project brief -...
TRANSCRIPT
PROJECT BRIEFOctober 12, 2016
VIA EDSA (FROM MAKATI)
Take EDSA heading Northbound
Stay on the right side as you
approach Cloverleaf interchange
Turn right to Cloverleaf Interchange
via ‘To Manila’ ramp
Exit towards A. Bonifacio Avenue
The property is on the right side
• 350 meters away from future Ayala Mall development
• 420 meters away from EDSA
Medical Institutions
Quezon City General Hospital- 2.7 km
Chinese General Hospital- 3.5 km
United Doctors Medical Center- 4.4 km
Veterans Hospital- 4.4 km
Phil. Children’s Medical Center- 5.3 km
Capital Medical Center- 5.8 km
UST Hospital- 5 km
Church
St. Joseph the Worker Parish- 1.7 km
National Shrine of our Lady Parish-1.3 km
Grace Christian Church- 3.1 km
Transport Terminals
Balintawak Bus Terminal- 1.8 km
Baliwag Transit Bus Terminal- 2.8 km
LRT Monumento Station- 3.8 km
MRT Balintawak Station- 1.5 km
Trinoma Public Transport Terminal- 5km
DISTANCESBusiness Centers
Cloverleaf- 300 meters
Vertis North- 4 km
Ortigas CBD- 11 km
Makati CBD- 17 km
Malls / Commercial Establishments
Puregold- 500 meters
Waltermart Muñoz- 2.5 km
SM North EDSA- 3.4 km
Trinoma- 3.7 km
Landers Superstore- 2km
Fisher Mall- 5.5 km
UP-Ayala Technohub- 7.3 km
Schools
Our Lady of Grace Academy- 830 meters
Notre Dame of Greater Manila- 950 meters
St. Mary’s Caloocan- 950 meters
Grace Christian College- 1.6 km
Lourdes School of Quezon City- 3.1 km
University of the East Caloocan- 3.3 km
St. Jude College- 4.5 km
Angelicum School- 5 km
UP Diliman- 8 km
The Logo
• Clear cut look represents modern architectural style of the project
• Incorporate elements of text, colors, and graphic icons of strokes
• Typeface used: Trajan Pro
• Flower icon represents the lush landscaping and close-to-nature environment
of the project
• Nuanced Shades of yellow and green for a laid-back and relaxed ambience
that the project offers to its future residents
PRIMARY: UPGRADERS/END-USERS
FROM CAMANAVA, NEARBY QC AREAS
• Renters to Owners
SECONDARY: HALF WAY
HOME SEEKERS/ INVESTORS
FROM BULACAN, PAMPANGA, ETC.
TARGET MARKET
These are couples who are looking for an ideal home in the North EDSA Quezon City area,
where they grew up and are familiarized. They are also aspiring for a place that is
accessible, near malls, workplaces, and schools so they can still spend quality time with their
family.
These are individuals who are close to their families and their
hometown but are looking for a half-way home near their workplace.
They value both work and recreation.
PROJECT DETAILSSize of Development 0.86 Hectare
Location A. Bonifacio Avenue,
Balintawak, Quezon City
Number of Building 1
Number of Floors 45 Residential Floors, 2
Amenity Floors (GF & RD)
4 Basement Levels
Total # of Units 1,566
Units Mix 1-BR and 2-BR Units
Parking Slots 841
Parking Ratio 54%
Unit Mix Unit Area (SQ.M) Balcony Area (SQ.M) No. of Units
1 Bedroom A (Inner Unit) 24.00 3.50 180
1 Bedroom B (Inner Unit) 25.50 3.50 180
1 Bedroom C (Inner Unit) 27.00 4.00 540
1 Bedroom D (Inner Unit) 28.50 3.50 180
2 Bedroom A (Inner Unit) 41.50 7.00 306
2 Bedroom B (End Unit) 41.50 11.50 179
2 Bedroom C (End Unit) 41.50 7.00 1
LINEAR PARK
ARCHITECTURAL
CONCEPTMODERN-CONTEMPORARY ARCHITECTURE
Along with the advent of technology during the early 20th century, a new style in
design and architecture took place. Characterized mainly by simple geometry and
right-angled lines, modern contemporary architecture deviates from excessive
ornamentation of the past styles.
Mostly utilitarian in nature, modern architecture’s dictum is “form follows function”
(Louis Sullivan) – a principle on which the building’s shape should be primarily based
on its intended function or purpose.
ARCHITECTURE OF CELANDINE
The building’s design elements and materials are manifested in the sleek
architectural lines, textures and composition.
Aside from enhancing the building aesthetically, atria and sky patio also improves
natural lighting and ventilation inside the building. Well-placed opening allow
natural air to circulate inside the building preventing hot air to stay within.
Sky patios and atria also act as amenity areas at higher floors, thus creating spaces
where residents can interact with one another while enjoying the view outside.
Light-colored rectangular frames at sky patio dissected by the earth-toned vertical
columns balances the façade, forming the building’s sense of character and integrity
in its architectural design concept.
