project expo
TRANSCRIPT
MARKETING PLAN FOR NEW ANDROID APP
PROJECTEXPO
Connecting People digitally
The Marketing Plan: Outline
Executive SummarySituation Analysis
GoalStrategy Tactics
Implementation
Executive Summary
Having Problem with the project?Don’t know where to start?
Can’t find proper guidance?
ProjectExpo is an app which aims to bring together the electronic freaks, who are madly in love with the beauty of electronics. It facilitates:
Electronic projects, extending further to other domains including non technical projects.
Connecting with industrial experts and Professors
Hardware Pooling
SITUATION
ProjectExpo will help to abridge the gap between academics and industry
More job opportunities Although India’s higher education system contributes about 350,000
engineers and 2.5 million university graduates annually to our workforce, at any given time, about five million graduates remain unemployed.
The company will aim to provide the amalgamation of skills with proper guidance.
MARKET OVERVIEW
POTENTIAL MARKET: UNIVERSITY STUDENTS INDUSTRIALISTS TECH GIANTS SETTING
COLLABORATION TO ADVERTISE THEIR PRODUCTS
TARGET
THE MAIN TARGET CUSTOMERS ARE THE COLLEGE GOING STUDENTS, AGE GROUP 17-25 YRS SPECIALLY THE TIER 2,3 COLLEGES.
THE COMPANIES SEEKING TO ATTRACT STUDENTS FOR TRAINING IN THEIR INSTITUTES
GOAL • To draw about 5K downloads in the first three months.
• To have about 50 % market share in the span of a year.
To position the app as a reliable brand in providing complete solution to all the Project related queries.
STRATEGY
TARGET MARKET SEGMENTS
CUSTOMERS STUDENTS PERSUING
FIELDS MAINLY RELATED TO ELECTRONICS AND SOFTWARE
INSTITUTES SEARCHING FOR STUDENT POOL FOR TRAINING
COMPANIES SEACHING FOR SKILLED TRAINEES
Collaborators• App downloading media i.e ……..• Press partners.• Online reviewers and blog writers.• App downloading media i.e.
Google Play and Apple Store.• Online reviewers and blog
writers.• Companies wanting to advertise
their products
Collaborators
Competitors • Similar apps with few coinciding features.• Parking information tracking apps. • Similar apps with few
coinciding features.• Training institutes with
teaching programs related to projects
Competitors
VALUE PROPOSITIONProjectExpo provides the cheapest and the most effective means to enhance the skill set without running for random advices. Hardware availability, Personal attention is given to the clients and their demands are taken care of.
TACTICS
Products• Emphasize on residential parking advantage for the parking slot
owners.• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
• Emphasize on student demands for project ideas and hardware .
• Focus on effective communication between industrialists and students.
Products
Products• Emphasize on residential parking advantage for the parking slot
owners.• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
• The total hardware cost would be taken and it would be refunded after the proper submission deducting the service cost which would be 20% depending on days.
• Contacting for expert advice would be chargeable
PRICE
Products• Emphasize on residential parking advantage for the parking slot
owners.• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
Basically the effort would be more on enhancing skill set ,providing hardware to students, innovating new ideas for projects, organizing project meets and competitions, taking new ideas from the students, basically promoting students that they are not alone.
COMMUNICATION
Create a proper landing page for the app and release it in major social platforms like Facebook, Instagram, Twitter etc.
Create a proper landing page for the app and release it in major social platforms like Facebook, Instagram, Twitter etc.
Place a demo version for beta testing. This attracts more reviewers and increases visibility through word-of mouth publicity.
Place a demo version for beta testing. This attracts more reviewers and increases visibility through word-of mouth publicity.
Promote the incentivizing structure to increase the customer base.Promote the incentivizing structure to increase the customer base.
Quickly act on the feedback and react according to it.
Quickly act on the feedback and react according to it.
Concentrate on retaining the existing customers.
Concentrate on retaining the existing customers.
The presentation is created by DIVYANSHI, MUJ as a part of a marketing research internship under Prof. Sameer Mathur, IIM lucknow.