project b-hive
DESCRIPTION
Create a name and logo mark that can easily be displayed participating restaurants to promote their contribution to Birmingham’s culinary diversity.TRANSCRIPT
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Project B-Hive
Ike Chih
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Analysis
B-Hive2011 brief graphic design
Brief in one sentence
Create a name and logo mark that can easily be displayed
participating restaurants to promote their contribution to
Birmingham’s culinary diversity
Objectives
• Birmingham is a foodie haven, offering a diverse range of cuisine to suit everyone’s taste.
• Birmingham’s aim is to emerge as a top culinary destination.
• Marketing Birmingham has created various food related campaigns for the national and international markets
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Analysis
Tone of voice
• Variety
• Multicultural
Mandatory Inclusions
• Birmingham
• Food
Target audience
• Local: 1 mile
(general population of Birmingham, especially couples and families)
• Wider West Midlands: 2.6m from the city
• National: London and core cities
(Manchester, Liverpool, Leeds, Newcastle and Bristol)
• International: Holland, Germany Ireland
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Analysis
Media
The concept should be shown in a range of uses to show its concept of
versatility.
Criteria
• The multicultural background make Birmingham’s food have a range of taste.
• The visual identity should be memorable and remind the audience of Birmingham as a central of food
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Reference
• One color
• Not memorable
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Reference
• Multicultural
• Variety
• Dark Color
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Creative thinking - Radom Input
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Creative thinking - Radom Input
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Concept I
• Eating the food is a personal experience
• Taste, Smell, vision
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Concept II
• People from Birmingham are known as 'Brummies', a term derived from the city's nickname of 'Brum'.
• Symphony Hall
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Concept II
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Concept III
Creative thinking - Radom input
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Name
• Birmingham is a foodie haven, offering a diverse range of cuisine to suit everyone’s taste.
epicure
1. A person with refined taste, especially in food and wine.
2. A person devoted to sensuous pleasure and luxurious living.
See Usage Note at gourmet.
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Development
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Different Color Palette
Final
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Final Version
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Leaflets and Cards / Application
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Leaflets and Cards / Application
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Leaflets and Cards / Application
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Poster / Application
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Bus advertising / Application
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Iphone / Application
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Website / Application
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Twitter / Application
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Facebook / Application