Project Brief - Youth/Love/Fashion

This October, The Make Den Sewing Studio will be teaming up with PRODUCT magazine and PACTfashion to bring an incredible fashion event to Toronto. Youth/Love/Fashion will be an annual platform that will help launch talented young designers (aged 14-21). Our goal is to create a series of unique workshops, culminating with an exciting, interactive fashion event that will inspire youth to play a role in the future of Canadian fashion. Youth/Love/Fashion represents a community of kindness, collaboration and creativity.

WHEN: Saturday Oct 18, 20142-5pmWHERE: Intercontinental Hotel(Toronto Centre)WHO: A wonderful mix of youth aged 14-21 and their friends/families. Fashion and media VIPs. Teachers and Administrators from the TDSB.

WHAT:We will celebrate Canadian Fashion and Youth Achievment. The event is the culmination of a 5 month interactive series of workshops. The event will be hosted by PACT’s founder David Lockett, Cultural Curator Kyle Kofsky & Fashion/Sewing expert Irene Stickney. It will consist of a runway show, video presentation, live art installations, live fashion installations, live to air media broadcasts and entertainment. Details within this package.

The PACT Urban Peace program is an award winning, result-driven and cost concious regis-tered Canadian charity dedicated to working with, supporting and empowering youth in our community. PACT (Participation, Acknowledgement, Commitment, Transformation) builds peace and hope in urban and rural communities by helping youth reach their full potential in life. PACT does this though strategic partnerships with youth focused agencies and commu-nity partners.

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OUR STRATEGIC FOCUS:This initiative will begin in May 2014 as we partner with the TDSB to engage youth to apply for our event. Students will be asked to submit an illustration of an outfit. This outfit will be for designed for a woman that they love. Students may also include a short paragraph detailing the story behind the design. Ie. A prom dress for their sister, a suit for their mom, best friend, or a dress for a role model who has inspired them in some way. Applications must be delivered in person or by mail to The Make Den at 1244 Bloor St. W. by June 8th (late application date is June 15th) Students are asked to submit a commitment fee of $25~ with their application and illustration. (Cheques can be made out to The Canadian Foundation for the Pre-vention of Family Violence. Charity receipts provided on request.). Students will be asked to combine upcycled and new materials in some way to incorporate sustain-ability into their designs. Selected designers will be provided with a budget for their materials as well as guidance in creating their designs.

Judges from the Fashion World (designers, models, executives) will select their top 15 choices from these applications. We will open up a place for the online commu-nity to choose at least one winner as well. These winners will be announced by the end of the school year (June 2014) and will be enrolled in industry workshops throughout the summer. These workshops will include Sewing and Patternmaking, Event Production, Styling, Hair, Make-up and Runway workshops for our models. We have partenered with The Make Den Sewing School and will enlist other experts in Toronto for these workshops.

With the help of our partners, each of the designs will be completed by September 2014. Throughout the summer we will partner with local media to promote and sell tickets for the event. Tickets for the event will be $10/person and free for designers and their models, with pro-ceeds going to PACT and other charities.

EVENT DETAILS:On Saturday October 18th 2014 we will create a unique and evolutionary Fashion Celebration which will be designed for maximum youth participation and excite-ment. Guests will arrive and be captured by our activations and installations. Live sewing and fashion creation - Art installa-tions and musical entertainment. Youth friendly food and beverage will be created to keep everyone happy and energized.A runway will be a central focus for the event and will be partnered with a video screen(s).

Timeline for Application and WorkshopsApril 30th/4pm Fashion Event Launch and Information Session at Bloor CIJune 8th/8pm Application Deadline. Application package must be mailed or delivered in person to:

The Make Den1244 Bloor St W. Toronto ONM6H1N4Studio hours are Mon-Thurs 6-10pm and Sat/Sun 12-7pm. We are closed for all holiday weekends during the summer. Application package must be submitted in an 8” x 11” envelope and must include the following:

1. Illustration of Designer’s intended garment or outfit. This garment must be designed for a friend, family member or a mentor. 2. Application page (provided on the following page)3. Commitment fee of $25~. Cheques can be made payable to The Canadian Founda-tion for the Prevention of Family Violence.

June 15th/8pmLate Application Deadline. Commitment fee is $30~ for late applicants.June 20th/12pmWinning Designers Announced via email. Designers names will be posted at www.the-makeden.com/blog as well.June 26th & 27th/10am-4pmDESIGNER WORKSHOPS ***MANDATORY***Workshops will run from 10am until 4pm. Designers will receive sewing and design instruction. Models must be present from 10am-11am on June 26th and 10am-11am on June 27th for fittings. We will travel to Value Village for materials sourcing. July 18th/ 6-9pmand Aug 8th/ 6-9pmDESIGNER WORKSHOP ***MANDATORY***Workshop will run from 6-9pm. Designers will receive assistance and feedback from PACTfashion mentors. Models must be present. Aug 29th/10am-4pmDESIGNER WORKSHOP ***MANDATORY***Workshop will run from 10am until 4pm. Designers will receive sewing and design instruction. Hair and make-up will be discussed. Models must be present from 10am-11am for final fittings. Sept 5th/6-9pmGARMENTS DUE! Garments must be submitted in a garment bag and on a hanger. Designers name must be indicated on garment bag using masking tape and sharpie. Garments must be pressed and clean with all zippers, buttons and closures complete. *Please note that students who are in financial difficulty and cannot afford the commit-ment fee may email themakeden@hotmail.com with their specific situation.

Youth/Love/Fashion ApplicationName:____________________________________________________

Email Address:____________________________________________

Phone Number:___________________________________________

High School:______________________________________________

Age:_____________________________________________________

Who are you designing your ourfit for? Why have your chosen them, andwhat does this person mean to you? __________________________

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Describe your outfit: _________________________________________

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What are your fashion and design goals? What do you hope to gain from this competition?________________________________________

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