Virtual Taste Tory Broytman

Virtual Taste Tory BroytmanFA102a / Research, Product Proposal and Brand Development

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Virtual Taste Tory BroytmanAssignment 01 / Research

Are you ready for virtual taste?http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Title of article, Are you ready for virtual taste?

-does the world have a need for this technology-what does this virtual taste entail-how can we put it into practice

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Virtual Taste Tory BroytmanAssignment 01 / Research

Digital gadget can recreate taste of virtual food and drinks

http://www.nimesha.info/digitaltaste.html

-taste is big part of humans lives-it evokes emotion, satisfies desires and is expressive-Dr. Nimesha, a research fellow at National University of Singapore says that theres a way to enjoy taste through a digital gadget3

Virtual Taste Tory BroytmanAssignment 01 / Research

Digital method that actuates the human tongue through electrical and thermal stimulation methods http://www.nimesha.info/digitaltaste.html

-why choose a digital method as opposed to chemical?-chemicals are unrealistic bc theyre difficult to store and manipulate-Digital is the way to go-by actuating the tongue through electrical and thermal stimulations, one can create different tastesTechnology:-Digital taste interface (control system)2 parts- Control module- formulate different electrical and thermal stimuli-tongue interface- two silver electrodes worn on tongue4

Virtual Taste Tory BroytmanAssignment 01 / Research

Produces salty, sweet, sour, bitter sensations through different levels of electrical currents and varying electrode temperatures http://www.nimesha.info/digitaltaste.html

-experimental results suggest sourness and saltiness are the main sensations that are evoked-however there is evidence of sweet and bitter sensations too5

Virtual Taste Tory BroytmanAssignment 01 / Future Product or Service

Gadget for consumers with dietary restrictionsGive diabetic person the ability to taste sugary foods/drinks without health repercussionsGive person on a diet the ability to taste any type of food/drink without health repercussions- Increase morale of consumer

Diabetic patients can enjoy sweet tastes without blood sugar levels sky rocketing

Cancer patients who are going through chemo therapy have dulled taste senses, so digital taste can appease their desire for taste

As part of recovery service, digital taste can increase patient morale by giving them the desired taste they crave without any harm6

Virtual Taste Tory BroytmanAssignment 02 / User Persona Research

User Persona ADiane Baker, 43 / Diabetic MomKnown Sweet Tooth

FrustrationsRising blood sugar levelsUnwanted stressCensored grocery shopping trips

GoalsTaste sweet treatsWorry less about blood sugar levelsStress less about what she can/cant eat

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Virtual Taste Tory BroytmanAssignment 02 / User Persona Research

User Persona BHenry Fulton, 28 / Unhealthy EngineerKnown Snacker

FrustrationsRapid weight gainHaving little self controlLow self confidence

GoalsTaste unhealthy foods without weight gainLose weightFeel confident

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Virtual Taste Tory BroytmanAssignment 02 / User Persona Diagram

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Virtual Taste Tory BroytmanAssignment 02 / User Persona Portrait

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Virtual Taste Tory BroytmanAssignment 03 / BrandingSource for Brand Character Words

Red Hot Chili Peppers

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Virtual Taste Tory BroytmanAssignment 03 / BrandingBrand Character Diagram

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Virtual Taste Tory BroytmanAssignment 03 / BrandingNaming Process

TechTaste

Brainstormed words such as digital, technology, simulation, taste, sensationTechnological and Taste put together

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Virtual Taste Tory BroytmanAssignment 03 / BrandingFinal Product/Service Name

TechTaste Represents the use of technology to create a flavor on your tongueCatchy, short and to the point

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Virtual Taste Tory BroytmanAssignment 04 / Motion Graphics BrandingRaw Images

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Virtual Taste Tory BroytmanAssignment 04 / Motion Graphics BrandingFinal Video Stills

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Virtual Taste Tory BroytmanAssignment 04 / Motion Graphics BrandingFinal Video

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