project briefings may 2012: aboriginal and torres strait islander art economies project

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Aboriginal and Torres Strait Islander Art Economies Project

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Tim Acker describes the Cultural Enterprise project, which is part of the Enterprise Development program.

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Page 1: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Aboriginal and Torres Strait Islander Art Economies Project

Page 2: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Who we are…

Dr Lisa Stefanoff – Post Doctoral Research Fellow University of South Australia

Jessica Booth – Masters Student University of South Australia

Dr Alice Woodhead – Project Economist Southern Cross University

Tim Acker – Principal Research Leader Curtin University

Page 3: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Art Economy Research Questions… What is the scope and scale of the Aboriginal and Torres

Strait Islander ‘art economy’? How can fragility be reduced? What new market opportunities are there for artists

and/or their enterprises? How can current art business models be improved? What training/advocacy/recommendations can be made

through research to contribute to a more robust sector? Opportunities for research students, community

researchers and others to gain skills and experience.

Page 4: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Page 5: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Page 6: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

Page 7: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

DealersGalleries

Art Centres

Page 8: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

Facilities

DealersGalleries

Art Centres

Medium

Business Models

Funding

HR

Location

History

Number/Supply

Federal State

Private

Page 9: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

Facilities

DealersGalleries

Art Centres

Medium

Business Models

Funding

HR

Location

History

Number/Supply

Federal State

Private

BuyersCollector

sAudience

s

Page 10: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

Facilities

DealersGalleries

Art Centres

Medium

Business Models

Funding

HR

Location

History

Number/Supply

National

International

Public Galleries + Museums

Prizes

Festivals

Journalists/ WritersFederal

State Private

BuyersCollector

sAudience

s

Page 11: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Artists Agents Audiences

Community

Wellbeing

Location

Age/Gender

Education

Education

Economy

Circumstance

Location

Facilities

DealersGalleries

Art Centres

Medium

Business Models

Funding

HR

Location

History

Number/Supply

National

International

Public Galleries + Museums

Prizes

Festivals

Journalists/ WritersFederal

State Private

BuyersCollector

sAudience

s

Page 12: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…   

Page 13: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…Art outside of art centres: artists and the free market in Alice Springs.Interviews with artists and agents, in and around Alice Springs, to understand the scale of this sector and the business models at work in it. Potentially create resources for artists who work in this zone to improve their professional practice/options.

Page 14: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…Art outside of art centres: artists and the free market in Alice Springs.Interviews with artists and agents, in and around Alice Springs, to understand the scale of this sector and the business models at work in it. Potentially create resources for artists who work in this zone to improve their professional practice/options. How many, how much? How big is the Aboriginal and Torres Strait Islander art sector?Collecting financial data from as many participants as possible. Modelling and mapping the data within and between the three zones, building a picture of art sector dynamics. Aim to create baseline for policy, service delivery and education/training.

Page 15: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…Art outside of art centres: artists and the free market in Alice Springs.Interviews with artists and agents, in and around Alice Springs, to understand the scale of this sector and the business models at work in it. Potentially create resources for artists who work in this zone to improve their professional practice/options.

Consumer dynamics: what are people buying and why?Audience surveys and interviews at key sites and with a range of galleries, collectors etc. What motivates audiences can help with marketing and education.

How many, how much? How big is the Aboriginal and Torres Strait Islander art sector?Collecting financial data from as many participants as possible. Modelling and mapping the data within and between the three zones, building a picture of art sector dynamics. Aim to create baseline for policy, service delivery and education/training.

Page 16: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…

Page 17: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…E-commerce + merchandise: new ways for artists to access markets.Interviews + surveys with galleries/manufacturers/retailers to understand the business models at work in this sector – and how artists might better access these opportunities.

Page 18: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…

Human resources: management qualities in art centres.Interviews + surveys with current + past art centre staff, unpacking they nature of this work – and how to better support future staff.

E-commerce + merchandise: new ways for artists to access markets.Interviews + surveys with galleries/manufacturers/retailers to understand the business models at work in this sector – and how artists might better access these opportunities.

Page 19: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…

Why choose art ? Professional choices in remote settings.Interview-based case study of artists + their professional motivations.

Human resources: management qualities in art centres.Interviews + surveys with current + past art centre staff, unpacking they nature of this work – and how to better support future staff.

E-commerce + merchandise: new ways for artists to access markets.Interviews + surveys with galleries/manufacturers/retailers to understand the business models at work in this sector – and how artists might better access these opportunities.

Page 20: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

How we’re doing our research…

Art centres as micro-enterprise: remote area entrepreneurship, successes, failures and opportunities.Comparative case study of art centres in three regions, looking at success/failure factors, threats and opportunities and what changes could be made to address these.

Why choose art ? Professional choices in remote settings.Interview-based case study of artists + their professional motivations.

Human resources: management qualities in art centres.Interviews + surveys with current + past art centre staff, unpacking they nature of this work – and how to better support future staff.

E-commerce + merchandise: new ways for artists to access markets.Interviews + surveys with galleries/manufacturers/retailers to understand the business models at work in this sector – and how artists might better access these opportunities.

Page 21: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Who we work with…

         

Page 22: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Who we work with…

         

Project Community: 105+ Art centres 35+ Galleries and

dealers

6 Peak bodies 15 Institutions 5 Government agencies

Page 23: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Who we work with…

Project Partnerships: Desart Office for the Arts AIATSIS Keringke Arts

Project Community: 105+ Art centres 35+ Galleries and

dealers

6 Peak bodies 15 Institutions 5 Government agencies

Page 24: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Achievements… Consultations and planning with artists, art centres,

galleries, dealers, curators and more. 150+ engagements with clients and end-users. Meeting with art centres in Cairns, Darwin, Alice

Springs, Perth and out bush. Project planning and approvals complete. Project documentation in place and Steering

Committee established. Recruitment nearing completion. Field work and data collection about to commence.

Page 25: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

Project Details…

Contact:Principal Research LeaderTim Acker – Curtin UniversityE: [email protected]: 0410 038 226

Page 26: Project briefings May 2012: Aboriginal and Torres Strait Islander Art Economies project

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