Product SplinteringEdwin Plotts, Dante Williams, Doris Yuen, Jeff Steinberg and Billy James

Making the most of a core product

If you’re hungry for dinner and I give you a taste,

you’ll want more.

Here’s the low-down...

BSC+ Class: Networking with Purpose -

Grow Your Career & Impact Through Authentic

Relationship Building

BSC+ Class: Strategies for leveraging

LinkedIn, Twitter and Facebook for Building Your

Network

($7, 30-40 min) ($35 - $50, 2hrs)

Why is this awesome?

A lower price point is an easier investment, especially if that $7 goes directly to a social cause.

Donate $7 for a taste of the core product, and you will likely invest $35-$50 for the entire package.

Boom.

We just extended the reach of the sales funnel!

AND it get’s even better

Using BSC’s Affiliate Program, affiliates will promote the $7 splintered offer to expand the reach new networks and grow the customer base.

$3 goes to affiliate, $4 goes to social cause

Bring a friend. Pocket some dough. Be social change.

Make an impact.

AND we know it’ll work!

At last night’s BSC free event we asked attendees:

1. Would you be interested in a 30-40min BSC session on leveraging your social network to grow your professional network?

2. Would you still be interested if it required a $7 donation that went directly to a social cause?

3. If yes, can I have your email?

People were totally interested!

Here’s the proof

Of the 22 surveyed participants, 64% were interested.

That’s 14 email addresses!

We created a warmed customer segment ready to be nurtured through the sales funnel

(and we’ll even give you the emails)

Via product splintering the reach of the sales funnel is extended to a customer base that was previously weary of a larger investment.

And affiliate members will promote the offer to new networks.

Best part? No matter what, either $7 or $4 per person is going directly to a social cause!