project famous issue 6 - roy elkins

A MAGAZINE FOR ARTISTS BY ARTISTS | INTRODUCING “BEAUTY”

JU LY 2013 | p ro jec t famous .com

006No.

Roy Elkins

SPECIAL DEDICATIONto the artists of RAW MADISON

Broadening HorizonsMADISON AREA MUSIC AWARDS

•TAKE THE FIRST STEP:

MODELING

Artist • Face and Body Painter • Cake Decorator

artofchristy.com • facebook.com/artofchristy • [email protected] • facebook.com/artofchristy • [email protected] • facebook.com/artofchristy • [email protected] • facebook.com/artofchristy • [email protected]

Artist • Face and Body Painter • Cake Decorator

.com • facebook.com/artofchristy • [email protected] • facebook.com/artofchristy • [email protected]

Editor in Chief JOEY BROYLES

Managing Editor KELLY LAJTER

Fashion Editor ADELINE PECKMusic Editor KAREN WHEELOCKBeauty Editor KATRINA KING

Copy Editor LEWIS BOSWORTH

—

Contributing WritersAdrian Ramos

Anika LautenbachErin Leigh Pribyl

Jane Love Jennifer AllanRick Tvedt

Contributing PhotographersAdeline Peck

Bradlee Ber tram | BMB GraphicsJamie StrehlowJason Ocker

Jonah WestrichKelly Lajter

M. Failla PhotographyMike Wiseman Photography

Oswaldo Mar tinezRist Photography

Sable Park PhotographyWydra Photography

—Project Famous, LLC. | PO Box 6292, Madison, WI 53716

Letters to the editor, advertising opportunities, and all other questions, please email [email protected]

PROJECTFAMOUS.COM© 2013 All Rights Reserved.

July 2013 Issue 006

JULY 2013

FEATURERoy Elkins

29

Broadening Horizonsby Karen Wheelock

Photography by Jamie Strehlow

JULY 2013

FASHION

the arts

B E H I N D T H ES C E N E S

Frugal Fashion Swimwearby Adeline Peck

Field & Jamesby Kelly Lajter

PTSDby Katrina King

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07

19

21

23

Editor’s Letter

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41

35

51

57

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Local Artists Bares Her Teethby Anika Lautenbach

Sun Voyageby Karen Wheelock

Field & James

Through A Young Artist’s Eyesby Adrian Ramos

MUSICThe Madison Area Music Awards

by Jennifer Allan

T A K E T H EF I R S T S T E PModeling

by Erin Leigh Pribyl and Jane Love

BEAUTYIntroducing Our New Section

by Katrina King

RAW Madison: Highlightby Kelly Lajter

Letter from the Editor

Change can be hard for anyone, but it seems thatin the world of art, it’s even a little more difficult tograsp. We get into our habits, and we start to developroutines, and when those routines are changed or inter-rupted, it can drive you mad. Rest assured that no matterhow irritating change can be, lots of good things comefrom change. Change is evolution.

A band that breaks the mold to record somethingfresh is not selling out, but rather evolving. We as artistsdeserve change because it poses new questions as wecontinue to explore all parts of life. There are a lot ofartists in this month’s issue who have been subject tochange: from divorce to starting their own company.Change in many ways brings about your inner pioneer,and there’s nothing greater than discovering a newworld. If your dreams don’t scare you, they’re not bigenough.

This month we feature a brilliant gentlemannamed Roy Elkins, CEO of Broadjam. A passionate guywith a dream to help other musicians find opportunitiesthat they may otherwise miss. “If you’re thinking aboutmaking music all the time, but not doing it, somethingneeds to change,” Elkins says during his interview.Change brought Elkins a successful business while help-ing others in the process: see, change is good.

Project Famous Magazine is constantly changingto meet the criteria of our own vision and the vision ofothers. We welcome change with the new addition of the“Beauty” section run by the talented Katrina King. Kat-rina brings in new blood with her professional relation-ships, within the beauty and fashion industry. ModelsDarcey Nett and Ryan Crice rock this section featuringfashion by RFD by Rachel Frank.

This year I attended The Madison Area MusicAwards, which honestly changed me as a person. Whenyou see so much talent of varying styles of music onstage, you can’t help but be inspired by it all. You makenew connections and new friends and then one thingleads to another, and the next thing you know you are

collaborating with more musicians. Personally, I thinkyou should attend this event every year because all thatpositive energy has a way of changing lives.

Claire Warhus, better known as Snaggle ToothArts, is a beautiful breed of how change can shape you

after an accident. I saw a Snaggle Tooth poster when Iwas in Mother Fool’s a few months ago. Anika and Ade-line told me more about her, and I instantly recalled herartwork from that poster. A unique and honest soul andone of my favorites in this month’s issue!

Well, remember there’s always change in the air,so the next time you get all flustered, face it head on.Great things come from change, and you might learnsomething about yourself. And there’s no harm in learn-ing. Enjoy the hot months; they change fast, and soonwe’ll be wearing our long sleeves again.

Change

PROJECTFAMOUS.COM | JULY 2013 6

FASHION

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Frugal FashionSwimwear

Guerrilla ThrifterFROM:

The heat is on, beautiful shoppers! Let’s cool down with someretro-inspired swimwear thrift looks. Each look was beyond a bargaincoming in under $10 each. That’s what warm weather is all about – nomuss, no fuss. Grab and go! These beach looks are comfortable, flat-tering and affordable. Is there a better combination? Two strong beau-tiful women rocked these looks and are ready to hit the beach withconfidence that is key.

BY ADELINE PECK

Photography ADELINE PECK

Make-Up/Hair KATRINA KING

Models ALYSSA SPANGLER, TRISHA LYNN


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Look #1: Sun and Stripes•DKNYWhite and Black One Shoulder Swimsuit - $9.99 eBay

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Look #2: Little Black Swimsuit• Old Navy Black Strapless One Piece Swimsuit - $7.99

• Isaac Mizrahi Silk Print Scarf - $2.99 Target

FASHION

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Look #3: Orange You Glad It’s Summer?• Lands’ End Orange Sweetheart Top - St. Vinny’s $4.95

• Mossimo Black and White Diagonal Skirt – Target Clearance $2.99

• Vintage Silk Head Scarf – Boomerangs $0.99

Look #4 Deep Purple • Shape FX Rouched One Piece Suit – Shopgoodwill.com $5

• Vintage Silk Head Scarf – Boomerangs $0.99

• Acrylic Floral Bangle – MoMA Online Clearance $4.99


Stay cool, enjoy the sun and wear your most importantaccessory – Confidence! Whether it’s swimwear, a sun-dress or that romper you always wanted to try, go for it!It’s summer, anything goes. �


BEHIND THE SCENESOn Location with Field & James

Story/Photography by Kelly LajterPictured: James Eisele, Field Stark, Oswaldo Martinez,Robin James, Katrina King, Joey Broyles, Evan Parquette

e is alone, get-ting ready for theday. It’s anempty, iso-lated mood.

He rides on a bus or taxiwith his guitar. Cut to himplaying on the street.People pass by. At thispoint, his is the onlyface we’ve seen to addto his solitude. Awoman comes intoframe by leaning downand talking to him. She isa very happy and fulfilledperson. They see each otheragain another day. This meet-ing or the next, they interact overmusic; she brings an instrumentor sings with him. Cut to gigs theyhave around the city.

I can only imagine thatevery musician and band woulddesire to have a music video ofone or more of the songs in theirlibrary created. Video productiondoesn’t come easy; it’s a lot ofwork and requires the collabora-tion of many people to create.Luckily, for Madison’s Field &James, the self-proclaimed “twovoices, one guitar” duo, such acompany was found that fit theirbill for their music video of “YouAre So Easy to Love” from the2012 release of their album I Getthe Best of You. The above para-graph is a snippet of the pre-pro-duction notes co-written by BryanRoyston and director RobinJames.

