Project Decision By Emma Weeks

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Concept 1- Rimmel Nail Varnish

• For the “super shine” line.• Follows adventures of

super hero “Super Shine”.• Sequence of hero fighting

crime in London in a silver suit.

• Other heroes suits begin to turn dull but super shines suit stays shiny for longer.

• Voice over “Stay strong with Super Shine”.

Concept 2- Monster • Shot of someone

skateboarding badly.• Friend throws them a can

of Monster.

• Person drinks the Monster and becomes an amazing skateboarder.

• Cut to shots of different people drinking Monster with the voice over “Unleash your inner Monster”.

Concept 3- Urban Ears Headphones

• Point of view shot of someone taking part in various activities with different music in each sequence.

• Subject takes off their headphones to go to bed and the music stops.

• Voice over then says “Urban Ears the soundtrack to your life”.

EvaluationI have chosen to not create an advert in my project due to the fact that I feel that this option offers me the least creative freedom of all of the projects.  This is due to the fact that whatever I make must ultimately be tied to a project and that if I am to create a more creative trailer I run the risk of my advert losing it's links to the product.  Some adverts of course are far more plot driven and tend to not explicitly focus around a product an example of this would be the John Lewis “Man on the moon” Christmas advert however i feel that the success of this advert was largely due to the family friendly and festive narrative of the advert which is not in keeping with the cinematic style which I am aiming to produce which is more alternative or indie in appearance.

Film Trailer

Concept 1- Teen Drama

• Shots of teens having fun e.g. pool party, bonfire, sleepover etc.

• Close up shot of various characters with voice over of main character explaining who they are.

• Shot of main character voice over “this is me and this is the story of how I died”.

Concept 2- Horror Film• Group of people huddled around

a candle in a darkened room.• Voice over telling ghost story.• Suddenly candles begin to blow

out.• A voice starts to sing a childlike

rhyme the last words are “what will you do when the lights go out”.

• The final candle is blown out and the audience hears screams.

• Hand held camera shots can be seen of the teens running in fear before the camera is dropped and childlike laughing is heard.

Concept 3- Comedy• Fast paced tracking shots of the events

that took place the summer before.• Camera pulls back to the protagonist

laying on a therapist’s couch staring at the white cracking ceiling.

• Voice breaks through the monotonous music.

• “Excuse me sir” says voice off camera.• Protagonist sits up and is not infact lying

on a therapists couch but is sitting on a couch in a furniture showroom.

• Protagonist walks out of showroom whilst lighting a cigarette and offers one to the person who's POV is displayed in the camera and says to them well I suppose I should tell you what happened last summer.

• Screen cuts to black.

EvaluationThe largest factor for me deciding not to create a film trailer this year was the fact that last year for my AS project I created the open sequence for a horror film and I feel that these two tasks would be too similar in style.  I also feel that the fact that trailers are composed of selected sections of the film (generally the highlights) in order to make the film appear to the viewers without giving away large plot points that it would be hard for me to create a flowing story on screen.  Finally I have discounted a film trailer due to the fact that I feel that the style of lighting and cinematography which I am choosing to pursue in this project is most suited to the format of a music video.

Music Video

Concept 1- Youth Subculture

• Shots of youth being wild and having fun.

• Shots vary from point of view shots to wide shots.

• Lighting is heavily stylised and helps to convey the emotions of the scenes.

• Colouration may include soft pastels.

• Music video will have a somewhat grunge appearance.

Concept 2- Emotions• Music video will be shot in the

studio.• The song will have to be

extremely emotive.• One characters will appear.• The music video sequence will

symbolise the main characters mind.

• The music video will be shot against a white backdrop with the possible use of coloured chalk to add dimension and help to convey emotion through colour.

• Lip syncing will likely be employed.

Concept 3- Backstage pass

• Somewhat documentary style music video will follow a bands process of preparing before a show.

• Predominately hand held shots will be used.

• Shots will be taken backstage as well as from the crows whilst the band is performing as well as on stage with the band.

EvaluationI have decided to create a music video for my A2 project due to the fact that it is the most flexible of the three projects options.  I feel that this flexibility largely comes from the numerous genres of music videos, this number of genres means that I would be able to venture into symbolism to a greater extent than I believe I could effectively achieve in a film trailer.  One of the main icons that I have found inspiration in is Troye Sivan’s music videos for his album Blue Neighbourhood as I enjoy the use of colour as well as the cinematography of his music videos such as “Youth”,  I am also inspired by the originality of Melanie Martinez’s music videos for her as they link very distinctly to her style and image as an artist.  Melanie Martinez is a particularly interesting artist as all of her branding for example album artwork, merchandise, lyrics, appearance and music videos all feature the same surreal yet youthful and childlike style.