an engineer I am not very familiar with medical field that is various diseases, vaccinations for them. HIV is rapidly infecting people in India due to lack of awareness about the HIV virus. I also had some misconceptions/doubt about the HIV, but in the Awareness Program in KPCL in which all my doubts were cleared. Further we had gone to the KBL corporate office & work as a volunteer with the NGO and international interns. There, we were in teams and our responsibility was to spread awareness to all the people we would meet and make them aware about the HIV by organizing some quizzes, skits, prize distribution, poster presentations, signature campaign. This was my first experience to work as a volunteer & making people aware on broad level. After that I had gone to the Singhad College with our team of KPCL GETs, AIESEC's members & International interns and Wake Up Pune. This experience was different from the previous one, because here we have to face student younger than us, they were hesitant initially but after telling them about the HIV we got many questions, doubts from the students of various fields about the HIV and we had cleared all the doubts about the HIV/AIDS. That experience was unforgettable to me I am very happy after participating in a social cause.

Endorsement Letter from

Kirlsokar Pneumatic Company Limited

Endorsement Letter from

Wake Up Pune