In early June the musicvideo was produced by the localproduction experts at Living StormProductions. With a crew of 11people working on the project,“You Are So Easy to Love” wasfilmed over several days and wasshot in the homes of James Eiseleand Field Stark, the talents that

makeup Field &James. Additional loca-tions consisted of a city bus, StateStreet, the Brink Lounge and Ten-Pin Alley during live shows.

At each location Jamesand her cinematographer, Os-waldo Martinez, would go throughthe shot-list and find the best an-gles with the most impact. Havingworked together previously on ashort film in May, James and Mar-tinez have a great dynamic and un-derstand each other’s visions well.Once they found the perfect waysto portray a specific scene, gafferEvan Parquette would set up thelights, sometimes using gafferstape to rig handhelds to the ceil-ing. His skilled work and thor-ough examination of lightplacement added the perfect ambi-ence to each scene.

With the help of produc-tion assistant Morganna Milgrimand me, as assistant director, theconcepts of each scene were

c a r r i e dout with great detail and

consistency. Hair and make-upwere done by Blush! Make-UpArtistry, which helped set thestage for a perfect shoot. But thestars of the video, Eisele andStark, were the greatest asset onset. By offering the use of theirhomes and the tactful, fun, andspirited portrayals of their charac-ters, generous hosts Eisele andStark were the epitome of thephrase a pleasure to work with.

“You Are So Easy toLove” is currently being edited byChristina Smith. Producers DavidWarner and Alex Contreras areoverseeing the post-production.Stay current with this project on-line at Living Storm Productionswebsite.

http://www.livingstormproductions.com/index.php/projects.

http://www.fieldandjames.com

H


BEHIND THE SCENES

Story by Katrina KingPhotography by Oswaldo Martinez

A PTSD DOCUMENTARY

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You feel on edge. Night-mares keep coming back. Suddennoises make you jump. You’restaying at home more and more.Could you have PTSD?

If you have experiencedsevere trauma or a life-threateningevent, you may develop symp-toms of posttraumatic stress, com-monly known as PosttraumaticStress Disorder, PTSD, shellshock, or combat stress. Maybeyou felt like your life or the livesof others were in danger, or thatyou had no control over what washappening. You may have wit-nessed people being injured ordying, or you may have beenphysically harmed yourself.

I was recently allowed theopportunity to follow filmmakerSteven Dean and his crew behindthe scenes on a documentary cov-ering combat PTSD being filmedin West Bend, WI. It was a hum-bling experience to be in the pres-ence of such great men - warveterans - men who fought con-stantly in horrid conditions toallow us the freedom we havetoday.

As I sat in the library con-ference room, I was in awe look-ing around. Dean’s team workedquickly and effortlessly setting thestage for what was to come. Light-

ing was being adjusted; two cam-eras were weighted and set at theprecise location to allow theseamazing veterans the opportunityto share their stories with theworld. The men sat among them-selves, chatting and catching up asold friends do. Four men whowere mere strangers in life yet allfighting the same cause came to-gether to offer words of wisdom,poems and art on this day.

Once Dean had everythingjust right with lighting, audio andcameras, he simply placed anAmerican Flag in the corner be-hind the podium. An appropriatebackdrop for what was to come.As Dean called action and the or-ganizer of the documentary, MikeOrban, stepped up to the podium,all was silent. Orban introducedhimself and proceeded to share hisstory and why he felt it so impor-tant to help get the word out aboutPTSD and ways to cope. He refer-enced his projection screen, full ofwonderful information about thedisorder, covering things such assymptoms, traditional treatmentsand more. Once finished with hisstory, he allowed three more vet-erans the opportunity to share theirstories.

As I continued to sit andlisten to each of these extraordi-

nary men, I remained in awe oftheir bravery, their strength andabove all else, their perseverance.Traditional treatments were nothelping these men cope. The inter-esting connection between themwas that they found a way to healthrough the arts. One man startedto write all of his thoughts andfeelings and utilized them to cre-ate beautiful poetry that is sovivid, intense and raw. I was trans-ported to another place, listeningto him speak of his experience.One man channeled his energyinto sculptures, creating pieceafter piece of exquisite art.

After each of the four mentook a turn speaking for the cam-era, the room was silent. To hearsuch wonderful stories and be inthe presence of heroes was a hum-bling experience to us all. Thedocumentary was wrapped, andDean’s team worked swiftly to re-turn the conference room to itsoriginal state by removing thecameras, lights and other equip-ment. What took but a few hoursto create will stay with us forever.We all walked out of the library,proud to have been part of an in-credible piece.

�


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TAKE THE FIRST STEP

by Erin Leigh Pribyl & Jane Love

Modeling

Photography: M FAILLA PHOTOGRAPHYModel: ERIN LEIGH PRIBYL Hair/Make-Up:RACHEL FRANK Designer: RACHEL FRANK

Artistshave their paints and canvas, mu-sicians have their instruments, andmodels, well, they have their bod-ies. How cool is that? The click ofthe shutter, the impeccable hairand make-up and hair, the perfectlighting illuminating a gorgeousface – that’s all it takes to model,right? We hate to break it to you,but that notion is totally wrong.What does it take to be a success-ful model in such a competitive in-dustry? Project FamousMagazine, we’re glad you’veasked.

Allow us to introduce our-selves! We’re Erin Leigh Pribyland Jane Love and we are profes-

sionalmodels & founders of Model Citi-zens (an elite troupe of modelsfrom across America whose ca-reers we help blossom throughmentorship) and we have takenour careers to the next step. Dur-ing our time in the industry, wehave been published internation-ally in fashion publications suchas Vogue, Dark Beauty, and Fili-gree Couture, just to name a few,and have worked with numerousnotable photographers and fashiondesigners from New York, LA,and elsewhere.

We weren’t discovered ina mall and suddenly had ourdreams come true. We startedfrom the bottom, and our determi-

nation and positive attitudesbrought us to where we are now –in an industry with a glass ceiling!Want to see how far you can takeyour career? Here are some of ourtips and tricks to help you takemodeling to the next step:

The Truth About ModelingYou may have a beautiful

face, striking features, legs that gofor miles, but that does not meanthat you have what it takes to be amodel. Many think modeling isthe easiest job in the world, andthat anyone can do it. This is themost common misconception inthe modeling industry. It takesmany different skills to be a suc-cessful model.

Communication and SocialMedia

These are key elements inthe modeling industry. You have tocommunicate with many differentartists each and every day. You areall there working to achieve thesame goal: to create art. As amodel you must remember thatyou are the canvas onto which thecollaborative artists transformtheir vision. Whether it is com-mercial or conceptual, always beopen and receptive to ideas andsuggestions from the team. Notevery person you work with isgoing to have the same visions asyou. Hence, communication iskey! It makes the world go round,and in the modeling world, com-munication is how you get yourcreative visions across to everyoneelse.

Find Your NicheThe skills that a model

holds in their bag of tricks couldbe a number of different thingsvarying from model to model.Some models specialize in posingand contorting their bodies; othermodels can channel someone,something like personality traitsthrough emotion bringing feelingto images. Emoting is a very

Photography: MIKE WISEMAN PHOTGR

A-

PHY Model: JANE LOVE Hair/Make-

Up/Styling: KELI SCHMITZ


Photography: MIKE WISEMAN PHOTOGRA-PHY Model: ERIN LEIGH PRIBYL Hair:LACEY LEWIS Make-Up: ERIN LEIGHPRIBYL

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dif-ficult skill tomaster, and it takes alot of practice. We suggest set-ting ten minutes aside everyday topractice expressions, angles andposes in the mirror; we do it!

