project elements
DESCRIPTION
Project Elements. Web content management system Document database Site Refresh. Content Management. Buy vs. Build? Off-the-shelf options are available Cautions Existing functionality may drive business adaptation Limited flexibility to accommodate changing needs Integration issues - PowerPoint PPT PresentationTRANSCRIPT
Council InternationalStudy Programs
Internet Site Design
March 12, 2001
Project Elements
Web content management system
Document database
Site Refresh
Content Management
Buy vs. Build?
• Off-the-shelf options are available
• Cautions Existing functionality may drive business
adaptation Limited flexibility to accommodate changing needs Integration issues Enterprise architecture requirements
• Custom solution may be better
Content Management
Enterprise Architecture Perspective
• Relationship to other software systems and business processes
• Specifically Document database Content development workflow Future web site functionality
Content Management
EVI’s Proposal for CMS
• Conduct business needs analysis first
• Consider enterprise architecture requirements
• Build (or buy) optimally cost-effective solution
Content Management
Business Needs Analysis Process
• Interviews with key stakeholders
• Business Requirements Document
• Review, revision, and sign-off
• Translate BRD to functional requirements
• Use functional requirements to design the best solution
Document Database
Our Vision
• All common information maintained in a single location
• Component-based architecture facilitates delivery through multiple channels Web site Formatted text for print documents Dynamically generated PDF files Export to other web sites and systems
Document Database
WebSite
Print Export Module
OtherExportModule(XML)
PDFExport Module
Component Architecture for Document Repository System
DocumentRepository
•Database•Workflow•User Interface
Document Database
Component-based Architecture
• Logic at each level is self-contained and unaware of how other components function
• Each component knows only how to send a request and interpret a response, or receive a request and produce a response
• Any component or system that can speak their language can interact with these components
Document Database
Component-based Architecture
• Other benefits More efficient More flexible More scaleable
Document Database
Emphasis on Needs Analysis
• Build system to accommodate future use
• Enable move to future functionality sooner
• Revising later likely to be much more expensive
Document Database
Our Vision vs. Your Vision
• Somewhat more than requested in the RFP
• We think this is the best approach Opportunity now Consistent with enterprise view Can be done within budget
Site Refresh
Site Refresh
External Relations vs. Software Development
• Content management system and document database are software systems
• Site refresh crosses over to marketing/ external relations: how to deliver content in a way that influences customer beliefs and behavior
Site Refresh
Council ISP’s Goals:
• Improve customer workflow
• Increase “stickiness”
• Boost traffic
• Position programs (adventurous and fun yet academically serious)
• Reduce volume of information requests
Site Refresh
Requires awareness of customer
• What is customer trying to accomplish?
• What attracts/keeps customer to the site?
• What is customer’s perception of programs and of Council?
• What information does customer need, and how should it be delivered?
Site Refresh
Qualitative Customer Research
• If we talk to customers the wrong way, they may not respond
• Qualitative research gives us information we need to communicate the right way
• Helps us understand the functional, behavioral, and emotional drivers that influence the customer
Site Refresh
Insight and Understanding
• How do you look for a study abroad program? By location, or field of study, or something else?
• What are the strengths and weaknesses of our competitors’ web sites?
• Why do you want to study abroad?
• What kinds of information do you need most?
Site Refresh
Insight and Understanding
• Once you have the information you need, what do you expect to be able to do from our web site?
• What does study abroad mean to you?
• What do you hope to learn about yourself through study abroad? What kind of person do you think study abroad will make you?
Site Refresh
Insight and Understanding
• This kind of information immensely valuable for crafting presentation
• Not that difficult (or expensive) to get
Site Refresh
Qualitative Customer Research: Preliminary Plan
• Online surveys On Council ISP site Solicit via email broadcast Recruit through members, information inquiries, etc.
• Online focus groups (if needed)
• Limited traditional focus groups (if needed)
• Test resulting ideas and designs
Review
Content Management System
• Determine business needs first, then design best system
Document Database
• Plan now for future functionality
Site Refresh
• Based on qualitative customer research
Why EVI?
Knowledge of travel business, student market, and Council ISP
Proven track record
Breadth of resources
Service and commitment
Council InternationalStudy Programs
Internet Site Design
March 12, 2001