AMENITIES
Indoor Amenities Outdoor Amenities
Lounge Areas Lap Pool
Snack Bar Kiddie Pool
Game Area Gazebo
Fitness Gym Picnic Area / Open Lawn
Audio Visual Room Play Area
Sky LoungeLinear Park and themed
gardens
Function Room Jogging Trail
Extended Sky Patios Roof Garden
Commercial Areas (c/o Developer)
Convenience Store Laundry Station
Water Station
UNIT
o Unit Balconies
o Individually metered utility
o Provisions for telephone, cable and internet
connections for each unit
GENERAL / COMMON AREAS
o Sky Patio
o Single-Loaded Hallway
o Landscaped Garden Atriums
o Ten (10) Hi-Speed Elevators
o Electrified perimeter fence
o Mail area
o Full back-up power for all units and common areas
o Provision for CCTV in strategic locations of
common areas
o Fire Detection, Alarm and Suppression System (Heat & smoke detectors, and sprinklers)
PMO SERVICES24-hour security, with roving personnel
Guarded entrance gate
General maintenance of common areas
Taxi call-in service
UNIT LAYOUTS
TURNOVER FINISHES1BR UNITS 2BR UNITS TANDEM UNITS
24.0sqm 25.5sqm 27.0sqm 28.5sqm 41.5sqm 68.5sqm
FLOOR FINISHES
Living, Dining & Kitchen Vinyl planks with baseboard Ceramic tiles with baseboard
Bedrooms Vinyl planks with baseboard
Balcony Ceramic tiles with pebble washout
Toilet & Bath Unglazed ceramic tiles
WALL FINISHES
Interior walls Painted finish
Toilet Ceramic tiles; Painted plain cement finish above wall tiles
CEILING FINISHES
Living, Dining & Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet & Bath Painted ficemboard ceiling
SPECIALTIES
Kitchen Area Granite finish kitchen countertop with cabinet system
Toilet & Bath Mirror CabinetGranite finish lavatory
countertop
Granite finish lavatory
countertop and mirror cabinet
DOORS
Entrance Door Wooden door on metal jamb
Bedroom Door Sliding aluminum framed glass panel Wooden door on metal jamb
Toilet Door Wooden door with half louver on metal jamb
Balcony Door Sliding aluminum framed glass panel with insect screen
TURNOVER FINISHES1BR UNITS 2BR UNITS TANDEM UNITS
24.0sqm 25.5sqm 27.0sqm 28.5sqm 41.5sqm 68.5sqm
WINDOWS Aluminum framed glass panel with insect screen (except awning windows)
FINISHING HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Flush type keyed locket Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
TOILET & KITCHEN FIXTURES
Water Closet Top-flush, one-piece type
Lavatory Wall-hung with semi-pedestal type Semi-counter top basin
Semi-counter top basin for T&B1
and Wall-hung with pedestal
type for T&B2
Kitchen Sink Stainless steel, single bowlStainless steel, single bowl with
one-side drain
Kitchen Faucet Gooseneck faucet Rotary lever type
Shower Head and Fittings Exposed shower and mixer type
Toilet Paper Holder Recessed type
Soap Holder Niche at wall
Toilet Exhaust Ceiling-mounted exhaust fan
Kitchen Exhaust Fan Rangehood provision
AIR CONDITION Provision for Window-type Air Conditioning Unit Provision for Window-type and Split-type Air Conditioning Unit
UNIT MIX & PRICE RANGE
Unit Types UNIT AREABALCONY
AREANO. OF UNITS
MINIMUM LIST
PRICE
MAXIMUM
LIST PRICE
1 Bedroom A (Inner Unit) 24.00 3.50 180 2.215Mn 2.610Mn
1 Bedroom B (Inner Unit) 25.50 3.50 180 2.315Mn 2.726Mn
1 Bedroom C (Inner Unit) 27.00 4.00 540 2.431Mn 2.860Mn
1 Bedroom D (Inner Unit) 28.50 3.50 180 2.492Mn 2.941Mn
2 Bedroom A (Inner Unit) 41.50 7.00 306 3.264Mn 3.264Mn
2 Bedroom B (End Unit) 41.50 11.50 179 3.400Mn 3.400Mn
2 Bedroom C (End Unit) 41.50 7.00 1 3.264Mn 3.264Mn
Grand Total 1,566 2.215Mn 3.400Mn
SELLING PROGRAM/
IMPLEMENTING GUIDELINES
(Wednesday)
Release of Pricelist, Availability
Plans, Unit Layouts and
Turnover Specifications
(Tuesday)Effectivity of Pricelist
RFO Date
MINIMUM DOWN PAYMENT
REQUIREMENT*
*Discount & factor rates, other discounts and payment terms, spot cash discount rates stated in memo released by finance
with reference #FIN-12-03-030 dated March 29, 2012.
1 Bedroom A, B, C and D (Inner Unit)
2 Bedroom A (Inner Unit)
2 Bedroom C (End Unit)
2 Bedroom B (End Unit)
SPECIAL PROMO DISCOUNT
1 Bedroom A, B, C and D
(Inner Unit) only
EFFECTIVITY DATE:
October 18, 2016 – November 18, 2016
ADDITIONAL
*Regular discount and 2% PDC discount may be applied on the promotional scheme; Allexisting policies shall apply.
The Celandine bears the DMCI Homes Quality Seal, which represents our commitment
to deliver homes that are built to last. Your new home is subject to our proprietary
quality management system, and comes with a 2-year limited warranty*.
*Property developers typically provide a one-year warranty. DMCI Homes’ 2-year limited warranty covers
most unit deliverables, except operable items subject to daily wear and tear.
Terms and conditions apply.
DISCLAIMER
In its continuing desire to improve the project, DMCI Homes
reserves the right to change product features, prices and
terms without prior notice and approval. Floor plans and
perspectives depicted in this material are for demonstration
purposes only and should not be relied upon as final
project plans.
Temporary License To Sell:
HLURB TLS No. ENCR-16-10-026
HAPPY SELLING! =)