To have the ability to leteverything go in the world, andjust get lost in your character, is adifficult trait to master, so practicemakes perfect. Learn to just gowith the flow of your body, clearyour mind, and your body’s mo-tions will guide you. And sureenough you’ll be able to rock apose, keep every inch of yourbody in perfect position, and exe-cute the collaborative goal... Evenin seven-inch stilettos!

Focus!Keeping focused seems

like a simple task but it’s fairlyeasy to get distracted during ashoot. There are a bunch of people

g i v -ing di-

rection, andso much is going

on at one time, so you need tokeep focused. You came to do ajob, it may be a super fun job attimes, but the job needs to getdone. If you get distracted, youcan always communicate withyour photographer to help you getback on the same page. If bychance you and the photographerdon’t have any connection what-soever, keep focused on your pos-ing, and work your body as muchas you can. They will capturesomething amazing because yourbody is your main tool, so use it toyour advantage.

CreditingMost important of all in

this industry, please give credit toeveryone involved! Give creditwhere it’s due, to any and all in-volved individuals! Trust us; it

will come back to you ten-fold.For all models in the world, weapplaud you! All artists in theworld, we salute you and encour-age you to keep creating art.The simple fact is each one ofus has some form of talent.For you to be comfortableenough in your own skin tolet it show on camera forthe world to see; that’smagical.

The next timeyou’re flipping through amagazine and you see aconcept that is beautifuland well done, stop!Don’t just turn the page.Really admire the creativetalent that it took to set upthat image. From the amaz-ing hair and the gorgeousmake-up, to the front of thebeaded couture gown to the tipof the models polished toes. Ad-mire the set and the scene the pho-tographer is trying to create andconvey in their image.

A lot goes into an imagethat one would never think of. Themodel is the canvas, the hair andmake-up are the paint, the de-signer is the stitching that holds allthe wonderful details together andthe photographer is the luckiest ofthem all. They get to capture themoment forever, and put their ownspin on reality. Creating an imageis truly a magical collaborative ef-f o r t . Stay humble. Show appreciation.Keep a positive mental attitude.And remember, it only works ifyou work it!

https://www.facebook.com/mod-eljanelove

�

Photography: M FAILLA PHOTOGRAPHYModel: JANE LOVE Hair/Make-Up: RACHELFRANK Designer : RACHEL FRANK


Sexy Ester at Fruit Fest

Photography by Gabrielle Fine PhotographyFreak Flag Day at the InfernoPictured: Shotglass Sally, Mizz Lillzz, Julie Bee


BroadeningHorizons

Roy Elkins

by Karen WheelockPhotography JAMIE STREHLOW

had first heard aboutBroadjam last year,and as a musicianmyself, I found itvery intriguing. I ex-plored the magnitudeof the site and met

people who had success with it.When I heard that Broadjam’sRoy Elkins was going to be at amusic networking event and re-viewing local music, I jumped atthe chance to have my song re-viewed. It was slightly intimidat-ing to think about approaching theCEO of an international musicwebsite, but Elkins proved to beaccessible, kind and very willingto give music advice. Over time, Ilearned just how much Elkins andBroadjam have helped musicians,especially in the Madison area.

I met Elkins in Broadjam’srecently relocated office in an old,yet charming industrial buildingon Baldwin Street. Dressed in aBroadjam tee shirt and shorts,Elkins was the epitome of a laid-back interviewee.

Karen Wheelock: What is yourbackground in the music in-dustry?

Roy Elkins: I started as a song-writer. I moved to Memphiswhen I was younger andended up getting a job at amusic store there. I loved thetechnology and synthesizers –they were just starting toevolve. I was then recruited bya company that just started inPhiladelphia; they wanted meto teach people how to buildtheir store from the ground up.I grew in that company andtook on many responsibilitiesover the years. Then was hiredby Sonic Foundry here [inMadison] to work in the salesand marketing department,and I helped get that companygoing. When I left there, mywife and I loved Madison somuch that we decided to stay

here and create our own musicbusiness. So I took my love fortechnology and songwritingand created an initial conceptof a website where musicianscould store and distribute theirmusic. I’m very lucky that I’vebeen able to make my living ina career that I love. I’ve said forso long that I have the secondbest job in the world; the bestjob is to be on stage in front ofthousands of fans.

Broadjam has been aroundfor almost 14 years. It’s one of, ifnot the longest, running music li-censing sites on the internet. Therewere other similar sites whichBroadjam premiered in 1999, butthey have all faded away sincethen.

KW: What are the differentcomponents of Broadjam?

RE: The primary function ofBroadjam is to connect buyersand sellers with music acts formusic licensing. A directormight call us for a heavy metalsong for a scary movie, we’llpost it, and our members willimmediately start submittingsongs for it. This is called

“song plugging,” a conceptthat has been around for about50 years. We were the com-pany that pioneered it online.Not everyone will get licensed.Although we have a reallygood track record, it’s nevergoing to be 100%, so we doother things like sell musicsoftware, hold contests, and letmembers sell downloads oftheir music. We have Top-10charts, and we allow membersto review music and get re-viewed. We believe it’s one ofthe best social networkingsites for musicians to commu-nicate with each other.

KW: So, what is the likelihoodof someone selling their musicthrough Broadjam?

RE: Odds are probably a littlebetter with us, or with a com-pany like ours, than alone. Wehave about a 10% successrate in licensing, and typicallyin our industry it’s anywherefrom 3-5%, so we are prettyhappy saying that 10% of thepeople who sign up for musiclicensing get licensed. Thishas been consistent for yearsnow. If you think about itthough, there might be an adagency that is only looking forone song; there might be ahundred Paul McCartney’ssubmitting, but only one will bechosen. It doesn’t matter howgood the other songs are con-tent-wise; what matters is howit fits with that commercial. Mu-sicians may feel a little rejectedby this, but it’s all about whatfits that particular opportunity.Something unique about us isthat we display which songsgot picked, so the memberswho submitted can listen tothem and see what the pickedartists did right. Another key tosuccess is to watch the top tenTV shows and listen to whatkind of music is being playedin them. What I love about our

I “If you’re think-ing about mak-ing music allthe time, butnot doing it,somethingneeds tochange.”

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site is that for almost everyonewho does get licensed throughit, it’s their first time. Just lastweek I got two emails frompeople who were thrilled aboutbeing chosen for their first li-censing opportunity. That’swhy I started this – to help mu-sicians.

KW: How else is Broadjamhelping the local music com-munity?

RE: We do a lot of things in thecommunity – we provide thevoting mechanism for theMAMAs [Madison Area MusicAssociation Awards], for ex-ample. I’m chair of the boardfor it, so we also try to help withfundraising and guidance/or-ganization. We do music net-working nights over the courseof the year and sometimessponsor events that othermusic organizations are hold-ing. Our rule for helping theseorganizations is that the eventshave to benefit local musicians

or kids trying to learn to playmusic. We’ll have a lot of song-writing nights; we’ll judge con-tests. We also support theLaunchpad program – astatewide competition forbands that high school stu-dents are in.

Not only does Broadjamhold events for the community, Ihave heard multiple accounts ofElkins sitting down with peopleand giving free one-on-one adviceabout the local music industry. Hehumbly admitted to this when Ibrought it up.

RE: What I try to do – I’m a littleuncomfortable tooting my ownhorn – but… what I try to do ishelp somebody at least once aweek. Most of the time, it’s aband that comes in and wantsme to listen to their music, andI’ll help dissect it. Or it mightbe someone who is gettingstarted in the music industryand wants to help bands butneeds guidance. If I can help

somebody push music furtherin Madison, I will.

KW: What are your goals forBroadjam?

RE: We’d like people to thinkabout us when they put theirmusic online. We’re not arro-gant enough to believe thatwe’d be the only site musicianspost their music on, but wewant to be one of the choices.I’d love to continue to put morefeatures on the site, connect-ing more people, growing itglobally – about 65% of ourcurrent members are from theUS.

KW: And what would you liketo see happen in the Madisonmusic community?

RE: I would love, love to seemore opportunities to perform.Madison has a lot to offer. Ithink that living here, some-times people don’t realize howmany places there are to play.Madison is probably in the top


Roy Elkins with the Broadjam Team

ten per capita in the countryfor music venues. I would alsolove to see more events to ed-ucate the people in Madisonabout the music industry. Ulti-mately I’d like to have amonthly event like the MAMAsor a lecture about touring, pub-lishing, etc.

KW: I recently went to an edu-cational event that was appli-cable to the music industry,and it was free – but only about15-20 people showed up!

RE: It’s really interesting –there’s some level of apathy…this has been around since Iwas “that guy”… we all gothrough that period, but wehave to realize that at somepoint, no matter what careeryou’re in, you’re going to haveto pay somebody to help moveyourself forward. Whether it’scollege, a booking agent, apublisher… whatever it is,there comes a time when youhave to ask yourself “what am

I going to do to further promotemy music?” If a record com-pany is spending a million dol-lars on a record, they’re putting$100,000 into actually makingthe record and $900,000 intopromotion. What I’d like to im-part to musicians is that thework isn’t in the studio – that’sthe fun part… what are yougoing to do once it’s done?That’s where your work starts.

The days are gonewhen someone will drive up toyour house and offer you arecord deal. And the web is atwo-edged sword – yes, it’s agreat opportunity for exposure;the problem is that it’s foreveryone else too. It’s abouthow you differentiate yourself.At some point you need to re-alize that you need someone totake over the marketing andpromotion for your music. Ihighly recommend finding afriend who knows about mar-keting and making them thefifth or sixth member of your

band. Thatway youcan focuson yourmusic andnot have tow o r r yabout otherstuff. Youcan’t beeverythingor every-one.

KW: Well,( l a u g h s )my nextq u e s t i o nwas: whata d v i c ewould yougive to mu-s i c i a n ss t a r t i n gout… youkind of al-ready an-swered it

though. Any other advice?

RE: (Laughs) Well, yeah.Focus on what you do well.Get someone to take care ofyour business. Read the bookOutliers. If you’re thinkingabout making music all thetime, but not doing it, some-thing needs to change. And ifyou don’t have the ear, thenyou write. Write lyrics. Keepcreating. Never stop. Saveeverything you do. You mayhave a daytime job, but thatdoesn’t mean you can’t do this.Everyone who ever made ithad a job.

I left the Broadjam officefeeling inspired. Roy Elkins is justthe type of person you want to bearound continually and to absorbhis advice. It’s an honor to havehim and Broadjam.com so in-volved in helping out the Madisonmusic industry.

http://www.broadjam.com/ �


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BEAUTY

Photography: RIST PHOTOGRAPHYModels: DARCEY NETT | RYAN CRICEHair: ISELA GOMEZ of Twilight Make-Up:KATRINA KING of Blush! Make-Up ArtistryClothing/Jewelry Designer : RFD by RachelFrank

by Katrina King

Welcome to the newest section of Project Famous Magazine - the Beauty Section! I am so honoredand so excited to share with you the latest trends in all things beauty! Hair, make-up, accessories and more!Follow us each month as we showcase a local hair designer, make-up artist, fashion designer, jewelry designerand, of course, local models!

This month was all about Steampunk! I had the pleasure of working with models Darcey Nett of DarceyNett LLC and Ryan Crice of Intrigue Talent. Inspiration for the looks were drawn from the incredible talentsof RFD by Rachel Frank. Rachel Frank of Rachel Frank Designs created everything you see here! The gor-geous hair pieces, hats, jewelry and the outfits both models are wearing.

To create Darcey’s look I put depth and definition in her eyelid crease with a beautiful rust orangeshade from MAC followed with NYX Orange Pearl shimmer. I then created a beautiful cat eye shape withmatte black shadow and winged it out with a sharp edge. Red Cherry lashes completed the look. I kept hercomplexion dewy and flawless with Urban Decay Naked Skin foundation and gave her cheeks a soft glowwith Urban Decay Flushed Palette; her lips were kept nude with NYX lip color in Thalia.

To create Ryan’s look I created a soft smoky affect around his eyes with Urban Decay’s blackoutshadow and smudged it into his lash line. I evened out his gorgeous skin tone with Laura Gellar Balance andBrighten.

Our fabulous hair designer was Isela Gomez! She created Darcey’s hairstyle with a small barrel curlingiron, taking small sections and curling them tightly. She styled her hair with ease and created a trendy fish tailon the side of Darcey’s head, the perfect finish to the look!

Last but not least, our amazing photographer who was able to capture these stunning looks was NathanRist of Rist Photography!

BEAUTY

39

MUSIC

by Jennifer Allan

41

THE MADISON AREAMUSIC AWARDS

Celebrating the Present and Investing in the Future

Sexy Ester

Photography SABLE PARK PHOTOGRAPHY

he 10th annual Madi-son Area MusicAwards (MAMAs)was held at theCapitol Theatre atthe Overture Centeron June 23rd. Theaward ceremony,presented by

the Madison AreaMusic Associationand HeidMusic, was aparty forM a d i -s o n ’s

music-l o v e r sand music-makers to re-member! Alsoworth rememberingis how the Madison AreaMusic Association and theirannual awards celebration is soimportant to our community.

The event, which ranabout three hours, kicked off withan hour-long introduction to someof Madison’s best musicians andother music professionals on thered carpet sound off portion of theevent presented by Local Sounds.This was a fun and unique oppor-

tunity to discover what attendeesmay have been missing in Madi-son’s local scene. Madison’smusic community, from fans tobands, joined on the red carpet tomeet, greet and discuss the music

they make and the music theylove.

Prior to the start of theshow, I spoke with Roy Elkins,founder and CEO of Broadjam,Inc. Broadjam has played a vitalrole in making the MAMAs hap-pen since 2006. In all the last-minute preparation for the

ceremony, Elkins took a momentand chatted with me, saying howexcited he was for the show be-cause of the great performers onthe lineup. He said that the amountof work that had gone into theshow was going to make for avery enjoyable evening. From the

length and volume of ap-plause after each pres-

entation, I have tosay that I thinkthe crowda g r e e dw i t hElkinsaboutt h e

qual-ity ofthe en-

t e r t a i n -ment.

I wasfortunate to meet

and talk with manyartists of varying genres

on the red carpet. I discussedthe MAMAs with Folk Metalband Warseid one minute and theJazz Funk Soul Blues Neo-BopCombustible Trio the next. Theunifying themes of each discus-sion were clearly of the celebra-tion, recognition and futurestrength of Madison music. Vocal-ist Logan Smith of Warseid com-mented, “It’s great to bring

Tthe Daze


Kicksville43

attention to local music and I thinkany kind of event like this,whether it’s a small show at a tinyvenue or the big MAMAs, youknow, it’s good for the communityto get out and meet other musi-cians.”

After the hour of minglingon the red carpet, the fancifullydressed attendees made their wayinto the Capital Theatre for theaward presentations and live per-formances. The audience was verypleased to see local radio showhost Mitch Henck take the stageafter a career hiatus because ofhealth issues last fall. Perform-ances by past year winners, pres-ent nominees and honorableguests entertained and delightedthe audience. The Daze,Kicksville, Anna Vogelzang, Tef-man, Anthony Lamarr, Mikko

Utevsky, Ladies Must Swing,Dracula: A Rock Ballet withMichael Massey and his accompa-nying musicians, and Tani Diakite& the Afrofunkstars – all per-formed with expert precision andexcitement.

The awards themselves,hosted again by John Urban, werevery impressive due to the massivevariety of competition categories;there were 39 genre categories andover three dozen other categoriesfrom “Non-Genre” to “People’sChoice” to varied “Instrumental-ist” awards. As you can imagine,presenting each category’s nomi-nees and winners onstage wouldtake hours upon hours. Because ofthis, most nominees and winnerswere presented via video montage.However, sharing the spotlight,fifteen awards such as “New

Artist,” “Songwriter,” and “Artistof the Year” were presented in tra-ditional award ceremony fashionwith the winners accepting theirawards and saying a few words ofthanks onstage.

One of the biggest high-lights of the evening was the pres-entation of the “Michael St. JohnLifetime Achievement Award” toMichael Leckrone, director of theUniversity of Wisconsin MarchingBand since 1969. Leckrone tookto the stage after a section of hismarching band set the mood andgot the crowd moving with tradi-tional Wisconsin fare. Leckrone’ssense of humor had the audiencelaughing non-stop while he ac-cepted his very earnest award.

Bringing fans, musiciansand music industry leaders to-gether for the MAMAs means somuch more than just presentingawards to musicians. This event isa celebration of the great diversityof local music and it providesmuch deserved recognition tosome of the best talent in the city.It also emphasizes how the Madi-son Area Music Association ischaritable to the community andmakes continuous donations tostruggling youth music programs;the Association’s commitment tonurturing the next generation ofartists is apparent and noted bywinners and nominees alike.

One nominee for “FemaleVocalist of the Year” Alison Mar-garet took a moment to commenton why the MAMAs are so impor-tant now and in the future. Shesaid, “Here’s the obvious answer– which is how it benefits musiceducation. I am a music educator,and I teach at Madison College.So there’s that aspect of it, whichis definitely the highlight of whyit’s important, but also that itbrings various styles/communities

Michael Leckrone


of music together.”With the future in mind,

it’s important to remember that theMAMAs is a music event thathelps strengthen the future of ourcity’s arts. However holding sucha high-quality and reputable eventevery year doesn’t come as easy asthe talent does to the artists nomi-nated annually. Each year it is astruggle to make the MAMAs areality. So how do we keep theMAMAs, our local music sceneand youth music programs strong?Just like everything else, we’ll getout of it what we, as a communityput into it. The return depends onour collective investment; an in-vestment in the arts is not only

vital to our culture, it’s also a fun-damental part of a strong localeconomy.

Brad Schubert, bassist ofSexy Ester, the 2013 AlternativePerformer of the Year, summed upthe necessity of the MAMAs. Hestated, “It means a lot for kids, get-ting the instruments, you know, re-ally helping the schools with theirmusic programs, which are strug-gling with the economy. It meansa lot that they put on these eventsto help with those programs.”

Attendees of the MAMAsshould be proud. Not only did theyhelp strengthen the futures of ouryoung musicians by supporting theMAMAs, but they also helped the

continuing dreams of all musi-cians, both present and absentfrom the MAMAs. Show yourlove and support for the MadisonArea Music Association, theMAMAs, and the young musi-cians with your participation, yourvote and your attendance in 2014.Community support will be whatmakes a second decade of theMAMAs possible.

For a full list of 2013 MAMAswinners, visit

http://www.themamas.org/about_the_mamas/past-mama-award-winners/2013-winners

�

45

PHOX

Left to Right From Top: Mikko Utevsky, Michael Massey withMarguerite Luksik, Art Paul Schlosser, Michael Leckrone andMitch Henck, John Kruse and Brandon Beebe, Ari John White-wolf and Shawn Tallard, Butt Funnel, Ultrea, Anthony Lamarr,Rokker Inker, Tani Diakite & the Afrofunkstars, Anthony Lamarr &Company, Kicksville, Anna Vogelzang, Mike Huberty and MichaelBrandmeier, Warseid, Ladies Must Swing

Something to Noteby RICK TVEDT

Executive Director/Treasurer, MAMA, Inc.

Photography BOB M. WYDRA PHOTOGRAPHY

47

People often talk to me about the Madison Area Music Associ-ation and, although the knowledge that we work with the public schoolsto provide instruments and funding for music programs is well-known,what is lesser-known is our work with community centers, private in-struction facilities, churches, individuals and other organizations likethe Boys and Girls Club and Girls Rock Camp. It’s all in an effort toserve the community.

For the MAMAs, there’s another side of the coin, and that ispromoting and supporting the professional community of musicians.This is what our awards show and other events are about, as well as themusic writing I do with Local Sounds Magazine and Madison Maga-zine.

Both aspects are critical in providing structure to the City’smusic scene be it rock-and-roll, jazz, hip-hop or anything else. We’vesurvived ten years on limited funding, and it’s been quite a struggle.The commitment of volunteers is not only crucial but extraordinary.

There is much work to be done, and if the MAMAs are goingto make a real difference, it will take city involvement. There is greatpotential, and everyone likes to make comparisons to Austin, but weare a long way from that. The City of Madison needs to recognize theeconomic value of the arts outside of Overture’s door and invest in it.The success of Austin did not happen in a vacuum; the location of techcompanies there is no accident and can be directly linked to the workthey’ve done with the arts.

Ladies Must Swing

Those who closely followthe Project Famous events mighthave seen Shawn Tallard pop up ina rock star photo shoot, funnymusic video, or onstage with apuppet on his hand at a recentRAW show. What some may notrealize is that he’s also one ofBroadjam’s most celebrated mem-bers, under the name Sun Voyage– not only as a musician, but as aproducer as well.

Tallard picked up guitararound age 12, and has since beenhooked on making music. By 8th

grade he was playing seriously.His dad bought him a 4-trackrecorder, and he started recordingguitar on it. He soon started hear-ing a bass line in his head, so heborrowed his dad’s bass guitar,soon learned the instrument, andrecorded a bass track to his music.He then learned other instruments,and by age 17, he became thedrummer of the band Bascom Hilland was able to work with aGrammy-winning producer. Theyflew around the country, playing

fairly large shows. He was able tosit in on meetings with the pro-ducer to learn about what makesmusic popular and took what helearned to future projects, “I reallygrew a lot in that band, and I’mthankful for the time they gaveme.”

Though Tallard was verymusically-inclined, it took him along time to be able to write vocalmelodies. Inspiration finally cameafter his ten-year marriage ended.“Up to that point, melodies didn’tjust ‘come to me,’ as they do withother musicians. Going throughmy divorce uncorked so much; itrearranged my emotional life andbeing. I woke up one day, pickedup my guitar and was finally ableto write a vocal melody. Musiciansdon’t get their head checked outwhen they’re going throughcatharsis; they write music.” Thisintense life event spurred Tallardto not only write songs, but recordan entire album called “On a Pos-itive Note”… a way to make hisemotional trauma finally come to

rest.

When he first beganrecording, Tallard intentionallypurchased a cheap 8-trackrecorder. He wanted specificallyto focus on his songwriting andperformance, not audio quality.Though employed by Full Com-pass Systems – a company thatsells, designs, and consults on pro-fessional audio and video record-ing and lighting equipment, aswell as musical instruments - hewanted to wait until he could per-fect his skills before splurging.

Tallard decided to joinBroadjam and within six monthshis song “Choirs of the Angels”was picked up by a major TV li-censing company. This gave himvalidation and a reason to startrecording on higher quality equip-ment. “At that time, the most valu-able part of the website to me wasthe blind song reviews. Peoplewho didn’t know me, and had noreason to like me, would give mereviews of my songs.” He started

A SUN VOYAGE PRODUCTIONby Karen Wheelock | Photography JONAH WESTRICH


realizing the contemporary struc-tural pattern that tended to pleaseaudiences most, and once hestarted using it more, he had moresuccess.

Soon Tallard grabbed theattention of Broadjam CEO, RoyElkins. Elkins sent Tallard a mes-sage saying, “Your stuff is in a dif-ferent league... I do believe thatyou will be doing this full time atsome point in your life.” Tallardthought, “Okay, all this dude doesis listen to indie artists all day,from all over the world. To get acompliment like that from some-one who has so much experiencewith music personally and profes-sionally, maybe I should be doingthis more.”

Through Broadjam Tallardsoon met a musician namedAustin Tyler from California.Tyler specialized in industrialrock. The two musicians wrote asong together called “Why Won’tYou Die?” and got 12,000 uniqueplays on the site for it. The songhas dual meanings: first, it’s a tes-tament to the strength of humancharacter – relating to Tyler’sfriends who struggled with addic-tion. Second, Tallard had the ideato put vampire references into thesong to make it more mainstream,and it went viral. The two are stillwriting songs together, but thelong distance and their busyschedules have made it hard to fin-ish anything else lately. Tallard ex-pects to have a few new songswith Tyler within the next coupleof years.

Though he’s had a lot ofsuccess with his own music, Tal-lard is currently more inclined tohelp other people with production.“At this point in my life, it’s muchmore gratifying to me, personallyand spiritually, to help other peo-

ple’s dreams come true.” He hasrecorded for a handful of musi-cians of all different genres – pop,singer-songwriter, R&B, rock, etc.– and has learned a lot in theprocess. “I am really neuroticabout production – it’s up to otherpeople to decide if it’s good. Iknow how to use the technologyand my ears together to createsomething that is broadcast qual-ity.”

Having musically-inclinedco-workers at Full Compass, itwasn’t long before many of themheard Tallard’s production accom-plishments. He was soon ap-proached by them to record aholiday collaboration album toraise money for the Make-a-WishFoundation. Along with 20 othermusicians, over the course of sev-eral months Tallard mixed, mas-tered, and recorded several songsfor the Full Compass compilationalbum, “A Winter’s Wish.” Theproject raised almost $3,000 forthe charity. This experience waswhat inspired Tallard to continueto help others.

The first musical influencethat Tallard had was Michael Jack-son during his “Thriller” years. Heis heavily influenced on the pro-duction side by Quincy Jones, whoTallard claims is to this day, one ofthe best music producers ever.“His ability to put together vocalharmony, place instruments in cer-tain spots and create textures reallyinfluenced me at a young age. It’svery polished and is the style Istrive for.”

A recent project that Tal-lard worked on was with singerKay Lauren on her song “BetterDays.” Reflecting, he says, “Shehas the very unusual ability tocome up with a vocal melody outof thin air, without accompani-

ment or reference to key changes.She has a phenomenally soulfulvoice that to me sounds like across between Adele and old-school doo-wop.” Pleased with theway the song turned out, Tallardhopes to work with Lauren againon other projects.

A dream music project forTallard is to help at least a dozenartists make their music so popularthat they end up making a charitycompilation album, with eachsong being a Sun Voyage produc-tion.

Having the ability to dowhat he does, it’s almost surpris-ing that Tallard is so humble. Heknows he can make a difference inthe music industry, and will con-tinue to help others. “It’s becomeapparent to me that I have aunique skill set, and I can use it toenhance the quality of life for peo-ple with different skill sets.” He isquick to edify other people’s abil-ity and still is a little surprisedwhen people know his work. Afterbeing nominated for two MAMAsthis year, and helping differentartists, it’s more and more likelythat many people will be drawn tothe up-and-coming artist and pro-ducer, Sun Voyage.

www.facebook.com/sunvoyageband

www.sunvoyagemusic.com

�

49

https://itunes.apple.com/us/album/one-more-nightfall/id572644317

THE ARTS

When I walk downWilliamson Street, Madison’shaven for eccentrics and thosewho love them, I am often struckby the creative power of this tinymecca. In many ways, the neigh-borhood is a collaborative proj-ect—an open air gallery whereyou can find art wheat pasted towalls, chalked on sidewalks, andstapled to poles. Most of the timethe work remains anonymous. Re-cently, I sat down with ClaireWarhus, a wildly talented artistwhose drawings are a mix of satireand grime. They are gritty andbeautiful and sometimes hard toswallow. But when Claire opensher mouth, it’s usually to laugh,not to bite.

Anika Lautenbach: Tell us how

the name Snaggle Tooth Artswas created.

Claire Warhus: When I firstmoved to town, I got in a reallybad bike accident and got myfront tooth knocked out. Then Istarted setting up shows anddoing flyers. No one knew myname, so I would ask people toplay shows and say, “Hey, wemet the other night; I was thegirl with the snaggle tooth!”Now I have it fixed.

AL: The name lends a sort oftongue-in-cheek quality to yourart. How does that reflect thetype of art that you do?

CW: I would say nothing I do isserious.

AL: What kind of art do youdo?

CW: Black and white pendrawings of, usually, weird shit.Sometimes gross. Usuallyfunny, I’d like to think.

AL: I see a lot of hotdogs inyour art.

CW: I like hot dogs. I like hotdogs, I like dicks, I like skate-boards, and I like bugs. Pukingis usually involved. Farting.Farting is usually involved.Farts are a must.

AL: Did you go to art school?

CW: I went to UW-Madison for

Local Artist Bares Her Teethby Anika Lautenbach Photography ADELINE PECK


not even two months, and Ifucking hated it. I was in the artcohort and dropped out.

AL: What do you think aboutformal education for art? Is thatsomething you think peopleneed?

CW: I’m going to back toschool… but just for resources.If you want to learn how to doany art professionally the toolsare really pricey and hardlyanyone does apprenticeshipsany longer. So school’s a goodidea for certain stuff, but I don’tlike school. I don’t do well inschool.

AL: I know a lot of people sayyou don’t need formal educa-tion for art, but a lot of peopletake business classes, as faras marketing your artworkgoes…

CW: One of the classes I’mtaking is a portfolio marketingclass. It basically teaches youhow to present yourself tobusinesses or anyone whowould be commissioning youfor stuff. I’m definitely not pro-fessional… at all.

Claire is an imposing fig-ure. Impressively covered in tat-toos and often wearing cut offshorts, boots and shirts that oftencontain her own work, she is notthe poster child for “business pro-fessional.” She has a propensityfor swearing and, yes, she reallydoes talk about farting a lot. How-ever, despite her insistence thatshe’s not professional, Claire is a

person that people want to workwith. She is a warm and articulatepioneer of the DIY community.

AL:Would you say you have anultimate goal for your artwork?

CW: I want to run a print shop.I want to have screen printingbut I also want to have Xeroxmachines. I want to offer de-sign work and make my ownposters to sell and tee shirts,etc. I want to own the buildingand live above it.

AL: I know you do artwork forbands and have a lot of fliersaround town. What other proj-ects are you involved in?

CW: “Crucial Twat Night” is abig thing. We’ve been doing azine. Right now I’m working onan album cover, and I just dida tape cover, two tee shirt de-signs, a tour poster and a festposter, all of which are com-missioned to me.

AL: How did “Crucial Twat”start?

CW: It started because Hillary,the girl who runs it with me,and I were talking about howshe used to do an all-lady DJset in Chicago called the“Panty Raid,” which I thoughtwas fucking awesome. Wetalked about doing it here, andit morphed into more of a fem-inist thing than we thought itwas going to be. Now we havethe zine, we have a “CrucialTwat Night” at least once amonth, and it’s basically just

fem-positive-lady-band vibestuff. The stipulation for “Cru-cial Twat Night” is there has tobe at least one lady in theband, or the band has to havea super positive femme vibe.

AL: Would you say that usingyour artwork to promote femi-nist ideals or any sort of politi-cal idea is important to you?

CW: Yeah. You wouldn’t reallybe able to tell. The stuff I drawisn’t overtly political, but thefact that it is gnarly, and I backit up, and I know why I’m doingit… the fact that it helps me getmy voice out there, as awoman, I think that’s really im-portant. Everything I do, in away, I would like to think issomehow improving things forthe girls in the scene aroundme.

It’s easy to get lost in thegrotesqueness of Claire’s work. Asshe mentioned before, it often in-volves many of the bodily func-tions most people don’t want tosee splattered in pen and ink. Mostpeople probably overlook the re-bellion in this type of art. The ideathat a woman is responsible formaking us laugh and grimace isstill a bold and necessary state-ment in the art world.

AL: Which artists inspired yougrowing up?

CW: I really like Edward Goreystuff. Bosch and old Renais-sance paintings. Jenny Savilleis really cool. I always liked thegross stuff when I was in


school. When we would go tothe art museum and had topick out a painting, I was al-ways the kid picking out thefreaky shit.

AL: So, you’ve been doing art-work since you were a kid?

CW: Yeah! I refused to get upfrom the craft table when I wasin kindergarten and had go toreading time. So when I hit firstgrade, I didn’t know how toread and everyone else did; Ionly wanted to draw. Which isfine because I know how toread now… (laughs)

AL: Is there anything on thehorizon for you?

CW: I’m writing another zinemyself that’s called Shit Grrl,Like F’real Tho. It’ll just havethings I think are funny anddrawings. For the Crucial Twatzine, we just compile submis-sions from other people, whichis really important. It’s cool thatwe have other ladies’ voicesout there. I can’t edit any oftheir stuff, and, if I don’t com-pletely agree with somebody’ssentiment, I’m going to publishit anyway. It’s really importantfor every woman to be heardbecause it creates discussion.

AL: Do you always like to mixhumor and things you find im-portant?

CW: Everybody just needs tocalm down… basically abouteverything. (laughs)

On its surface the CrucialTwat zine may seem like a strangecollection. While one page holds amoving dissection of the definitionof rape, the next will show awoman sitting on a toilet smiling.This is Claire’s and Hillary’s man-ifesto. Yes, there are terrible thingshappening to the female body thatneed to be addressed and individ-ual stories that deserve an audi-ence. But the need to laugh and nottake ourselves so seriously is justas important. Like Claire said,farts are a must.

AL:Do you have any art showscoming up?

CW: I’m supposed to be hav-ing an art show later this fallwith my friend Josh Davis,who’s a really awesome screenprinter from Chicago. I hon-estly haven’t had time to doany art I want for myself be-cause I’ve been so busy withcommissioned pieces. Usuallyif I do that for a few months, Iwon’t take on any more com-missions for a while.

AL: So when you blow up afterthis interview, you’re going tohate us?

CW: (laughs) No, because Ineed the money and I do likenew projects. Sometimes peo-ple have really good ideas thatI would never have thought of.One of the posters I just did—we just did a call out online forpeople who were attending thefest to find out what theywanted to see on it—and itended up being our friend in a

strong man costume holdingthe two severed heads of oneof the ICP members and one ofour friends in the grind scene.They’re both puking in front ofunicorns holding joints.

AL: You wouldn’t have thoughtof that?

CW: I mean, I probably couldhave gotten there myself…

AL: How does living in ahaunted apartment influenceyour work?

CW: Sometimes I can’t work atnight in the back because itgets too scary; so then I haveto come out here, and I don’thave my computer for sourceimaging, so then I just end updrawing dicks riding skate-boards, smoking bongs.

AL: Excellent! Is there anythingelse you’d like to tell ProjectFamous readers?

CW: You can find a bunch ofmy work on my Facebookpage under Snaggle ToothArts and you can also contactme there for anything. I like todo collaborations… and thankyou! Ladies rule!

Next time you find your-self pondering how it feels to be awoman, what it takes to be anartist, or what it means to love hotdogs, I hope you will rememberthe name Claire Warhus. She’schewed over those questions be-fore, and she has some drawingsto prove it. �


57

Photography: SABLE PARK PHOTOGRAPHY

Through A Young Artist’s Eyes: Jenna Farnsworth’s Perspectiveby Adrian Ramos

Along a hall in the Play-house Gallery at the OvertureCenter for the Arts, hang 26 paint-ings and photographs of Antarc-tica. Below each a wooden boxasks a simple question about thesubject, the answer revealed whenthe viewer slides the panel to theright. The ArtArctic Science pieceswere born from images capturedin photo by high school scienceteacher, Juan Botella, and then putto canvas by 7 students at MononaGrove High School.

One of the first two stu-dents chosen by Juan Botella to bea part of this project was JennaFarnsworth, a junior at the timethe project was conceived. Jenna’saffinity is for landscapes, and sheimmediately set her brushes tobegin depicting the scenery in thephotographs. One of her pieces,“Clouds Over the Sea,” portrays afrozen mountain in a dim, overcastsouthern light. The glow of themountain reflects off the clouds

and the sea, and the landscapeseems harsh, still and quietly invit-ing.

Farnsworth’s approach toart is incredibly simple: find some-thing that inspires you and thenput it on canvas. No limitations, norules, no confinements. She says,“The sun sets everyday, but it canlook different every single day.You can perceive [it] anyway youwant.” This freedom may also beher Achilles heel, as her paints arelike words to her, and she is par-ticular about what she says. “If Idon’t like something I do, it’s leav-ing.” Perhaps it’s this choice ofwording that allows her to com-municate the Antarctic landscapesso aptly.

Farnsworth began creatingart the way many of us do growingup. She started with a love of col-oring and paint by numbers andeventually moved on to watercol-ors. By the time she entered mid-

dle school, Farnsworth’s artteachers had begun to recog-nize and encourage her bud-ding talent. She showedsome of her art at a churchbizarre, and the positivefeedback pushed her to in-vest more of herself in herart, bringing more and moreart work home and filling therooms of her family’s homewith canvases and art sup-plies.

Farnsworth creditsher family and teachers forthe support that inspired herto create art and develop hertalents, stating: “My fam-ily’s always been very sup-portive. My mom, she buys

paints, she buys frames. She helpsme a lot.” As advice to studentsjust starting out in discovering art,she says, “Find something thatyou love to do. It will help you.”She also recommends learning toaccept criticism, as it will help im-prove the skills of the artist.

Farnsworth is continuingto pursue her art throughout hercollege career, expanding herskills, and pushing herself to stepoutside of her comfort zone. Shelooks to plug into the art commu-nity more deeply, enter art fairsand begin to get her name circu-lating.

In total Farnsworth has sixpaintings on display in the Play-house gallery. ArtArctic Sciencewas shown through June 27th atthe Overture Center for the Arts.The artists would like to see thepieces become a traveling collec-tion. �


In February there was“Discovery.” In April we had“Marvel.” June welcomed “Kalei-doscope.” In August we will see“En Masse.” As each of theseterms suggests, Madison sees amyriad of colorful and interestingevents, each one bringing forth thetalents worthy of such descriptivewords.

RAW: Natural BornArtists, an international artist col-lective self-defined as an “ArtisticCircus of Creativity,” present inover 81 cities worldwide hoststhese showcases during its seasonwhich runs from February throughOctober each year. The showcasesoccur every other month, and eachone features the work of visualand performance artists.

On June 20th RAW: Kalei-doscope welcomed around 30 tal-ented artists to display their workonstage, on the floor, or in the bal-cony of the High Noon Saloon.Attendees got to meet with theartists and view their photography,paintings, illustrations, digital art,jewelry, fashion, make-up applica-tion, hair-styling, musical sets,film, sketch comedy and hula-hooping. The artists shared theirart with an elaborate, intoxicating,and colorful display for the atten-dees and their artistic peers. Thethird showcase of 2013 proved tobe an exciting and successful showfor all involved.

RAW: Madison is gearingup to have another fantastic show-case and is looking for artists for“En Masse.” If you’re interested

in showcasing next month, visit itswebsite and register. Showcasingat RAW not only helps one net-work with other artists of allkinds, but also with art lovers andart enthusiasts. Being a part ofRAW also offers the opportunityto win a “RAWard” - RAW’s An-nual Indie Awards Show. Judgedby popular vote at the end of theseason, these are given to ninelucky artists and are intended tojumpstart their artistic careers,such as boutique or gallery place-ment. Don’t miss out on a greatopportunity to share your passionwith Madison. Become a“RAWkstar” today!

http://www.rawartists.org/register

RAW: Madison Dishes Out Another Piece of Delicious Artistry

by Kelly Lajter

59

Photography Jason Ocker

“I think that the most rewarding aspect of the RAW: Kaleidoscope show was to be able toparticipate in something that encompassed all sorts of artists and to be able to see that, no matterwhat the genre, every artist there loved and believed in what they do. The highlight of the eveningat RAW for me was all of the friendly people and the positive feedback I received. It was nice to berespected as an artist and not just a girl who paints weird, creepy dolls.” ~ Miranda Morrissey, Vi-sual Artist at Pincushion Dolls, Madison, WI - http://pincushiondoll.me

“RAW definitely met my expectations. It was fun to feel like a mini-celebrity for one night.The highlight of the evening was dancing wildly with a few people during Bad Bad Meow’s set.We formed our own unofficial dance party.” ~ Gabrielle Fine, Photographer at Gabrielle FinePhotography, Madison, WI - www.gabriellefine.com

“We’ve played RAW events in other cities before. As a band you always want tomake fans out of the audience, but what we’ve learned from other RAW events is the hugepotential for connecting with other artists. We met our photographer at RAW Chicago. AtKaleidoscope we were convinced our singer, Alen, was gonna fall off the catwalk duringour set. We were all sorely disappointed it didn’t happen.” ~ Jon Leganski, Drummer ofBad Bad Meow, Chicago, IL - http://www.badbadmeow.com

“The show was really exciting and had a ton of talented artists to check out, plus the video in-terview was fun; it surpassed my expectations for sure. Talking to a bunch of people who were inter-ested in my work as well as meeting all the great RAW artists and seeing their work was the highlightof the night for me.” ~ Jon Paul Christman, Visual Artist at JPC Design, Madison, WI -https://www.facebook.com/JpcDesign

“The best part about RAW was meeting all of the other artists. Imade so many connections and a lot of great new friendships. RAW sur-passed my expectations. I knew it would be awesome, but I had no idea it was going to be asawesome as it was. It was a truly amazing experience. I loved seeing all the performers, es-pecially the musicians. Now I have some great new music to listen to and some incredibleartists to support.” ~ Cyrene Krey, Photographer at Salem Street Productions, Madison, WI -http://www.salemstreetproductions.com

“The most rewarding part of RAW is meeting and learning from other artists. I was inspired byothers’ work to learn about their craft. RAW is a well-oiled machine; they definitely know what they aredoing. They make you feel welcome in their community, are there for you and definitely do a great jobpromoting you, your art and the event.” ~ Alyson Tincher, Jewelry Designer at @Creative Glass, Madi-son, WI - https://www.facebook.com/AtCreativeGlass

Reflections on RAW:Kaleidoscope by RAW Featured

Artists

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“I was really excited about all the positive feedback regarding my unique creations. It wasoverwhelming to hear such positive feedback from so many talented artists and guests. I really feltvalidated and excited to continue creating my jewelry. More than anything, I enjoyed meeting theother artists and watching all of the talented performers.” ~ Andrea Mitchell, Handmade Jewelry byAlyxAndrea Design, Madison, WI - http://alyxandreadesign.webs.com

“I have never felt more proud of myself in my life. In five short weeks Iaccomplished a lengthy clothing line, an entire artist display of apparel, bags,and hoops, and a performance to boot - all in the midst of an already hectic

life of a budding career and running a business. When I look back, I feel that such an independentand dynamic endeavor has fulfilled and empowered me ten-fold. I needed this night, and I am ever-thankful RAW contacted me, because I made an awesome tribal bra. RAW blew me out of thewater. Flawless night, at least it felt like it, and that is what is certainly important; turn anything intogold. My highlight at RAW was when the ladies hit the runway to walk. They were bursting with ex-citement, beauty and smiles. From shaking booties to getting down with the flow, my heart waselated to see nothing but positive energy on the stage.” ~ Breezi, Fashion Designer at Happy WalletClothing & Gnar Hoops, Madison, WI - https://www.facebook.com/gnarhoops

“The most important aspect of showcasing at the RAW: Kaleidoscope event to me was theexposure to and potential for networking. The highlight was meeting the other showcasing artists. Idefinitely made some new connections there.” ~ Brandon Siewert, Photographer at Broken GlassPhotography, Madison, WI - http://www.brokenglassphotos.com

“The most important/rewarding aspect of showing my work was the fact that I got to show it. Imoved here less than a year ago from Nebraska and had the goal to get involved in an art communityin Madison. This was the first show of this size I had ever done, and it felt really great to be given thechance. The highlight of my evening was just having my family from out-of-state there to see theshow and have the new friends I have made in Madison come support me as well.” ~ JamieOehlrich, Visual Artist, Madison, WI - http://ja21lo.wix.com/portfolio

“Kaleidoscope was the most rewarding showcase I’ve done with RAW. It was the4th time I’ve showcased, and this event was bigger and better than ever before. Turningmy models from every day girls to fashionable HOT diva’s was amazing. Everything ransmoothly and on-schedule. All of the entertainment and artists were fascinating, talentedand very moving. My personal highlights of the evening were watching my creations walkthe runway and meetings HUNDREDS of new people.” ~ Cassie Redmond, Owner & HairExtraordinaire at Salon Chroma, Madison, WI – http://schroma.blogspot.com

“I met some great people and received some fantastic feedback. [The highlight of myevening was] Actually selling some art!” ~ Ryan Michael Wisniewski, Photographer at i’ve seenbetter pictures, Madison, WI - http://iveseenbetterpictures.com

In Their Own

Words...

Photography Bradlee Bertram

ILLUSTRATIONSPHOTOGRAPHYGRAPHICSI PG MONTHLY SUBMISS IONS FROM LOCAL ART ISTS

Photographer PARAMOUR PHOTOGRAPHY AND RETOUCHINGModel/MUA: Leslie Sanders

Model/MUA: Brenna Schwartz

Model: Tony Marquez


Model:DarceyNettHair/MUA:Blush!Make-UpArtistry

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